{"id":40930,"date":"2023-05-09T16:09:35","date_gmt":"2023-05-09T14:09:35","guid":{"rendered":"https:\/\/www.medienwerft.de\/uncategorized\/2023\/sap-customer-data-cloud-2\/"},"modified":"2026-05-06T17:40:25","modified_gmt":"2026-05-06T15:40:25","slug":"sap-customer-data-cloud-2","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2023\/sap-customer-data-cloud-2\/","title":{"rendered":"SAP Customer Data Cloud"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>THE SAP CUSTOMER DATA CLOUD IN USE BY A RETAILER WITH MULTIPLE WEBSITES AND APPS<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<h2>A CLEARER VIEW: MANAGING AND SECURING CUSTOMER DATA WITH THE CUSTOMER DATA CLOUD<\/h2>\n<p>SAP&#8217;s Customer Data Cloud (CDC) is a suite of cloud-based solutions that allow your business to manage and secure customer data. It offers a range of tools and services that assist in capturing, storing, managing, and analyzing customer data in a safe and compliant manner. Its features go beyond mere data management and protection, enabling businesses to strengthen their relationship with their customers and provide a seamless customer experience.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t09. May 2023\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80525_3940d5-8f{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_3940d5-8f{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80525_3940d5-8f{background-color:#ffffff;}.kb-row-layout-id80525_3940d5-8f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80525_3940d5-8f{z-index:200;position:relative;}@media all and (max-width: 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.kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80525_edd4e1-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80525_edd4e1-9d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80525_e97528-2e > .kt-inside-inner-col{display:flex;}.kadence-column80525_e97528-2e > .kt-inside-inner-col,.kadence-column80525_e97528-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_e97528-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80525_e97528-2e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80525_e97528-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_e97528-2e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_e97528-2e\"><div class=\"kt-inside-inner-col\"><style>.kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{align-self:unset;}.kb-image80525_2b41e4-fc{max-width:125px;}.image-is-svg.kb-image80525_2b41e4-fc{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80525_2b41e4-fc img{width:100%;}.kb-image80525_2b41e4-fc .kb-image-has-overlay:after{opacity:0.3;}.kb-image80525_2b41e4-fc img.kb-img, .kb-image80525_2b41e4-fc .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80525_2b41e4-fc{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80525_2b41e4-fc size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"683\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach.webp\" alt=\"Dirk Reimsbach\" class=\"kb-img wp-image-55524\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach.webp 683w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-620x620.webp 620w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-560x560.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-480x480.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-310x310.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-200x200.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-40x40.webp 40w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{display:flex;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col,.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_4fa07b-d3{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_4fa07b-d3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80525_372131-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80525_372131-c8\">Dirk Reimsbach<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80525_9cb2d5-ab wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\">Head of Commerce Development<\/p>\n\n\n<style>.kt-svg-icons80525_9b2b50-02 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80525_9b2b50-02{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80525_9b2b50-02 alignnone\"><style>.kt-svg-item-80525_97239f-20 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80525_97239f-20 .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80525_97239f-20:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80525_97239f-20 modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h1, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h2, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h3, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h4, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h5, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80525_f99554-fa kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80525_1745ac-4d\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80525_224774-69{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80525_224774-69 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80525_224774-69 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80525_696503-26 > .kt-inside-inner-col,.kadence-column80525_696503-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_696503-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80525_696503-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80525_696503-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_696503-26{position:relative;}@media all and (max-width: 1024px){.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_696503-26\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80525_8e93bc-dd wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80525_8e93bc-dd\">Dirk Reimsbach runs the Commerce Development division at Medienwerft. As an e-commerce specialist, he is particularly familiar with the challenges B2B companies face when developing their online stores. Another area of focus for Dirk Reimsbach is the Lean Commerce approach, specifically replatforming \u2014 for example, to Emporix.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>The significance of the General Data Protection Regulation (GDPR) has been growing over the past few years, prompting every company to adapt to new conditions. To meet these, businesses must allow their customers the option to opt-out of data collection on their website, necessitating a consent management tool.