{"id":74492,"date":"2025-12-19T16:05:02","date_gmt":"2025-12-19T15:05:02","guid":{"rendered":"https:\/\/www.medienwerft.de\/references\/emporix-e-commerce-storefront\/"},"modified":"2026-01-13T13:55:54","modified_gmt":"2026-01-13T12:55:54","slug":"emporix-e-commerce-storefront","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/references\/emporix-e-commerce-storefront\/","title":{"rendered":"Emporix E-Commerce Storefront"},"content":{"rendered":"<div class=\"block block--intro block--intro-ref  bg--light\">\n\n\t<div class=\"container container--medium padding-bottom \">\n\n\t\t<div class=\"bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>An e-commerce storefront for the future:<\/span>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Journey Aware, flexible, high-performance<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<p>For our close technology partner Emporix, we developed a technologically independent, fully functional e-commerce storefront that serves as a showcase, design benchmark, and new standard within the Emporix ecosystem.<\/p>\n<p>In just seven weeks, we developed a modular, accessible, and reliable e-commerce storefront that demonstrates how technological freedom and innovative user experience can be combined. What began as a showcase is now a key component of the Emporix overall solution\u2014one that can be used not only by Emporix, but also by its customers and partners worldwide.<\/p>\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>CUSTOMER<\/strong><\/p>\n<p>Emporix<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>INDUSTRY<\/strong><\/p>\n<p>Technology solutions in the B2B sector<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>GOAL<\/strong><\/p>\n<p>A storefront that is ready to use immediately \u2013 easy to integrate and fully configurable<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>TECHNOLOGIES<\/strong><\/p>\n<ul>\n<li>Front-end &amp; back-end development<\/li>\n<li>UX and UI design<\/li>\n<li>Accessibility<\/li>\n<li>CMS integration<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_068dd4231ce9e61e25b34f9325cd103d\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tAbout the customer\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>Emporix is the first choice when it comes to orchestrating processes in digital B2B commerce. With its modern, cloud-based tech stack, Emporix enables companies to design their commerce landscapes in a flexible and future-proof manner. With an eye to the future, the focus is on value streams and the concept of autonomous commerce \u2013 for greater agility, autonomy, and technological freedom in an ever-changing retail world. Find out more at <a href=\"http:\/\/www.emporix.de\" rel=\"nofollow noopener\">www.emporix.de<\/a>.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_3cf5104d28ffccdc585bde4379e51e25\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span class=\"orange\">The task<\/span><\/h4>\n<h2><strong>An e-commerce storefront that adapts to change<\/strong><\/h2>\n<p>Developing a completely separate e-commerce storefront in the form of a fully functional B2B shop in just a few weeks \u2013 internal project name: Project Phoenix.<\/p>\n<p>A shop that can be customized in every function\u2014every single value stream\u2014with minimal effort. A shop that scales seamlessly, works barrier-free on every platform, and is displayed in the appropriate format on every device. This required not only development, but also our CX team, which was tasked with creating a &#8220;most lovable&#8221; Emporix design.<\/p>\n<p class=\"p1\">Do you have a similar challenge for us? Then feel free to contact us!<\/p>\n<p><a class=\"btn fullYellow\" href=\"#e-commerce-storefront-emporix-case-en\">Contact us now<\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Aufgabe-620x521.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Aufgabe-1400x1177.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Aufgabe-1200x1009.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Aufgabe-1000x841.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Aufgabe-800x672.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Aufgabe-620x521.webp 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:600px\"\n\t\t\t\t  class=\"right\"\n\t\t\t\talt=\"E-Commerce Storefront: Die Aufgabe; Emporix\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h4 style=\"text-align: center;\"><span class=\"orange\">The challenge<\/span><\/h4>\n<h2 style=\"text-align: center;\"><strong>Growing together in just seven weeks<\/strong><\/h2>\n<p style=\"text-align: center;\">The biggest challenge in this project was time \u2013 because the new storefront had to be up and running <strong>in just seven weeks<\/strong>. Nevertheless, there could be no compromises \u2013 neither in terms of performance, accessibility, nor usability.<\/p>\n<p style=\"text-align: center;\">Challenge accepted: While the architecture was deliberately designed to be headless and agnostic, the design created a foundation that can be dynamically adapted: <strong>responsive, variable, component-based<\/strong>. Every line of code, every design token, and every interaction had to be attractive, functional, and high-performing at the same time.<br \/>\nHow did we do it? Not only do our developments scale with capacity and effort, but so do our teams. The project started out deliberately lean and developed gradually. With each phase, new competencies were integrated\u2014<b>UX, design, development, quality assurance<\/b>\u2014and just as deliberately scaled back when the focus required it.<\/p>\n<p style=\"text-align: center;\">The result: a model that we built not only for Emporix, but for all companies that want to set digital benchmarks together.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_42c49d0d52589afaa93a54f334d422e2\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span class=\"orange\">Our approach<\/span><\/h4>\n<h2>Agile collaboration that makes speed possible<\/h2>\n<p>Not only do our developments scale capacity and effort, but so do our teams. The project started out deliberately lean and has developed gradually.<\/p>\n<p>The collaboration with the Emporix experts was particularly influential. They were part of the process from the very beginning \u2013 not as an external entity, but as equal partners. The design system, code, and component library developed hand in hand. This type of collaboration made speed possible in the first place: an agile system that adapts to needs, knowledge, and progress just like the architecture itself.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Ansatz-620x591.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Ansatz.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Ansatz-1200x1143.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Ansatz-1000x953.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Ansatz-800x762.