{"id":65806,"date":"2025-05-22T11:23:03","date_gmt":"2025-05-22T09:23:03","guid":{"rendered":"https:\/\/www.medienwerft.de\/master-data-processing\/"},"modified":"2025-09-24T20:09:16","modified_gmt":"2025-09-24T18:09:16","slug":"master-data-processing","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/ai\/master-data-processing\/","title":{"rendered":"Master Data Processing"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium no-pad \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Master data preparation <br>key to digital transformation<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Without clean, structured and consistent master data preparation, even the best AI applications will be ineffective. Only by preparing your database properly can you create the basis for <strong>automation, personalization and data-driven decisions<\/strong>. High-quality master data is essential, especially in e-commerce and wholesale &#8211; whether for product recommendations, visual searches or precise forecasts.<\/p>\n<p>We will show you how you can <strong>efficiently analyze, cleanse and structure<\/strong> your master data with the help of artificial intelligence &#8211; and thus pave the way for scalable, intelligent solutions.<\/p>\n<p><a class=\"btn fullYellow\" href=\"#Jetzt Kontakt aufnehmen\">Contact us now<\/a><\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"block block--accordion  bg--white c-black bg-grey\" id=\"block_edf251bc176f3647d52e1d2c80de20a9\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tHow does AI-supported master data preparation work?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p><strong>The basis of every successful AI application &#8211; clean data<br \/>\n<\/strong><br \/>\nBefore AI can develop its full potential &#8211; whether in product recommendations, chatbots or automatic image searches &#8211; one thing is needed: a reliable database. Because without complete, structured and consistent master data, even the best algorithms will come to nothing. This is exactly where our solution comes in: With AI-supported master data preparation as the foundation of your digital value creation.<\/p>\n<p><strong><br \/>\nWhat is master data preparation?<br \/>\n<\/strong><br \/>\nMaster data preparation is the process of recording, cleansing, structuring and enriching master data, i.e. basic, business-relevant information. This includes, for example, product data, customer data, supplier data or material masters.<\/p>\n<p>In e-commerce and wholesale, correct, complete and consistent master data plays a key role in efficient business processes &#8211; from procurement to warehousing and sales. The aim of master data preparation is to create a reliable database on which automated processes, AI applications and good customer experiences can be built.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--image-text-fullwidth  bg--light\">\n\n\t<div class=\"flex flex--wrap left  \">\n\t\t<div class=\"flex__item one-half md-one-whole flex__image\">\n\t\t\t<div class=\"object-fit-con\" style=\"padding-bottom:min(800px, 40%);\">\n\n\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/full-width-ki-fis-gruppe-image-x2-1000x400.webp\" \n\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/full-width-ki-fis-gruppe-image-x2-1920x768.webp 1920w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/full-width-ki-fis-gruppe-image-x2-1600x640.webp 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/full-width-ki-fis-gruppe-image-x2-1400x560.webp 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/full-width-ki-fis-gruppe-image-x2-1200x480.webp 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/full-width-ki-fis-gruppe-image-x2-1000x400.webp 1000w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/full-width-ki-fis-gruppe-image-x2-800x320.webp 800w\"\n\t\t\t\t\t\talt=\"FIS Gruppe KI\" \n\t\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\" \/>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"flex__item one-half md-one-whole flex__content flex flex--middle\">\n\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"inner \n\t\t\t\t\t\t\t\t\">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t\t<div class=\"js-fade js-fade-in left\">\n\t\t\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span>Why we are the right partner for AI-supported master data preparation<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<ul>\n<li>Broad expertise in e-commerce &amp; wholesale<\/li>\n<li>Technological edge thanks to our own research department and tried-and-tested AI tools<\/li>\n<li>Innovation-driven &amp; adaptable &#8211; our solutions grow with your requirements<\/li>\n<li>Many years of experience in the integration of complex data structures, especially in the SAP and marketplace environment<\/li>\n<li>In-house developed tools &#8211; powerful and customized<\/li>\n<li>GDPR-compliant hosting on our own servers in Germany<\/li>\n<\/ul>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id65806_840496-c4{margin-top:var(--global-kb-spacing-xl, 4rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-id65806_840496-c4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id65806_840496-c4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id65806_840496-c4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1230px;padding-top:0px;padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65806_840496-c4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id65806_840496-c4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and 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767px){.kb-row-layout-id65806_957f6f-27 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id65806_957f6f-27 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}.kb-row-layout-id65806_957f6f-27 {  }<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id65806_957f6f-27 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-wide kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column65806_cb0694-ff > .kt-inside-inner-col{display:flex;}.kadence-column65806_cb0694-ff > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column65806_cb0694-ff > .kt-inside-inner-col,.kadence-column65806_cb0694-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65806_cb0694-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65806_cb0694-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column65806_cb0694-ff > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column65806_cb0694-ff > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column65806_cb0694-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column65806_cb0694-ff{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_cb0694-ff{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_cb0694-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column65806_cb0694-ff > .kt-inside-inner-col:before{opacity:0.54;}.kadence-column65806_cb0694-ff{position:relative;}.kadence-column65806_cb0694-ff, .kt-inside-inner-col > .kadence-column65806_cb0694-ff:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column65806_cb0694-ff > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column65806_cb0694-ff{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_cb0694-ff{align-self:auto;}}@media all and (max-width: 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class=\"kt-inside-inner-col\"><style>.kb-image65806_04d608-7f.kb-image-is-ratio-size, .kb-image65806_04d608-7f .kb-image-is-ratio-size{max-width:85px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image65806_04d608-7f.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image65806_04d608-7f .kb-image-is-ratio-size{align-self:unset;}.kb-image65806_04d608-7f figure{max-width:85px;}.kb-image65806_04d608-7f .image-is-svg, .kb-image65806_04d608-7f .image-is-svg img{width:100%;}.kb-image65806_04d608-7f .kb-image-has-overlay:after{opacity:0.3;}.kb-image65806_04d608-7f img.kb-img, .kb-image65806_04d608-7f .kb-img img{object-position:50% 50%;}@media all and (max-width: 1024px){.kb-image65806_04d608-7f.kb-image-is-ratio-size, .kb-image65806_04d608-7f .kb-image-is-ratio-size{max-width:50px;width:100%;}}@media all and (max-width: 1024px){.kb-image65806_04d608-7f figure{max-width:50px;}}<\/style>\n<div class=\"wp-block-kadence-image kb-image65806_04d608-7f\"><figure class=\"aligncenter size-large image-is-svg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/podcast_1.svg\" alt=\"Podcast Icon\" class=\"kb-img wp-image-69747\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column65806_45060f-82 > .kt-inside-inner-col{display:flex;}.kadence-column65806_45060f-82 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column65806_45060f-82 > .kt-inside-inner-col,.kadence-column65806_45060f-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65806_45060f-82 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65806_45060f-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column65806_45060f-82 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column65806_45060f-82 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column65806_45060f-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column65806_45060f-82{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_45060f-82{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_45060f-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column65806_45060f-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column65806_45060f-82{text-align:left;}.kadence-column65806_45060f-82{position:relative;}.kadence-column65806_45060f-82, .kt-inside-inner-col > .kadence-column65806_45060f-82:not(.specificity){margin-top:0px;margin-right:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column65806_45060f-82 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);row-gap:var(--global-kb-gap-none, 0rem );flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column65806_45060f-82{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_45060f-82{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_45060f-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column65806_45060f-82 > .kt-inside-inner-col{padding-top:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;align-items:center;}.kt-row-column-wrap > .kadence-column65806_45060f-82{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_45060f-82{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_45060f-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column65806_45060f-82 kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08, .wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08[data-kb-block=\"kb-adv-heading65806_05f5b0-08\"]{max-width:520px;margin-bottom:0px;text-align:left;font-size:28px;line-height:1.2;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08[data-kb-block=\"kb-adv-heading65806_05f5b0-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08[data-kb-block=\"kb-adv-heading65806_05f5b0-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08, .wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08[data-kb-block=\"kb-adv-heading65806_05f5b0-08\"]{margin-bottom:0px;font-size:16px;line-height:1.2;text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08, .wp-block-kadence-advancedheading.kt-adv-heading65806_05f5b0-08[data-kb-block=\"kb-adv-heading65806_05f5b0-08\"]{font-size:16px;line-height:1.2;text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading65806_05f5b0-08 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading65806_05f5b0-08\">THREE EpisodeS: Podcast-SERIES AI<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9, .wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9[data-kb-block=\"kb-adv-heading65806_6f2ae1-e9\"]{max-width:520px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;text-align:left;font-size:20px;line-height:1.2;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9[data-kb-block=\"kb-adv-heading65806_6f2ae1-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9[data-kb-block=\"kb-adv-heading65806_6f2ae1-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9, .wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9[data-kb-block=\"kb-adv-heading65806_6f2ae1-e9\"]{font-size:16px;line-height:1.2;text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9, .wp-block-kadence-advancedheading.kt-adv-heading65806_6f2ae1-e9[data-kb-block=\"kb-adv-heading65806_6f2ae1-e9\"]{font-size:20px;line-height:1.2;text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading65806_6f2ae1-e9 