{"id":42473,"date":"2023-10-17T14:33:59","date_gmt":"2023-10-17T12:33:59","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=42473"},"modified":"2026-05-06T17:18:10","modified_gmt":"2026-05-06T15:18:10","slug":"matomo-analytics","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/news\/our-partners\/2023\/matomo-analytics\/","title":{"rendered":"Matomo Analytics"},"content":{"rendered":"<div class=\"block block--intro  transparent\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Matomo &#8211; Privacy compliant website tracking without Google<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Website analytics with Matomo Analytics &#8211; the custom analytics tool for forward-thinking businesses. As a leading Matomo agency, we understand the importance of accurate, privacy-friendly website analytics in today&#8217;s digital landscape. Why settle for off-the-shelf solutions when you have a customizable, privacy-compliant alternative in Matomo? Join us to discover how Matomo analyzes your web performance transparently, effectively, and in compliance with privacy regulations.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/news\/our-partners\/\">\n\t\t\t\t\t\t\t\t\t#OUR PARTNERS\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t17. October 2023\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80523_49a881-d1{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_49a881-d1{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80523_49a881-d1{background-color:#ffffff;}.kb-row-layout-id80523_49a881-d1 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80523_49a881-d1{z-index:200;position:relative;}@media all and (max-width: 1024px){.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80523_49a881-d1{border-bottom:1px solid var(--custom-16);}}@media all and (max-width: 767px){.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{row-gap:32px;padding-top:25px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_49a881-d1{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80523_49a881-d1 > .kt-row-layout-overlay{opacity:0.00;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_49a881-d1 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column80523_f23dd0-ff > .kt-inside-inner-col,.kadence-column80523_f23dd0-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_f23dd0-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_f23dd0-ff\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80523_df1c68-76 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_df1c68-76 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80523_e597f4-73 > .kt-inside-inner-col{display:flex;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col,.kadence-column80523_e597f4-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_e597f4-73{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_e597f4-73\"><div class=\"kt-inside-inner-col\"><style>.kb-image80523_276edf-74.kb-image-is-ratio-size, .kb-image80523_276edf-74 .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80523_276edf-74.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80523_276edf-74 .kb-image-is-ratio-size{align-self:unset;}.kb-image80523_276edf-74{max-width:125px;}.image-is-svg.kb-image80523_276edf-74{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80523_276edf-74 img{width:100%;}.kb-image80523_276edf-74 .kb-image-has-overlay:after{opacity:0.3;}.kb-image80523_276edf-74 img.kb-img, .kb-image80523_276edf-74 .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80523_276edf-74.kb-image-is-ratio-size, .kb-image80523_276edf-74 .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80523_276edf-74{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80523_276edf-74 size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam.png\" alt=\"Medienwerft Redaktionsteam\/Editorial Team\" class=\"kb-img wp-image-80465\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam.png 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-480x480.png 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-310x310.png 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-200x200.png 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-40x40.png 40w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80523_11d04e-bf > .kt-inside-inner-col{display:flex;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col,.kadence-column80523_11d04e-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_11d04e-bf{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_11d04e-bf\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80523_39060a-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80523_39060a-c8\">Editorial Team<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80523_6dc6db-eb wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80523_6dc6db-eb\">E-Commerce, AI &amp; Technology Expertise<\/p>\n\n\n<style>.kt-svg-icons80523_657a4a-ef .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80523_657a4a-ef{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80523_657a4a-ef alignnone\"><style>.kt-svg-item-80523_350fe4-fa .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80523_350fe4-fa .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80523_350fe4-fa:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80523_350fe4-fa modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h1, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h2, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h3, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h4, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h5, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80523_f6edf5-60 kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80523_89bf0d-b0\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80523_1ebb9b-2b{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_1ebb9b-2b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80523_d18ef0-62 > .kt-inside-inner-col,.kadence-column80523_d18ef0-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_d18ef0-62{position:relative;}@media all and (max-width: 1024px){.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_d18ef0-62\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80523_496e05-ef wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80523_496e05-ef\">Our editorial team stays up to date on the latest trends and developments in e-commerce, customer experience, and online marketing. The team is also well-informed about everything happening at Medienwerft \u2014 whether it involves new clients or completed projects.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Advantages of Matomo:<\/h2>\n<ul>\n<li><strong>Privacy friendly:<\/strong> Matomo attaches great importance to the protection of your data, which means you can be sure that your visitor information is not shared with third parties and is DSGVO-compliant. In the <strong>cloud version of Matomo,<\/strong> the data is stored in Europe.