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-Ansatz-620x591.webp 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:70%\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"E-Commerce Storefront Emporix: Der Ansatz\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h4 style=\"text-align: center;\"><span class=\"orange\">The result<\/span><\/h4>\n<h2 style=\"text-align: center;\"><strong>Design that lasts \u2013 on an architecture that changes<\/strong><\/h2>\n<p style=\"text-align: center;\">We started from scratch \u2013 on a greenfield site and with the aim of building something that would last, even if everything else changed. The design and architecture system is therefore completely flexible. Every module can be exchanged, every integration replaced \u2013 whether CMS, search, or commerce engine.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">Thanks to the headless architecture and a platform-independent e-commerce storefront, the system can respond to new technologies, languages, or markets with just a few adjustments.<\/p><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--icons  bg--light\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--big \">\n\n\t\t<div class=\"flex flexgrid--narrow flex--center flex--wrap  js-fade js-fade-in zoom_no\">\n\n\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/flexibility-s-icon_1.svg\" \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Multi-channel, multi-market, and multi-brand \nOne storefront for all markets, brands, and channels\u2014consistent in look and feel, variable in language, product range, and pricing logic.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Multi-channel, multi-market, and multi-brand <\/strong><\/p>\n<p>One storefront for all markets, brands, and channels\u2014consistent in look and feel, variable in language, product range, and pricing logic.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/ki-integration-icon-schwarz.svg\" \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Plug and Play\nThe architecture is open, standardized, and compatible. Tools or services work directly with the existing system and can be replaced at any time as needed.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Plug and Play<\/strong><\/p>\n<p>The architecture is open, standardized, and compatible. Tools or services work directly with the existing system and can be replaced at any time as needed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/performace-s-icon_.svg\" \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"SEO framework with performance\nAn architecture in which headless structures and server-side rendering ensure fast loading times, efficient data flows, and optimal visibility on AI search engines.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>SEO framework with performance<\/strong><\/p>\n<p>An architecture in which headless structures and server-side rendering ensure fast loading times, efficient data flows, and optimal visibility on AI search engines.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/ai-s-icon_1.svg\" \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Driven by data, ready for AI\nA storefront that is directly linked to AI agents and business logic \u2013 for smart, data-driven interactions across all touchpoints.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Driven by data, ready for AI<\/strong><\/p>\n<p>A storefront that is directly linked to AI agents and business logic \u2013 for smart, data-driven interactions across all touchpoints.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/data-layer.svg\" \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Inversion of Control\nIt is not the code that determines the sequence of events\u2014the architecture orchestrates it. The result: more freedom, less dependency, and a tech stack that grows as new systems are added.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Inversion of Control<\/strong><\/p>\n<p>It is not the code that determines the sequence of events\u2014the architecture orchestrates it. The result: more freedom, less dependency, and a tech stack that grows as new systems are added.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/positive-user-experience-s-icon_1.svg\" \n\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Truly Digital Accessible\nThe Journey Aware Storefront combines technology, design, and user perspective to enable access for everyone\u2014regardless of device, ability, or context, whether human or AI.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Truly Digital Accessible<\/strong><\/p>\n<p>The Journey Aware Storefront combines technology, design, and user perspective to enable access for everyone\u2014regardless of device, ability, or context, whether human or AI.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_9315c2475597c1dfa0217e15801c9443\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-FAQ1-620x555.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-FAQ1-1400x1253.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-FAQ1-1200x1074.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-FAQ1-1000x895.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-FAQ1-800x716.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-FAQ1-620x555.webp 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:600px\"\n\t\t\t\t  class=\"left\"\n\t\t\t\talt=\"Emporix Storefront\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span class=\"orange\"><strong>Technological sophistication<\/strong><\/span><\/h4>\n<h2>An e-commerce storefront that brings modular orchestration to life<\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"accordion-con\">\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tFrontend:\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-1-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-1-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>For the front end, we deliberately chose React in combination with Next.js.<\/p>\n<p>Not because it is currently state of the art, but because features such as server-side and partial rendering, seamless client-server transitions, and the broad community behind it provide a solid technological basis for further development.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tBackend:\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-2-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-2-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The backend of the NextJS system reflects the concept of <strong>modularity<\/strong>.<\/p>\n<p>Does customer data come from SAP or Salesforce? Are prices calculated live by the ERP or directly by the Emporix commerce system? Does inventory come from merchandise management or a dedicated warehouse solution?<\/p>\n<p>An inversion of control system makes it easy to exchange the actual integrations independently of the presentation layer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tMost lovable design\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-3-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-3-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>With Tailwind CSS, design is defined where it originates\u2014directly on the element. Instead of getting lost in endless stylesheets, the code precisely describes what happens on the screen.