{"id":65456,"date":"2025-05-19T09:57:02","date_gmt":"2025-05-19T07:57:02","guid":{"rendered":"https:\/\/www.medienwerft.de\/?page_id=65456"},"modified":"2026-05-27T16:30:09","modified_gmt":"2026-05-27T14:30:09","slug":"replatforming","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/replatforming\/","title":{"rendered":"Replatforming"},"content":{"rendered":"<div class=\"block block--intro  bg--light\">\n\n\t\n\n\t<div class=\"container container--medium no-pad \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Replatforming &#8211; step by step to a more efficient e-commerce platform<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Many companies have been using their established e-commerce platform for years. While this often still fulfills its original purpose, most of these store systems are increasingly facing challenges &#8211; such as a lack of scalability, the necessary cloud migration, inefficient processes and rising maintenance and upgrade costs. It is therefore worth taking a look beyond the existing architecture and considering the possibilities of successive replatforming, especially with regard to the total cost of ownership (TCO) in e-commerce.<\/p>\n<p><a href=\"#kontakt-replatforming-en\"><span class=\"btn\">Reduce costs by replatofrming now<\/span><\/a><\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_09ed2d1bc4e75a8afa43da092977cb9b\">\n\n\t<div class=\"container container--medium padding-top padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is replatforming in e-commerce?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>Replatforming describes the<strong> gradual migration from an existing platform to a new one<\/strong> without completely redeveloping the old architecture. Instead, the platform is modernized, inefficient functions are removed and processes are made more efficient.<\/p>\n<p>In 2025, this often means moving to the cloud in e-commerce or switching from an existing cloud solution to a more modern, flexible and cost-effective alternative.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\"><span class=\"orange\"><strong>TCO analysis:<br \/>\n<\/strong><\/span>How HABA has reduced the TCO by almost 50%<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id65456_282036-d9{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id65456_282036-d9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65456_282036-d9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id65456_282036-d9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-right:20px;padding-left:20px;}.kb-row-layout-id65456_282036-d9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id65456_282036-d9 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id65456_282036-d9 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id65456_282036-d9 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id65456_282036-d9 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id65456_282036-d9 .kt-row-layout-bottom-sep svg{fill:#fcb900!important;}@media all and (max-width: 1024px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id65456_282036-d9{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}}@media all and (max-width: 1024px){.kb-row-layout-id65456_282036-d9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:1199px;margin-left:auto;margin-right:auto;padding-right:16px;padding-left:16px;grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id65456_282036-d9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id65456_282036-d9 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id65456_282036-d9 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id65456_282036-d9 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-lg, 4rem);max-width:799px;margin-left:auto;margin-right:auto;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65456_282036-d9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id65456_282036-d9 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id65456_282036-d9 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65456_282036-d9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col{display:flex;}.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col,.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column65456_f8a8ad-a0{position:relative;}@media all and (max-width: 1024px){.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column65456_f8a8ad-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column65456_f8a8ad-a0 kb-section-md-dir-vertical kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-65456_cd601a-36 .kb-count-up-title{font-size:20px;line-height:26px;font-family:'TodaySans Light', Helvetica;font-weight:200;margin-top:var(--global-kb-spacing-xs, 1rem);}.kb-count-up-65456_cd601a-36 .kb-count-up-title{text-align:center;}.kb-count-up-65456_cd601a-36 .kb-count-up-number{color:#f99700;font-size:80px;line-height:75px;font-family:'TodaySans Medium', Helvetica;font-weight:400;}.kb-count-up-65456_cd601a-36 .kb-count-up-number{text-align:center;}@media all and (max-width: 1024px){.kb-count-up-65456_cd601a-36 .kb-count-up-title{font-size:20px;line-height:26px;text-align:center;}}@media all and (max-width: 1024px){.kb-count-up-65456_cd601a-36 .kb-count-up-number{font-size:45px;line-height:50px;text-align:center;}}@media all and (max-width: 767px){.kb-count-up-65456_cd601a-36 .kb-count-up-title{text-align:center;}.kb-count-up-65456_cd601a-36 .kb-count-up-number{font-size:50px;line-height:55px;text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-65456_cd601a-36 kb-count-up\" data-start=\"0\" data-end=\"48\" data-prefix=\"\" data-suffix=\"%\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Savings on license costs for shop systems including hosting<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column65456_508f31-27 > .kt-inside-inner-col{display:flex;}.kadence-column65456_508f31-27 > .kt-inside-inner-col,.kadence-column65456_508f31-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65456_508f31-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65456_508f31-27 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column65456_508f31-27 