{"id":45892,"date":"2024-02-21T15:01:22","date_gmt":"2024-02-21T14:01:22","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=45892"},"modified":"2026-05-06T17:12:49","modified_gmt":"2026-05-06T15:12:49","slug":"lean-commerce","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/lean-commerce\/","title":{"rendered":"Optimize processes and reduce costs with &#8220;Lean Commerce&#8221;"},"content":{"rendered":"<div class=\"block block--intro  transparent\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Optimize processes and reduce costs with &#8220;Lean Commerce&#8221;<\/span>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span><\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>In line with the economic slowdown in Germany and the resulting more difficult economic conditions, there has been a growing interest over the last two years in making e-commerce as efficient, lean and economical as possible. We are responding to this interest with the new concept of &#8220;lean commerce&#8221;, based on the concept of &#8220;lean management&#8221;.<\/p>\n<p>As e-commerce specialists with over 25 years of experience, we positioned ourselves here at an early stage and advise companies on how they can position themselves strategically and operationally in the short, medium and long term in order to reduce costs and increase margins.  <\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t21. February 2024\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80525_3940d5-8f{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_3940d5-8f{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80525_3940d5-8f{background-color:#ffffff;}.kb-row-layout-id80525_3940d5-8f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80525_3940d5-8f{z-index:200;position:relative;}@media all and (max-width: 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.kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80525_edd4e1-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80525_edd4e1-9d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row 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.wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_e97528-2e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_e97528-2e\"><div class=\"kt-inside-inner-col\"><style>.kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{align-self:unset;}.kb-image80525_2b41e4-fc{max-width:125px;}.image-is-svg.kb-image80525_2b41e4-fc{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80525_2b41e4-fc img{width:100%;}.kb-image80525_2b41e4-fc .kb-image-has-overlay:after{opacity:0.3;}.kb-image80525_2b41e4-fc img.kb-img, .kb-image80525_2b41e4-fc .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80525_2b41e4-fc{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80525_2b41e4-fc size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"683\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach.webp\" alt=\"Dirk Reimsbach\" class=\"kb-img wp-image-55524\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach.webp 683w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-620x620.webp 620w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-560x560.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-480x480.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-310x310.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-200x200.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-40x40.webp 40w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{display:flex;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col,.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_4fa07b-d3{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_4fa07b-d3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80525_372131-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80525_372131-c8\">Dirk Reimsbach<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80525_9cb2d5-ab wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\">Head of Commerce Development<\/p>\n\n\n<style>.kt-svg-icons80525_9b2b50-02 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80525_9b2b50-02{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80525_9b2b50-02 alignnone\"><style>.kt-svg-item-80525_97239f-20 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80525_97239f-20 .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80525_97239f-20:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80525_97239f-20 modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h1, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h2, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h3, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h4, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h5, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80525_f99554-fa kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80525_1745ac-4d\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80525_224774-69{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80525_224774-69 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80525_224774-69 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80525_696503-26 > .kt-inside-inner-col,.kadence-column80525_696503-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_696503-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80525_696503-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80525_696503-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_696503-26{position:relative;}@media all and (max-width: 1024px){.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_696503-26\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80525_8e93bc-dd wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80525_8e93bc-dd\">Dirk Reimsbach runs the Commerce Development division at Medienwerft. As an e-commerce specialist, he is particularly familiar with the challenges B2B companies face when developing their online stores. Another area of focus for Dirk Reimsbach is the Lean Commerce approach, specifically replatforming \u2014 for example, to Emporix.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Lean Commerce. Never heard of it?<\/h2>\n<p>Inspired by the basic principles of lean management, in lean commerce every step in the e-commerce value chain &#8211; from product search and presentation to order processing and customer service &#8211; is subjected to careful analysis and optimization. Medienwerft supports you in orchestrating your e-commerce processes by identifying optimization potential and helping you to make the best possible use of existing resources.<\/p>\n<p><a class=\"btn fullYellow\" href=\"#kontaktformular\">MAKE AN APPOINTMENT <\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--tiny padding-top padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3 style=\"text-align: center;\">Areas of application of Lean Commerce<\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/lean-commerce-infografik-en.svg\"><img decoding=\"async\" class=\"aligncenter wp-image-45984\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/lean-commerce-infografik-en.svg\" alt=\"Lean Commerce EN - Infografik\" height=\"350\" \/><\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Tool selection<\/h2>\n<p>The commerce process consists of many individual building blocks. These can be contained in a large solution such as SAP Commerce. In composable commerce, on the other hand, the building blocks &#8211; such as the search or CMS &#8211; are covered by various tools that are connected to the respective commerce system via interfaces. And this is precisely where your opportunity lies: as experts in composable commerce, we are able to provide you with expert guidance and support in the correct orchestration of these tools and processes. This allows you to leverage great optimization and cost-cutting potential! If a system change is necessary for optimization, we work with Strangler Patterns, an approach for the gradual renewal of IT systems. This enables us to replace your old systems with modern solutions gradually and at low risk, without disrupting ongoing operations.