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading65806_6f2ae1-e9\">Expertise from Embedding Modell to Explainability <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column65806_c59488-bc > .kt-inside-inner-col{display:flex;}.kadence-column65806_c59488-bc > .kt-inside-inner-col,.kadence-column65806_c59488-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column65806_c59488-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column65806_c59488-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}.kadence-column65806_c59488-bc > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column65806_c59488-bc > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column65806_c59488-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column65806_c59488-bc{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_c59488-bc{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_c59488-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column65806_c59488-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column65806_c59488-bc{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column65806_c59488-bc{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_c59488-bc{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_c59488-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column65806_c59488-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column65806_c59488-bc{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_c59488-bc{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column65806_c59488-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column65806_c59488-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column65806_c59488-bc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns65806_db3877-b5{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-end;align-items:center;}.kt-btns65806_db3877-b5 .kt-button{font-weight:normal;font-style:normal;}.kt-btns65806_db3877-b5 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns65806_db3877-b5 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns65806_db3877-b5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns65806_db3877-b5 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns65806_db3877-b5 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns65806_db3877-b5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns65806_db3877-b5 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn.kb-btns65806_db3877-b5{padding-right:var(--global-kb-spacing-sm, 1.5rem);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kb-btns65806_db3877-b5{padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns65806_db3877-b5\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn65806_953ac6-40.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn65806_953ac6-40.kb-button{color:#000000;background:#ffffff;font-size:20px;line-height:1.2;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.wp-block-kadence-advancedbtn .kb-btn65806_953ac6-40.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn65806_953ac6-40.kb-button:focus{color:#f99700;background:#ffffff;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn65806_953ac6-40.kb-button{font-size:12px;}}@media all and (max-width: 1024px){.kb-btn65806_953ac6-40.kb-button .kb-svg-icon-wrap{font-size:16px;--kb-button-icon-size:16px;}}@media all and (max-width: 1024px){.kb-btn65806_953ac6-40.kb-button .kt-btn-inner-text{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn65806_953ac6-40 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/market-innovation\/2025\/ai-podcast-fis-group\/\"><span class=\"kt-btn-inner-text\"><strong>LISTEN NOW<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">What challenges can be solved with AI?<\/h2>\n<p style=\"text-align: center;\">Many companies struggle with manual data maintenance, error-prone imports, incomplete product information or multiple entries of products or customer data. This leads to inefficient processes, increased operating costs, poor customer experience and potential loss of sales.<\/p>\n<p style=\"text-align: center;\">With AI-supported master data preparation, products are extracted from a wide variety of data sources, structured and categorized so that they are available anytime and anywhere.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--white c-black bg-grey\" id=\"block_0843bf48c71729ba2276f42484f4dad4\">\n\n\t<div class=\"container container--small padding-top padding-bottom--huge \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tManual processing of technical documents\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p><strong>Example:<\/strong> Product data sheets in PDF format contain important information for the PIM or ERP &#8211; but this data is currently not automatically transferred and therefore does not end up in the online store.<\/p>\n<p><strong>Solution:<\/strong> AI-supported tools extract relevant information from PDFs and unstructured documents and transfer it to the target systems (e.g. PIM, ERP, store) in a structured manner.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\tIncorrect and inconsistent data\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-2-content\"\n\t\t\t\t\taria-labelledby=\"xxx-2-label\">\n\t\t\t\t\t<p><strong>Example:<\/strong> Manual data maintenance leads to duplicate entries, missing attributes and contradictory information in product or customer data.<\/p>\n<p><strong>Solution:<\/strong> Standardized, AI-supported data preparation reduces sources of error and ensures consistent, reliable master data.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\tPoor conversion due to incorrect categorisation\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-3-content\"\n\t\t\t\t\taria-labelledby=\"xxx-3-label\">\n\t\t\t\t\t<p><strong>Example:<\/strong> New articles have to be categorised manually &#8211; a time-consuming process that delays time-to-market. Above all, however, categorisation has a direct impact on conversion.