{"id":27550,"date":"2020-02-19T10:44:00","date_gmt":"2020-02-19T09:44:00","guid":{"rendered":"https:\/\/preview.medienwerft.de\/uncategorized\/2023\/always-in-view-kpi-auditing-with-medienwerft\/"},"modified":"2023-08-15T11:09:56","modified_gmt":"2023-08-15T09:09:56","slug":"always-in-view-kpi-auditing-with-medienwerft","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/cx\/2020\/always-in-view-kpi-auditing-with-medienwerft\/","title":{"rendered":"Always in view: KPI auditing with Medienwerft"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Always in view: KPI auditing with Medienwerft<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>More traffic, a better conversion, and ultimately more sales: When companies optimize their websites, they always want to have their KPIs in view. The basis for this is continuous KPI monitoring. Medienwerft offers extensive KPI auditing that examines the essential aspects and problem areas of your website. This way, the website can be continuously optimized based on actual user data and decisively improve performance.<\/p>\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/cx\/\">\n\t\t\t\t\t\t\t\t\t#CUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t19. February 2020\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--headline  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom  js-fade js-fade-in text--left\">\n\n\t\t<h2>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<span>IN KPI AUDITING, THE MOST IMPORTANT FACTORS ARE ANALYZED AND OPTIMIZATION POTENTIAL SOUGHT<\/span>\n\n\t\t\t\t\t\t\t\n\t\t<\/h2>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\tjs-fade js-fade-up\t\tp\"><h3>TRAFFIC<\/h3>\n<p>Found: For companies that want to acquire customers with their website,\u00a0<a href=\"\/en\/full-service\/online-marketing\/seo\/\">SEO<\/a>\u00a0(Search Engine Optimization) is a constant topic. Suitable keywords, easily readable text, fast loading times, or optimization for mobile use \u2013 there is a whole range of actions to be displayed as high as possible in the list of search results and thus increase traffic. <strong>SEA (search engine advertising) or targeted\u00a0<a href=\"\/en\/full-service\/online-marketing\/e-mail-marketing\/\">e-mail-marketing<\/a> via newsletter<\/strong>, for example, can significantly increase traffic to your website. The Medienwerft experts suggest the suitable actions for you to ensure more visitors.<\/p>\n<h3>CONVERSION RATE<\/h3>\n<p>The conversion is influenced by numerous components. <strong>Page speed<\/strong>, meaning how quickly the page loads primarily in the mobile version, <strong>usability, and content<\/strong> are the essential factors. The <a href=\"\/en\/full-service\/customer-experience\/ux-design\/\" target=\"_blank\" rel=\"noopener\">UX experts<\/a>\u00a0from Medienwerft optimize the user guidance using UX points of view and create <a href=\"\/en\/full-service\/online-marketing\/content-marketing\/\" target=\"_blank\" rel=\"noopener\">relevant content<\/a> to provide better conversions and thus a better ranking.<\/p>\n<h3 class=\"distanceTop\">JUMP RATE\/LENGTH OF STAY<\/h3>\n<p class=\"distanceTop\">The longer a potential customer stays on your site, the greater the likelihood that a purchase ultimately takes place. With <strong>custom-tailored, individual offers and user-friendly, clear order processes<\/strong>, you increase the length of stay and conversion, and improve your ranking.<\/p>\n<p>Continuous KPI monitoring, UX and system adaptations, and relevant content increase traffic, length of stay, and conversion \u2013 and therefore also your sales. Learn in thefact sheet how the experts at Medienwerft can help you with this:<\/p>\n<p><a class=\"btn border\" title=\"Auditing Paket\" href=\"\/wp-content\/uploads\/2023\/02\/mw-factsheet-auditing-paket.pdf\" target=\"_blank\" rel=\"noopener\">DOWNLOAD FACTSHEET<\/a><\/p>\n<p>(German version)<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  transparent\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/corporate-news\/2020\/fis-insite\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-fis-insite-2020-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-fis-insite-2020-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-fis-insite-2020-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-fis-insite-2020-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"FIS insITe 2020 Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#MEDIENWERFT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>FIS insITe 2020<\/h3>\n\t\t\t\t\t\t\t\t<p>We greatly regret to inform you that the FIS InsITe 2020 must be canceled due to the spread of the corona virus. The well-being of our customers, partners, and employees is of primary importance to us.