<\/p>\n<p>Building on this, the shadcn Component Library provides structure and speed. It provides proven UI building blocks\u2014from lists to tables\u2014while remaining fully extensible.<\/p>\n<p>The result is a system that grows from individual modules, not dependencies. Defined grids, spacing variables, and typo sets become a modular component library that makes every element\u2014from buttons to product cards\u2014available as a reusable unit.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--whitewith-acc\" id=\"block_042db987eda009c2a9500f99a57186d9\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span class=\"orange\"><strong>Autonomous Commerce Execution<\/strong><\/span><\/h4>\n<h2><strong>Emporix (ACE) \u2013 a platform where processes, data, and intelligence converge<\/strong><\/h2>\n<p>The Emporix Autonomous Commerce Execution (ACE) platform is the first AI-native solution developed specifically for autonomous commerce. It combines process control, artificial intelligence, and automation \u2013 the result: a <strong>fast, flexible, and future-proof commerce platform<\/strong>.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"accordion-con\">\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tACE definition and architecture\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-1-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-1-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The ACE platform combines <b>process control<\/b>, <b>artificial intelligence<\/b>, and <b>automation<\/b>. It provides the basis for <b>AI-based autonomous commerce<\/b> and is characterized by agility, speed, and effectiveness.<\/p>\n<p>Its central components for process and data control are: <b>commerce orchestration<\/b>, <b>agentic commerce intelligence<\/b> and the <b>semantic data layer<\/b>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tProcess control through value streams and AI\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-2-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-2-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The complexity of commerce is reduced by orchestrating processes via <b>value streams<\/b> and using <b>AI agents<\/b> (agentic commerce intelligence).<\/p>\n<p>This enables the simplification of processes, the reduction of integration efforts (Embedded iPaaS), and the flexible implementation of adjustments via No-Code Logic during ongoing operations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tOperational advantages and flexibility\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-3-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-3-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The architecture of the ACE platform offers clear operational advantages:<\/p>\n<ul>\n<li><b>Agility:<\/b> Processes can be adapted in real time to respond flexibly to market changes.<\/li>\n<li><b>IT efficiency:<\/b> The effort required for programming, testing, and maintenance is minimized.<\/li>\n<li><b>Control:<\/b> The clear separation of front end (<b>Journey Aware Frontend<\/b>), back end, and logic ensures maximum transparency and flexibility in operation.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/emproix_visualization_v3_mobile.svg\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/emproix_visualization_v3_mobile.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/emproix_visualization_v3_mobile.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/emproix_visualization_v3_mobile.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/emproix_visualization_v3_mobile.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/emproix_visualization_v3_mobile.svg 620w\" sizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\" style=\"width:75%\" class=\"right\" alt=\"-\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--slider-text-image  bg--light pos-right\">\n\n\t\n\t\t<div class=\"padding-top--big padding-bottom--big contain\">\n\n\t\t\t\n\t\t\t\t<div class=\"slick slick--split orange-h4-inside js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4><strong>Storyblok CMS<\/strong><\/h4>\n<h2>Content<br \/>\nthat builds relationships<\/h2>\n<p>Content is most compelling when it is created with the user in mind. With Storyblok, we can design content the way it is experienced\u2014directly in the context of the design. We let Storyblok speak the same language as our Figma design system: components, structures, spacing\u2014everything works together. This means that content is no longer a static block of text, but a living element of the customer experience.<\/p>\n<p>For the new Emporix Journey Aware Storefront, this means: <strong>fewer dependencies, shorter release cycles, and content that works in every language and every market.<\/strong><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/preview-storyblok.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/preview-storyblok.webp 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/preview-storyblok.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/preview-storyblok-620x383.webp 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"sStoryblok CMS preview\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"800\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"494\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4><strong>Digital accessibility<\/strong><\/h4>\n<h2>Content that reaches everyone<\/h2>\n<p>Project Phoenix was designed to be completely accessible. The design system was <span data-contrast=\"auto\">designed from the ground up for usability, performance, and accessibility and <\/span>is based on <strong>clearly defined contrasts, scalable font sizes, sufficiently large click areas, and semantically clean code<\/strong>. Every UI element meets WCAG standards and has been tested for compatibility with screen readers, keyboard navigation, and different devices.<\/p>\n<p>This ensures that everyone can understand and use the content equally, <strong>regardless of their abilities or the device they are using.<\/strong><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/digital-und-barrierefrei-ux.svg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/digital-und-barrierefrei-ux.svg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/digital-und-barrierefrei-ux.svg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/digital-und-barrierefrei-ux.svg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Digital und barrierefrei\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"800\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"800\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<p>Search engine optimization<br \/>\nContent that can also be found by AI<br \/>\nAI is the search engine of the future \u2013 with this in mind, we have equipped the new storefront with the best prerequisites for being named or cited by AI. To achieve this, we combine the latest SEO\/GEO strategies with modern UX design.