<\/li>\n<li><strong>Complete data control:<\/strong> Unlike many other analytics tools, with Matomo you retain complete control over your data and decide for yourself how it is stored and used.<\/li>\n<li><strong>Price:<\/strong> The cloud version of Matomo is available for as little as \u20ac19, while the on-premise version is completely free for the ambitious user. The on-premise version is hosted on your own server and therefore allows you 100% control over your data.<\/li>\n<li><strong>Customizable dashboards and reports:<\/strong> Customize dashboards and reports according to your individual needs and get insights that are truly relevant to your business.<\/li>\n<li><strong>Customization options through various plugins:<\/strong> Matomo offers a wide range of plugins that allow you to customize the tool even better to your specific needs.<\/li>\n<li><strong>Matomo Tag Manager connection:<\/strong> Expand your analysis options with the integration of the Matomo Tag Manager and optimize your online marketing based on sound data.<\/li>\n<\/ul>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Matomo vs. Google Analytics 4<\/h2>\n<h3><strong>Privacy<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><em>Matomo Analytics<\/em><br \/>\nCompared to Google Analytics 4, Matomo <strong>focuses on<\/strong> <strong>data protection<\/strong>. With Matomo it is possible to mask the IP addresses completely or to pseudonymize the user ID. Furthermore, Matomo can be set <strong>without cookies<\/strong>.<\/p>\n<p style=\"padding-left: 40px;\"><em>Google Analytics 4<\/em><br \/>\nWhile Google has made adjustments to make GA4 GDPR compliant, the fact remains that<strong> user data is stored on Google servers<\/strong>. This raises <strong>potential privacy concerns<\/strong>, especially regarding data access and sharing within the Google ecosystem.<\/p>\n<h3><strong>Pricing<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><em>Matomo Analytics<\/em><strong><br \/>\n<\/strong>The on-premise version of Matomo is free, while the cloud version starts from \u20ac19, depending on the package and scope chosen.<\/p>\n<p style=\"padding-left: 40px;\"><em>Google Analytics 4<\/em><strong><br \/>\n<\/strong>The basic version of GA4 is free of charge. However, there is a premium version called Google Analytics 360, which is aimed at larger companies and has a corresponding charge.<\/p>\n<h3><strong>Adaptability<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><em>Matomo Analytics<\/em><strong><br \/>\n<\/strong>Matomo scores with a wide range of plugins and high customizability. Users can design dashboards and reports according to their specific needs.<\/p>\n<p style=\"padding-left: 40px;\"><em>Google Analytics 4<\/em><strong><br \/>\n<\/strong>GA4 offers a modern user interface and flexible data models. However, it supports fewer third-party integrations than its predecessor.<\/p>\n<h3><strong>Data control<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><em>Matomo Analytics<\/em><strong><br \/>\n<\/strong>A clear advantage of Matomo is the complete data control. Users decide themselves how data is stored and used, without external influence.<\/p>\n<p style=\"padding-left: 40px;\"><em>Google Analytics 4<\/em><strong><br \/>\n<\/strong>For all its benefits, Google Analytics remains a Google service, and some companies have concerns about full data control, especially for advertising purposes.<\/p>\n<h3><strong>Features<\/strong><\/h3>\n<p style=\"padding-left: 40px;\"><em>Matomo Analytics<\/em><strong><br \/>\n<\/strong>In addition to the standard analytics features, Matomo offers the integration of the Matomo Tag Manager and extensive customization options through <strong>plugins<\/strong>. With Matomo Tag Manager, it is also possible to easily add and update website tags without code changes, in order to be able to include various marketing tools.<\/p>\n<p style=\"padding-left: 40px;\"><em>Google Analytics 4<\/em><strong><br \/>\n<\/strong>GA4 was developed in response to changing user behavior and privacy requirements. It offers event tracking as standard, machine learning, and better integration with other Google products. Google Tag Manager is a separate service, detached from GA4.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3>Matomo plugins<\/h3>\n<p>With the Matomo plugins, additional functionalities can be integrated into Matomo. In the cloud version, all plugins are already integrated, only in the self-hosted variant, the individual plugins must be purchased.<\/p>\n<p>We present the most interesting plugins here:<\/p>\n<ul>\n<li><strong>Custom reports<\/strong><br \/>\nIf you can&#8217;t find the data you need in the existing Matomo reports, or if you want even more granular analysis on specific pages or campaigns, Custom Reports is the plugin for you! This plugin lets you create new reports that include <strong>over 200 different dimensions and metrics<\/strong> to get the insights you need. You can further customize the report by choosing between different visualizations and defining report filters (show a report only for a subset of your visitors, like a segment).<\/li>\n<li><strong>Search Engine Keywords Performance<\/strong><br \/>\nWith the Search Engine Keywords plugin you get a deeper insight into which <strong>keywords<\/strong> were used to visit your website. This requires a Google Search Console account to transfer the data from Search Console to Matomo. However, this can be done not only for Google, but also for other search engines like Bing.<\/li>\n<li><strong>SEO Web Vitals<\/strong><br \/>\nSEO Web Vitals are being used more and more by search engines like Google to rank websites so that they can provide a good page experience for users coming through links from their search results. After all, search engines don&#8217;t want to send anyone to pages that appear jerky or take forever to load. Therefore, Web Vitals data plays an important role in <strong>search engine optimization.<\/strong><br \/>\nAs a website owner or marketer, you need to monitor these SEO Web Vitals for strategically important pages. Monitoring your SEO Web Vitals allows you to understand how your site is performing in practice, i.e. how fast it loads for your actual users. See how well or poorly a page performs, and continue to monitor these metrics over time as you <strong>optimize the page experience<\/strong>. This optimization work will help improve your overall performance scores and ultimately your position on search engine results pages.