{"id":27373,"date":"2022-11-11T13:00:00","date_gmt":"2022-11-11T12:00:00","guid":{"rendered":"https:\/\/preview.medienwerft.de\/uncategorized\/2023\/more-success-on-online-marketingplaces-with-fis-tradeflexand-targeted-marketing\/"},"modified":"2023-03-02T10:59:33","modified_gmt":"2023-03-02T09:59:33","slug":"tradeflex","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/online-marketing\/2022\/tradeflex\/","title":{"rendered":"More success on online marketingplaces \u2013 with FIS\/TradeFlex and targeted marketing"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>More success on online marketingplaces \u2013 with FIS\/TradeFlex and targeted marketing<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>From Amazon to Voelkner, business is successfully conducted on more than 900 online marketplaces (incl. country and domain variants). This makes online marketplaces an important sales channel for companies operating in the e-commerce sector. Find out how to integrate online marketplaces into your system landscape and thus increase the visibility of your brand here.<\/p>\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/online-marketing\/\">\n\t\t\t\t\t\t\t\t\t#DIGITAL MARKETING\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t11. November 2022\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>The aim of the integration is to ensure that processes are automated properly and that all the systems involved are integrated. The reason for this is obvious: consistent, fast and error-free processes form the basis of a successful marketplace business.<br \/>\nBut the devil is in the detail: in order to automate sales processes easily and to ensure that the information exchange between the systems runs smoothly, a number of challenges need to be addressed in advance. To help with this, FIS Informationssysteme und Consulting GmbH \u2013 a part of the FIS Group along with Medienwerft \u2013 has developed FIS\/TradeFlex, a suitable solution for SAP users.<\/p>\n<h2><strong>MANY CHALLENGES \u2013 ONE SOLUTION: FIS\/TRADEFLEX<\/strong><\/h2>\n<p>Each marketplace is different and has different requirements. This applies not only to the preparation of product information, but primarily to integration into your own system. This is done via interfaces, which, on the one hand, are different for each marketplace and, on the other hand, are frequently changed by the marketplace providers.<\/p>\n<p>For companies that already use SAP, FIS offers an optimal solution for linking the ERP system to online marketplaces: FIS\/TradeFlex enables fast and easy connection to online marketplaces and is seamlessly integrated into the respective SAP system and process landscape while delivering a high performance. And this is with almost no personnel usage on the part of the company, because thanks to FIS\/TradeFlex, the resource-intensive development of your own interfaces and the development of market-specific know-how is no longer necessary.<\/p>\n<p>From placing products on marketplaces with the correct current availability, through to the automated sales process and possible cancellations, to offsetting open items in accounting, FIS\/TradeFlex ensures simple ordering processes, shorter delivery times and uncomplicated returns and thanks to automated processes, these are so quick that customer satisfaction increases.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--headline  bg--white\">\n\n\t<div class=\"container container--small padding-top--big no-pad  js-fade js-fade-in text--left\">\n\n\t\t<h3>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<span>FIS\/TradeFlex completely covers the sales process<\/span>\n\n\t\t\t\t\t\t\t\n\t\t<\/h3>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big no-pad\">\n\n\n\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/grafik-tradeflex-end-to-end-prozess-1024x384-1.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/grafik-tradeflex-end-to-end-prozess-1024x384-1.webp 1600w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/grafik-tradeflex-end-to-end-prozess-1024x384-1.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/grafik-tradeflex-end-to-end-prozess-1024x384-1.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/grafik-tradeflex-end-to-end-prozess-1024x384-1-1000x375.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/grafik-tradeflex-end-to-end-prozess-1024x384-1-800x300.webp 800w\"\n\t\t\talt=\"TradeFlex targeted marketing\" class=\"js-fade js-fade-in\" \n\t\t\tsizes=\"(min-width:1200px) 800px, 96vw\" \n\t\t\tstyle=\"width:800px\" \/>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>You can find out more about how FIS\/TradeFlex works on the <span class=\"link\"><a href=\"https:\/\/www.fis-gmbh.de\/de\/produkte-leistungen\/ecommerce\/anbindung-online-marktplaetze\/\" target=\"_blank\" rel=\"noopener nofollow\">FIS product page<\/a><\/span>.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2><strong>MARKETING ADVANTAGES OF BEING CONNECTED TO THE MARKETPLACE<\/strong><\/h2>\n<p>Integrating your company into online marketplaces also brings many marketing advantages:<\/p>\n<ul>\n<li>Increased visibility &amp; traffic<\/li>\n<li>Improved brand experience<\/li>\n<li>Promoting your own products (sponsored brands)<\/li>\n<li>Promotions and offers (store versions)<\/li>\n<li>Optimal user experience<\/li>\n<li>Improved brand image<\/li>\n<\/ul>\n<p>Together with FIS, Medienwerft \u2013 a company of the FIS Group \u2013 has supported companies in increasing their success on online marketplaces with the help of FIS\/TradeFlex.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>OUR SERVICES IN ONLINE MARKETING FOR MARKETPLACES<\/h2>\n<p>To ensure success on online marketplaces, Medienwerft offers various services. When properly bundled, this results in a holistic solution that will make your business fit for future challenges.