<\/p>\n<p><strong>Solution:<\/strong> Intelligent algorithms categorize products automatically based on features, description texts and comparison logic.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\tDifferent requirements of different systems\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-4-content\"\n\t\t\t\t\taria-labelledby=\"xxx-4-label\">\n\t\t\t\t\t<p><strong>Example:<\/strong> Product data must be individually adapted for marketplaces, online stores or internal systems &#8211; often with a high level of manual effort.<\/p>\n<p><strong>Solution:<\/strong> Our AI solutions prepare data flexibly and context-dependently \u2013 depending on the requirements of the respective platform or target system.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--huge padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">What characterizes our <span class=\"orange\">AI-Services<\/span> ?<\/h2>\n<p style=\"text-align: center;\">Thanks to our experience from over 200 e-commerce projects, we know the relevance of accurately maintained master data. With our AI solutions, we support you in laying the foundation for your business success.<\/p>\n<p style=\"text-align: center;\">You benefit from a holistic solution for master data preparation &#8211; from initial analysis and automated data extraction to categorization and integration into your systems. Our services include:<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--icons  bg--light\">\n\n\t<div class=\"container container--normal no-pad no-pad \">\n\n\t\t<div class=\"flex flexgrid--narrow flex--center flex--wrap  js-fade js-fade-in zoom_no\">\n\n\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/pdf-icon-schwarz.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Use of our PDF Analyzer tool\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>Use of our PDF Analyzer tool<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>to intelligently extract and summarize relevant data (e.g. product information, technical details)<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/kategorisierung-icon-schwarz.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Application of our Category Mapper\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>Application of our Category Mapper<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>for the automated assignment of products to suitable categories, including marketplace transformation<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/ki-integration-icon-schwarz.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Integration into existing ERP &amp; e-commerce systems\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>Integration into existing ERP &amp; e-commerce systems<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>all information and data are seamlessly available to all authorized persons &#8211; anytime and anywhere<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/beratung-icon-schwarz.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Analysis &amp; accompanying process consulting\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>Analysis &amp; accompanying process consulting<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Comprehensive analysis and an individual process model to optimize your master data processes<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--huge\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p style=\"text-align: center;\"><a class=\"btn fullYellow\" href=\"#Jetzt Kontakt aufnehmen\">Contact us now<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--slider-text-image-grid  padding-top padding-bottom--huge\">\n\n\t<div class=\"bg--white\">\n\n\t\t<div class=\"container\">\n\t\t\n\t\t\t<div class=\"slick slick--img-text orange-h4-inside js-fade js-fade-in\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\t\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--middle flex--wrap left spacing--big\">\n\n\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t<h2>Data cleansing and error correction<\/h2>\n<p><strong>Previously: <\/strong>Master data (product information, customer data, supplier addresses) was often entered and maintained manually. Incorrect master data due to typos, duplicates or inconsistent formats led to incorrect orders, delivery delays, inefficient marketing and incorrect invoices.<\/p>\n<p><strong>Today (with AI): <\/strong>AI algorithms continuously scan new and existing master data to automatically identify and correct anomalies, duplicates, missing values and format errors. AI can even understand context to fix logical errors and update incorrect units of measure or outdated product names, for example. Duplicate entries are merged and data formats are standardised.<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"hidden--md\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-1-datenbereinigung.webp\"\n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-1-datenbereinigung.webp 1400w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-1-datenbereinigung.webp 1200w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-1-datenbereinigung.webp 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-1-datenbereinigung.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-1-datenbereinigung.webp 620w\"\n\t\t\t\t\t\t\t\t\t\talt=\"KI Datenbereinigung\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" class=\"one-whole\"\n\t\t\t\t\t\t\t\t\t\twidth=\"600\"  \n\t\t\t\t\t\t\t\t\t\theight=\"400\"  \/>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<div class=\"show--md padding-top\"><\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\thidden\t\t\t\t\t\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--middle flex--wrap left spacing--big\">\n\n\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t<h2>Data enrichment and classification<\/h2>\n<p><strong>Previously:<\/strong><br \/>\nFor new products, product specifications, images and descriptions had to be manually recorded and entered into the system. Important attributes were often missing or there was no standardised taxonomy, which made personalised recommendations or targeted marketing campaigns difficult.