{"id":27297,"date":"2023-01-16T15:30:12","date_gmt":"2023-01-16T14:30:12","guid":{"rendered":"https:\/\/preview.medienwerft.de\/?p=27297"},"modified":"2026-05-06T17:46:01","modified_gmt":"2026-05-06T15:46:01","slug":"marketing-automation-sap-emarsys-b2b","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/online-marketing\/2023\/marketing-automation-sap-emarsys-b2b\/","title":{"rendered":"Marketing automation with SAP Emarsys &#8211; also suitable for b2b?"},"content":{"rendered":"<div class=\"block block--intro  transparent\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Marketing automation with SAP Emarsys &#8211; also suitable for b2b?<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Marketing automation is almost standard in the B2C world. <a href=\"\/en\/technology\/sap-customer-experience\/sap-emarsys\/\">SAP Emarsys<\/a> is one of the leading systems in this area. But what about in B2B? Medienwerft B2B and B2C specialists, as well as Emarsys experts, are now also successfully using Emarsys in the B2B sector. Here you can find out why it is worth considering marketing automation for B2B companies.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/online-marketing\/\">\n\t\t\t\t\t\t\t\t\t#DIGITAL MARKETING\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t16. January 2023\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80523_49a881-d1{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_49a881-d1{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80523_49a881-d1{background-color:#ffffff;}.kb-row-layout-id80523_49a881-d1 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80523_49a881-d1{z-index:200;position:relative;}@media all and (max-width: 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_f23dd0-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_f23dd0-ff\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80523_df1c68-76 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_df1c68-76 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80523_e597f4-73 > .kt-inside-inner-col{display:flex;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col,.kadence-column80523_e597f4-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_e597f4-73{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_e597f4-73\"><div class=\"kt-inside-inner-col\"><style>.kb-image80523_276edf-74.kb-image-is-ratio-size, .kb-image80523_276edf-74 .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80523_276edf-74.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80523_276edf-74 .kb-image-is-ratio-size{align-self:unset;}.kb-image80523_276edf-74{max-width:125px;}.image-is-svg.kb-image80523_276edf-74{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80523_276edf-74 img{width:100%;}.kb-image80523_276edf-74 .kb-image-has-overlay:after{opacity:0.3;}.kb-image80523_276edf-74 img.kb-img, .kb-image80523_276edf-74 .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80523_276edf-74.kb-image-is-ratio-size, .kb-image80523_276edf-74 .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80523_276edf-74{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80523_276edf-74 size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam.png\" alt=\"Medienwerft Redaktionsteam\/Editorial Team\" class=\"kb-img wp-image-80465\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam.png 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-480x480.png 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-310x310.png 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-200x200.png 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-40x40.png 40w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80523_11d04e-bf > .kt-inside-inner-col{display:flex;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col,.kadence-column80523_11d04e-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_11d04e-bf{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_11d04e-bf\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80523_39060a-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80523_39060a-c8\">Editorial Team<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80523_6dc6db-eb wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80523_6dc6db-eb\">E-Commerce, AI &amp; Technology Expertise<\/p>\n\n\n<style>.kt-svg-icons80523_657a4a-ef .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80523_657a4a-ef{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80523_657a4a-ef alignnone\"><style>.kt-svg-item-80523_350fe4-fa .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80523_350fe4-fa .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80523_350fe4-fa:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80523_350fe4-fa modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h1, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h2, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h3, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h4, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h5, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80523_f6edf5-60 kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80523_89bf0d-b0\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80523_1ebb9b-2b{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_1ebb9b-2b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80523_d18ef0-62 > .kt-inside-inner-col,.kadence-column80523_d18ef0-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_d18ef0-62{position:relative;}@media all and (max-width: 1024px){.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_d18ef0-62\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80523_496e05-ef wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80523_496e05-ef\">Our editorial team stays up to date on the latest trends and developments in e-commerce, customer experience, and online marketing. The team is also well-informed about everything happening at Medienwerft \u2014 whether it involves new clients or completed projects.