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technologies\/2022\/search-optimization\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/Blog-Beitragsbild-search-optimization-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Search optimization Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#TECHNOLOGIES\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Search Optimization<\/h3>\n\t\t\t\t\t\t\t\t<p>327 hits, but not one of them is right: unsatisfactory search results frustrate your customers and lead to them giving up.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/corporate-news\/2020\/despite-corona-virus-we-remain-productive-for-you\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-corona-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-corona-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-corona-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-corona-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Corona Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#MEDIENWERFT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Despite corona virus &#8211; we remain productive for you<\/h3>\n\t\t\t\t\t\t\t\t<p>We can still do a lot for you from our home office: We are happy to assist you, and your customers, even in the age of the corona virus.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eBehind every impressive online solution there is a well thought out technological concept. My team of system analysts, database experts, front-end developers, back-end professionals and experienced designers ensure that everything runs smoothly. Feel free to talk to us.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/frank_meier-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/frank_meier.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/frank_meier-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>FRANK MEIER<\/strong><\/p>\n<p>Tel: +49 40 \/ 31 77 99-0<br \/>\nEmail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>More traffic, a better conversion, and ultimately more sales: When companies optimize their websites, they always want to have their KPIs in view. The basis for this is continuous KPI monitoring.<\/p>\n","protected":false},"author":42,"featured_media":25005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[560],"tags":[323,324,325,326],"service-kategorie":[],"class_list":["post-27550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx","tag-conversion-rate","tag-kpis","tag-seo","tag-traffic"],"acf":[],"taxonomy_info":{"category":[{"value":560,"label":"#CUSTOMER EXPERIENCE"}],"post_tag":[{"value":323,"label":"Conversion rate"},{"value":324,"label":"KPI&#039;s"},{"value":325,"label":"SEO"},{"value":326,"label":"traffic"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Heroimage-KPI-Auditierung-1024x321.webp",1024,321,true],"author_info":{"display_name":"Marina Reiter","author_link":"https:\/\/www.medienwerft.de\/en\/author\/mreiter\/"},"comment_info":0,"category_info":[{"term_id":560,"name":"#CUSTOMER EXPERIENCE","slug":"cx","term_group":0,"term_taxonomy_id":560,"taxonomy":"category","description":"A good customer experience consists of several factors. A key aspect is CX design: Beyond the subjective appearance of the content, an overall coherent concept is the core of a project - and this includes both user-friendliness and customer approach. Why, wherefore, what for? - Answers can be found here.","parent":0,"count":6,"filter":"raw","cat_ID":560,"category_count":6,"category_description":"A good customer experience consists of several factors. A key aspect is CX design: Beyond the subjective appearance of the content, an overall coherent concept is the core of a project - and this includes both user-friendliness and customer approach. Why, wherefore, what for? - Answers can be found here.","cat_name":"#CUSTOMER EXPERIENCE","category_nicename":"cx","category_parent":0}],"tag_info":[{"term_id":323,"name":"Conversion rate","slug":"conversion-rate","term_group":0,"term_taxonomy_id":323,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":324,"name":"KPI&#039;s","slug":"kpis","term_group":0,"term_taxonomy_id":324,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":325,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":325,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":326,"name":"traffic","slug":"traffic","term_group":0,"term_taxonomy_id":326,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=27550"}],"version-history":[{"count":11,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27550\/revisions"}],"predecessor-version":[{"id":41007,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27550\/revisions\/41007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/25005"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=27550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=27550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=27550"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=27550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}