<\/p>\n<p><strong>Today (with AI):<\/strong><br \/>\nAI agents can automatically extract and enrich product data from various sources (supplier data sheets, websites, images) (e.g. technical specifications, material information, dimensions). Products are automatically and accurately sorted into the correct categories and subcategories, and missing product attributes are added.<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"hidden--md\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-2-datenanreicherung.webp\"\n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-2-datenanreicherung.webp 1400w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-2-datenanreicherung.webp 1200w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-2-datenanreicherung.webp 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-2-datenanreicherung.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-2-datenanreicherung.webp 620w\"\n\t\t\t\t\t\t\t\t\t\talt=\"KI Dataneanreicherung\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" class=\"one-whole\"\n\t\t\t\t\t\t\t\t\t\twidth=\"600\"  \n\t\t\t\t\t\t\t\t\t\theight=\"400\"  \/>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<div class=\"show--md padding-top\"><\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\thidden\t\t\t\t\t\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--middle flex--wrap left spacing--big\">\n\n\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t<h2>Image and media management<\/h2>\n<p><strong>Previously:<\/strong><br \/>\nProduct images had to be manually assigned to the respective products, named and uploaded. They often had no descriptive metadata or ALT texts. Different image formats, sizes and qualities made it difficult to achieve a uniform presentation in the shop.<\/p>\n<p><strong>Today (with AI):<\/strong><br \/>\nAI agents recognise products in images and automatically assign them to the correct product SKUs. AI automatically creates descriptive metadata (keywords, ALT<br \/>\ntext) for images, which improves SEO and accessibility. For faster<br \/>\nloading times and consistent presentation in the e-commerce front end, AI can automatically optimise images (size, format, compression).<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"hidden--md\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-3-medienmanagement.webp\"\n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-3-medienmanagement.webp 1400w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-3-medienmanagement.webp 1200w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-3-medienmanagement.webp 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-3-medienmanagement.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-3-medienmanagement.webp 620w\"\n\t\t\t\t\t\t\t\t\t\talt=\"KI Bild- und Medienmanagement\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" class=\"one-whole\"\n\t\t\t\t\t\t\t\t\t\twidth=\"600\"  \n\t\t\t\t\t\t\t\t\t\theight=\"400\"  \/>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<div class=\"show--md padding-top\"><\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\thidden\t\t\t\t\t\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--middle flex--wrap left spacing--big\">\n\n\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t<h2>Monitoring and quality assurance of master data<\/h2>\n<p><strong>Previously:<\/strong><br \/>\nThe quality of master data was checked manually at irregular intervals. Identifying the cause of data errors was time-consuming and complex. Problems were only resolved after they had already impacted business processes.<\/p>\n<p><strong>Today (with AI):<\/strong><br \/>\nAI agents monitor master data in real time for consistency, completeness and accuracy. The AI immediately detects deviations from expected patterns or data standards and generates detailed error reports. AI systems can enforce rules and eliminate potential sources of error as early as the data entry stage. Early detection and correction of data problems prevents chain reactions and errors in downstream processes.<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"hidden--md\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-4-qs-stammdaten.webp\"\n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-4-qs-stammdaten.webp 1400w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-4-qs-stammdaten.webp 1200w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-4-qs-stammdaten.webp 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-4-qs-stammdaten.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/slide-4-qs-stammdaten.webp 620w\"\n\t\t\t\t\t\t\t\t\t\talt=\"KI Stammdatenqualit\u00e4tssicherung\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" class=\"one-whole\"\n\t\t\t\t\t\t\t\t\t\twidth=\"600\"  \n\t\t\t\t\t\t\t\t\t\theight=\"400\"  \/>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<div class=\"show--md padding-top\"><\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-text-ontop  bg--light\">\n\n\t<div class=\"\">\n\n\t<div class=\"container container--medium padding-top--huge padding-bottom--huge  animation-btt js-add-animation\">\n\n\n\t\t<picture class=\"\">\n\t\t\t<source \n\t\t\t\tmedia=\"(min-width: 641px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/teaser-ki-stark-visual-search.webp 1920w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/teaser-ki-stark-visual-search.webp 1600w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/teaser-ki-stark-visual-search.webp 1400w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/teaser-ki-stark-visual-search.webp 1200w\"\n\t\t\t\tsizes=\"(min-width:1200px) 1150px, 96vw\" \/>\n\t\t\t<source \n\t\t\t\tmedia=\"(max-width: 640px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/teaser-ki-stark-visual-search-mobile.webp 1000w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/teaser-ki-stark-visual-search-mobile.webp 800w\"\n\t\t\t\tsizes=\"94vw\" \/>\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/teaser-ki-stark-visual-search.webp\" class=\"one-whole\"\n\t\t\t\tloading=\"lazy\" alt=\"KI Stark Deutschland Visual Search\"\n\t\t\t\t\t\t\t\t\twidth=\"1200\" \n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"500\" \n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\n\n\t\t\t\t\n\t\t<div class=\"container container--small\">\n\t\t\t<div class=\"bg--white\">\n\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t<h2 style=\"text-align: center;\"><span class=\"orange\">Innovative and intelligent \u2013<\/span><br \/>\nAI IMAGE SEARCH FOR STARK GERMANY<\/h2>\n<p style=\"text-align: center;\">Intelligent product recognition with AI: STARK Germany relies on an AI-supported image search that enables customers to select products quickly and precisely. The technology opens up completely new ways to make the selection process in the building materials trade more intuitive and efficient.