{"id":51535,"date":"2024-04-24T16:00:01","date_gmt":"2024-04-24T14:00:01","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=51535"},"modified":"2026-05-06T17:11:37","modified_gmt":"2026-05-06T15:11:37","slug":"medienwerft-launches-haba-play-on-emporix","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/medienwerft-launches-haba-play-on-emporix\/","title":{"rendered":"Medienwerft launches HABA Play on Emporix"},"content":{"rendered":"<div class=\"block block--intro  transparent\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Lean Commerce:<br>Medienwerft launches HABA Play on Emporix<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Medienwerft has successfully migrated HABA, the traditional company for high-quality children&#8217;s products, to the modern commerce platform from Emporix. Our first project, the B2C area HABA Play, is live and marks the starting signal for numerous other successful projects.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t24. April 2024\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80525_3940d5-8f{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_3940d5-8f{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80525_3940d5-8f{background-color:#ffffff;}.kb-row-layout-id80525_3940d5-8f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80525_3940d5-8f{z-index:200;position:relative;}@media all and (max-width: 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_ae1bff-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_ae1bff-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80525_ae1bff-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80525_ae1bff-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_ae1bff-24{position:relative;}@media all and (max-width: 1024px){.kadence-column80525_ae1bff-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80525_ae1bff-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_ae1bff-24\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80525_edd4e1-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80525_edd4e1-9d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80525_e97528-2e > .kt-inside-inner-col{display:flex;}.kadence-column80525_e97528-2e > .kt-inside-inner-col,.kadence-column80525_e97528-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_e97528-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80525_e97528-2e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80525_e97528-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_e97528-2e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_e97528-2e\"><div class=\"kt-inside-inner-col\"><style>.kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{align-self:unset;}.kb-image80525_2b41e4-fc{max-width:125px;}.image-is-svg.kb-image80525_2b41e4-fc{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80525_2b41e4-fc img{width:100%;}.kb-image80525_2b41e4-fc .kb-image-has-overlay:after{opacity:0.3;}.kb-image80525_2b41e4-fc img.kb-img, .kb-image80525_2b41e4-fc .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80525_2b41e4-fc{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80525_2b41e4-fc size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"683\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach.webp\" alt=\"Dirk Reimsbach\" class=\"kb-img wp-image-55524\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach.webp 683w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-620x620.webp 620w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-560x560.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-480x480.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-310x310.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-200x200.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-40x40.webp 40w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{display:flex;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col,.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_4fa07b-d3{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_4fa07b-d3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80525_372131-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80525_372131-c8\">Dirk Reimsbach<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80525_9cb2d5-ab wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\">Head of Commerce Development<\/p>\n\n\n<style>.kt-svg-icons80525_9b2b50-02 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80525_9b2b50-02{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80525_9b2b50-02 alignnone\"><style>.kt-svg-item-80525_97239f-20 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80525_97239f-20 .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80525_97239f-20:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80525_97239f-20 modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h1, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h2, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h3, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h4, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h5, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80525_f99554-fa kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80525_1745ac-4d\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80525_224774-69{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80525_224774-69 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80525_224774-69 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80525_696503-26 > .kt-inside-inner-col,.kadence-column80525_696503-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_696503-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80525_696503-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80525_696503-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_696503-26{position:relative;}@media all and (max-width: 1024px){.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_696503-26\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80525_8e93bc-dd wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80525_8e93bc-dd\">Dirk Reimsbach runs the Commerce Development division at Medienwerft. As an e-commerce specialist, he is particularly familiar with the challenges B2B companies face when developing their online stores. Another area of focus for Dirk Reimsbach is the Lean Commerce approach, specifically replatforming \u2014 for example, to Emporix.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3>Efficiency and significant cost savings thanks to our lean commerce approach<\/h3>\n<p>Our collaboration with HABA was based on our <strong>lean commerce approach<\/strong>. We reviewed all components of the e-commerce platform and replaced many of them with simpler but effective services. These offer exactly what HABA needs. The result is a <strong>leaner and more efficient implementation and maintenance<\/strong>, resulting in significant savings.<\/p>\n<p>&nbsp;<\/p>\n<h3>Technical innovations and smart decisions<\/h3>\n<p>A key aspect of the project was the decision to continue using the existing headless or decoupled storefront. We &#8220;only&#8221; replaced the backend &#8211; <strong>from SAP Commerce Cloud to Emporix<\/strong>. This decision proved to be particularly cost-effective and enabled us to avoid a complete relaunch. The go-live and migration went very smoothly and the customer experience for HABA&#8217;s existing customers remained unchanged, which positively contributed to <strong>strengthening customer loyalty<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Fast implementation and integration<\/h3>\n<p>We are particularly proud of the speed with which we implemented this project &#8211; from development in January to going live at the beginning of April. Our <strong>&#8220;Medienwerft Unified Emporix Middleware&#8221;<\/strong>, a product developed by us, played a key role in this. It enabled a fast and seamless integration of the old storefront with the new Emporix platform, saving us valuable development time.