{"id":52087,"date":"2024-05-17T13:30:36","date_gmt":"2024-05-17T11:30:36","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=52087"},"modified":"2026-05-06T17:10:18","modified_gmt":"2026-05-06T15:10:18","slug":"rag-ai","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/rag-ai\/","title":{"rendered":"RAG AI"},"content":{"rendered":"<div class=\"block block--intro  transparent\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>RAG AI &#8211; Enrich language models with company data <\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Large language models (LLMs) already have a large number of application areas in e-commerce, but they have a decisive limitation: an LLM can only access the data on which it was trained; it does not have any additional knowledge. <\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/artificial-intelligence\/\">\n\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t17. May 2024\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80537_3f36c8-62{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80537_3f36c8-62 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80537_3f36c8-62 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80537_3f36c8-62 > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80537_3f36c8-62{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80537_3f36c8-62{background-color:#ffffff;}.kb-row-layout-id80537_3f36c8-62 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80537_3f36c8-62{z-index:200;position:relative;}@media all and (max-width: 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80537_d15346-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80537_d15346-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80537_d15346-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80537_d15346-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80537_d15346-64{position:relative;}@media all and (max-width: 1024px){.kadence-column80537_d15346-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80537_d15346-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80537_d15346-64\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80537_0e84b9-31 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80537_0e84b9-31 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{display:flex;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col,.kadence-column80537_40b13b-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80537_40b13b-b1{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80537_40b13b-b1{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80537_40b13b-b1{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80537_40b13b-b1{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80537_40b13b-b1\"><div class=\"kt-inside-inner-col\"><style>.kb-image80537_fe854e-99.kb-image-is-ratio-size, .kb-image80537_fe854e-99 .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80537_fe854e-99.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80537_fe854e-99 .kb-image-is-ratio-size{align-self:unset;}.kb-image80537_fe854e-99{max-width:125px;}.image-is-svg.kb-image80537_fe854e-99{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80537_fe854e-99 img{width:100%;}.kb-image80537_fe854e-99 .kb-image-has-overlay:after{opacity:0.3;}.kb-image80537_fe854e-99 img.kb-img, .kb-image80537_fe854e-99 .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80537_fe854e-99.kb-image-is-ratio-size, .kb-image80537_fe854e-99 .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80537_fe854e-99{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80537_fe854e-99 size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw.webp\" alt=\"-\" class=\"kb-img wp-image-67030\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw-480x480.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw-310x310.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw-200x200.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw-40x40.webp 40w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80537_d22307-f9 > .kt-inside-inner-col{display:flex;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col,.kadence-column80537_d22307-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80537_d22307-f9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80537_d22307-f9{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80537_d22307-f9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80537_d22307-f9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80537_d22307-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c, .wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c[data-kb-block=\"kb-adv-heading80537_e71118-2c\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c[data-kb-block=\"kb-adv-heading80537_e71118-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c[data-kb-block=\"kb-adv-heading80537_e71118-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c, .wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c[data-kb-block=\"kb-adv-heading80537_e71118-2c\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80537_e71118-2c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80537_e71118-2c\">Andr\u00e9 Osygu\u00df<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf, .wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf[data-kb-block=\"kb-adv-heading80537_507a1f-bf\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf[data-kb-block=\"kb-adv-heading80537_507a1f-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf[data-kb-block=\"kb-adv-heading80537_507a1f-bf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80537_507a1f-bf wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80537_507a1f-bf\">Lead AI Solution Engineer<\/p>\n\n\n<style>.kt-svg-icons80537_5ef57c-6b .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80537_5ef57c-6b{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80537_5ef57c-6b alignnone\"><style>.kt-svg-item-80537_24ff49-7a .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80537_24ff49-7a .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80537_24ff49-7a:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80537_24ff49-7a modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80537_44a8fc-0f .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h1, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h2, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h3, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h4, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h5, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80537_44a8fc-0f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80537_44a8fc-0f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80537_44a8fc-0f .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80537_44a8fc-0f kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80537_bb9a11-1e\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80537_03893b-6c{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80537_03893b-6c{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80537_03893b-6c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80537_03893b-6c{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80537_03893b-6c{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80537_03893b-6c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80537_9fcb25-0c > .kt-inside-inner-col,.kadence-column80537_9fcb25-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80537_9fcb25-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80537_9fcb25-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column80537_9fcb25-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80537_9fcb25-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80537_9fcb25-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column80537_9fcb25-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80537_9fcb25-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80537_9fcb25-0c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0, .wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0[data-kb-block=\"kb-adv-heading80537_6bce1b-d0\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0[data-kb-block=\"kb-adv-heading80537_6bce1b-d0\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0[data-kb-block=\"kb-adv-heading80537_6bce1b-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80537_6bce1b-d0 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80537_6bce1b-d0\">Andr\u00e9 Osygu\u00df is a Solution Engineer at Medienwerft and the go-to person for anything related to artificial intelligence. Together with his colleagues at the FIS Group, Andr\u00e9 Osygu\u00df develops customized AI solutions and shows clients how to use them effectively.