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column65456_508f31-27 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column65456_508f31-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column65456_508f31-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column65456_508f31-27{position:relative;}@media all and (max-width: 1024px){.kadence-column65456_508f31-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column65456_508f31-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column65456_508f31-27 kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-65456_8ed129-d0 .kb-count-up-title{font-size:20px;line-height:26px;font-family:'TodaySans Light', Helvetica;font-weight:200;margin-top:var(--global-kb-spacing-xs, 1rem);}.kb-count-up-65456_8ed129-d0 .kb-count-up-title{text-align:center;}.kb-count-up-65456_8ed129-d0 .kb-count-up-number{color:#f99700;font-size:80px;line-height:75px;font-family:'TodaySans Medium', Helvetica;font-weight:400;}.kb-count-up-65456_8ed129-d0 .kb-count-up-number{text-align:center;}@media all and (max-width: 1024px){.kb-count-up-65456_8ed129-d0 .kb-count-up-title{font-size:20px;line-height:26px;text-align:center;}}@media all and (max-width: 1024px){.kb-count-up-65456_8ed129-d0 .kb-count-up-number{font-size:45px;line-height:50px;text-align:center;}}@media all and (max-width: 767px){.kb-count-up-65456_8ed129-d0 .kb-count-up-title{text-align:center;}.kb-count-up-65456_8ed129-d0 .kb-count-up-number{font-size:50px;line-height:55px;text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-65456_8ed129-d0 kb-count-up\" data-start=\"0\" data-end=\"37\" data-prefix=\"\" data-suffix=\"%\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Savings on costs for upgrades and further development<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column65456_1f3f03-9a > .kt-inside-inner-col{display:flex;}.kadence-column65456_1f3f03-9a > .kt-inside-inner-col,.kadence-column65456_1f3f03-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65456_1f3f03-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65456_1f3f03-9a > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column65456_1f3f03-9a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column65456_1f3f03-9a > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column65456_1f3f03-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column65456_1f3f03-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column65456_1f3f03-9a{text-align:left;}.kadence-column65456_1f3f03-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column65456_1f3f03-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column65456_1f3f03-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column65456_1f3f03-9a kb-section-md-dir-vertical kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-65456_fb6f0f-ec .kb-count-up-title{font-size:20px;line-height:26px;font-family:'TodaySans Light', Helvetica;font-weight:200;margin-top:var(--global-kb-spacing-xs, 1rem);}.kb-count-up-65456_fb6f0f-ec .kb-count-up-title{text-align:center;}.kb-count-up-65456_fb6f0f-ec .kb-count-up-number{color:#f99700;font-size:80px;line-height:75px;font-family:'TodaySans Medium', Helvetica;font-weight:400;}.kb-count-up-65456_fb6f0f-ec .kb-count-up-number{text-align:center;}@media all and (max-width: 1024px){.kb-count-up-65456_fb6f0f-ec .kb-count-up-title{font-size:20px;line-height:26px;text-align:center;}}@media all and (max-width: 1024px){.kb-count-up-65456_fb6f0f-ec .kb-count-up-number{font-size:45px;line-height:50px;text-align:center;}}@media all and (max-width: 767px){.kb-count-up-65456_fb6f0f-ec .kb-count-up-title{text-align:center;}.kb-count-up-65456_fb6f0f-ec .kb-count-up-number{font-size:50px;line-height:55px;text-align:center;}}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-65456_fb6f0f-ec kb-count-up\" data-start=\"0\" data-end=\"1\" data-prefix=\"\" data-suffix=\" Mio. \u20ac\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Savings over 5 years<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_9a547dc27bfdfebaa0d98497e51007fe\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>Performance up, costs down: <\/strong><\/p>\n<p>By replatforming to Emporix &#8211; instead of upgrading the existing monolithic system &#8211; HABA was able to significantly reduce both migration costs and the long-term total cost of ownership (TCO).<\/p>\n<p style=\"text-align: left;\"><strong>The biggest potential savings:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Lower license costs for the store system and hosting as well as peripheral systems<\/li>\n<li>Constantly increasing savings in maintenance and development costs<\/li>\n<li>No version upgrades and manual adjustments necessary<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p>&nbsp;<\/p>\n<p><strong>Savings in e-commerce of up to 50% &#8211; would you like to know how much you could save by replatforming? Contact us so that we can calculate your TCO!<\/strong><\/p>\n<p><a href=\"#kontakt-replatforming-en\"><span class=\"btn\">CALCULATE SAVINGS NOW<\/span><\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--huge no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\"><span class=\"orange\"><strong>Replatforming &#8211; why it&#8217;s worth it<br \/>\n<\/strong><\/span>The advantages at a glance:<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--list-with-icon  bg--light\">\n\n\t<div class=\"container container--normal padding-top padding-bottom--big \">\n\n\t\t\t\n\n\t\t\t<div class=\"flex flexgrid--wide flex--wrap js-fade js-fade-in amount_3\">\n\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/migration-s-icon_1.svg\" alt=\"-\" loading=\"lazy\">\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Lower-risk migration<\/strong><\/p>\n<p>When replatforming according to the<strong> strangler-fig pattern principle<\/strong>, existing functions remain active while new ones are gradually introduced. Sources of error are localized early on, and the distribution of risks over small iterations minimizes the risk of failure.