{"id":62981,"date":"2024-08-02T15:16:00","date_gmt":"2024-08-02T13:16:00","guid":{"rendered":"https:\/\/www.medienwerft.de\/?page_id=62981"},"modified":"2025-08-06T10:50:25","modified_gmt":"2025-08-06T08:50:25","slug":"emporix-replatforming","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/references\/haba\/emporix-replatforming\/","title":{"rendered":"HABA Emporix"},"content":{"rendered":"<div class=\"block block--intro block--intro-ref  bg--light\">\n\n\t<div class=\"container container--medium padding-bottom \">\n\n\t\t<div class=\"bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>More efficient and modern: HABA Play Replatforming on Emporix<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<p>HABA Play was transformed to the modern Emporix platform using our cost-efficient lean commerce approach. Within a few months, the commerce system was migrated without changing the existing storefront. Thanks to innovative technologies and collaborative partnerships, a seamless transition and significant cost savings were achieved.<\/p>\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>CLIENT<\/strong><\/p>\n<p>HABA Familygroup<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>PROJECT DURATION<\/strong><\/p>\n<p>4 months<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>EXPERTISE<\/strong><\/p>\n<ul>\n<li>Frontend\/webapp development<\/li>\n<li>Microservice development<\/li>\n<li>Requirements engineering<\/li>\n<li>DevOps<\/li>\n<li>UX consulting<\/li>\n<li>Customer success management \/ project management<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>TECHNOLOGIES<\/strong><\/p>\n<ul>\n<li>TypeScript<\/li>\n<li>NodeJS<\/li>\n<li>Express Server<\/li>\n<li>Angular<\/li>\n<li>Vue\/Alokai integration<\/li>\n<li>Vercel (Hosting)<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_e47b65223fec4b47679540a84cb7b415\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tABOUT THE CLIENT\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>The HABA Familygroup, an internationally active family business, today manages the HABA and HABA Pro brands. Since its foundation over 80 years ago, the company has been supporting families, social, public and private institutions. From development to production and distribution, the portfolio includes high-quality products in the areas of family life, play, movement, clothing, education, furniture and equipment.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h1 style=\"text-align: center;\"><span class=\"orange\"><strong>TCO consideration:<br \/>\n<\/strong><\/span>How HABA has reduced the TCO by almost 50%<\/h1>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id62981_d57ad5-7a{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id62981_d57ad5-7a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id62981_d57ad5-7a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id62981_d57ad5-7a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-right:20px;padding-left:20px;}.kb-row-layout-id62981_d57ad5-7a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id62981_d57ad5-7a > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id62981_d57ad5-7a > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id62981_d57ad5-7a .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id62981_d57ad5-7a .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id62981_d57ad5-7a .kt-row-layout-bottom-sep svg{fill:#fcb900!important;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id62981_d57ad5-7a{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}}@media all and (max-width: 1024px){.kb-row-layout-id62981_d57ad5-7a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:1199px;margin-left:auto;margin-right:auto;padding-right:16px;padding-left:16px;grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id62981_d57ad5-7a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id62981_d57ad5-7a .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id62981_d57ad5-7a .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id62981_d57ad5-7a > .kt-row-column-wrap{row-gap:var(--global-kb-gap-lg, 4rem);max-width:799px;margin-left:auto;margin-right:auto;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id62981_d57ad5-7a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id62981_d57ad5-7a .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id62981_d57ad5-7a .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id62981_d57ad5-7a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column62981_663199-fc > .kt-inside-inner-col{display:flex;}.kadence-column62981_663199-fc > .kt-inside-inner-col,.kadence-column62981_663199-fc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column62981_663199-fc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column62981_663199-fc > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column62981_663199-fc > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column62981_663199-fc > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column62981_663199-fc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column62981_663199-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column62981_663199-fc{position:relative;}@media all and (max-width: 1024px){.kadence-column62981_663199-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column62981_663199-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column62981_663199-fc kb-section-md-dir-vertical kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-62981_22d1a8-b5 .kb-count-up-title{font-size:20px;line-height:26px;font-family:Helvetica, sans-serif;margin-top:var(--global-kb-spacing-xs, 1rem);}.kb-count-up-62981_22d1a8-b5 .kb-count-up-title{text-align:center;}.kb-count-up-62981_22d1a8-b5 .kb-count-up-number{color:#f99700;font-size:70px;line-height:75px;font-family:Helvetica, sans-serif;}.kb-count-up-62981_22d1a8-b5 .kb-count-up-number{text-align:center;}@media all and (max-width: 1024px){.kb-count-up-62981_22d1a8-b5 .kb-count-up-title{font-size:20px;line-height:26px;text-align:center;}}@media all and (max-width: 1024px){.kb-count-up-62981_22d1a8-b5 .kb-count-up-number{font-size:45px;line-height:50px;text-align:center;}}@media all and (max-width: 767px){.kb-count-up-62981_22d1a8-b5 .kb-count-up-title{text-align:center;}.kb-count-up-62981_22d1a8-b5 .kb-count-up-number{font-size:50px;line-height:55px;text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-62981_22d1a8-b5 kb-count-up\" data-start=\"0\" data-end=\"48\" data-prefix=\"\" data-suffix=\"%\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Savings on license costs for store systems incl. hosting<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column62981_f1318a-95 > .kt-inside-inner-col{display:flex;}.kadence-column62981_f1318a-95 > .kt-inside-inner-col,.kadence-column62981_f1318a-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column62981_f1318a-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column62981_f1318a-95 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column62981_f1318a-95 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column62981_f1318a-95 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column62981_f1318a-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column62981_f1318a-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column62981_f1318a-95{position:relative;}@media all and (max-width: 1024px){.kadence-column62981_f1318a-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column62981_f1318a-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column62981_f1318a-95 kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-62981_3757b4-2b .kb-count-up-title{font-size:20px;line-height:26px;font-family:Helvetica, sans-serif;margin-top:var(--global-kb-spacing-xs, 1rem);}.kb-count-up-62981_3757b4-2b .kb-count-up-title{text-align:center;}.kb-count-up-62981_3757b4-2b .kb-count-up-number{color:#f99700;font-size:70px;line-height:75px;font-family:Helvetica, sans-serif;}.kb-count-up-62981_3757b4-2b .kb-count-up-number{text-align:center;}@media all and (max-width: 1024px){.kb-count-up-62981_3757b4-2b .kb-count-up-title{font-size:20px;line-height:26px;text-align:center;}}@media all and (max-width: 1024px){.kb-count-up-62981_3757b4-2b .kb-count-up-number{font-size:45px;line-height:50px;text-align:center;}}@media all and (max-width: 767px){.kb-count-up-62981_3757b4-2b .kb-count-up-title{text-align:center;}.kb-count-up-62981_3757b4-2b .kb-count-up-number{font-size:50px;line-height:55px;text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-62981_3757b4-2b kb-count-up\" data-start=\"0\" data-end=\"37\" data-prefix=\"\" data-suffix=\"%\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Savings on upgrade and development costs<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column62981_edb4d6-86 > .kt-inside-inner-col{display:flex;}.kadence-column62981_edb4d6-86 > .kt-inside-inner-col,.kadence-column62981_edb4d6-86 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column62981_edb4d6-86 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column62981_edb4d6-86 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column62981_edb4d6-86 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column62981_edb4d6-86 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column62981_edb4d6-86 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column62981_edb4d6-86 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column62981_edb4d6-86{text-align:left;}.kadence-column62981_edb4d6-86{position:relative;}@media all and (max-width: 1024px){.kadence-column62981_edb4d6-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column62981_edb4d6-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column62981_edb4d6-86 kb-section-md-dir-vertical kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-62981_f6744a-58 .kb-count-up-title{font-size:20px;line-height:26px;font-family:Helvetica, sans-serif;margin-top:var(--global-kb-spacing-xs, 1rem);}.kb-count-up-62981_f6744a-58 .kb-count-up-title{text-align:center;}.kb-count-up-62981_f6744a-58 .kb-count-up-number{color:#f99700;font-size:70px;line-height:75px;font-family:Helvetica, sans-serif;}.kb-count-up-62981_f6744a-58 .kb-count-up-number{text-align:center;}@media all and (max-width: 1024px){.kb-count-up-62981_f6744a-58 .kb-count-up-title{font-size:20px;line-height:26px;text-align:center;}}@media all and (max-width: 1024px){.kb-count-up-62981_f6744a-58 .kb-count-up-number{font-size:45px;line-height:50px;text-align:center;}}@media all and (max-width: 767px){.kb-count-up-62981_f6744a-58 .kb-count-up-title{text-align:center;}.kb-count-up-62981_f6744a-58 .kb-count-up-number{font-size:50px;line-height:55px;text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-62981_f6744a-58 kb-count-up\" data-start=\"0\" data-end=\"1\" data-prefix=\"\" data-suffix=\" Mio. \u20ac\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Savings in total<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_edb03a28c5adc50efd933634b4b6f230\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>Increase performance, reduce costs:<\/strong><\/p>\n<p>Replatforming to Emporix \u2013 instead of upgrading the existing monolithic system \u2013 has proven to be economically advantageous for HABA. Both the migration costs and the long-term total cost of ownership (TCO) were significantly reduced.