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--image  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\n\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/infografik-emarsys-eng-1200x673.jpg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/infografik-emarsys-eng.jpg 1600w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/infografik-emarsys-eng.jpg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/infografik-emarsys-eng-1200x673.jpg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/infografik-emarsys-eng-1000x561.jpg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/infografik-emarsys-eng-800x449.jpg 800w\"\n\t\t\talt=\"Emarsys Infografik Englisch\" class=\"js-fade js-fade-in\" \n\t\t\tsizes=\"(min-width:1200px) 1024px, 96vw\" \n\t\t\tstyle=\"width:1024px\" \/>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>Marketing managers in B2C and B2B face the same challenges overall: they are measured by the success of their campaigns and promotions, must always keep an eye on KPIs in all sales or promotions, and must react quickly and appropriately to changes \u2013 and this usually with limited resources.<\/p>\n<p>This is where Emarsys comes in. The tool is geared to the requirements of operational marketing and with its large number of pre-set functionalities and significantly shorter set-up time, is of great interest to both marketing and e-commerce managers. As a KPI-driven system, Emarsys enables you to optimise marketing goals and business results through industry-specific analysis and use cases.<\/p>\n<p>Most importantly, Emarsys places the customer at the heart of business processes and ensures that they can be approached as personably as possible at any time and in particular, throughout the entire lifecycle. This is because for firm customer loyalty, it is essential to know at all times where the customer is in the customer journey and how to optimally &#8220;engage&#8221; and activate them.<\/p>\n<p>This 1:1 communication, which is particularly important in B2B with its complex products and specifications, can only be achieved with marketing automation.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--white mpos-top\">\n\n\t<div class=\"container container--small padding-top no-pad \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>The lifecycle of B2B products is often much longer and thus the relationship with the customer is too. Depending on the customer and the product purchased, onboarding, training, maintenance and service must be accompanied by appropriate communication chains.<br \/>\r\n<br \/>\r\nIn addition, ongoing up- and cross-selling in sales or accompanying services should be supported by marketing automation depending on the lifecycle phase in order to meet the expectations of B2B customers today.<br \/>\r\n<br \/>\r\nIn doing so, Emarsys creates the basis for personalised customer orientation across all channels. Contact with the customer takes place, when and where they want, via their preferred channels and according to their wishes.<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Hendrik van Laaten<br \/>\r\nManaging Director of Medienwerft<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik-310x310.webp\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik-310x310.webp 1x\" \n\t\t\t\t\t\t\talt=\"Hendrik Kreisgrafik\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>A lot is planned for here. Emarsys offers shop operators options and industry-typical operational templates for marketing automation and campaigns. This means that campaigns can be quickly adapted and rolled out from within the system, even without IT know-how.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\n\n\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/sap-emarsys-access-pre-built-strategies-and-tactics-1200x1000.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/sap-emarsys-access-pre-built-strategies-and-tactics.webp 1600w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/sap-emarsys-access-pre-built-strategies-and-tactics-1400x1167.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/sap-emarsys-access-pre-built-strategies-and-tactics-1200x1000.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/sap-emarsys-access-pre-built-strategies-and-tactics-1000x833.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/sap-emarsys-access-pre-built-strategies-and-tactics-800x667.webp 800w\"\n\t\t\talt=\"SAP Emarsys Access pre-built strategies and tactics\" class=\"js-fade js-fade-in\" \n\t\t\tsizes=\"(min-width:1200px) 800px, 96vw\" \n\t\t\tstyle=\"width:800px\" \/>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>These number-based findings from the measures automatically flow back into the system and are available for further analysis and optimisation. The efficient and results-orientated structure enables the customer to be picked up at any point in their customer lifecycle. This enables the potential of marketing automation to be raised more quickly for larger groups of users.<\/p>\n<p>Emarsys is thus the key to simplifying complex data requirements, achieving operational efficiency, and scaling highly personalised engagement across the customer experience.