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/reduce-s-icon_1.svg\" alt=\"Reduktion Icon\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Reducing technical debt<\/strong><\/p>\n<p>Outdated technologies, great time pressure or technical workarounds sooner or later lead to time-consuming and cost-intensive maintenance. Replatforming removes unnecessary functions, reduces complexity and migrates to platforms with modern architecture and <strong>lower or no maintenance costs.<\/strong><\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/flexibility-s-icon_1.svg\" alt=\"Flexibilit\u00e4t und Agilit\u00e4t\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Flexibility and agility <\/strong><\/p>\n<p>Microservices make it possible for all processes, such as check-out processes, to be <strong>developed, updated or even replaced independently<\/strong> without affecting the product catalog or warehouse management. APIs also simplify and shorten the integration of new services.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/ai-s-icon_1.svg\" alt=\"KI AI Icon\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Facilitating the use of AI <\/strong><\/p>\n<p>Modern platforms not only offer easier integration of AI and machine learning tools, but also enable the direct retrieval of real-time data. Cloud databases ensure the required computing power and thus support the <strong>efficient use of AI<\/strong>.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/scalability-s-icon_1.svg\" alt=\"Skalierbarkeit\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Scalability <\/strong><\/p>\n<p>Replatforming offers the possibility of <strong>efficient resource utilization and flexible adaptation<\/strong> to changing requirements such as seasonal peaks or product launches. With cloud technologies, server capacities are scaled automatically &#8211; without any additional hardware investments.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/positive-user-experience-s-icon_1.svg\" alt=\"Positive Kundenerfahrung\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Improved user experience <\/strong><\/p>\n<p>Replatforming usually goes hand in hand with <strong>headless commerce and cloud solutions<\/strong>, which offer numerous advantages: faster loading times, interactive and accessible designs as well as responsive design that supports a mobile-first strategy that is indispensable today.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\"><span class=\"orange\"><strong>Efficiency booster in replatforming<br \/>\n<\/strong><\/span>Composable commerce with Orchestration Engine<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">The modular architecture of the composable commerce approach is the basis for the many advantages that replatforming can bring. With Composable Commerce, the technology stack of your own store can be <strong>individually assembled from best-of-breed components<\/strong>. Superfluous components can be easily removed, while new technologies or trends can be seamlessly integrated.<\/p>\n<p style=\"text-align: center;\">With an orchestration engine, for example from Emporix, the optimal orchestration of all processes and the seamless interaction of all integrated microservices is controlled and guaranteed.<\/p>\n<p><a href=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/replatforming-lcs-middleware-infografik-1.svg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-65433\" role=\"img\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/replatforming-lcs-middleware-infografik-1.svg\" alt=\"-\" width=\"691\" height=\"691\"><\/a><\/p>\n<p style=\"text-align: center;\">Make your store fit for the future: our experts will be happy to show you the potential of a true composable architecture with an orchestration engine. Find out what individual benefits this approach can offer your online store!<\/p>\n<p style=\"text-align: center;\"><a href=\"#kontakt-replatforming-en\"><span class=\"btn\">GET ADVICE NOW<\/span><\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--huge padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Value Streams: From Replatforming to Orchestrated Commerce Processes<\/h2>\n<p>Modern replatforming projects no longer simply replace monolithic shop systems. Companies must <strong>simultaneously orchestrate processes<\/strong>, data flows and customer journeys across multiple systems.<\/p>\n<p><strong><a href=\"https:\/\/www.medienwerft.de\/en\/technology\/enterprise-e-commerce\/emporix\/\">Emporix<\/a>\u2019s Commerce Value Streams<\/strong> introduce an additional layer of orchestration for this purpose: Processes such as product provision, pricing, checkout and customer onboarding can be <strong>modelled, automated and flexibly adapted centrally<\/strong> \u2013 without the need for extensive custom development.<\/p>\n<p>This makes replatforming projects not only more technologically advanced, but also <strong>significantly more efficient<\/strong> from an operational perspective. Business units can respond more quickly to market demands, whilst integration and maintenance costs are reduced.<\/p>\n<p><a class=\"btn fullYellow\" href=\"#kontakt-replatforming-en\">LEARN MORE<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--slider-text-image  bg--light pos-right\">\n\n\t\n\t\t<div class=\"padding-top--big padding-bottom--big contain\">\n\n\t\t\t\n\t\t\t\t<div class=\"slick slick--split orange-h4-inside js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4>LCS Middleware<\/h4>\n<h2>\u201cTrue Composable\u201d for true success<\/h2>\n<p>A composable technology stack, as used in replatforming, only works efficiently if all building blocks can communicate seamlessly with each other. In the <strong>headless commerce approach<\/strong>, where backend and frontend are separated from each other, applications and microservices are integrated via standardized APIs.<\/p>\n<p>Our <strong>LCS middleware<\/strong> based on the Lean Commerce Stack enables standardized communication between extensions, add-ons and systems. This not only creates consistency and stability in development, but also accelerates the implementation of new technologies and integrations. This keeps your system <strong>flexible, adaptable and future-proof<\/strong>.