<\/p>\n<p><strong>Monitoring<\/strong><\/p>\n<ul>\n<li>Reporting<\/li>\n<li>Analysis<\/li>\n<li>Optimisation<\/li>\n<li>UX\/UI &amp; conversions<\/li>\n<\/ul>\n<p><strong>Competition analysis<\/strong><\/p>\n<ul>\n<li>Keyword set creation<\/li>\n<li>Analysis of potential<\/li>\n<\/ul>\n<p><strong>Connected marketplaces<\/strong><\/p>\n<ul>\n<li>\u202fAmazon shop + ads<\/li>\n<li>eBay stores hub<\/li>\n<li>Zalando marketing service<\/li>\n<\/ul>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2><strong>CONCLUSION<\/strong><\/h2>\n<p>The topic of online marketplaces offers promising prospects for e-commerce companies.<\/p>\n<p>Online marketplaces have evolved significantly over the past ten years: in addition to marketplaces that focus on B2C business, numerous B2B platforms have emerged too. Your company is ready for future challenges thanks to the integration of FIS\/TradeFlex for connecting to online marketplaces with the support of the <span class=\"link\"><a href=\"https:\/\/www.fis-gmbh.de\/de\/\" target=\"_blank\" rel=\"noopener nofollow\">FIS<\/a><\/span>\u00a0experts and following on from that, marketing measures supported by Medienwerft\u2019s extensive expertise.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--nl \">\n\n\t<div class=\"sign-up spacing bg--white bg--light\">\n\t\t<div class=\"container container--medium js-fade js-fade-in\">\n\t\t\t<div class=\"flex flex--middle flex--wrap flexgrid--gutter\">\n\t\t\t\t<div class=\"flex__item two-thirds\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item one-third text--center\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-partners\/2022\/fact-finder\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/beitragsbild-factfinder-neuer-partner-480x278.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/beitragsbild-factfinder-neuer-partner-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/beitragsbild-factfinder-neuer-partner-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/beitragsbild-factfinder-neuer-partner-620x359.jpg 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Neuer Partner Fact-Finder Blog Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#OUR PARTNERS\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>The Medienwerft is FACT-Finder Partner<\/h3>\n\t\t\t\t\t\t\t\t<p>F\u00fcr Kunden hat das Shoppingerlebnis h\u00f6chste Priorit\u00e4t. Mit seiner f\u00fchrenden Technologie f\u00fcr Suche, Merchandising und Personalisierung im B2C- und B2B-eCommerce, bietet FACT-Finder eine einzigartige L\u00f6sung.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technologies\/2022\/search-optimization\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Search optimization Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#TECHNOLOGIES\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Search Optimization<\/h3>\n\t\t\t\t\t\t\t\t<p>327 hits, but not one of them is right: unsatisfactory search results frustrate your customers and lead to them giving up.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/corporate-news\/2022\/hamburg-family-seal\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/02\/familiensiegel_beitragsbild-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/02\/familiensiegel_beitragsbild-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/02\/familiensiegel_beitragsbild-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/02\/familiensiegel_beitragsbild-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Medienwerft Familiensiegel Herobild\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#MEDIENWERFT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Hamburg family seal &#8211; Medienwerft is family-friendly<\/h3>\n\t\t\t\t\t\t\t\t<p>&#8220;Family-friendly agency&#8221; \u2013 Earlier this year, Medienwerft was awarded the Hamburg family seal by the &#8220;Hamburg Alliance for Families&#8221;.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Find out how to integrate online marketplaces into your system landscape and thus increase the visibility of your brand here.<\/p>\n","protected":false},"author":42,"featured_media":24521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[252,261],"tags":[],"service-kategorie":[],"class_list":["post-27373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-ecommerce"],"acf":[],"taxonomy_info":{"category":[{"value":252,"label":"#DIGITAL MARKETING"},{"value":261,"label":"#E-COMMERCE IT"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/tradeflex-fis_Blog_Heroimage-1024x321.webp",1024,321,true],"author_info":{"display_name":"Marina Reiter","author_link":"https:\/\/www.medienwerft.de\/en\/author\/mreiter\/"},"comment_info":0,"category_info":[{"term_id":252,"name":"#DIGITAL MARKETING","slug":"online-marketing","term_group":0,"term_taxonomy_id":252,"taxonomy":"category","description":"Content marketing, SEO, performance marketing, email marketing, marketing automation and everything else that goes with it: SAP Emarsys, Google tools, content management systems, social networks and our expert knowledge create the perfect combination for optimal online marketing. Stay up to date! - With our tips and trends.","parent":0,"count":6,"filter":"raw","cat_ID":252,"category_count":6,"category_description":"Content marketing, SEO, performance marketing, email marketing, marketing automation and everything else that goes with it: SAP Emarsys, Google tools, content management systems, social networks and our expert knowledge create the perfect combination for optimal online marketing. Stay up to date! - With our tips and trends.","cat_name":"#DIGITAL MARKETING","category_nicename":"online-marketing","category_parent":0},{"term_id":261,"name":"#E-COMMERCE IT","slug":"ecommerce","term_group":0,"term_taxonomy_id":261,"taxonomy":"category","description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","parent":0,"count":47,"filter":"raw","cat_ID":261,"category_count":47,"category_description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. 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