{"id":27771,"date":"2017-03-29T14:06:00","date_gmt":"2017-03-29T12:06:00","guid":{"rendered":"https:\/\/preview.medienwerft.de\/uncategorized\/2023\/interview-on-sap-hybris-crm\/"},"modified":"2023-03-30T14:05:50","modified_gmt":"2023-03-30T12:05:50","slug":"interview-on-sap-hybris-crm-customer-engagement-commerce-cec-with-sap-hybris-more-than-crm","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2017\/interview-on-sap-hybris-crm-customer-engagement-commerce-cec-with-sap-hybris-more-than-crm\/","title":{"rendered":"Interview on SAP Hybris CRM"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Interview on SAP Hybris CRM: Customer engagement &#038; commerce (CEC) with SAP Hybris: More than CRM?<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>In an age of cut-throat digital competition, customer loyalty is even more important. Traditionally, it was the job of customer relationship management software (CRM software) to collect customer data and quickly resolve inquiries in a service-oriented manner. Against the backdrop of more and more demanding customers and new technical opportunities, customer engagement and commerce (CEC) solutions have been developed to link all areas of the company to improve customer loyalty. As a complete solution, SAP Hybris covers the areas of <a href=\"https:\/\/www.medienwerft.de\/technik\/sap-customer-experience\/sap-commerce-cloud\/\">Commerce<\/a>,\u00a0<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/sap-customer-experience\/sap-marketing-cloud\/\"> Marketing<\/a>,<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/sap-customer-experience\/sap-sales-cloud\/\"> Sales<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/sap-customer-experience\/sap-service-cloud\/\"> Service<\/a><\/span>.<\/p>\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t29. March 2017\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>CUSTOMER ENGAGEMENT &amp; COMMERCE (CEC) &#8211; Interview with Hendrik Van Laaten<\/h2>\n<p>In the SAP Hybris CRM interview with IT-Online magazine, our Managing Director Hendrik van Laaten explains what differentiates CRM and CEC, what they have in common, and which challenges lie ahead for companies. You can read the interview here for free:<\/p>\n<p><span class=\"link\"><a class=\"interner-link textLink\" href=\"https:\/\/it-onlinemagazin.de\/customer-engagement-commerce-cec-mit-sap-hybris-mehr-als-crm\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">TO THE INTERVIEW<\/a><\/span><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--headline  bg--white\">\n\n\t<div class=\"container container--small padding-top--big no-pad  js-fade js-fade-in text--left\">\n\n\t\t<h3>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<span>GOALS OF SAP HYBRIS CRM AND SAP HYBRIS CEC<\/span>\n\n\t\t\t\t\t\t\t\n\t\t<\/h3>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>Both CRM and customer engagement (CE) support customer acquisition and customer loyalty. CRM is currently an established tool, but CE goes significantly further: Customers are accompanied at all touchpoints along the customer journey, and provided with personalized content in real time. The goal is to get to know customers better in all channels and use this information to enable a personalized user experience. CRM is therefore only a component of CE solutions. But what does this mean for companies?<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text-with-quote block--classic  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flexgrid--wide flex--wrap flex--middle\">\n\t\t\t\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole md-margin-bottom\">\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<p>In order to differentiate from the competition and achieve lasting success, companies must offer a strong brand experience. Only in this way it is possible to escape the price struggle in an increasingly transparent market environment. <\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole block--quote \n\t\t\t\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t<p>In order to get ahead of the competition, companies will need to respond to customers in real time and inspire customers across channels with a consistent brand experience.<\/p>\n\t\t\t\t\t<footer>\n\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t<p>Hendrik van Laaten<\/p>\n\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3>THE COMPONENTS OF SAP HYBRIS<\/h3>\n<p>In order to fulfill these requirements, SAP has expanded the traditional SAP Hybris CRM with SAP Hybris Suite. It unites e-commerce, marketing, sales, and service solutions in one technical, content-related unit. In order for the customer data from all business areas to be available in real time, the data silos must be dissolved. To do so, companies need a team that \u201ccan successfully operate the technical solution in terms of content, technology, and process and bring it to life.\u201d This includes not only e-commerce and CRM, but also digital brand management and enterprise resource planning (ERP), for example with SAP.<\/p>\n<h3 class=\"distanceTop\">RECOMMENDATIONS FOR COMPANIES<\/h3>\n<p>IT decision makers can lay the cornerstone for a successful future when they network information together and make the right SAP Hybris components for customer engagement available over the whole customer journey.