{"id":27394,"date":"2021-10-25T13:46:00","date_gmt":"2021-10-25T11:46:00","guid":{"rendered":"https:\/\/preview.medienwerft.de\/uncategorized\/2023\/technology-insight-data-management-in-e-commerce-sap-commerce-cloud\/"},"modified":"2023-05-22T12:13:51","modified_gmt":"2023-05-22T10:13:51","slug":"data-management-ecommerce","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/sap-commerce-cloud\/2021\/data-management-ecommerce\/","title":{"rendered":"Technical insight: data management in e-commerce &#8211; SAP Commerce Cloud"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Technical insight: data management in e-commerce &#8211; SAP Commerce Cloud<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Digital conversion stops when the system stops growing. When data volumes and system requirements exceed a critical mass, a modern e-commerce solution can quickly reach its limits. Data management can fail due to principles such as the database technology used or simply due to usability when dealing with the data volumes.<\/p>\n<p><a href=\"\/en\/technology\/sap-commerce-cloud\/\">SAP Commerce<\/a>\u00a0provides companies with multiple ways to face the challenges of growing data volumes and increasing e-commerce requests. In the first part of our series &#8220;Scalability in SAP Commerce&#8221;, we introduce you to the concept of catalogues and catalogue versions that enable SAP Commerce to scale your shop platform.<\/p>\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/sap-commerce-cloud\/\">\n\t\t\t\t\t\t\t\t\t#SAP COMMERCE CLOUD\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t25. October 2021\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>WHAT ARE THE ADVANTAGES OF DATA MANAGEMENT IN SAP COMMERCE USING CATALOGUES?<\/h2>\n<p>It is well known that <strong>products<\/strong>\u00a0are the linchpin of online commerce. But not only is their procurement and enrichment in today&#8217;s market very complex, but the balancing act between broad ranges and target group-orientated product segmentation must also be achieved. For some systems, the only way to illustrate these challenges is a costly distraction. In addition, many systems reach their limits when the amount of data exceeds certain quantities.<\/p>\n<p>The problem here is not the underlying hardware, but the fact that the software itself is not architecturally prepared for the quantitative challenges:<\/p>\n<ul>\n<li>There may be two \u00a0<strong>different suppliers of product data<\/strong>, as well as an <strong>ERP system<\/strong> that contributes prices on a regular basis.<\/li>\n<li>At the same time, the product range must be made ready for <strong>several distribution channels <\/strong>according to certain rules.<\/li>\n<li>There may be <strong>several clients<\/strong>\u00a0with completely separate product worlds, which may even use different ERP systems.<\/li>\n<\/ul>\n<p>With the concept of\u00a0<strong>catalogues and catalogue versions<\/strong>\u00a0, SAP Commerce offers companies an expandable and, above all, flexible approach to meeting such requirements in e-commerce data management. By using multiple catalogues for the imports, the problem of the different data suppliers can be solved. The quality and quantity of the data can be ensured by means of independent test mechanisms. The data from these source catalogues can then be combined <strong>into a common \u201emaster\u201c catalogue<\/strong>. This brings together, for example:<\/p>\n<ul>\n<li>pictures from A, texts from B and prices from C, or<\/li>\n<li>the product worlds of supplier X and supplier Y<\/li>\n<\/ul>\n<p>If a bundled database was found to be good, it can be converted to an &#8220;online&#8221; version and is thus protected against unwanted overwriting.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 class=\"distanceTop\">WHAT OTHER CHALLENGES ARE THERE IN EFFICIENT DATA MANAGEMENT?<\/h2>\n<p>Various other target catalogues can be filled in from the master catalogue using distribution rules. If only\u00a0<strong>new products<\/strong>\u00a0are shown in print media, they can be transferred to a dedicated catalogue and be optimised for printing there. If products are <strong>only permitted or available to a limited extent in some regions<\/strong> based on their manufacturers, the placement of their ads can be clearly controlled via catalogues. If different product ranges are intended for target groups, an\u00a0<strong>individual product range <\/strong>\u00a0can be made available for your customers for <strong>different stores<\/strong>.<br \/>\nIn each of these catalogues, product data can be re-tuned to the distribution channel and by using attribute restrictions, they can be protected from overwriting when synchronising from the source catalogues.<\/p>\n<p>Thanks to the structure of this model, it is also possible to use <strong>customisations<\/strong>\u00a0to adapt how the catalogues are handled even more precisely to the specific use case and customer journey of your customers. As in many areas of SAP Commerce, this creates an architecturally flexible foundation that can be expanded and adapted to the needs of your customers and end customers, and ensures a perfect customer experience.<\/p>\n<p>Handling data is not just the job of your company\u2019s administrators and IT staff. By using the <strong>integrated Product Content Management (PCM)<\/strong>\u00a0of the SAP Commerce Suite, you can establish quality metrics, workflows, and data maintenance processes, and integrate product data enrichment and control processes that are tailored to your business. This also allows employees with lower IT capabilities, for example in marketing, to actively participate in data maintenance without workarounds. This video demonstrates the maintenance and use of workflows in the back office and PCM:<\/p>\n<p><a class=\"btn fullYellow\" href=\"https:\/\/microlearning.opensap.com\/media\/Working+with+Workflows+-+SAP+Commerce+Cloud\/1_uqk6rc5r\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">LEARN MORE<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>It is important that companies are assisted by an experienced partner who knows about the problems \u2013 such as data volumes and performance requirements for hosting \u2013 and can reliably handle complications \u2013 such as error rates and runtime conflicts when synchronising data assets. As experienced SAP Commerce experts, we are happy to assist you with our knowledge of establishing a future-orientated data management strategy.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>OUR SERVICES IN ONLINE MARKETING FOR MARKETPLACES<\/h2>\n<p>To ensure success on online marketplaces, Medienwerft offers various services. When properly bundled, this results in a holistic solution that will make your business fit for future challenges.