{"id":27384,"date":"2022-06-08T13:19:00","date_gmt":"2022-06-08T11:19:00","guid":{"rendered":"https:\/\/preview.medienwerft.de\/uncategorized\/2023\/search-optimization\/"},"modified":"2023-03-07T13:18:13","modified_gmt":"2023-03-07T12:18:13","slug":"search-optimization","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/technologies\/2022\/search-optimization\/","title":{"rendered":"Search Optimization"},"content":{"rendered":"<div class=\"block block--intro  transparent\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>HITS: THE PERFECT CUSTOMER EXPERIENCE WITH SEARCH OPTIMISATION<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>327 hits, but not one of them is right: unsatisfactory search results frustrate your customers and lead to them giving up. Medienwerft\u2019s experts optimise your product search with SAP Commerce, Solr and Adaptive Search \u2013 for satisfied customers and more sales.<\/p>\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/technologies\/\">\n\t\t\t\t\t\t\t\t\t#TECHNOLOGIES\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t08. June 2022\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>Unfortunately though, the importance of one&#8217;s own product search often takes a backseat. Although companies often have specialists for product maintenance, marketing measures and pricing, they rarely have an expert in <strong>search and results design<\/strong>.<\/p>\n<p>Therefore, when it comes to areas of improvement, many other disciplines are thought of before searching: &#8220;Is the product data extensive enough?&#8221;, &#8220;Is the home page perfect down to the last pixel?&#8221;, &#8220;Do we collect enough data about purchasing behaviour?&#8221; \u2026 But hardly anyone asks: &#8220;Are our search results relevant?&#8221;.<\/p>\n<p>With <strong>Apache Solr<\/strong>, <a href=\"\/en\/technology\/sap-commerce-cloud\/\">SAP Commerce<\/a> offers a powerful and fully integrated tool to deliver not only fast, but also meaningful search results. Apache Solr is a de facto standard on the market for the implementation of faceted free text searches. Based on the Lucene engine, Solr offers important functions from the get-go: fuzzy search, result scoring with freely configurable boost option, adaptation of terms (e.g. reduction to word stems) at runtime or preparation of the search result and much more.<\/p>\n<p>Correct handling and understanding of SAP Commerce search integration are essential to quickly guiding the customer to their objective with their search request. Unfortunately, a lack of expertise among the implementation partners usually leads to the purchase of expensive, third-party solutions that often cause problems with data recency and integration.<\/p>\n<p>For example, this means that <a href=\"\/en\/technology\/2020\/adaptive-search\/\">adaptive search<\/a> is not used and there is no option to personalise searches according to customer segments, with all of its subtleties from the <a href=\"\/en\/ecommerce\/2021\/personalisation-sap-commerce\/\">SAP Commerce portfolio<\/a>.<\/p>\n<p>The <strong>planning and ongoing configuration of the search <\/strong>is characterised by the following questions:<\/p>\n<ul>\n<li>Regardless of what buyers and product managers think, what kind of products does the customer want to find?<\/li>\n<li>What is expected of the search result: lots to look through or a few precise results?<\/li>\n<li>Is the relevant data on the product also part of the search and is it more suitable for free text or faceting?<\/li>\n<li>What alterations do I have to make over time for fine adjustment?<\/li>\n<\/ul>\n<p>Answering these questions can be a difficult task, as the procedure for establishing and optimising the search requires experience and expertise in dealing with SAP Commerce, Solr and Adaptive Search. It is also important to build up the necessary expertise in your own company, which requires <strong>assistance from a partner.<\/strong><\/p>\n<p>For example, the<strong> quality of search<\/strong> results is often criticised: there are too many products in the results or products that are of no relevance end up too high in the results, while metadata seems to have no value in the weighting. However, this is not due to an inadequacy of the search engine used, but is because the metadata and the documents prepared in the search index have not been fine-tuned to the product range.<\/p>\n<p>Often, the name of a product is given far too much relevance in the search results, while attributes which can take time to maintain (e.g. metadata on colour) are not even made known to the search engine or have a negligible factor in measuring the importance of a result. The goal here is to carry out an inventory of the current configurations and to work together on optimising the data that is going to be used and to work on measuring its relevance or make <strong>individual changes<\/strong>.<\/p>\n<p>In addition, the challenge is to break down metadata in such a way that makes it searchable in a form that is more like natural language and not technical and convoluted. Here, too, it is important to have a partner who can tailor the search engine by making individual changes.<\/p>\n<p>We are happy to support you in making your search not just a tool, but a central hub for your ecommerce using our tried and tested procedure. <strong>With the best possible searchandising functions in your SAP Commerce platform, we get the best results for your customers!