{"id":41781,"date":"2023-10-02T17:57:01","date_gmt":"2023-10-02T15:57:01","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=41781"},"modified":"2023-12-04T08:20:55","modified_gmt":"2023-12-04T07:20:55","slug":"searchhub","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/news\/our-partners\/2023\/searchhub\/","title":{"rendered":"Commerce search and product discovery \u2013 Successful product search with Medienwerft and searchHub"},"content":{"rendered":"<div class=\"block block--intro  transparent\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Commerce search and product discovery \u2013 Successful product search with Medienwerft and searchHub<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>&#8220;Conversion starts with a successful search&#8221;. As simple and understandable as this statement is, the more frightening it is to see how overshadowed the topic of search is. In the initial project, the project focus is usually on topics such as product detail page, promotions, speed and quality of life features. And as valuable as these aspects are, the quality of search suffers greatly from the fact that a mindset exists here that assumes &#8220;the software must have a good search on its own&#8221;.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/news\/our-partners\/\">\n\t\t\t\t\t\t\t\t\t#OUR PARTNERS\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t02. October 2023\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>The main thing is the search engine &#8211; right?<\/h2>\n<p>It should be obvious that the search systems included in a modern commerce system should be rated as &#8220;good&#8221; nowadays. No commerce provider today would deliver a mediocre search engine. Especially since most market-tested systems are technologically based on the big technological top dogs like &#8220;Apache Solr&#8221; and &#8220;Elasticsearch&#8221; anyway. It is the task of the underlying commerce systems not only to fill these search engines with the available data in a sensibly automated manner, but also to offer the editor an interface and tools to fine-tune the search according to his or her own needs.<\/p>\n<p>But this is exactly where the core of the problem lies. Many companies do not have the available resources or expertise to handle this task. Troubleshooting, optimization, and searchandizing are tasks in their own right, and they can&#8217;t be done &#8220;on the side&#8221;. You not only have to deal extensively with your own product world, but also with the search behavior of customers and the analytical evaluation of the resulting results and click rates. Not every search is suitable for every customer, the software should be adaptive to the user&#8217;s search behavior, preferably even taking metrics into account at runtime and personalizing the search result.<\/p>\n<p>At this point, with proper consulting and automation, it is possible to achieve short-term success as well as to build up targeted knowledge in one&#8217;s own company and to ensure long-term optimization of search results. Ideally, this goes hand in hand with a holistic concept in which the greatest possible potential is created through synergy in partnership.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Sales success with optimized search<\/h2>\n<p>The e-commerce experts at Medienwerft and the search specialists at searchHub.io have an interlocking concept for this, which turns their customers&#8217; search into a sales success for companies. The idea is to create the key issues, the data basis and the understanding for searchable and controllable search results through in-depth consulting and sustainable enablement of the responsible store operators. In addition, the operators of a sales platform are often not even aware of the possibilities their search actually offers and the means by which it can be controlled. Here, too, the experts at Medienwerft have the right methods at hand to help, thanks to years of experience across projects.<\/p>\n<p><a class=\"btn fullYellow\" href=\"\/en\/e-commerce\/2023\/onsite-search\/\">Our Onsite expertise<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Future-proof search with searchHub<\/h2>\n<p>Once the foundation has been laid, though, things have to continue, as a search is never optimized to the end. An idle task considering how quickly trends and customer needs change. searchHub starts here with a unique concept to simplify the continuous optimization of the search &#8211; with regard to linguistic peculiarities.<\/p>\n<p>Automated, searchHub checks the search terms entered by users and automatically corrects them to the &#8220;best search term&#8221; that delivers the best result, but also converts best. This is made possible by intelligent and highly automated recognition and aggregation of similar search terms.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">The following example shows why this is absolutely necessary:<\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-text-ontop  bg--white\">\n\n\t<div class=\"\">\n\n\t<div class=\"container container--small no-pad padding-bottom  animation-btt js-add-animation\">\n\n\n\t\t<picture class=\"\">\n\t\t\t<source \n\t\t\t\tmedia=\"(min-width: 641px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blog-visual-searchhub.webp 1920w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blog-visual-searchhub-1600x900.webp 1600w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blog-visual-searchhub-1400x788.webp 1400w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blog-visual-searchhub-1200x675.webp 1200w\"\n\t\t\t\tsizes=\"(min-width:1200px) 1150px, 96vw\" \/>\n\t\t\t<source \n\t\t\t\tmedia=\"(max-width: 640px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blog-visual-searchhub-1000x563.webp 1000w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blog-visual-searchhub-800x450.webp 800w\"\n\t\t\t\tsizes=\"94vw\" \/>\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blog-visual-searchhub-1400x788.webp\" class=\"one-whole\"\n\t\t\t\tloading=\"lazy\" alt=\"SearchHub - Blog - SmartTV Beispiel\"\n\t\t\t\t\t\t\t\t\twidth=\"1920\" \n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"1080\" \n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\n\n\t\t\t\t\n\t\t<div class=\"container container--small\">\n\t\t\t<div class=\"bg--white\">\n\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t<p>One space here decides between success and non-success!