{"id":27443,"date":"2021-03-01T12:38:00","date_gmt":"2021-03-01T11:38:00","guid":{"rendered":"https:\/\/preview.medienwerft.de\/uncategorized\/2023\/technical-insight-personalisation-in-sap-commerce\/"},"modified":"2023-06-12T16:05:37","modified_gmt":"2023-06-12T14:05:37","slug":"personalisation-sap-commerce","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2021\/personalisation-sap-commerce\/","title":{"rendered":"Technical insight: personalisation in SAP Commerce"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Technical insight: personalisation in SAP Commerce<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>As personal as your business: use an individual approach in digital commerce to set yourself apart from the competition.<\/p>\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/sap-commerce-cloud\/\">\n\t\t\t\t\t\t\t\t\t#SAP COMMERCE CLOUD\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t01. March 2021\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>Approaching <strong>clients on a personal basis<\/strong>\u00a0has proven to be an effective marketing tool. For the most part, this entails leading the customer with specialised campaigns and sleek product and content placement to your own website or a special landing page. However, in classic shop and<a href=\"\/en\/technology\/content-management\/\"> CMS systems<\/a>, the journey all too often stops here.<\/p>\n<p>The <strong>personalisation module in SAP Commerce <\/strong>\u00a0makes more pointed individualisation possible through the\u00a0<strong>integration of merchandising, content and performance marketing<\/strong>. The personalisation module not only allows you to create your own landing pages, but also overrides and replaces individual blocks on the page in a very targeted manner. <\/p>\n<p>In addition, the presentation of the site and the products can be enhanced and expanded to include <strong>promotions<\/strong>\u00a0. In this way, a user who comes across a campaign for a certain range in the shop can receive discounts for this range without needing to input an additional promotional code. Here, the entire portfolio of the SAP Commerce Promotion Engine is at the disposal of the business. This enables businesses to go beyond simple static reactions to products and categories and, for example, use products that are already in the customer\u2019s basket as the basis for a discount.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 class=\"distanceTop\">SIMPLE MAINTENANCE IN SAP COMMERCE<\/h2>\n<p>Two videos from the Enablement Portal of SAP Commerce show how easy it is to edit content on a daily basis:<\/p>\n<p><a class=\"btn fullYellow\" href=\"https:\/\/microlearning.opensap.com\/\" target=\"_blank\" rel=\"noopener nofollow\">TO THE MICROLEARNING PORTAL OF SAP<\/a><\/p>\n<p>The modular approach followed by the SAP Commerce platform here has, from a technical standpoint, the advantage\u00a0<strong>that segmentation strategies can be adapted to suit individual requirements.<\/strong>\u00a0<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 class=\"distanceTop\">PERSONALISATION WITH MEDIENWERFT<\/h2>\n<p><strong>Do you already have access to a marketing tool that divides end customers into profiles?<\/strong>\u00a0Using adapted search logic, we can, for example, retrieve data from previously used marketing engines using a tracking ID, which allows us to reliably target even anonymous visitors.<\/p>\n<p><strong>Are your campaigns managed using referrers, cookies or URL fragments? <\/strong>When submitting a query to the SAP Commerce application, these metrics can be evaluated and visitors can be individually classified \u2013 without additional page reloads or front-end plugins, which could potentially be blocked.<\/p>\n<p>We are happy to advise you about the integration, implementation and configuration of your personalisation solution for the <a href=\"\/technik\/sap-commerce-cloud\/\">SAP Commerce Cloud<\/a>.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2021\/emarsys\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-sap-emarsys-2021-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-sap-emarsys-2021-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-sap-emarsys-2021-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-sap-emarsys-2021-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"SAP Emarsys Blogbeitrag 2021 Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>SAP CX and SAP Emarsys experts<\/h3>\n\t\t\t\t\t\t\t\t<p>Optimal sales experiences, increased customer loyalty, automated after-sales and campaign assistance \u2013 if you\u2019re looking for the perfect customer journey, Emarsys is THE omnichannel customer engagement platform. