{"id":27224,"date":"2022-06-20T09:05:00","date_gmt":"2022-06-20T07:05:00","guid":{"rendered":"https:\/\/preview.medienwerft.de\/uncategorized\/2022\/from-cookie-to-social-media-20022s-hottest-marketing-trends\/"},"modified":"2023-05-22T10:39:03","modified_gmt":"2023-05-22T08:39:03","slug":"from-cookie-to-social-media-20022s-hottest-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/online-marketing\/2022\/from-cookie-to-social-media-20022s-hottest-marketing-trends\/","title":{"rendered":"From cookie to social media: 2022&#8217;s hottest marketing trends"},"content":{"rendered":"<div class=\"block block--intro  transparent\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>From cookie to social media: 2022&#8217;s hottest marketing trends<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Marketing has made great leaps forward and has developed enormously during the pandemic thanks to digitalisation. What are the main marketing trends of 2022? And what do managers and decision-makers have to pay attention to when it comes to modernising and adapting their business model?<\/p>\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/online-marketing\/\">\n\t\t\t\t\t\t\t\t\t#DIGITAL MARKETING\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t20. June 2022\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>A beautiful new digital world: our behaviour as a society and as consumers has meant that companies have had to adapt much more consistently to the needs of users than they had in previous years. This is reflected in the most important <strong>marketing trends of 2022.<\/strong><\/p>\n<p><strong>Data<\/strong> is still important and should be prioritised in any strategy; after all, it is only when data is systematically collected and properly and\/or sensibly prepared, that the right conclusions can be drawn. This enables you to better understand the wishes and needs of your customers and to optimise your offers accordingly. Therefore, it is important that you keep an eye on your KPIs, rank them according to their validity and relevance, and ensure that the right tools are used to collect data.<\/p>\n<p>Choosing the right <strong>channels<\/strong> is also crucial for the marketing mix \u2013 social media has played a key role in many strategies here for many years. It&#8217;s not just the right network that matters when choosing the channel: according to Hootsuite&#8217;s 2021 Digital Report, Facebook remains one of the world&#8217;s most widely used social media platforms, followed by networks such as Snapchat, Pinterest and TikTok. When developing the right social media strategy, however, you should always keep an eye on the target group. While there are many creative options available depending on the channel, not every channel is suitable for its own target group.<\/p>\n<p><strong>Podcasts<\/strong> are very on trend and are ideally suited to complement your marketing measures in 2022. As a spoken medium, they are authentic, stand out from the crowd and reach new target groups. However, the podcast market is not yet saturated; the number of listeners is still growing and many companies are very successful with them.<\/p>\n<p>Another trend is doing away with printed advertising. Otto&#8217;s era of the printed catalogue ended back in December 2018 after 68 years, and in 2020, the world saw the last Ikea catalogue. There are many reasons for this: customers are online and use apps and mobile devices for their purchases or research. Interest in sustainability and trends such as minimalism also play a role in the <strong>abandonment of print<\/strong>. In addition, online offers are agile and, above all, easy and cheaper to bring to the target group.<\/p>\n<p>Another marketing trend in 2022, which has been on various marketing lists for many years, is the desire for<br \/>\n<strong>data protection<\/strong> and the technologies associated with that. Driven by the GDPR, many companies have been forced to move, and since then, the topic has become a perennial issue. Nowadays, you can\u2019t avoid dealing with alternatives to third-party cookies. New solutions for assigning and recognising users are needed. First-party cookies and zero-party cookies, i.e. data that the user voluntarily shares, are gaining in importance.<\/p>\n<p>Do you have any questions about these or other marketing topics? We would love to help you move your business forward. You can find out more about our online marketing services here:<\/p>\n<p><a class=\"btn fullYellow\" href=\"\/en\/full-service\/online-marketing\/\">Medienwerft Online Marketing<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--white mpos-top\">\n\n\t<div class=\"container container--small padding-top padding-bottom--big \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>Online Marketing is depending on the constant development. Therefore an important part is to have your eyes on the newest trends.