<\/p>\n<p>searchHub would automatically replace the search for &#8220;smarttv&#8221; with the term &#8220;smart TV&#8221; in this example and thus ensure a significantly better result and probably also sales.<\/p>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>This optimization, integrated in just 1-2 days, can improve any onsite search solution! And in addition to significantly better results, which have shown between 7-12% higher sales in A\/B tests, the manual maintenance effort is also reduced at the same time, since you have to deal significantly less with synonyms, misspellings and the like.<\/p>\n<p>If you want to learn how to future-proof your search with the experts from Medienwerft and searchHub, <a href=\"\/en\/contact\/\">talk to us.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">More about searchHub:<\/p>\n<p style=\"text-align: center;\"><a class=\"btn fullYellow\" href=\"https:\/\/www.searchhub.io\/solution-for-operations\/\" target=\"_blank\" rel=\"noopener nofollow\">SEARCHHUB.IO<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-partners\/2023\/magnolia\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/blogbeitrag-magnolia-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/blogbeitrag-magnolia-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/blogbeitrag-magnolia-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/blogbeitrag-magnolia-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Magnolia Partner Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#OUR PARTNERS\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>It\u2019s a match: Medienwerft is Magnolia partner.\u00a0<\/h3>\n\t\t\t\t\t\t\t\t<p>Impressive digital experiences are the key to inspiring customers. With Magnolia, we have found the perfect partner for this. We look forward to a successful collaboration!<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2023\/onsite-search\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/blogbeitrag-onsite-search-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/blogbeitrag-onsite-search-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/blogbeitrag-onsite-search-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/blogbeitrag-onsite-search-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Beitrag - Onsite Search - Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Onsite Search \u2013 fast, personalised and intuitive<\/h3>\n\t\t\t\t\t\t\t\t<p>For your clients to find what they are looking for, fastly, the Medienwerft experts support with innovative solutions around the product search. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-partners\/2023\/matomo-analytics\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/blogbeitrag-matomo-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/blogbeitrag-matomo-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/blogbeitrag-matomo-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/blogbeitrag-matomo-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Matomo\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#OUR PARTNERS\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Matomo Analytics<\/h3>\n\t\t\t\t\t\t\t\t<p>Website analysis with Matomo Analytics &#8211; the customized analysis tool for future-oriented companies.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eBehind every impressive online solution there is a well thought out technological concept. My team of system analysts, database experts, front-end developers, back-end professionals and experienced designers ensure that everything runs smoothly. Feel free to talk to us.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/frank_meier-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/frank_meier.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/frank_meier-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>FRANK MEIER<\/strong><\/p>\n<p>Tel: +49 40 \/ 31 77 99-0<br \/>\nEmail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the initial project, the project focus is usually on topics such as product detail page, promotions, speed and quality of life features.<\/p>\n","protected":false},"author":31,"featured_media":42147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[466],"tags":[254],"service-kategorie":[],"class_list":["post-41781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-partners","tag-b2b-en"],"acf":[],"taxonomy_info":{"category":[{"value":466,"label":"#OUR PARTNERS"}],"post_tag":[{"value":254,"label":"b2b"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/heroimage-blog-searchhub.webp",2560,896,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"category_info":[{"term_id":466,"name":"#OUR PARTNERS","slug":"our-partners","term_group":0,"term_taxonomy_id":466,"taxonomy":"category","description":"A network for the success of our customers: To achieve the best possible results, we work together with various technology and solution partners. To find out who we are currently working with to expand our expertise and range of services, click here.","parent":436,"count":9,"filter":"raw","cat_ID":466,"category_count":9,"category_description":"A network for the success of our customers: To achieve the best possible results, we work together with various technology and solution partners. To find out who we are currently working with to expand our expertise and range of services, click here.","cat_name":"#OUR PARTNERS","category_nicename":"our-partners","category_parent":436}],"tag_info":[{"term_id":254,"name":"b2b","slug":"b2b-en","term_group":0,"term_taxonomy_id":254,"taxonomy":"post_tag","description":"","parent":0,"count":25,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/41781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=41781"}],"version-history":[{"count":5,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/41781\/revisions"}],"predecessor-version":[{"id":42703,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/41781\/revisions\/42703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/42147"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=41781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=41781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=41781"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=41781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}