<br \/>\n<strong>Monitoring<\/strong><\/p>\n<ul>\n<li>Reporting<\/li>\n<li>Analysis<\/li>\n<li>Optimisation<\/li>\n<li>UX\/UI &amp; conversions<\/li>\n<\/ul>\n<p><strong>Competition analysis<\/strong><\/p>\n<ul>\n<li>Keyword set creation<\/li>\n<li>Analysis of potential<\/li>\n<\/ul>\n<p><strong>Connected marketplaces<\/strong><\/p>\n<ul>\n<li>Amazon shop + ads<\/li>\n<li>eBay stores hub<\/li>\n<li>Zalando marketing service<\/li>\n<\/ul>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>CONCLUSION<\/h2>\n<p>The topic of online marketplaces offers promising prospects for e-commerce companies.<\/p>\n<p>Online marketplaces have evolved significantly over the past ten years: in addition to marketplaces that focus on B2C business, numerous B2B platforms have emerged too. Your company is ready for future challenges thanks to the integration of FIS\/TradeFlex for connecting to online marketplaces with the support of the <span class=\"link\"><a href=\"https:\/\/www.fis-gmbh.de\/de\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">FIS<\/a><\/span>\u00a0experts and following on from that, marketing measures supported by Medienwerft\u2019s extensive expertise.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2021\/sap-commerce-cloud-webinar\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/06\/news-ibusiness-webinar-480x278.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/06\/news-ibusiness-webinar-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/06\/news-ibusiness-webinar-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/06\/news-ibusiness-webinar-620x359.jpg 480w\" \n\t\t\t\t\t\t\t\t\talt=\"iBusiness Webinar Blog Beitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Click here to download: Medienwerft webinar<\/h3>\n\t\t\t\t\t\t\t\t<p>From practice, in practice: this Medienwerft webinar gives a clear description of the six success factors that are decisive in realising demanding SAP Commerce projects, while significantly reducing time and costs. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technologies\/2022\/search-optimization\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Search optimization Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#TECHNOLOGIES\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Search Optimization<\/h3>\n\t\t\t\t\t\t\t\t<p>327 hits, but not one of them is right: unsatisfactory search results frustrate your customers and lead to them giving up.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technologies\/2022\/sap-recognized-expertise\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-Beitragsbild-sap-rex-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-Beitragsbild-sap-rex-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-Beitragsbild-sap-rex-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-Beitragsbild-sap-rex-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"SAP Recognized Partner Blogbeitrag Beitragsbild\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#TECHNOLOGIES\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>\u201eRecognized Expertise in SAP Commerce\u201c<\/h3>\n\t\t\t\t\t\t\t\t<p>Our SAP Commerce expertise has now been certified by SAP: The &#8220;Recognized Expertise in SAP Commerce&#8221; certificate is only awarded to SAP partners who have proven both their technical knowledge and their project experience with SAP Commerce. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eOutstanding e-commerce applications, impressive digital communication concepts and robust business models need one thing above all else: perfect planning. Feel free to talk to me if you have great plans.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/oliver_helms-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/oliver_helms.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/oliver_helms-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Oliver Helms\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>OLIVER HELMS<\/strong><\/p>\n<p>Tel: +49 40 \/ 31 77 99-0<br \/>\nEmail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Successful omnichannel commerce has a name: SAP Commerce Cloud. Above all channels &#8211; whether online or offline &#8211; use SAP Commerce to talk to your customers personally and reliable.<\/p>\n","protected":false},"author":42,"featured_media":24653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[268],"tags":[267],"service-kategorie":[],"class_list":["post-27394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-commerce-cloud","tag-sap-commerce-cloud-en"],"acf":[],"taxonomy_info":{"category":[{"value":268,"label":"#SAP COMMERCE CLOUD"}],"post_tag":[{"value":267,"label":"SAP Commerce Cloud"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Heroimage-Blog-SAP-Commerce-Cloud-Teil01-1024x329.webp",1024,329,true],"author_info":{"display_name":"Marina Reiter","author_link":"https:\/\/www.medienwerft.de\/en\/author\/mreiter\/"},"comment_info":0,"category_info":[{"term_id":268,"name":"#SAP COMMERCE CLOUD","slug":"sap-commerce-cloud","term_group":0,"term_taxonomy_id":268,"taxonomy":"category","description":"The ideal e-commerce platform is the key to a successful online store in B2B and B2C. Our tip: SAP Commerce Cloud. With this e-commerce platform, you can reach your customers in a personalized way and across all channels. You can read more about the SAP Commerce Cloud here.","parent":0,"count":2,"filter":"raw","cat_ID":268,"category_count":2,"category_description":"The ideal e-commerce platform is the key to a successful online store in B2B and B2C. Our tip: SAP Commerce Cloud. With this e-commerce platform, you can reach your customers in a personalized way and across all channels. You can read more about the SAP Commerce Cloud here.","cat_name":"#SAP COMMERCE CLOUD","category_nicename":"sap-commerce-cloud","category_parent":0}],"tag_info":[{"term_id":267,"name":"SAP Commerce Cloud","slug":"sap-commerce-cloud-en","term_group":0,"term_taxonomy_id":267,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=27394"}],"version-history":[{"count":12,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27394\/revisions"}],"predecessor-version":[{"id":35389,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27394\/revisions\/35389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/24653"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=27394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=27394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=27394"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=27394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}