<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technologies\/2022\/sap-recognized-expertise\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-Beitragsbild-sap-rex-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-Beitragsbild-sap-rex-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-Beitragsbild-sap-rex-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-Beitragsbild-sap-rex-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"SAP Recognized Partner Blogbeitrag Beitragsbild\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#TECHNOLOGIES\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>\u201eRecognized Expertise in SAP Commerce\u201c<\/h3>\n\t\t\t\t\t\t\t\t<p>Our SAP Commerce expertise has now been certified by SAP: The &#8220;Recognized Expertise in SAP Commerce&#8221; certificate is only awarded to SAP partners who have proven both their technical knowledge and their project experience with SAP Commerce. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2021\/personalisation-sap-commerce\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/200818_MW_news_blogbeitrag_personalisierung_Crossteaser_lb-480x296.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/200818_MW_news_blogbeitrag_personalisierung_Crossteaser_lb.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/200818_MW_news_blogbeitrag_personalisierung_Crossteaser_lb-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/200818_MW_news_blogbeitrag_personalisierung_Crossteaser_lb-620x383.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"MW News Blogbeitrag Personalisierung Crossteaser\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Technical insight: personalisation in SAP Commerce<\/h3>\n\t\t\t\t\t\t\t\t<p>As personal as your business: use an individual approach in digital commerce to set yourself apart from the competition.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/online-marketing\/2022\/from-cookie-to-social-media-20022s-hottest-marketing-trends\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-marketing-trends-2022-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-marketing-trends-2022-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-marketing-trends-2022-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-marketing-trends-2022-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Marketing Trends 2022 Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#DIGITAL MARKETING\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>From cookie to social media: 2022&#8217;s hottest marketing trends<\/h3>\n\t\t\t\t\t\t\t\t<p>Marketing has made great leaps forward and has developed enormously during the pandemic thanks to digitalisation. What are the main marketing trends of 2022? <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eWhen you\u2019re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten (1) - When you're looking...\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>HENDRIK VAN LAATEN<\/strong><\/p>\n<p>Tel.: <a href=\"tel:+4940\/317799-0\">+49 40 \/ 31 77 99-0<\/a><br \/>\nE-Mail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>327 hits, but not one of them is right: unsatisfactory search results frustrate your customers and lead to them giving up.<\/p>\n","protected":false},"author":31,"featured_media":25370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[263],"tags":[264],"service-kategorie":[],"class_list":["post-27384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologies","tag-sap-commerce-en"],"acf":[],"taxonomy_info":{"category":[{"value":263,"label":"#TECHNOLOGIES"}],"post_tag":[{"value":264,"label":"SAP Commerce"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog_Heroimage-search-optimization-1024x321.webp",1024,321,true],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"category_info":[{"term_id":263,"name":"#TECHNOLOGIES","slug":"technologies","term_group":0,"term_taxonomy_id":263,"taxonomy":"category","description":"Technology provides the basis for any online presence. Read what's new in the areas of SAP Customer Experience, SAP Commerce Cloud, content management systems and marketing tools here.","parent":0,"count":5,"filter":"raw","cat_ID":263,"category_count":5,"category_description":"Technology provides the basis for any online presence. Read what's new in the areas of SAP Customer Experience, SAP Commerce Cloud, content management systems and marketing tools here.","cat_name":"#TECHNOLOGIES","category_nicename":"technologies","category_parent":0}],"tag_info":[{"term_id":264,"name":"SAP Commerce","slug":"sap-commerce-en","term_group":0,"term_taxonomy_id":264,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=27384"}],"version-history":[{"count":14,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27384\/revisions"}],"predecessor-version":[{"id":33276,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27384\/revisions\/33276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/25370"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=27384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=27384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=27384"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=27384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}