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>The benefits of SAP Emarsys<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--steps  bg--white\">\n\n\t<div class=\"container container--tiny no-pad padding-bottom \">\t\t\n\n\t\t<div class=\"steps\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"steps__step js-fade js-fade-in\">\n\n\t\t\t\t\t\t\t<span class=\"number\">1<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t   \n\t\t\t\t\t\t\t\t<div class=\"layout layout--text\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4>Integrated Data Layer<\/h4>\n<p>Linking sales, product and customer data is the basis for creating personalised customer experiences. Omni-channel strategies and tactics.<\/p>\n<p>The system provides pre-built, fully customisable and fast-to-deploy marketing strategies and tactics to simplify campaign execution.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"steps__step js-fade js-fade-in\">\n\n\t\t\t\t\t\t\t<span class=\"number\">2<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t   \n\t\t\t\t\t\t\t\t<div class=\"layout layout--text\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4>Personalization Engine<\/h4>\n<p>Based on consolidated customer data with AI-based insights, sophisticated and personalised campaigns can be developed for all channels.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"steps__step js-fade js-fade-in\">\n\n\t\t\t\t\t\t\t<span class=\"number\">3<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t   \n\t\t\t\t\t\t\t\t<div class=\"layout layout--text\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4>Omnichannel Marketing Automation<\/h4>\n<p>Cross-channel marketing is possible from a single platform without IT support. Unifying sales, product and transaction data with customer engagement enables efficient, cross-channel campaign coordination.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"steps__step js-fade js-fade-in\">\n\n\t\t\t\t\t\t\t<span class=\"number\">4<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t   \n\t\t\t\t\t\t\t\t<div class=\"layout layout--text\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4>Customer Lifecycle Management Platform<\/h4>\n<p>Automating customer lifecycle management across all channels simplifies acquisition, increases purchasing frequency, increases order values, and improves customer loyalty.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"steps__step js-fade js-fade-in\">\n\n\t\t\t\t\t\t\t<span class=\"number\">5<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t   \n\t\t\t\t\t\t\t\t<div class=\"layout layout--text\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4>Intelligence und Analytics<\/h4>\n<p>Intelligent reporting provides deep insights into marketing activities and customers, predicts campaign results and suggests proactive interactions.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"steps__step js-fade js-fade-in\">\n\n\t\t\t\t\t\t\t<span class=\"number\">6<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t   \n\t\t\t\t\t\t\t\t<div class=\"layout layout--text\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4>CROSS-CHANNEL INTEGRATION<\/h4>\n<p>Whether it\u2019s Shopify Plus, Magento, Google, Facebook, Movable Ink or others \u2013 innovative connectors enable the easy integration of other ecosystem partners.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image  bg--white\">\n\n\t<div class=\"container container--normal no-pad padding-bottom\">\n\n\n\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/MW_Factsheet-Emarsys_2022_PDFs.png\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/MW_Factsheet-Emarsys_2022_PDFs.png 1600w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/MW_Factsheet-Emarsys_2022_PDFs.png 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/MW_Factsheet-Emarsys_2022_PDFs.png 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/MW_Factsheet-Emarsys_2022_PDFs.png 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/MW_Factsheet-Emarsys_2022_PDFs-800x450.png 800w\" alt=\"-\" class=\"js-fade js-fade-in\" sizes=\"(min-width:1200px) px, 96vw\" style=\"width:px\">\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--quote  bg--white mpos-top\">\n\n\t<div class=\"container container--small padding-top padding-bottom \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>For us, this is where the circle closes: the world of e-commerce, with its B2C-driven omni-channel platforms, is converging with SAP solutions for complex B2B digital sales models. We look forward to both fully realising and even expanding SAP Emarsys\u2019s scope of services through our B2B expertise.<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Hendrik van Laaten<br \/>\r\nManaging Director of Medienwerft<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik-310x310.webp\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik-310x310.webp 1x\" \n\t\t\t\t\t\t\talt=\"Hendrik Kreisgrafik\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>SAP Emarsys provides a platform for optimal personalisation, powerful cross-channel campaign management, and a comprehensive marketing automation tool. B2C and B2B companies can thus increase customer satisfaction and increase their turnover.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p style=\"text-align: center;\">If you want to find out more about marketing automation with SAP Emarsys,<br \/>\n<span class=\"link\"><a href=\"\/kontakt\/\">contact us.<\/a><\/span><br \/>\nWe will be happy to show you what\u2019s on offer.