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-clients\/2025\/ai-visual-search-stark\/\">More about AI image search for STARK &gt;<\/a><\/strong><\/p>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--huge no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Our process model<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_ab05c4767bba007059201e522b8c38b5\">\n\n\t<div class=\"container container--normal no-pad padding-bottom--huge\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item three-quarters portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/vorgehensmodell-ki-stammdatenaufbereitung-1.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/vorgehensmodell-ki-stammdatenaufbereitung-1.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/vorgehensmodell-ki-stammdatenaufbereitung-1.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/vorgehensmodell-ki-stammdatenaufbereitung-1.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/vorgehensmodell-ki-stammdatenaufbereitung-1.svg 800w\" \n\t\t\t\tloading=\"lazy\" sizes=\"(min-width:801px) 920px, 94vw\"\n\t\t\t\t class=\"left\"\n\t\t\t\talt=\"Stammdatenaufbereitung KI\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-quarter portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"accordion-con\">\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t\t1. Analysis of the actual data situation\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-1-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-1-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Identification of data sources, media types (e.g. PDFs, Excel), quality and structure<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t\t2. AI-based data extraction &amp; data mapping\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-2-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-2-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Use of the PDF Analyser tool for automated extraction of structured content or use of Category Mapper to assign data to specific categorizations<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t\t3. Validation &amp; QA process\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-3-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-3-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Ensuring data quality through hybrid models (AI &amp; human control)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\t\t4. Integration &amp; monitoring\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-4-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-4-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Transfer of the cleansed master data to your systems &amp; continuous improvement through feedback loops<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--webinarslider   bg--light\">\n\n\t<div class=\"container container--medium padding-top--huge padding-bottom--huge\">\n\n\t\t\n\t\t<div class=\"margin-bottom relative text--center\"> \n\t\t\t<h2>Blog posts about artificial intelligence<\/h2>\n\t\t<\/div>\n\n\t\t<div class=\"overflow-hidden js-fade js-fade-in padding-bottom\">\n\n\t\t\t<div class=\"slick slick--car fancy-slider\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle init\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/ai-models-efficient\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/ki-agents-beitragsbild_preview-620x359.jpg\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/ki-agents-beitragsbild_preview-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/ki-agents-beitragsbild_preview-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/ki-agents-beitragsbild_preview-560x324.jpg 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/ki-agents-beitragsbild_preview-480x278.jpg 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Efficient AI Models\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>Efficient AI Models<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/k5-masterclass-ai-agents\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-beitragsbild-620x359.webp\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-beitragsbild-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-beitragsbild-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-beitragsbild-560x324.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-beitragsbild-480x278.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"K5 Masterclass: AI Agents\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>K5 Masterclass: AI Agents<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/ai-in-e-commerce\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/03\/blogbeitrag-ki-nutzen-620x359.webp\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/03\/blogbeitrag-ki-nutzen-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/03\/blogbeitrag-ki-nutzen-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/03\/blogbeitrag-ki-nutzen-560x324.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/03\/blogbeitrag-ki-nutzen-480x278.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"AI in E-Commerce\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>AI in E-Commerce<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/visual-search-segmentation-models\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/blogbeitrag-segmentierung-visual-search-620x359.webp\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/blogbeitrag-segmentierung-visual-search-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/blogbeitrag-segmentierung-visual-search-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/blogbeitrag-segmentierung-visual-search-560x324.