<\/p>\n<p style=\"text-align: left;\"><strong>The biggest savings potential:<\/strong><\/p>\n<p>\u2022 Lower license costs for the store system and hosting as well as peripheral systems<br \/>\n\u2022 Steadily increasing savings in maintenance and development costs<br \/>\n\u2022 No need for version upgrades and manual adjustments<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p>&nbsp;<\/p>\n<p><strong>Savings in e-commerce of up to 50% \u2013 would you like to know what you could save by replatforming? Contact us so that we can calculate your TCO!<\/strong><\/p>\n<p><a href=\"\/kontakt\/\"><span class=\"btn\">Let us calculate your savings now<\/span><\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_dabb868fa9e3c9b9b130e99d58f776b6\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span class=\"orange\">THE TASK<\/span><\/h4>\n<h2>Efficient migration under a strict schedule<\/h2>\n<p>Our task was to replace HABA Play&#8217;s existing cloud-based commerce system with a new platform &#8211; on a tight schedule of just a few months.<\/p>\n<p>The first task was to migrate the HABA Play B2C area while retaining the existing storefront. In the next step, the B2B area was also to be implemented on the same platform. This required preparations for the B2B area at an early stage of the project in order to make the transition seamless and to draw synergies from the B2C project.<\/p>\n<p>You&#8217;re having similar challenges for us? Than talk to us!<\/p>\n<p><a class=\"border fullYellow btn\" href=\"\/en\/contact\/\" rel=\"noopener\">GET IN TOUCH<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-1.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-1.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-1.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-1.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-1.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-1.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:550px\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"HABA Emporix Case - Infografik Aufgabe\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_fa9b28a4dacb0978381ffbf9627f4c7e\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-2.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-2.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-2.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-2.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-2.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/HABA-Emporix-Case-2.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:550px\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"HABA Emporix Case - Infografik L\u00f6sung\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span style=\"color: #f99700;\"><strong>OUR SOLUTION<\/strong><\/span><\/h4>\n<h2>Integration of the existing storefront<\/h2>\n<p>To ensure a smooth transition to a new commerce platform, we decided to keep the existing HABA Play storefront. This was originally tailored to the old commerce system and communicated via specific API endpoints.<\/p>\n<p>To ensure compatibility with the new Emporix system, we developed the \u201cMedienwerft Unified Emporix Middleware\u201d. This middleware intercepts the requests from the storefront and converts them so that they are compatible with the new Emporix backend system. This enabled us to ensure a seamless system changeover in which the storefront works simultaneously with two backend systems.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text-with-quote block--classic  bg--light\">\n\n\t<div class=\"container container--normal padding-top--huge padding-bottom--huge orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flexgrid--wide flex--wrap flex--middle\">\n\t\t\t\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole md-margin-bottom\">\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<h4><strong><span class=\"orange\">IN FOCUS<\/span><\/strong><\/h4>\n<h2>State of the art Technologies<\/h2>\n<p>TypeScript Microservices: Enable scalable, maintainable and modular services for efficient development and easy maintenance.<\/p>\n<p><strong>MACH Commerce System (Emporix):<br \/>\n<\/strong>Provides agile and flexible commerce solutions with high performance and customizability.<\/p>\n<p><strong>Cloud Hosting (Google Cloud):<br \/>\n<\/strong>Provides reliable, scalable hosting with global reach and high availability.<\/p>\n<p><strong>Cloud Platform as a Service (Vercel):<br \/>\n<\/strong>Facilitates deployment and management of web applications with automatic scaling and optimized performance.<\/p>\n<p><strong>Angular Progressive Web Application (PWA):<\/strong><br \/>\nProvides fast load times, high performance and offline capabilities for an improved user experience.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole block--quote \n\t\t\t\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t<p>The migration to Emporix was technically challenging, but our team managed to integrate the existing storefront seamlessly. I am particularly proud of our middleware, which enabled a smooth and quick changeover.<\/p>\n\t\t\t\t\t<footer>\n\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t<p>Michael Feige<br \/>\r\nCommerce Development, Medienwerft<\/p>\n\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--ipad-sliding block--classic  bg--white pos-left\">\n\n\t\n\t<div class=\"container container--normal padding-top--big padding-bottom--big orange-h4-inside\">\n\t\t\n\t\t\t\n\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole bg--white\">\n\t\t\t\t<div class=\"\n\t\t\t\tjs-fade js-fade-up\t\t\t\tp\">\n\t\t\t\t\t<h4><span class=\"orange\"><strong>OUR APPROACH<\/strong><\/span><\/h4>\n<h2>Unified middleware and lean commerce in use<\/h2>\n<p>Our \u201cMedienwerft Unified Middleware\u201d enabled us to quickly integrate the old storefront with the new Emporix platform, which allowed us to speed up development and save valuable time.