{"id":63518,"date":"2026-02-12T16:26:31","date_gmt":"2026-02-12T15:26:31","guid":{"rendered":"https:\/\/www.medienwerft.de\/?page_id=63518"},"modified":"2026-02-12T16:56:53","modified_gmt":"2026-02-12T15:56:53","slug":"six-success-factors-for-challenging-sap-commerce-projects","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/about-us\/downloads\/six-success-factors-for-challenging-sap-commerce-projects\/","title":{"rendered":"TCO Case Study"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span><span style=\"color: #f99700;\">Case Study<\/span> REPLATFORMING: WIE DIE HABA-GRUPPE DIE<nobr> E-COMMERCE<\/nobr> BETRIEBSKOSTEN (TCO) HALBIERT<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p class=\"p1\">In vier Wochen vom schwerf\u00e4lligen, kostenintensiven Software-Monolithen zum flexibel und wirtschaftlich orchestrierbaren Composable Commerce \u2013 durch ein Replatforming auf Emporix spart die HABA-Gruppe 50% des TCO f\u00fcr den E-Commerce.<\/p>\n<p><a class=\"btn fullYellow\" href=\"#TCO Case Study\">JETZT HERUNTERLADEN <\/a><\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p><strong>Warum sich ein Replatforming lohnt<\/strong><\/p>\n<p>Die wirtschaftliche Lage zwingt immer mehr Unternehmen dazu, ihre Prozesse zu hinterfragen und Kosten zu senken. Das Beispiel HABA zeigt, wie schnell sich die Startinvestition in eine neue E-Commerce Plattform rechnen kann \u2013 besonders wenn die neue Plattform maximale Skalierbarkeit und Flexibilit\u00e4t bietet und die Abl\u00f6sung des Altsystems komplett reibungslos vonstatten geht.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Wie HABA vom Wechsel profitiert<\/strong><\/p>\n<p><span class=\"TextRun SCXW24483945 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\">Mit einem <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\">Replatforming<\/span><span class=\"NormalTextRun SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\"> auf <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\">Emporix<\/span> <span class=\"NormalTextRun SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\">wird Ihre E-Commerce L<\/span><\/span><span class=\"TextRun SCXW24483945 BCX0\" lang=\"SV-SE\" xml:lang=\"SV-SE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\">\u00f6<\/span><\/span><span class=\"TextRun SCXW24483945 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\">sung<\/span><span class=\"NormalTextRun SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\"> flexibel, schnell und skalierbar <\/span><span class=\"NormalTextRun SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\">\u2013 <\/span><span class=\"NormalTextRun SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\">und das bei weitaus geringeren Lizenzkosten. <\/span><span class=\"NormalTextRun SCXW24483945 BCX0\" data-ccp-parastyle=\"Text\">Anhand des konkreten Beispiels HABA belegen wir mit Blick auf den TCO, wie schnell oft der Break-even-Point erreicht ist, von dem an Sie mit Ihrer neuen Commerce Plattform bares Geld sparen.<\/span><\/span><span class=\"EOP SCXW24483945 BCX0\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>In dieser 11-seitigen Case Study erfahren Sie,<\/strong><\/p>\n<p>\u2022 wie HABA durch das Replatforming auf Emporix seinen TCO um 50% senkt<\/p>\n<p>\u2022 <span class=\"TextRun SCXW85858116 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW85858116 BCX0\" data-ccp-parastyle=\"Text\">warum sich ein <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW85858116 BCX0\" data-ccp-parastyle=\"Text\">Replatforming<\/span><span class=\"NormalTextRun SCXW85858116 BCX0\" data-ccp-parastyle=\"Text\"> auch f<\/span><span class=\"NormalTextRun SCXW85858116 BCX0\" data-ccp-parastyle=\"Text\">\u00fc<\/span><span class=\"NormalTextRun SCXW85858116 BCX0\" data-ccp-parastyle=\"Text\">r Sie <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW85858116 BCX0\" data-ccp-parastyle=\"Text\">lohnen<\/span><span class=\"NormalTextRun SCXW85858116 BCX0\" data-ccp-parastyle=\"Text\"> kann<\/span><\/span><span class=\"EOP SCXW85858116 BCX0\" data-ccp-props=\"{&quot;134245417&quot;:true,&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:4278190080,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/p>\n<p>\u2022 <span class=\"NormalTextRun SCXW208295222 BCX0\" data-ccp-parastyle=\"Text\">wie eine Berechnung des TCO beim <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW208295222 BCX0\" data-ccp-parastyle=\"Text\">Replatforming<\/span><span class=\"NormalTextRun SCXW208295222 BCX0\" data-ccp-parastyle=\"Text\"> f<\/span><span class=\"NormalTextRun SCXW208295222 BCX0\" data-ccp-parastyle=\"Text\">\u00fc<\/span><span class=\"NormalTextRun SCXW208295222 BCX0\" data-ccp-parastyle=\"Text\">r Ihr Unternehmen aussehen kann<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Das Factsheet richtet sich an:<\/strong><\/p>\n<p>\u2022 Verantwortliche und Mitarbeitende im E-Commerce<\/p>\n<p>\u2022 CIO\/IT-Leitung<\/p>\n<p>\u2022 CEO\/Gesch\u00e4ftsf\u00fchrung<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--tiny padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Jetzt TCO Case Study downloaden!<\/h2>\n<p style=\"text-align: center;\">Wie die Medienwerft HABA mit gro\u00dfer Expertise dabei unterst\u00fctzt hat, durch ein Replatforming den TCO zu halbieren, und wie auch Sie davon profitieren k\u00f6nnen, erfahren Sie in unserer kostenlosen Case Study.