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/blogbeitrag-segmentierung-visual-search-480x278.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Visual Search Segmentation Models\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>Visual Search Segmentation Models<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2024\/recommendation-engine-ai\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-ki-recommendation-engines-620x359.webp\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-ki-recommendation-engines-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-ki-recommendation-engines-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-ki-recommendation-engines-560x324.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-ki-recommendation-engines-480x278.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Recommendation Engine AI\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>Recommendation Engine AI<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2024\/ai-entity-resolution\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/blogbeitrag-ki-entity-resolution-620x359.webp\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/blogbeitrag-ki-entity-resolution-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/blogbeitrag-ki-entity-resolution-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/blogbeitrag-ki-entity-resolution-560x324.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/blogbeitrag-ki-entity-resolution-480x278.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"AI Entity resolution\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>AI Entity resolution<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/market-innovation\/2024\/ai-embedding-models\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/blogbeitrag-ki-embedding-modelle-620x359.webp\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/blogbeitrag-ki-embedding-modelle-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/blogbeitrag-ki-embedding-modelle-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/blogbeitrag-ki-embedding-modelle-560x324.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/blogbeitrag-ki-embedding-modelle-480x278.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"AI embedding models\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>AI embedding models<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/ai-master-data\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag_ki_stammdatenaufbereitung-620x359.webp\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag_ki_stammdatenaufbereitung-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag_ki_stammdatenaufbereitung-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag_ki_stammdatenaufbereitung-560x324.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag_ki_stammdatenaufbereitung-480x278.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"AI MASTER DATA PREPARATION\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>AI MASTER DATA PREPARATION<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/ai-visual-search\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag-ki-bildersuche-620x359.webp\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag-ki-bildersuche-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag-ki-bildersuche-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag-ki-bildersuche-560x324.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag-ki-bildersuche-480x278.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"AI Visual Search\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>AI Visual Search<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/llms-e-commerce\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/blogbeitrag-ki-llm-e-commerce-620x359.jpg\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/blogbeitrag-ki-llm-e-commerce-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/blogbeitrag-ki-llm-e-commerce-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/blogbeitrag-ki-llm-e-commerce-560x324.jpg 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/blogbeitrag-ki-llm-e-commerce-480x278.jpg 480w\" \n\t\t\t\t\t\t\t\t\talt=\"LLMs in e-commerce\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>LLMs in e-commerce<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex flex--middle hidden\">\n\n\t\t\t\t\t\t<div class=\"slick--cases__inner slick--carousel__inner\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/rag-ai\/\">\n\t\t\t\t\t\t\t\t<span class=\"ofc\"><span>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-ki-rag-620x359.webp\" \n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-ki-rag-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-ki-rag-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-ki-rag-560x324.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-ki-rag-480x278.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"RAG AI\" sizes=\"(min-width:801px) 365px, (min-width:481px) and (max-width:800px) 50vw, 100vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<h3>RAG AI<\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t<span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"text--center\">\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/blog\/\" target=\"\" class=\"btn btn--white-2 \n\t\t\t\t\t\t\t\t\t\t\">Further Blog posts<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n\n<span id=\"Beratungstermin\"><\/span>\n\n\n\n<span id=\"Jetzt Kontakt aufnehmen\"><\/span>\n\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--huge padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\"><span class=\"orange\">Utilize your data potential<\/span> \u2013 WITH OUR SUPPORT AND AI!<\/h2>\n<p style=\"text-align: center;\">Get in touch with us: As an innovative AI service provider, Medienwerft offers you individually developed solutions, hosted in Germany in compliance with data protection regulations and perfectly tailored to your requirements. Make your company fit for future challenges!