<\/p>\n<p><a class=\"btn fullYellow\" href=\"\/en\/ecommerce\/2024\/e-commerce-middleware\/\">LEARN MORE ABOUT LCS MIDDLEWARE<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-2.svg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-2.svg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-2.svg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-2.svg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Replatforming Visual Slider zur Middleware\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"960\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"540\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4>Optimize processes, reduce costs<\/h4>\n<h2>Make the right decision with Lean Commerce<\/h2>\n<p>The lean commerce approach guides you through the entire replatforming process &#8211; from consulting to going live. With this approach, we optimize processes in such a way that<strong> costs can be reduced and the efficiency of your e-commerce platform is sustainably increased.<\/strong><\/p>\n<p>Our approach is based on an analysis of your individual status quo. Based on this, we make well-founded decisions together that minimize risks and maximize opportunities at the same time. Because even if the replatforming project initially seems like a risk, with the right partner it will become the basis for your future success.<\/p>\n<p><a class=\"btn fullYellow\" href=\"\/en\/full-service\/e-commerce-trends\/reduce-costs-e-commerce\/\">REDUCE COSTS NOW<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-3.svg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-3.svg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-3.svg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-3.svg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Replatforming Visuale Slider zu Lean Commerce\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"960\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"540\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4>B2B and B2C commerce<\/h4>\n<h2>The right solution for your challenge<\/h2>\n<p>As B2B business is fundamentally different from B2C business, companies face different challenges here. As experts in e-commerce, we know the requirements in B2B and B2C.<\/p>\n<p>For example, <strong>we successfully replatformed both a B2B and a B2C store<\/strong> for our customer HABA. With our individually developed LCS middleware, we were able to optimize processes and implement projects efficiently &#8211; in record time. The LCS middleware enabled us to seamlessly integrate and reuse central functions in both platforms.<\/p>\n<p><a class=\"btn fullYellow\" href=\"\/en\/references\/haba\/\">MORE ABOUT THE PROJECT<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-1.svg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-1.svg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-1.svg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/mw-image-slider-replatforming-1.svg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Replatforming Visual Slider zu B2B\/B2C-Kompatibilit\u00e4t\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"960\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"540\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--huge padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>AI in e-commerce &#8211; replatforming is the way forward<\/h2>\n<p>Artificial intelligence is opening up <strong>new applications in e-commerce<\/strong> every day. In order to remain competitive, the technological basis in e-commerce must adapt. Replatforming offers your store the flexibility it needs to incorporate new building blocks into its architecture and <strong>seamlessly integrate new AI products<\/strong> with the help of APIs.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_eb4a595d953330a86767f3b22798c5de\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>What AI offers your customers:<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Chatbots &amp; voice assistants<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Personalization<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Visual Search<\/strong><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>What AI enables internally:<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Fraud detection<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>AI-based dashboards &amp; recommendations for action<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Automation and process optimization<\/strong><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id65456_2f8363-06{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id65456_2f8363-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65456_2f8363-06 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id65456_2f8363-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1230px;padding-top:0px;padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65456_2f8363-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65456_2f8363-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id65456_2f8363-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65456_2f8363-06 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column65456_9297b4-8f{max-width:1230px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column65456_9297b4-8f{-webkit-flex:0 1 1230px;flex:0 1 1230px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column65456_9297b4-8f > .kt-inside-inner-col{box-shadow:0px 0px 40px 3px rgba(0, 0, 0, 0.25);}.kadence-column65456_9297b4-8f > .kt-inside-inner-col,.kadence-column65456_9297b4-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65456_9297b4-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65456_9297b4-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column65456_9297b4-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column65456_9297b4-8f > .kt-inside-inner-col{background-color:#2c3a4c;}.kadence-column65456_9297b4-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column65456_9297b4-8f{position:relative;}.kadence-column65456_9297b4-8f, .kt-inside-inner-col > .kadence-column65456_9297b4-8f:not(.specificity){margin-right:0px;margin-left:0px;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column65456_9297b4-8f{-webkit-flex:0 1 1230px;flex:0 1 1230px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column65456_9297b4-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column65456_9297b4-8f{max-width:1230px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column65456_9297b4-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column65456_9297b4-8f kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id65456_bb82d5-d6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65456_bb82d5-d6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id65456_bb82d5-d6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id65456_bb82d5-d6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65456_bb82d5-d6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id65456_bb82d5-d6 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id65456_bb82d5-d6 {  }<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65456_bb82d5-d6 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col{display:flex;}.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col,.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column65456_b1c3ee-1f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_b1c3ee-1f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col:before{opacity:0.54;}.kadence-column65456_b1c3ee-1f{position:relative;}@media all and (max-width: 1024px){.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column65456_b1c3ee-1f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_b1c3ee-1f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column65456_b1c3ee-1f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_b1c3ee-1f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column65456_b1c3ee-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column65456_b1c3ee-1f inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-image65456_400c6c-bf .kb-image-has-overlay:after{opacity:0.3;}.kb-image65456_400c6c-bf img.kb-img, .kb-image65456_400c6c-bf .kb-img img{object-position:0% 50%;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image65456_400c6c-bf size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land43\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-mobile.webp\" alt=\"K5 Masterclass KI Agents\" class=\"kb-img wp-image-67343\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-mobile.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-mobile-768x576.webp 768w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-mobile-620x465.webp 620w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-mobile-560x420.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-mobile-480x360.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-mobile-310x233.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-mobile-200x150.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-mobile-40x30.webp 40w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col{display:flex;}.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col,.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column65456_85fc9f-e4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_85fc9f-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column65456_85fc9f-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column65456_85fc9f-e4{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_85fc9f-e4{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col{padding-top:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);flex-direction:column;justify-content:center;align-items:center;}.kt-row-column-wrap > .kadence-column65456_85fc9f-e4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_85fc9f-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65456_85fc9f-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column65456_85fc9f-e4 kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92, .wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92[data-kb-block=\"kb-adv-heading65456_fb23fb-92\"]{max-width:520px;margin-bottom:0px;font-size:28px;line-height:1.2;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;text-transform:uppercase;color:#f99700;}.wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92[data-kb-block=\"kb-adv-heading65456_fb23fb-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92[data-kb-block=\"kb-adv-heading65456_fb23fb-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92, .wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92[data-kb-block=\"kb-adv-heading65456_fb23fb-92\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92, .wp-block-kadence-advancedheading.kt-adv-heading65456_fb23fb-92[data-kb-block=\"kb-adv-heading65456_fb23fb-92\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading65456_fb23fb-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading65456_fb23fb-92\">K5 Masterclass<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e, .wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e[data-kb-block=\"kb-adv-heading65456_d2d9ce-6e\"]{max-width:520px;font-size:28px;line-height:1.2;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e[data-kb-block=\"kb-adv-heading65456_d2d9ce-6e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e[data-kb-block=\"kb-adv-heading65456_d2d9ce-6e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e, .wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e[data-kb-block=\"kb-adv-heading65456_d2d9ce-6e\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e, .wp-block-kadence-advancedheading.kt-adv-heading65456_d2d9ce-6e[data-kb-block=\"kb-adv-heading65456_d2d9ce-6e\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading65456_d2d9ce-6e wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading65456_d2d9ce-6e\"><strong><strong>How AI agents automatically orchestrate commerce processes<\/strong><\/strong><\/h2>\n\n\n<style>.kadence-column65456_62e675-70 > .kt-inside-inner-col,.kadence-column65456_62e675-70 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65456_62e675-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65456_62e675-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column65456_62e675-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column65456_62e675-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column65456_62e675-70{position:relative;}@media all and (max-width: 1024px){.kadence-column65456_62e675-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column65456_62e675-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column65456_62e675-70 kvs-md-false\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37, .wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37[data-kb-block=\"kb-adv-heading65456_f66edb-37\"]{max-width:520px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:20px;line-height:1.2;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37[data-kb-block=\"kb-adv-heading65456_f66edb-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37[data-kb-block=\"kb-adv-heading65456_f66edb-37\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37, .wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37[data-kb-block=\"kb-adv-heading65456_f66edb-37\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37, .wp-block-kadence-advancedheading.kt-adv-heading65456_f66edb-37[data-kb-block=\"kb-adv-heading65456_f66edb-37\"]{font-size:20px;line-height:1.2;}}<\/style>\n<p class=\"kt-adv-heading65456_f66edb-37 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading65456_f66edb-37\">How can AI be used effectively? What is the optimal system architecture for this? And how can the underlying processes be orchestrated with AI agents? At the K5 conference, we answered these questions in a masterclass with a live demo.<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns65456_d8dc76-37{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns65456_d8dc76-37 .kt-button{font-weight:normal;font-style:normal;}.kt-btns65456_d8dc76-37 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns65456_d8dc76-37 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns65456_d8dc76-37 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns65456_d8dc76-37 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns65456_d8dc76-37 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns65456_d8dc76-37 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns65456_d8dc76-37 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns65456_d8dc76-37\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn65456_0e3b8d-4e.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn65456_0e3b8d-4e.kb-button{color:#ffffff;background:#f99700;font-size:20px;line-height:1.2;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.wp-block-kadence-advancedbtn .kb-btn65456_0e3b8d-4e.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn65456_0e3b8d-4e.kb-button:focus{color:#f99700;background:#ffffff;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}<\/style><a class=\"kb-button kt-button button kb-btn65456_0e3b8d-4e kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/k5-masterclass-ai-agents\/\"><span class=\"kt-btn-inner-text\"><strong>watch Masterclass now<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--grid-2  bg--whitewith-acc\" id=\"block_faf89b83f26b4ab9de6344750b00504f\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>Further AI solutions<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"accordion-con\">\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\tjs-open\t\t\t\t\t\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tRecommendation Engine\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-1-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-1-label\" \n\t\t\t\t\t\tstyle=\"display:block;\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<h4>Efficient and smart recommendations<\/h4>\n<p>The Reco Engine provides personalized recommendations for the user without manual maintenance. Based on user data, our AI model evaluates user behavior in real time and thus always ensures that products are displayed appropriately.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tRAG Chatbot\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-2-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-2-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<h4>Intelligent answers<\/h4>\n<p>Our RAG chatbot combines Retrieval-Augmented Generation (RAG) by retrieving relevant information from existing company data and creating precise answers using a generative AI model.<br \/>\nIn this way, the chatbot provides up-to-date, contextual and customized answers. This product can be used in customer support, corporate communications and e-commerce to improve the user experience by providing accurate and scalable information. For example, the tool can replace manual searching for tickets.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tVisual Search \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-3-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-3-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<h4>We revolutionize your search<\/h4>\n<p>Instead of using the search in text form as usual, our Visual Search offers the option of using specific product images for the search. Our model makes it possible to display the exact product from your database to the user based on an uploaded image.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tCategory Mapper\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-4-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-4-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<h4>Efficient category management with automated precision<\/h4>\n<p>The Category Mapper intelligently adapts categories to different formats and recognizes synonyms of your products. This allows products to be automatically added to the appropriate categories. The database thus remains consistent and user-friendly without having to manually assign products to the appropriate category.