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Orchestration and automation of commerce processes<\/h2>\n<p>As part of lean commerce, we take a close look at every process and every tool in terms of its efficiency and performance. Whether search, order process, SAP ERP connection or after sales services &#8211; we examine every process for its efficiency and find solutions that allow you to use your existing resources more efficiently to get the most out of them. Using tools such as the Orchestration Engine from our partner emporix, we automate and orchestrate processes between systems that were previously isolated and optimize the results for you and your customers.<\/p>\n<p><a class=\"btn fullYellow\" href=\"#kontaktformular\">BOOK COMMERCE CONSULTING NOW<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Online marketing and conversion rate optimization<\/h2>\n<p>Another important aspect of lean commerce is the optimization of online marketing and the conversion rate. Through data-driven decision-making and continuous analysis of customer behavior, you can refine your marketing strategies and thus increase the conversion rate. This includes, for example, A\/B testing, search engine optimization (SEO) and social media to target customers and increase traffic. We can advise you on the solutions you are using and suggest efficient alternatives if necessary.<\/p>\n<p><a class=\"btn fullYellow\" href=\"#kontaktformular\">BOOK ONLINE MARKETING CONSULTING NOW<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Master data management<\/h2>\n<p>Efficient master data management is also part of lean commerce. Centralized management of product information, customer and supplier data ensures consistency, reduces errors and improves customer satisfaction. Medienwerft is also your strong partner in this area.<\/p>\n<p><a class=\"btn fullYellow\" href=\"#kontaktformular\">BOOK LEAN COMMERCE CONSULTING NOW<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3>CONCLUSION<\/h3>\n<p>Lean commerce offers a pioneering approach for companies that want to remain competitive in the digital age. Through the optimization of processes, the efficient use of technology and a strong commitment to continuous improvement, companies can not only increase their operational excellence, but also provide an exceptional customer experience. Medienwerft will advise you in detail on the various aspects of lean commerce and support you with know-how and manpower for analysis and implementation. Get in touch with us!<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3>FAQs<\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--white c-black bg-grey\" id=\"block_925996cb7e3acfc8b411304545e611d7\">\n\n\t<div class=\"container container--small no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is lean commerce? \t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>Lean commerce is an approach to e-commerce that is based on the principles of lean management and aims to optimize processes and thereby reduce costs.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhich processes are taken into account in lean commerce?  \t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-2-content\"\n\t\t\t\t\taria-labelledby=\"xxx-2-label\">\n\t\t\t\t\t<p>From tool and system selection to online marketing factors and master data management, all commerce processes are examined for their cost-benefit ratio as part of audits.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\tHow does Medienwerft help with lean commerce?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-3-content\"\n\t\t\t\t\taria-labelledby=\"xxx-3-label\">\n\t\t\t\t\t<p>Our teams carry out comprehensive audits in the various areas to identify optimization potential. We present these to you in a detailed analysis and suggest alternatives. We are also happy to support you with the conversion and implementation.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/expert-support\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blogbeitrag-expert-support-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blogbeitrag-expert-support-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blogbeitrag-expert-support-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blogbeitrag-expert-support-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog - Expert Support - Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Our Expert Support \u2013 We support your inhouse team\u00a0<\/h3>\n\t\t\t\t\t\t\t\t<p>Our experts help you with resource bottlenecks and knowledge gaps. Whether SAP Commerce or Customer Experience &#8211; we are at your disposal with manpower and know-how in both areas.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/cx\/2020\/always-in-view-kpi-auditing-with-medienwerft\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/Blog-Beitragsbild-KPI-Auditierung-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Beitragsbild KPI Auditierung\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#CUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Always in view: KPI auditing with Medienwerft<\/h3>\n\t\t\t\t\t\t\t\t<p>More traffic, a better conversion, and ultimately more sales: When companies optimize their websites, they always want to have their KPIs in view. The basis for this is continuous KPI monitoring.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/medienwerft-launches-haba-play-on-emporix\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Haba Emporix\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Medienwerft launches HABA Play on Emporix<\/h3>\n\t\t\t\t\t\t\t\t<p>Medienwerft has successfully migrated HABA, the traditional company for high-quality children&#8217;s products, to the modern commerce platform from Emporix. Our first project, the B2C area HABA Play, is live and marks the starting signal for numerous other successful projects.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>FRANK MEIER<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/frank-meier-843099a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 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margins.<\/p>\n","protected":false},"author":31,"featured_media":51498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[261],"tags":[],"service-kategorie":[],"class_list":["post-45892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"taxonomy_info":{"category":[{"value":261,"label":"#E-COMMERCE IT"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/heroimage-lean-commerce-EN-desktop.webp",2560,896,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"category_info":[{"term_id":261,"name":"#E-COMMERCE 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