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<style>\n.hbspt-form form {\n\tbackground: #F7F7F7;\n\tmargin: .25rem auto 0;\n\tpadding: 1.5rem;\n\tposition: relative;\n\tmax-width: 33.75rem;\n}\n\n.hbspt-form form .hs-fieldtype-select,\n.hbspt-form form .hs-fieldtype-text {\n\tmargin-bottom: 1.5rem;\n}\n\n.hbspt-form form .hs-fieldtype-select label,\n.hbspt-form form .hs-fieldtype-text label {\n\tmargin-bottom: 0;\n}\n\n.hbspt-form form .inputs-list {\n\tlist-style: none;\n\tpadding-left: 0;\n}\n\n.hbspt-form form .inputs-list input {\n\tmargin-top: .375rem;\n\tmargin-right: .5rem;\n}\n\n.hbspt-form form .hs_submit {\n\tdisplay: flex;\n\tjustify-content: end;\n}\n\n#hbspt-form-1738062762000-6281668820 form {\n\tmargin: .25rem 0 0;\n\tmax-width: unset;\n}\n\n#hbspt-form-1738062762000-6281668820 form .hs-fieldtype-select,\n#hbspt-form-1738062762000-6281668820 form .hs-fieldtype-text {\n\twidth: 50%;\n\tmargin-bottom: 1rem;\n\tpadding-right: 2rem;\n}\n\n#hbspt-form-1738062762000-6281668820 form .hs-form-field label {\n\tmargin-bottom: .5rem;\n}\n\n@media only screen and (min-width: 768px) {\n\t#hbspt-form-1738062762000-6281668820 form .hs-fieldtype-textarea.hs-form-field {\n\t\twidth: 48%;\n\t\tposition: absolute;\n\t\ttop: 30px;\n\t\tright: 30px;\n\t}\n\t#hbspt-form-1738062762000-6281668820 form .hs-fieldtype-textarea.hs-form-field textarea {\n\t\theight: 475px;\n\t}\n}\n<\/style>\n\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p><span id=\"TCO Case Study\"><\/span><br \/>\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"53cccb96-bca3-483b-84fc-baddfb57ffd8\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786739526000-8334662710\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786739526000-8334662710\"><\/div><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>MEHR ZUM THEMA<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/lean-commerce\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-480x278.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-620x359.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Optimize processes and reduce costs with &#8220;Lean Commerce&#8221;\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tLEAN COMMERCE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Optimize processes and reduce costs with &#8220;Lean Commerce&#8221;<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>We advise companies on how they can position themselves strategically and operationally in the short, medium and long term in order to reduce costs and increase margins.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>AUCH INTERESSANT<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/medienwerft-launches-haba-play-on-emporix\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-480x278.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-620x359.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Medienwerft launches HABA Play on Emporix\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tHABA MIT EMPORIX\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Medienwerft launches HABA Play on Emporix<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Medienwerft has successfully migrated HABA, the traditional company for high-quality children&#8217;s products, to the modern commerce platform from Emporix. Our first project, the B2C area HABA Play, is live and marks the starting signal for numerous other successful projects.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/cx\/2024\/sap-fiori\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-fiori-480x278.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-fiori-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-fiori-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-fiori-620x359.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Enterprise UX Design meets Fiori &#8211; SAP becomes user-friendly\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tEnterprise UX Design\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Enterprise UX Design meets Fiori &#8211; SAP becomes user-friendly<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>In today&#8217;s digitalised world, an optimal user experience (UX) is the key to a company&#8217;s success. Particularly in the area of enterprise software, UX transformation is a key factor for employee productivity and satisfaction.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--light js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>SIE HABEN FRAGEN?<br \/>\n<span class=\"orange\">KONTAKTIEREN SIE UNS!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>SIE HABEN FRAGEN?<br \/>\n<span class=\"orange\">KONTAKTIEREN SIE UNS!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"S\u00f6nke Baumann\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00d6NKE BAUMANN<\/strong><br \/>\nHead of New Business<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 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fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"f663dae8-74ba-4731-a9be-a6c098a7e529\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786739526000-3098636079\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786739526000-3098636079\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cut total e-commerce operating costs in half through replatforming\u2014read how HABA achieved it in the case study.<\/p>\n","protected":false},"author":15,"featured_media":65643,"parent":35588,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-63518","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/heroimage-tco-case-study-desktop.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/63518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=63518"}],"version-history":[{"count":2,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/63518\/revisions"}],"predecessor-version":[{"id":77041,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/63518\/revisions\/77041"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/35588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/65643"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=63518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}