<\/p>\n<p>This is particularly evident in the Emporix case: by using headless architecture and server-side rendering, we were not only able to achieve excellent loading times, but also <strong>significantly increase visibility in search engines and AI-supported platforms.<\/strong><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/content-marketing-1-seo-800x524.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/content-marketing-1-seo-1000x655.webp 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/content-marketing-1-seo-800x524.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/content-marketing-1-seo-620x406.webp 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"performance-marketing-seo\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"1310\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"858\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--moving-phones text--center  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big no-pad orange-h4-inside\">\n\t\t\n\t\t<div class=\"js-fade js-fade-up\">\n\t\t\t<h4><span class=\"orange\"><strong>Conclusion<\/strong><\/span><\/h4>\n<h2><strong>Collaboration that sets standards<\/strong><\/h2>\n<p>Our Phoenix project resulted in an e-commerce storefront that redefines efficiency, scalability, and user experience. In just seven weeks, we created a system that combines <strong>technological freedom with accessible design and international performance<\/strong>. The result is more than just a showcase. It is the cornerstone for future solutions such as self-service portals or B2B shops with integrated AI applications. The Journey Aware Storefront marks the beginning of a new phase of development in digital B2B commerce, and we look forward to continuing on this path together with Emporix.<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"moving-phones js-intersect\">\n\t\t\t<div class=\"flex flexgrid--normal flex__bottom\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-Start-310x326.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-Start.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-Start-480x504.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-Start-310x326.webp 310w\"\n\t\t\t\t\t\t\talt=\"\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-Login-310x452.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-Login.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-Login-480x700.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-Login-310x452.webp 310w\"\n\t\t\t\t\t\t\talt=\"Emporix Storefront\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-content-310x326.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-content.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-content-480x504.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-content-310x326.webp 310w\"\n\t\t\t\t\t\t\talt=\"Emporix Storefront\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP1-310x452.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP1.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP1-480x700.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP1-310x452.webp 310w\"\n\t\t\t\t\t\t\talt=\"Emporix Storefront\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP3-310x326.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP3.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP3-480x504.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP3-310x326.webp 310w\"\n\t\t\t\t\t\t\talt=\"Emporix Storefront\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP2-310x452.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP2.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP2-480x700.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP2-310x452.webp 310w\"\n\t\t\t\t\t\t\talt=\"Emporix Storefront\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP4-310x326.webp\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP4.webp 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP4-480x504.webp 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/12\/Emporix-fazit-PDP4-310x326.webp 310w\"\n\t\t\t\t\t\t\talt=\"Emporix Storefront\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--white\">\n\n\t<div class=\"container container--normal padding-top--huge padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>FURTHER PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/haba\/emporix-replatforming\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"HABA Emporix\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tREFERENCES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>HABA Emporix<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>HABA Play was transformed to the modern Emporix platform using our cost-efficient lean commerce approach. The migration of the commerce system was completed within a few months without changing the existing storefront.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/replatforming\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-replatforming-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-replatforming.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-replatforming-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/preview-replatforming-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Replatforming\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tTCO reduction\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Replatforming: more affordable, flexible, future-proof<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Lack of scalability, necessary cloud migration, inefficient processes, and increasing maintenance and upgrade costs pose major challenges for e-commerce companies. With replatforming, you increase performance and reduce the total cost of ownership (TCO). <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/customer-experience\/customer-experience-design\/\" class=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/12\/CXD-preview-480x324.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/12\/CXD-preview-800x541.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/12\/CXD-preview-620x419.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/12\/CXD-preview-620x419.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Customer Experience Design\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tCustomer Experience Design\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Customer Experience Design<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>In the age of digitalization, customer experience design is the key to optimizing customer experiences. Our experienced CX experts work with you to determine the right measures to make interactions, e.g. in the web store or self-service portal, customer-oriented and revenue-generating.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tOPTIMIZE NOW\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<span id=\"e-commerce-storefront-emporix-case-en\"><\/span>\n\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>FRANK MEIER<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/frank-meier-843099a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 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