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--nl \">\n\n\t<div class=\"sign-up spacing bg--white bg--light\">\n\t\t<div class=\"container container--medium js-fade js-fade-in\">\n\t\t\t<div class=\"flex flex--middle flex--wrap flexgrid--gutter\">\n\t\t\t\t<div class=\"flex__item two-thirds\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item one-third text--center\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/corporate-news\/2022\/diversity-as-an-opportunity\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-Charta-der-Vielfalt-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-Charta-der-Vielfalt-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-Charta-der-Vielfalt-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-Charta-der-Vielfalt-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Beitragsbild - Charta der Vielfalt\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#MEDIENWERFT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Diversity as an opportunity &#8211; Medienwerft signs &#8220;Charta der Vielfalt&#8221;<\/h3>\n\t\t\t\t\t\t\t\t<p>Appreciation for all employees &#8211; Medienwerft is an agency where employees can work together without prejudice, regardless of gender or gender identity, nationality, ethnic or social origin, sexual orientation, age, mental or physical abilities, ideology or religion.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/cx\/2020\/always-in-view-kpi-auditing-with-medienwerft\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Beitragsbild KPI Auditierung\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#CUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Always in view: KPI auditing with Medienwerft<\/h3>\n\t\t\t\t\t\t\t\t<p>More traffic, a better conversion, and ultimately more sales: When companies optimize their websites, they always want to have their KPIs in view. The basis for this is continuous KPI monitoring.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2023\/onsite-search\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/blogbeitrag-onsite-search-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/blogbeitrag-onsite-search-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/blogbeitrag-onsite-search-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/blogbeitrag-onsite-search-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Beitrag - Onsite Search - Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Onsite Search \u2013 fast, personalised and intuitive<\/h3>\n\t\t\t\t\t\t\t\t<p>For your clients to find what they are looking for, fastly, the Medienwerft experts support with innovative solutions around the product search. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eOutstanding e-commerce applications, impressive digital communication concepts and robust business models need one thing above all else: perfect planning. Feel free to talk to me if you have great plans.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/oliver_helms-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/oliver_helms.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/oliver_helms-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Oliver Helms\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>OLIVER HELMS<\/strong><\/p>\n<p>Tel: +49 40 \/ 31 77 99-0<br \/>\nEmail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing automation is almost standard in the B2C world. SAP Emarsys is one of the leading systems in this area. But what about in B2B? <\/p>\n","protected":false},"author":31,"featured_media":55483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[252],"tags":[254,458,459],"service-kategorie":[],"class_list":["post-27297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-b2b-en","tag-marketing-automation-en","tag-sap-emarsys-en"],"acf":[],"taxonomy_info":{"category":[{"value":252,"label":"#DIGITAL MARKETING"}],"post_tag":[{"value":254,"label":"b2b"},{"value":458,"label":"Marketing automation"},{"value":459,"label":"SAP Emarsys"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/blog-heroimage-sap-emarsys-b2b-1.webp",1640,514,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"category_info":[{"term_id":252,"name":"#DIGITAL MARKETING","slug":"online-marketing","term_group":0,"term_taxonomy_id":252,"taxonomy":"category","description":"Content marketing, SEO, performance marketing, email marketing, marketing automation and everything else that goes with it: SAP Emarsys, Google tools, content management systems, social networks and our expert knowledge create the perfect combination for optimal online marketing. Stay up to date! - With our tips and trends.","parent":0,"count":6,"filter":"raw","cat_ID":252,"category_count":6,"category_description":"Content marketing, SEO, performance marketing, email marketing, marketing automation and everything else that goes with it: SAP Emarsys, Google tools, content management systems, social networks and our expert knowledge create the perfect combination for optimal online marketing. Stay up to date! - With our tips and trends.","cat_name":"#DIGITAL MARKETING","category_nicename":"online-marketing","category_parent":0}],"tag_info":[{"term_id":254,"name":"b2b","slug":"b2b-en","term_group":0,"term_taxonomy_id":254,"taxonomy":"post_tag","description":"","parent":0,"count":25,"filter":"raw"},{"term_id":458,"name":"Marketing automation","slug":"marketing-automation-en","term_group":0,"term_taxonomy_id":458,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":459,"name":"SAP Emarsys","slug":"sap-emarsys-en","term_group":0,"term_taxonomy_id":459,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=27297"}],"version-history":[{"count":35,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27297\/revisions"}],"predecessor-version":[{"id":80629,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27297\/revisions\/80629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/55483"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=27297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=27297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=27297"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=27297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}