<\/p>\n<p>&nbsp;<\/p>\n<h3>Next steps in the digital evolution<\/h3>\n<p>Following the successful launch of HABA Play, the B2B platform HABA Pro will now also be migrated to Emporix. At the customer&#8217;s request, services will continue to be put to the economic test and, if necessary, replaced by more<strong> efficient composable commerce services<\/strong> in order to further optimize the platform. By the end of the year, we plan to achieve <strong>annual license cost savings in the high six-figure range<\/strong> compared to the previous IT landscape.<\/p>\n<p>&nbsp;<\/p>\n<h3>A partnership-based collaboration<\/h3>\n<p>The cooperation with HABA and Emporix was characterized by <strong>exceptional team dynamics<\/strong> and a very cooperative atmosphere. We also benefited from <strong>direct and fast communication channels<\/strong> that involved everyone involved, including Emporix. This agile way of working was another key factor in the <strong>rapid and successful go-live<\/strong> of the project.<\/p>\n<p>&nbsp;<\/p>\n<h3>Outlook<\/h3>\n<p>The launch of HABA Play is an excellent example of how digital transformation can be realized through<strong> innovative technologies and a clear strategic focus<\/strong>. We are delighted to be able to support HABA on this journey and are looking forward to the other exciting projects that lie ahead.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--with-bg  bg--white\">\n\n\t<div class=\"padding-top--big padding-bottom--big relative\">\n\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1600x483.jpeg\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1920x579.jpeg 1920w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1600x483.jpeg 1600w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1400x422.jpeg 1400w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1200x362.jpeg 1200w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1000x302.jpeg 1000w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-800x241.jpeg 800w\" class=\"object-fit-img\"\n\t\t\t\tsizes=\"100vw\" alt=\"Farbenspiel Hintergrundbild\" loading=\"lazy\" \/>\n\n\t\t\n\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t<div class=\"container container--medium text--center  js-fade js-fade-in center\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span>About HABA<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t   \n\t\t\t<div class=\"layout layout--text\">\n\t\t\n\t\t\t\t\t<div class=\"container container--small  js-fade js-fade-in\">\n\n\t\t\t\t\t<p>For over 80 years, HABA has been dedicated to delighting children&#8217;s hearts with high-quality products. The company&#8217;s dedicated team of designers, game developers and book editors work hard every day to develop captivating products for children of all ages. Year after year, HABA produces durable, environmentally friendly and innovative products that make children smile.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/lean-commerce\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Beitrag - Lean Commerce - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Optimize processes and reduce costs with &#8220;Lean Commerce&#8221;<\/h3>\n\t\t\t\t\t\t\t\t<p>We advise companies on how they can position themselves strategically and operationally in the short, medium and long term in order to reduce costs and increase margins.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/enterprise-e-commerce\/emporix\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-emporix-480x296.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-emporix.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-emporix-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-emporix-620x383.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Emporix\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Emporix<\/h3>\n\t\t\t\t\t\t\t\t<p>With Emporix, you can migrate your digital business quickly and efficiently to a future-proof commerce architecture. This can be flexibly adapted to changing requirements and market conditions at any time and allows you to individually orchestrate your technologies according to the best-of-breed principle.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/rag-ai\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-ki-rag-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-ki-rag-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-ki-rag-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-ki-rag-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog RAG KI - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>RAG AI<\/h3>\n\t\t\t\t\t\t\t\t<p>LLMs already have a wide range of applications in e-commerce, but they have one decisive limitation: they can only access the data on which they have been trained. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"S\u00f6nke Baumann\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00d6NKE BAUMANN<\/strong><br \/>\nHead of New Business<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 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Our first project, the B2C area HABA Play, is live and marks the starting signal for numerous other successful projects.<\/p>\n","protected":false},"author":15,"featured_media":51563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[261],"tags":[254,527],"service-kategorie":[446],"class_list":["post-51535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-b2b-en","tag-emporix-en","service-kategorie-technik"],"acf":[],"taxonomy_info":{"category":[{"value":261,"label":"#E-COMMERCE IT"}],"post_tag":[{"value":254,"label":"b2b"},{"value":527,"label":"Emporix"}],"service-kategorie":[{"value":446,"label":"Technik"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-blog-haba-emporix-case.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"category_info":[{"term_id":261,"name":"#E-COMMERCE IT","slug":"ecommerce","term_group":0,"term_taxonomy_id":261,"taxonomy":"category","description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. 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But which is the right one? - Get first impressions!","cat_name":"#E-COMMERCE IT","category_nicename":"ecommerce","category_parent":0}],"tag_info":[{"term_id":254,"name":"b2b","slug":"b2b-en","term_group":0,"term_taxonomy_id":254,"taxonomy":"post_tag","description":"","parent":0,"count":25,"filter":"raw"},{"term_id":527,"name":"Emporix","slug":"emporix-en","term_group":0,"term_taxonomy_id":527,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/51535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=51535"}],"version-history":[{"count":12,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/51535\/revisions"}],"predecessor-version":[{"id":80611,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/51535\/revisions\/80611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/51563"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=51535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=51535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=51535"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=51535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}