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>What we offer:<\/strong><\/p>\n<ul>\n<li>Integration of <strong>Matomo Analytics<\/strong> through the <strong>Matomo Tag Manager<\/strong><\/li>\n<li><strong>Conversion tracking<\/strong> setup and <strong>advanced e-commerce tracking<\/strong> with Datalayer connection<\/li>\n<li>Creation of <strong>dashboards<\/strong> and weekly reports<\/li>\n<li>Workshops and consultations by our Matomo experts<\/li>\n<\/ul>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Frequently asked questions:<\/h2>\n<p><strong>Where are Matomo&#8217;s servers?<\/strong><br \/>\nThe Matomo servers for Matomo&#8217;s cloud version are located in Europe and therefore comply with the GDPR better than Google Analytics 4, which sends data to America.<\/p>\n<p><strong>How much does Matomo cost?<\/strong><br \/>\nThe cloud version of Matomo <a href=\"https:\/\/matomo.org\/pricing\/\" rel=\"nofollow noopener\">starts at 19\u20ac per month<\/a>. The on-premise version is free of charge because you host Matomo on your own servers.<\/p>\n<p><strong>Is Matomo DSGVO compliant?<\/strong><br \/>\nYes, Matomo is often referred to as an alternative to Google Analytics, especially for users looking for a privacy-friendly web analytics tool.<\/p>\n<p>Matomo (formerly known as Piwik) is an open source web analytics tool that places special emphasis on data protection. Many features of Matomo are specifically designed to meet the requirements of the General Data Protection Regulation (GDPR) and other data protection regulations.<\/p>\n<p><strong>Does Matomo use cookies?<br \/>\n<\/strong>Matomo tracking can be set up with and without cookies. Depending on how you want to use the data analysis with Matomo, one or the other variant is more suitable. For example, the variant with cookies allows you to recognize visitors who come to your website. Alternatively, you can use Matomo without cookies, which leads to the fact that returning website visitors are no longer identified. The advantage of this variant is that Matomo does not have to be used in the cookie banner and analysis is possible as in times before Cookie Consent.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-partners\/2023\/searchhub\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blogbeitrag-searchhub-preview-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blogbeitrag-searchhub-preview-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blogbeitrag-searchhub-preview-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/blogbeitrag-searchhub-preview-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"SearchHub - Blog - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#OUR PARTNERS\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Commerce search and product discovery \u2013 Successful product search with Medienwerft and searchHub<\/h3>\n\t\t\t\t\t\t\t\t<p>In the initial project, the project focus is usually on topics such as product detail page, promotions, speed and quality of life features.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/cx\/2020\/always-in-view-kpi-auditing-with-medienwerft\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Beitragsbild KPI Auditierung\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#CUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Always in view: KPI auditing with Medienwerft<\/h3>\n\t\t\t\t\t\t\t\t<p>More traffic, a better conversion, and ultimately more sales: When companies optimize their websites, they always want to have their KPIs in view. The basis for this is continuous KPI monitoring.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-partners\/2023\/fact-finder-search\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/blogbeitrag-factfinder-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/blogbeitrag-factfinder-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/blogbeitrag-factfinder-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/blogbeitrag-factfinder-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Search mit Fact-Finder - Blog - Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#OUR PARTNERS\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Search with FactFinder<\/h3>\n\t\t\t\t\t\t\t\t<p>Better conversion, more sales: Onsite search is a key component for successful online stores.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eBehind every impressive online solution there is a well thought out technological concept. My team of system analysts, database experts, front-end developers, back-end professionals and experienced designers ensure that everything runs smoothly. Feel free to talk to us.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/frank_meier-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/frank_meier.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/frank_meier-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>FRANK MEIER<\/strong><\/p>\n<p>Tel: +49 40 \/ 31 77 99-0<br \/>\nEmail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Website analysis with Matomo Analytics &#8211; the customized analysis tool for future-oriented companies.<\/p>\n","protected":false},"author":15,"featured_media":42481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[466],"tags":[],"service-kategorie":[],"class_list":["post-42473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-partners"],"acf":[],"taxonomy_info":{"category":[{"value":466,"label":"#OUR PARTNERS"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/heroimage-blog-matomo.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"category_info":[{"term_id":466,"name":"#OUR PARTNERS","slug":"our-partners","term_group":0,"term_taxonomy_id":466,"taxonomy":"category","description":"A network for the success of our customers: To achieve the best possible results, we work together with various technology and solution partners. To find out who we are currently working with to expand our expertise and range of services, click here.","parent":436,"count":10,"filter":"raw","cat_ID":466,"category_count":10,"category_description":"A network for the success of our customers: To achieve the best possible results, we work together with various technology and solution partners. To find out who we are currently working with to expand our expertise and range of services, click here.","cat_name":"#OUR PARTNERS","category_nicename":"our-partners","category_parent":436}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/42473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=42473"}],"version-history":[{"count":8,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/42473\/revisions"}],"predecessor-version":[{"id":80618,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/42473\/revisions\/80618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/42481"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=42473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=42473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=42473"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=42473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}