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-5-label\" aria-controls=\"xxx-5-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tPDF Analyzer \u2013 Stammdaten-Aufbereitung\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-5-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-5-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<h4>Efficient product data preparation<\/h4>\n<p>The PDF Analyzer extracts information from PDFs and prepares it optimally for PIM or e-commerce systems. For example, the content of data sheets can be arranged on the product detail page. The available data sheet (PDF) is converted into an image and can thus be read by the AI and converted into a text document. As modern automation reaches its limits, our AI model takes over the work and ensures maximum precision.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/ki-loesungen.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/ki-loesungen.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/ki-loesungen.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/ki-loesungen.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/ki-loesungen.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/ki-loesungen.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"KI L\u00f6sungen Visual Slider image\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--with-bg  bg--white\">\n\n\t<div class=\"padding-top--big padding-bottom--big relative\">\n\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1600x500.webp\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600.webp 1920w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1600x500.webp 1600w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1400x438.webp 1400w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1200x375.webp 1200w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1000x313.webp 1000w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-800x250.webp 800w\" class=\"object-fit-img\"\n\t\t\t\tsizes=\"100vw\" alt=\"farbenspiel\" loading=\"lazy\" \/>\n\n\t\t\n\t\t\n\t\t\t\t   \n\t\t\t<div class=\"layout layout--text\">\n\t\t\n\t\t\t\t\t<div class=\"container container--small  js-fade js-fade-in\">\n\n\t\t\t\t\t<h2 style=\"text-align: center;\">Replatforming as a solution for the move to the cloud<\/h2>\n<p style=\"text-align: center;\">Are you using an SAP Commerce on-premise solution and facing the challenge of a cloud migration? We will be happy to advise you on all the options for your upcoming challenge &#8211; whether move-to-cloud, extended support or replatforming to another e-commerce platform. We will advise you in all directions and find the most effective way!<\/p>\n<p style=\"text-align: center;\"><a class=\"btn fullYellow\" href=\"\/en\/ecommerce\/2024\/sap-end-of-life\/\">Learn more<\/a><\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--whitewith-acc\" id=\"block_2a80ef57662caf28935be992046bb248\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>FAQ Replatforming<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"accordion-con\">\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tWhat is replatforming?\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-1-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-1-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Replatforming means <strong>transferring an existing software application to a new platform without developing it from scratch.<\/strong> This involves adapting, optimizing or modernizing parts of the application, for example to make it cloud-compatible or to improve performance.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tWhat is replatforming in cloud migration?\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-2-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-2-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Replatforming in the context of cloud migration involves moving an application to the cloud, whereby certain components are changed or optimized &#8211; e.g. by switching from a self-hosted database to a cloud-based database service. <strong>The aim is to utilize the advantages of the cloud (scalability, performance, maintainability) without having to completely rewrite the application.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tWhat is the difference between replatforming, rehosting and rebuilding?\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-3-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-3-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>Rehosting (Lift &amp; Shift):<\/strong> The application is migrated to the cloud without any changes. Fast, but without optimization.<\/p>\n<p><strong>Replatforming:<\/strong> The application is adapted to harmonize better with the new platform, e.g. by using native cloud services.<\/p>\n<p><strong>Rebuilding (refactoring):<\/strong> The application is completely redeveloped to take full advantage of the new platform.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tFor whom is replatforming worthwhile?\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-4-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-4-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Replatforming is particularly worthwhile for companies that:<\/p>\n<ul>\n<li><strong>have high operating costs<\/strong> with their current IT infrastructure or e-commerce platform,<\/li>\n<li>use <strong>outdated systems<\/strong> that are expensive to maintain and develop,<\/li>\n<li><strong>do not have the budget or capacity<\/strong> for a complete redevelopment (rebuilding),<\/li>\n<li>but still want to benefit from <strong>cloud advantages<\/strong> such as automatic scaling, improved performance and lower hosting costs.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-replatforming-480x296.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-replatforming.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-replatforming-480x296.