<br \/>\nBy continuing to use the existing headless storefront and only replacing the backend from SAP Commerce Cloud to Emporix, we were able to avoid a complete relaunch.<\/p>\n<p>Thanks to our lean commerce approach, the planned replatforming of HABA Pro (B2B) and the customization of the Composable Commerce components will significantly reduce annual license and operating costs, creating additional resources for future innovations and projects.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole flex flex--middle flex--center\">\n\n\t\t\t\t<div class=\"ipad-con\">\n\t\t\t\t\t<img data-src=\"\"\n\t\t\t\t\t\tdata-srcset=\" 1920w,\n\t\t\t\t\t\t\t\t 1600w,\n\t\t\t\t\t\t\t\t 1400w,\n\t\t\t\t\t\t\t\t 1200w,\n\t\t\t\t\t\t\t\t 1000w,\n\t\t\t\t\t\t\t\t 800w,\n\t\t\t\t\t\t\t\t 620w\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\tsizes=\"(min-width:1401px) 960px, (min-width:801px) and (max-width:1400px) 50vw,  96vw\" class=\"js-load-lazy js-scroll-ipad\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"info-con\">\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-case-laptop-unser-ansatz-800x717.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-case-laptop-unser-ansatz.webp 1200w,\n\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-case-laptop-unser-ansatz.webp 1000w,\n\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-case-laptop-unser-ansatz-800x717.webp 800w,\n\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-case-laptop-unser-ansatz-620x556.webp 620w\"\n\t\t\t\t\t\talt=\"HABA Emporix Case - Laptop - Unser Ansatz\"\n\t\t\t\t\t\tsizes=\"(min-width:800px) 680px, 90vw\" class=\"js-load-lazy js-scroll-info\" \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--moving-phones text--center  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big no-pad orange-h4-inside\">\n\t\t\n\t\t<div class=\"js-fade js-fade-up\">\n\t\t\t<h4><strong><span class=\"orange\">CONCLUSION<\/span><\/strong><\/h4>\n<h3>Success through partnership<\/h3>\n<p>The collaborative partnership between HABA, Emporix and our team led to a successful implementation within a tight timeframe. With innovative technologies and efficient project management, we replatformed the commerce system and made it future-proof. We look forward to the next steps, including the integration of the B2B area and other exciting projects.<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"moving-phones js-intersect\">\n\t\t\t<div class=\"flex flexgrid--normal flex__bottom\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-1-310x321.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-1.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-1-480x497.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-1-310x321.webp 310w\"\n\t\t\t\t\t\t\talt=\"HABA Emporix Case - \" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-1-310x443.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-1.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-1-480x686.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-1-310x443.webp 310w\"\n\t\t\t\t\t\t\talt=\"HABA Emporix Case - Smartphone Mockup 1\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-2-310x321.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-2.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-2-480x497.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-2-310x321.webp 310w\"\n\t\t\t\t\t\t\talt=\"HABA Emporix Case - Smartphone Mockup half 2\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-2-310x443.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-2.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-2-480x686.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-2-310x443.webp 310w\"\n\t\t\t\t\t\t\talt=\"HABA Emporix Case - Smartphone Mockup 2\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-3-310x321.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-3.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-3-480x497.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-3-310x321.webp 310w\"\n\t\t\t\t\t\t\talt=\"HABA Emporix Case - Smartphone Mockup half 3\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-3-310x443.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-3.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-3-480x686.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-smartphone-mockup-3-310x443.webp 310w\"\n\t\t\t\t\t\t\talt=\"HABA Emporix Case - Smartphone Mockup 3\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-4-310x321.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-4.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-4-480x497.