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text-with-quote block--classic  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flexgrid--wide flex--wrap flex--middle\">\n\t\t\t\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole md-margin-bottom\">\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<p>Hendrik van Laaten gets to the heart of the matter:<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole block--quote \n\t\t\t\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t<p>The customer is always right \u2013 this phrase still applies today. The key to success in the age of digital media lies in the hands of the IT decision makers. They only have to use it.<\/p>\n\t\t\t\t\t<footer>\n\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p style=\"text-align: center;\">You can read the entire interview here free-of-charge:<\/p>\n<p style=\"text-align: center;\"><a class=\"interner-link textLink\" href=\"https:\/\/it-onlinemagazin.de\/customer-engagement-commerce-cec-mit-sap-hybris-mehr-als-crm\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">TO THE INTERVIEW<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2017\/cebit-2017\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-cebit-2017-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-cebit-2017-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-cebit-2017-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-cebit-2017-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"CEBIT 2017 Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Experience SAP Hybris customer engagement and commerce (CEC) at CEBIT<\/h3>\n\t\t\t\t\t\t\t\t<p>Medienwerft will be at the SAP Partner booth at the global event for digital business, together with FIS, from March 20 to March 24.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/online-marketing\/2022\/tradeflex\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/tradeflex-fis_Beitragsbild-1024x593-1-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/tradeflex-fis_Beitragsbild-1024x593-1-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/tradeflex-fis_Beitragsbild-1024x593-1-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/tradeflex-fis_Beitragsbild-1024x593-1-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Tradeflex Fis Beitragsbild\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#DIGITAL MARKETING\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>More success on online marketingplaces \u2013 with FIS\/TradeFlex and targeted marketing<\/h3>\n\t\t\t\t\t\t\t\t<p>Find out how to integrate online marketplaces into your system landscape and thus increase the visibility of your brand here.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2017\/sap-hybris-webinar-four-cornerstones-for-your-success-in-e-commerce-customer-engagement-based-on-sap-hybris\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-sap-webinar-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-sap-webinar-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-sap-webinar-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-sap-webinar-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"SAP Hybris Webinar Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>SAP Hybris Webinar &#8211; 4 cornerstones for your success in e-commerce<\/h3>\n\t\t\t\t\t\t\t\t<p>Nowadays, e-commerce companies are faced with increasing competition.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eInnovative technologies open up new potential, but they often become tomorrow\u2019s standard. Digital brand experiences, on the other hand, are unique and can also guarantee your success in the competitive digital environment in the long term. Do you want the best of both worlds? My team and I will be happy to advise you.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten (3) - Innovative technologies...\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>HENDRIK VAN LAATEN<\/strong><\/p>\n<p>Tel: +49 40 \/ 31 77 99-0<br \/>\nEmail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In an age of cut-throat digital competition, customer loyalty is even more important. Traditionally, it was the job of customer relationship management software (CRM software) to collect customer data and quickly resolve inquiries in a service-oriented manner.<\/p>\n","protected":false},"author":31,"featured_media":26765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[261],"tags":[],"service-kategorie":[],"class_list":["post-27771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"taxonomy_info":{"category":[{"value":261,"label":"#E-COMMERCE IT"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-heroimage-it-online-magazin-1024x427.webp",1024,427,true],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"category_info":[{"term_id":261,"name":"#E-COMMERCE IT","slug":"ecommerce","term_group":0,"term_taxonomy_id":261,"taxonomy":"category","description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","parent":0,"count":47,"filter":"raw","cat_ID":261,"category_count":47,"category_description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","cat_name":"#E-COMMERCE IT","category_nicename":"ecommerce","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=27771"}],"version-history":[{"count":4,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27771\/revisions"}],"predecessor-version":[{"id":35506,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/27771\/revisions\/35506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/26765"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=27771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=27771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=27771"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=27771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}