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>AN LLM AND ITS LIMITS<\/h2>\n<p>If a Large Language Model (LLM) has only been trained once and companies do not want to bear the costs of training it again and again, at a certain point it becomes obsolete.<\/p>\n<p>The solution: <strong>Retrieval Augmented Generation (RAG)<\/strong>.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>RAG \u2013 WHAT IS THIS?<\/h2>\n<p>RAG is a system that forwards an incoming question to the LLM. First, however, a specially prepared vector database is searched for all data relevant to this question. These are then transmitted to the LLM by means of prompts.<\/p>\n<p>The LLM therefore not only has to rely exclusively on its trained knowledge, but also receives all the relevant data with the question.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p><img decoding=\"async\" class=\"alignnone size-medium wp-image-52088\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blog-rag-ki-infografik.svg\" alt=\"RAG KI - Infografik\" \/><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>SAVE TIME, COSTS AND RESOURCES<\/h2>\n<p>By using a RAG, the LLM is no longer dependent on constant \u201ctraining\u201d and still works with all existing data. As soon as new data is available, it can be loaded into the vector database and is available for every new request via the RAG system. This saves effort at several ends in the long term, and the process is automated.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>HOW? &#8211; TWO PROCESSES MAKE IT POSSIBLE<\/h2>\n<p>The data is prepared at the beginning. The data is stored in a <strong>vector database<\/strong> and, in most cases, normalized and split.<br \/>\nIn most cases, it is also processed, normalized and split. In addition, data such as writing texts, program code, images or audio require their own processing.<\/p>\n<p>In the second process, the user&#8217;s question is answered. Here, the RAG accesses the vector database and searches for the relevant data that can be found thanks to the previous preparation of the data. The data is then transformed once again to provide a meaningful context for the LLM.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>WHAT DOES THE VECTOR DATABASE HAVE TO DO WITH IT?<\/h2>\n<p>The special feature of the RAG system is the vectorization of the data and the storage in a vector database. This contrasts with \u201cnormal\u201d rational databases, which are stored in tabular form. While the queries here are based on the values of the entries themselves, a vector database is queried according to the number of data entries that resemble a data entry. This allows the RAG system to find the text passages in its vector database that are most relevant to the question. These relevant text passages in the documents are then forwarded by the RAG to the LLM.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>PROMPT ENGINEERING<\/h2>\n<p>Prompt engineering refers to the input that is given to an LLM. In relation to a RAG system, this refers to the user&#8217;s question, the context and the instructions that are passed to the LLM to generate the response. A corresponding prompt is required so that each step of the implementation in the RAG is taken over by an LLM.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3>RAG FEATURED BY MEDIENWERFT<\/h3>\n<p>In order to always be able to offer our customers <strong>state-of-the-art solutions<\/strong> in e-commerce, the topic of AI with RAG was on our agenda early on. Even before the first customer inquiries, we started developing a RAG system for internal use. This enables us to use the extensive knowledge that we have accumulated over the years in the form of tickets. In essence, this enables structured access to our internal know-how.<\/p>\n<p>Would you like to find out what benefits your company can gain from having its own RAG system?<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/medienwerft-launches-haba-play-on-emporix\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/blogbeitrag-haba-emporix-case-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Haba Emporix\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Medienwerft launches HABA Play on Emporix<\/h3>\n\t\t\t\t\t\t\t\t<p>Medienwerft has successfully migrated HABA, the traditional company for high-quality children&#8217;s products, to the modern commerce platform from Emporix. Our first project, the B2C area HABA Play, is live and marks the starting signal for numerous other successful projects.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/lean-commerce\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/02\/blog-beitrag-lean-commerce-preview-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog Beitrag - Lean Commerce - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Optimize processes and reduce costs with &#8220;Lean Commerce&#8221;<\/h3>\n\t\t\t\t\t\t\t\t<p>We advise companies on how they can position themselves strategically and operationally in the short, medium and long term in order to reduce costs and increase margins.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/cx\/2024\/sap-fiori\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-fiori-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-fiori-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-fiori-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-fiori-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"SAP Fiori Blogbeitrag Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#CUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Enterprise UX Design meets Fiori &#8211; SAP becomes user-friendly<\/h3>\n\t\t\t\t\t\t\t\t<p>In today&#8217;s digitalised world, an optimal user experience (UX) is the key to a company&#8217;s success. Particularly in the area of enterprise software, UX transformation is a key factor for employee productivity and satisfaction.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>FRANK MEIER<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/frank-meier-843099a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 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md-one-whole\">\n\n\t\t\t\t\t\t<p><span data-teams=\"true\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786742689000-6992651836\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786742689000-6992651836\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>LLMs already have a wide range of applications in e-commerce, but they have one decisive limitation: they can only access the data on which they have been trained. <\/p>\n","protected":false},"author":31,"featured_media":52091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[554,261],"tags":[531],"service-kategorie":[],"class_list":["post-52087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-ecommerce","tag-ki-en"],"acf":[],"taxonomy_info":{"category":[{"value":554,"label":"#ARTIFICIAL INTELLIGENCE"},{"value":261,"label":"#E-COMMERCE IT"}],"post_tag":[{"value":531,"label":"KI"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-blog-ki-rag-desktop.webp",2560,896,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"category_info":[{"term_id":554,"name":"#ARTIFICIAL INTELLIGENCE","slug":"artificial-intelligence","term_group":0,"term_taxonomy_id":554,"taxonomy":"category","description":"Artificial intelligence is currently one of the hot topics. But what is behind it? How do the technologies work? And what options are there?\r\nFind out all this and more here:","parent":0,"count":18,"filter":"raw","cat_ID":554,"category_count":18,"category_description":"Artificial intelligence is currently one of the hot topics. But what is behind it? How do the technologies work? And what options are there?\r\nFind out all this and more here:","cat_name":"#ARTIFICIAL INTELLIGENCE","category_nicename":"artificial-intelligence","category_parent":0},{"term_id":261,"name":"#E-COMMERCE IT","slug":"ecommerce","term_group":0,"term_taxonomy_id":261,"taxonomy":"category","description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","parent":0,"count":47,"filter":"raw","cat_ID":261,"category_count":47,"category_description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. 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