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/sap-commerce-cloud\/2021\/data-management-ecommerce\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Beitragsbild-Blog-SAP-Commerce-Cloud-Teil01-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Beitragsbild-Blog-SAP-Commerce-Cloud-Teil01-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Beitragsbild-Blog-SAP-Commerce-Cloud-Teil01-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Beitragsbild-Blog-SAP-Commerce-Cloud-Teil01-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Beitragsbild Blog SAP Commerce Cloud Teil 1\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#SAP COMMERCE CLOUD\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Technical insight: data management in e-commerce &#8211; SAP Commerce Cloud<\/h3>\n\t\t\t\t\t\t\t\t<p>Successful omnichannel commerce has a name: SAP Commerce Cloud. Above all channels &#8211; whether online or offline &#8211; use SAP Commerce to talk to your customers personally and reliable.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/cx\/2021\/zendesk\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/03\/Blog-Beitragsbild-zendesk-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/03\/Blog-Beitragsbild-zendesk-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/03\/Blog-Beitragsbild-zendesk-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/03\/Blog-Beitragsbild-zendesk-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Zendesk Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#CUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Zendesk partners with Medienwerft<\/h3>\n\t\t\t\t\t\t\t\t<p>More customer satisfaction \u2013 more success: this is the basis for the focus and integration partnership between Zendesk and Medienwerft. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eWhat can we achieve? How can we progress? How can we operate better in the market? If you\u2019re looking for outstanding digital solutions for a particular challenge, talk to us about it. After all, you know that successful relationships always begin with the first conversation.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/soenke_new_business-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/soenke_new_business-e1677571980113.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/soenke_new_business-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"S\u00f6nke Baumann\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>New Business<br \/>\n<strong>S\u00d6NKE BAUMANN<\/strong><\/p>\n<p>Tel: +49 40 \/ 31 77 99-0<br \/>\nEmail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As personal as your business: use an individual approach in digital commerce to set yourself apart from the competition.<\/p>\n","protected":false},"author":42,"featured_media":24673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[261,268],"tags":[267,281],"service-kategorie":[],"class_list":["post-27443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-sap-commerce-cloud","tag-sap-commerce-cloud-en","tag-technical-insight"],"acf":[],"taxonomy_info":{"category":[{"value":261,"label":"#E-COMMERCE IT"},{"value":268,"label":"#SAP COMMERCE CLOUD"}],"post_tag":[{"value":267,"label":"SAP Commerce Cloud"},{"value":281,"label":"technical insight"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/200818_MW_news_blogbeitrag_personalisierung_Heroimage_lb-1024x321.webp",1024,321,true],"author_info":{"display_name":"Marina Reiter","author_link":"https:\/\/www.medienwerft.de\/en\/author\/mreiter\/"},"comment_info":0,"category_info":[{"term_id":261,"name":"#E-COMMERCE IT","slug":"ecommerce","term_group":0,"term_taxonomy_id":261,"taxonomy":"category","description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","parent":0,"count":47,"filter":"raw","cat_ID":261,"category_count":47,"category_description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","cat_name":"#E-COMMERCE IT","category_nicename":"ecommerce","category_parent":0},{"term_id":268,"name":"#SAP COMMERCE CLOUD","slug":"sap-commerce-cloud","term_group":0,"term_taxonomy_id":268,"taxonomy":"category","description":"The ideal e-commerce platform is the key to a successful online store in B2B and B2C. Our tip: SAP Commerce Cloud. With this e-commerce platform, you can reach your customers in a personalized way and across all channels. You can read more about the SAP Commerce Cloud here.","parent":0,"count":2,"filter":"raw","cat_ID":268,"category_count":2,"category_description":"The ideal e-commerce platform is the key to a successful online store in B2B and B2C. Our tip: SAP Commerce Cloud. With this e-commerce platform, you can reach your customers in a personalized way and across all channels. 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