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-replatforming-620x383.webp 620w\" \n\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t class=\"center\"\n\t\t\t\talt=\"replatforming hero preview\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_d63e46f858c653455cbce7a0a5fac5b6\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-factsheet-lean-commerce-haba-480x278.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-factsheet-lean-commerce-haba.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-factsheet-lean-commerce-haba-480x278.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-factsheet-lean-commerce-haba-620x359.webp 620w\" \n\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t class=\"center\"\n\t\t\t\talt=\"Lean Commerce visuelle Darstellung des Factsheets\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>FAQ TCO (Total cost of ownership)<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"accordion-con\">\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tWhat is TCO?\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-1-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-1-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>TCO stands for Total Cost of Ownership and refers to the <strong>total costs incurred over the entire service life of a product, software or infrastructure<\/strong>. This includes not only the acquisition costs, but also operation, maintenance, training and support.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tHow do you calculate TCO?\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-2-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-2-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>TCO is calculated by adding up all the direct and indirect costs of a system over a defined useful life. These include:<\/p>\n<ul>\n<li>Acquisition costs (e.g. licenses, hardware)<\/li>\n<li>Operating costs (hosting, electricity, personnel)<\/li>\n<li>Maintenance and support costs<\/li>\n<li>Training costs<\/li>\n<li>Migration or integration costs<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tWhat does the calculation of the TCO in e-commerce involve?\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-3-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-3-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>In e-commerce, the TCO includes, among other things:<\/strong><\/p>\n<ul>\n<li>License costs for store systems<\/li>\n<li>Hosting and infrastructure costs (e.g. cloud services)<\/li>\n<li>Developer costs for customization and maintenance<\/li>\n<li>Integrations with third-party providers (payment, shipping, ERP)<\/li>\n<li>Downtime costs in the event of updates or problems<\/li>\n<li>Scalability and performance during traffic peaks<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tWhat does the TCO have to do with replatforming?\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-4-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-4-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>Replatforming can reduce TCO in the long term<\/strong> by replacing outdated or inefficient systems with modern, scalable solutions. Although migration costs are incurred in the short term, better performance, lower maintenance costs and optimized infrastructure costs reduce the total cost of ownership over time.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Projects<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/haba\/emporix-replatforming\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"HABA Emporix\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tREFERENCES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>HABA Emporix<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>HABA Play was transformed to the modern Emporix platform using our cost-efficient lean commerce approach. The migration of the commerce system was completed within a few months without changing the existing storefront.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ai\/ai-fis-group\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-ki-uebersicht-fis-gruppe-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-ki-uebersicht-fis-gruppe.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-ki-uebersicht-fis-gruppe-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-ki-uebersicht-fis-gruppe-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"AI with FIS-Group\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tK\u00dcNSTLICHE INTELLIGENZ\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>AI with FIS-Group<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>What used to sound rather like science fiction in the past, finds its way into more and more sectors nowadays: artificial intelligence massively changes the (working) world. The AI experts of the FIS Group support enterprises with great competence and intelligent, creative solution ideas complying with data protection provisions on their way into a promising future.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-trends\/reduce-costs-e-commerce\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/lean-commerce-preview-teaser-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/lean-commerce-preview-teaser.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/lean-commerce-preview-teaser-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/lean-commerce-preview-teaser-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Lean Commerce\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tLEAN COMMERCE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Optimize processes, <br \/>\r\nreduce costs<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>The lean commerce approach is based on the principles of lean management, which primarily strives for a lean value chain. Applied to e-commerce, this means that all steps along the e-commerce process chain are optimized.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<span id=\"kontakt-replatforming-en\"><\/span>\n\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>FRANK MEIER<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/frank-meier-843099a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 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