<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Len Messerschmidt<br \/>\r\nHead of Online Marketing<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/05-Zitat-Len-Messerschmidt-310x302.jpg\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/05-Zitat-Len-Messerschmidt-560x546.jpg 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/05-Zitat-Len-Messerschmidt-310x302.jpg 1x\" \n\t\t\t\t\t\t\talt=\"Online Marketing Manager Len Messerschmidt\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--nl \">\n\n\t<div class=\"sign-up spacing bg--white bg--light\">\n\t\t<div class=\"container container--medium js-fade js-fade-in\">\n\t\t\t<div class=\"flex flex--middle flex--wrap flexgrid--gutter\">\n\t\t\t\t<div class=\"flex__item two-thirds\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item one-third text--center\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technologies\/2022\/search-optimization\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Search optimization Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#TECHNOLOGIES\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Search Optimization<\/h3>\n\t\t\t\t\t\t\t\t<p>327 hits, but not one of them is right: unsatisfactory search results frustrate your customers and lead to them giving up.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/news\/unsere-kunden\/2021\/einladung-zur-virtuellen-kongressmesse\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-iBusiness-Kongress-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-iBusiness-Kongress-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-iBusiness-Kongress-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-iBusiness-Kongress-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Beitragsbild iBusiness Kongress\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#UNSERE KUNDEN\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Einladung zur virtuellen Kongressmesse<\/h3>\n\t\t\t\t\t\t\t\t<p>Kundenbindung entlang des Product Lifecycle mit SAP Commerce \u2013 die Medienwerft verr\u00e4t Ihnen am 13.10.2021, wie Sie echte Mehrwerte schaffen.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-partners\/2022\/fact-finder\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/beitragsbild-factfinder-neuer-partner-480x278.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/beitragsbild-factfinder-neuer-partner-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/beitragsbild-factfinder-neuer-partner-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/beitragsbild-factfinder-neuer-partner-620x359.jpg 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Neuer Partner Fact-Finder Blog Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#OUR PARTNERS\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>The Medienwerft is FACT-Finder Partner<\/h3>\n\t\t\t\t\t\t\t\t<p>F\u00fcr Kunden hat das Shoppingerlebnis h\u00f6chste Priorit\u00e4t. Mit seiner f\u00fchrenden Technologie f\u00fcr Suche, Merchandising und Personalisierung im B2C- und B2B-eCommerce, bietet FACT-Finder eine einzigartige L\u00f6sung.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eWhen you\u2019re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten (1) - When you're looking...\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>HENDRIK VAN LAATEN<\/strong><\/p>\n<p>Tel.: <a href=\"tel:+4940\/317799-0\">+49 40 \/ 31 77 99-0<\/a><br \/>\nE-Mail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing has made great leaps forward and has developed enormously during the pandemic thanks to digitalisation. What are the main marketing trends of 2022? <\/p>\n","protected":false},"author":31,"featured_media":25320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[252],"tags":[254,255],"service-kategorie":[],"class_list":["post-27224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-b2b-en","tag-fair"],"acf":[],"taxonomy_info":{"category":[{"value":252,"label":"#DIGITAL MARKETING"}],"post_tag":[{"value":254,"label":"b2b"},{"value":255,"label":"fair"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Heroimage-marketing-trends-2022-1024x321.webp",1024,321,true],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"category_info":[{"term_id":252,"name":"#DIGITAL MARKETING","slug":"online-marketing","term_group":0,"term_taxonomy_id":252,"taxonomy":"category","description":"Content marketing, SEO, performance marketing, email marketing, marketing automation and everything else that goes with it: SAP Emarsys, Google tools, content management systems, social networks and our expert knowledge create the perfect combination for optimal online marketing. Stay up to date! - With our tips and trends.","parent":0,"count":6,"filter":"raw","cat_ID":252,"category_count":6,"category_description":"Content marketing, SEO, performance marketing, email marketing, marketing automation and everything else that goes with it: SAP Emarsys, Google tools, content management systems, social networks and our expert knowledge create the perfect combination for optimal online marketing. Stay up to date! - With our tips and trends.","cat_name":"#DIGITAL MARKETING","category_nicename":"online-marketing","category_parent":0}],"tag_info":[{"term_id":254,"name":"b2b","slug":"b2b-en","term_group":0,"term_taxonomy_id":254,"taxonomy":"post_tag","description":"","parent":0,"count":25,"filter":"raw"},{"term_id":255,"name":"fair","slug":"fair","term_group":0,"term_taxonomy_id":255,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=27224"}],"version-history":[{"count":11,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27224\/revisions"}],"predecessor-version":[{"id":29652,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27224\/revisions\/29652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/25320"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=27224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=27224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=27224"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=27224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}