<\/p>\n<p>Especially for companies with multiple touchpoints through various websites, social media channels, or apps, a comprehensive solution is recommended to consolidate all customer data onto one platform. However, the benefits aren&#8217;t just data uniformity on one platform but also gaining a deeper understanding of where customers are and consolidating consent data from various touchpoints. This allows for a more holistic profile of your users.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image  bg--white\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big\">\n\n\n\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/sap-data-cloud-infografik.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/sap-data-cloud-infografik.svg 1600w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/sap-data-cloud-infografik.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/sap-data-cloud-infografik.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/sap-data-cloud-infografik.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/sap-data-cloud-infografik.svg 800w\"\n\t\t\talt=\"SAP Data Cloud Infografik\" class=\"js-fade js-fade-in\" \n\t\t\tsizes=\"(min-width:1200px) px, 96vw\" \n\t\t\tstyle=\"width:px\" \/>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p><strong>The management of customer data is still quite manageable and easy to solve for a single website.<\/strong> As soon as the requirement to manage customer data from multiple websites and apps is added, it can lead to customers having to give their consent for each website individually, and thus duplicate customer data across multiple tools. A system like SAP&#8217;s CDC is needed to enable customers to store their user consent across platforms.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>REQUIREMENTS FOR THE SAP CUSTOMER DATA CLOUD FOR BUSINESSES WITH MULTIPLE ACCESS POINTS<\/h2>\n<p>The SAP Customer Data Cloud can offer the following functionalities for businesses with multiple websites, apps, and social media channels:<\/p>\n<ul>\n<li><strong>Customer Identity and Access Management (CIAM)<\/strong>: It allows companies to manage customer identities across various channels and touchpoints, letting customers create and manage their profiles and providing secure access to applications and services.<\/li>\n<li><strong>CIAM for B2B:<\/strong> CIAM is generally more complex in the B2B context since there are often multiple users associated with a single organization, and access rights can vary significantly based on user roles. CIAM for B2B can include identity and access management technologies like Single Sign-On (SSO), Multi-Factor Authentication (MFA), and identity verification to ensure only authorized users can access your business&#8217;s site.<\/li>\n<li><strong>Consent and Preference Management:<\/strong> The SAP Customer Data Cloud offers tools for managing customer consents and preferences, allowing businesses to collect, store, and track consent data and giving customers control over their data usage.<\/li>\n<li><strong>Customer Profile Management:<\/strong> This allows businesses to create and manage customer profiles, including contact information, preferences, and other demographic data, which can be used for personalized customer experiences and targeted marketing campaigns.<\/li>\n<li><strong> Data Protection and Security:<\/strong> It aids businesses in adhering to data protection regulations by offering data protection tools, encryption, and access control. It also assists in detecting and responding to data breaches.<\/li>\n<li><strong>Analytics and Reporting:<\/strong> This provides tools for businesses to understand customer behavior and preferences and to track the customer journey. It allows for real-time tracking and analysis of customer data and offers insights into customer retention and loyalty.<\/li>\n<li><strong>Progressive Profiling:<\/strong> Over time, progressive profiling collects profile data as trust is built between your website and the customers. Instead of creating lengthy registration forms with many mandatory fields, you can use progressive profiling to request information from your users over time, based on certain events.<\/li>\n<\/ul>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>APPLICATIONS OF THE SAP CUSTOMER DATA CLOUD<\/h2>\n<p>The SAP Customer Data Cloud&#8217;s applications encompass managing customer data, which can then be used for analysis to offer better services to your customers.<\/p>\n<h3>PERSONALIZED MARKETING CAMPAIGNS<\/h3>\n<p>For instance, you can launch personalized marketing campaigns based on your customers&#8217; behavior and interest data. This allows you to address customers specifically and present them with relevant offers. The SAP Customer Data Cloud can also be integrated with SAP Emarsys to ensure smooth data exchange, allowing you to use the user data collected in Emarsys for further marketing purposes.<\/p>\n<h3>CUSTOMER SERVICE OPTIMIZATION<\/h3>\n<p>By collecting customer data from different sources, businesses can gain better insights into their customers&#8217; needs and requirements and subsequently improve customer service.<\/p>\n<h3>SAP CUSTOMER PROFILE SAP<\/h3>\n<p>CDC allows businesses to analyze and segment customer data to gain better insights into customer behavior and develop targeted marketing and sales strategies. Furthermore, you get a complete 360-degree view of your customers by merging data from different sources to create a unified image.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--light js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"S\u00f6nke Baumann\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00d6NKE BAUMANN<\/strong><br \/>\nHead of New Business<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 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data.<\/p>\n","protected":false},"author":42,"featured_media":55532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[261],"tags":[264],"service-kategorie":[],"class_list":["post-40930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-sap-commerce-en"],"acf":[],"taxonomy_info":{"category":[{"value":261,"label":"#E-COMMERCE IT"}],"post_tag":[{"value":264,"label":"SAP Commerce"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/05\/heroimage-blog-sap-data-cloud.webp",2000,700,false],"author_info":{"display_name":"Marina 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