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/haba-emporix-half-smartphone-mockup-4-310x321.webp 310w\"\n\t\t\t\t\t\t\talt=\"HABA Emporix Case - Smartphone Mockup half 4\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-text-ontop  bg--light\">\n\n\t<div class=\"\">\n\n\t<div class=\"container container--medium padding-top--huge padding-bottom--big  animation-btt js-add-animation\">\n\n\n\t\t<picture class=\"\">\n\t\t\t<source \n\t\t\t\tmedia=\"(min-width: 641px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-ux-desktop-1920x672.webp 1920w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-ux-desktop-1600x560.webp 1600w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-ux-desktop-1400x490.webp 1400w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-ux-desktop-1200x420.webp 1200w\"\n\t\t\t\tsizes=\"(min-width:1200px) 1150px, 96vw\" \/>\n\t\t\t<source \n\t\t\t\tmedia=\"(max-width: 640px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-ux-mobile.webp 1000w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-ux-mobile.webp 800w\"\n\t\t\t\tsizes=\"94vw\" \/>\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-ux-desktop-1400x490.webp\" class=\"one-whole\"\n\t\t\t\tloading=\"lazy\" alt=\"HABA UX Case - Heroimage\"\n\t\t\t\t\t\t\t\t\twidth=\"2560\" \n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"896\" \n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\n\n\t\t\t\t\n\t\t<div class=\"container container--tiny\">\n\t\t\t<div class=\"bg--white\">\n\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t<h2><span class=\"orange\">OUR UX-SERVICES FOR HABA:<\/span><br \/>\nOPTIMIZED CUSTOMER EXPERIENCE<\/h2>\n<p>Together with the internal CX team, which we managed remotely, we developed a new B2C and B2B customer experience strategy, taking modern Brand X and DesignOps aspects into account. The result is two stores that perfectly convey HABA&#8217;s brand values and offer users an inspiring experience.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/references\/haba\/cx-design\/\" target=\"_self\" class=\"link--icon\">\n\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--normal padding-top--huge padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/volkswagen-accessories-serviceportal-sap-commerce-cloud-old\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/vw_thumb_crossteaser_1200x741-1-480x296.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/vw_thumb_crossteaser_1200x741-1-800x494.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/vw_thumb_crossteaser_1200x741-1-620x383.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/vw_thumb_crossteaser_1200x741-1-620x383.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Volkswagen Accessories\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tVOLKSWAGEN\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Volkswagen Accessories<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Medienwerft was commissioned with the launch of the marketing platform PLUS, through which all the importers can access this product and marketing content. In addition to the technical implementation, Medienwerft took over the content budget for text, pictures and newsletters.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/enterprise-e-commerce\/emporix\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-emporix-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-emporix.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-emporix-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-emporix-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Emporix\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tEMPORIX\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>EMPORIX &#8211; THE COMPOSABLE COMMERCE PLATFORM FOR B2B AND SOPHISTICATED B2C<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>With Emporix, you can migrate your digital business quickly and efficiently to a future-proof commerce architecture. This can be flexibly adapted to changing requirements and market conditions at any time and allows you to individually orchestrate your technologies according to the best-of-breed principle.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/lean-commerce\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-480x278.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-620x359.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Optimize processes and reduce costs with &#8220;Lean Commerce&#8221;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tLEAN COMMERCE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Optimize processes and reduce costs with &#8220;Lean Commerce&#8221;<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>We advise companies on how they can position themselves strategically and operationally in the short, medium and long term in order to reduce costs and increase margins.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--light js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>FRANK MEIER<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/frank-meier-843099a\/\" 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class=\"hbspt-form\" id=\"hbspt-form-1786738814000-7293848928\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>HABA Play was transformed to the modern Emporix platform using our cost-efficient lean commerce approach. The migration of the commerce system was completed within a few months without changing the existing storefront.<\/p>\n","protected":false},"author":15,"featured_media":56173,"parent":56465,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-62981","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-emporix-desktop.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/62981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=62981"}],"version-history":[{"count":7,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/62981\/revisions"}],"predecessor-version":[{"id":68082,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/62981\/revisions\/68082"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/56465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/56173"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=62981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}