<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_36248010c4aa3eb30b39ac684f5e03d2\">\n\n\t<div class=\"container container--small no-pad padding-bottom--huge\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:250px\"\n\t\t\t\t  class=\"right\"\n\t\t\t\talt=\"S\u00f6nke Baumann Aktuell\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>S\u00f6nke Baumann<\/strong><br \/>\nHead of New Business<\/p>\n<p><a style=\"color: #000000;\" href=\"tel:0403177990\">040 31 77 99 0<\/a><br \/>\n<a style=\"color: #000000;\" href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BDVBp3TG%2FQWW4iCReDp4p7Q%3D%3D\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54527\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/linkedin-logo-50x50px-1.svg\" alt=\"LinkedIn Logo\" width=\"33\" height=\"33\" \/><\/a><br \/>\n<a class=\"btn\" href=\" https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIsto7t75cCzIJlub7wJYOs%2BuFvYide9tZtR26kpWvCNwKt%2FqcNN8Q5pGwoRVifkoMdap57uLRAG42I8VVju2AAfmZsm7anaRhNwOvp12fElnFbnzSoGIlcv%2BrVzlYhwcINZJbLMLCP4%2B4co8uLyddWLlHnvLA6V9L4AIvp1ELSzY8J%2FEgbVIwd7bH3%2FPn9PT31QdoWWzY4Y%2F4I%2BkI5KQOdYFqm0BrArUdc&amp;webInteractiveContentId=109311432133&amp;portalId=139748848\" target=\"_blank\" rel=\"noopener\">Arrange a consultation<\/a><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span> 15-30 minutes initial consultation<\/strong><br \/>\n<strong><span style=\"color: #f99700;\">\u2713<\/span> Discover Use Case Showroom<\/strong><br \/>\n<strong><span style=\"color: #f99700;\">\u2713<\/span> Book AI-Demo<\/strong><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\t\n\n\t\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>Hosting<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.fis-asp.de\/?lang=en\" target=\"_blank\" class=\"flex1 flex flex--column orange\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/b4c832b3-ec4c-49d3-be0f-c2a5a7b3cb5a-480x296.png\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/b4c832b3-ec4c-49d3-be0f-c2a5a7b3cb5a.png 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/b4c832b3-ec4c-49d3-be0f-c2a5a7b3cb5a-620x383.png 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/b4c832b3-ec4c-49d3-be0f-c2a5a7b3cb5a-620x383.png 480w\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"Data protection compliant hosting\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tFIS GROUP\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Data protection compliant hosting<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>GDPR-compliant, secure and reliable: Your data is stored in our own ISO-9001 and ISO-27001 certified data centers in Germany. As a data center provider, FIS-ASP can therefore guarantee maximum security, high reliability and maximum performance with maximum computing power.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"\/en\/ai\/ai-fis-group\/\" target=\"\" class=\"flex1 flex flex--column orange\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-ki-uebersicht-fis-gruppe-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-ki-uebersicht-fis-gruppe.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-ki-uebersicht-fis-gruppe-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-ki-uebersicht-fis-gruppe-620x383.webp 480w\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"AI with the FIS Group\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>AI with the FIS Group<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>What used to sound more like science fiction is now finding its way into more and more areas: artificial intelligence is massively changing the (working) world.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"\/en\/ai\/generative-ai\/\" target=\"\" class=\"flex1 flex flex--column noHeadline orange\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-generative-ki-EN-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-generative-ki-EN.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-generative-ki-EN-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-generative-ki-EN-620x383.webp 480w\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"GENERATIVE AI - automated content through LLMs &#038; embedding models\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>GENERATIVE AI &#8211; automated content through LLMs &#038; embedding models<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Generative AI is revolutionizing the way content is created, processed and used. We support you with our tools for data protection-compliant content creation with AI.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--light js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>FRANK MEIER<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/frank-meier-843099a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<p><span data-teams=\"true\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786751684000-8786953183\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786751684000-8786953183\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>High-quality master data is essential, especially in e-commerce and wholesale. We show you how to efficiently analyze, cleanse, and structure your master data using artificial intelligence. <\/p>\n","protected":false},"author":15,"featured_media":69820,"parent":64049,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-65806","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/heroimage-ki-stammdatenaufbereitung_EN.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/65806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=65806"}],"version-history":[{"count":19,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/65806\/revisions"}],"predecessor-version":[{"id":69883,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/65806\/revisions\/69883"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/64049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/69820"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=65806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}