{"id":55487,"date":"2024-07-11T15:50:54","date_gmt":"2024-07-11T13:50:54","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=55487"},"modified":"2026-05-06T13:15:42","modified_gmt":"2026-05-06T11:15:42","slug":"ai-visual-search","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/ai-visual-search\/","title":{"rendered":"AI Visual Search"},"content":{"rendered":"<div class=\"block block--intro  transparent\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>NEW WAYS OF SEARCHING &#8211; AI VISUAL SEARCH IN E-COMMERCE<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Visual search is playing an increasingly central role in e-commerce. Thanks to artificial intelligence, it helps customers to find their desired products quickly and efficiently by enabling them to search using photos and discover visually similar items. This AI-based visual search leads to a seamless shopping experience, increases customer satisfaction through faster searches and increases conversion rates through more accurate recommendations.<\/p>\n<p><a href=\"#kontaktformular\"><span class=\"btn\">Request advice now<\/span><\/a><\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/artificial-intelligence\/\">\n\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t11. July 2024\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80537_3f36c8-62{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80537_3f36c8-62 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80537_3f36c8-62 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80537_3f36c8-62 > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80537_3f36c8-62{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80537_3f36c8-62{background-color:#ffffff;}.kb-row-layout-id80537_3f36c8-62 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80537_3f36c8-62{z-index:200;position:relative;}@media all and (max-width: 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80537_d15346-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80537_d15346-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80537_d15346-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80537_d15346-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80537_d15346-64{position:relative;}@media all and (max-width: 1024px){.kadence-column80537_d15346-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80537_d15346-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80537_d15346-64\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80537_0e84b9-31 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80537_0e84b9-31 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80537_0e84b9-31 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{display:flex;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col,.kadence-column80537_40b13b-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80537_40b13b-b1{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80537_40b13b-b1{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80537_40b13b-b1{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80537_40b13b-b1{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80537_40b13b-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80537_40b13b-b1\"><div class=\"kt-inside-inner-col\"><style>.kb-image80537_fe854e-99.kb-image-is-ratio-size, .kb-image80537_fe854e-99 .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80537_fe854e-99.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80537_fe854e-99 .kb-image-is-ratio-size{align-self:unset;}.kb-image80537_fe854e-99{max-width:125px;}.image-is-svg.kb-image80537_fe854e-99{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80537_fe854e-99 img{width:100%;}.kb-image80537_fe854e-99 .kb-image-has-overlay:after{opacity:0.3;}.kb-image80537_fe854e-99 img.kb-img, .kb-image80537_fe854e-99 .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80537_fe854e-99.kb-image-is-ratio-size, .kb-image80537_fe854e-99 .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80537_fe854e-99{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80537_fe854e-99 size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw.webp\" alt=\"-\" class=\"kb-img wp-image-67030\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw-480x480.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw-310x310.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw-200x200.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/andre-osyguss-mw-40x40.webp 40w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80537_d22307-f9 > .kt-inside-inner-col{display:flex;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col,.kadence-column80537_d22307-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80537_d22307-f9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80537_d22307-f9{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80537_d22307-f9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80537_d22307-f9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80537_d22307-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80537_d22307-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c, .wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c[data-kb-block=\"kb-adv-heading80537_e71118-2c\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c[data-kb-block=\"kb-adv-heading80537_e71118-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c[data-kb-block=\"kb-adv-heading80537_e71118-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c, .wp-block-kadence-advancedheading.kt-adv-heading80537_e71118-2c[data-kb-block=\"kb-adv-heading80537_e71118-2c\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80537_e71118-2c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80537_e71118-2c\">Andr\u00e9 Osygu\u00df<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf, .wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf[data-kb-block=\"kb-adv-heading80537_507a1f-bf\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf[data-kb-block=\"kb-adv-heading80537_507a1f-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80537_507a1f-bf[data-kb-block=\"kb-adv-heading80537_507a1f-bf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80537_507a1f-bf wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80537_507a1f-bf\">Lead AI Solution Engineer<\/p>\n\n\n<style>.kt-svg-icons80537_5ef57c-6b .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80537_5ef57c-6b{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80537_5ef57c-6b alignnone\"><style>.kt-svg-item-80537_24ff49-7a .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80537_24ff49-7a .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80537_24ff49-7a:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80537_24ff49-7a modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80537_44a8fc-0f .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h1, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h2, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h3, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h4, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h5, .kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80537_44a8fc-0f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80537_44a8fc-0f:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80537_44a8fc-0f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80537_44a8fc-0f .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80537_44a8fc-0f .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80537_44a8fc-0f .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80537_44a8fc-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80537_44a8fc-0f kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80537_bb9a11-1e\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80537_03893b-6c{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80537_03893b-6c{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80537_03893b-6c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80537_03893b-6c{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80537_03893b-6c > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80537_03893b-6c{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80537_03893b-6c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80537_9fcb25-0c > .kt-inside-inner-col,.kadence-column80537_9fcb25-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80537_9fcb25-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80537_9fcb25-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column80537_9fcb25-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80537_9fcb25-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80537_9fcb25-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column80537_9fcb25-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80537_9fcb25-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80537_9fcb25-0c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0, .wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0[data-kb-block=\"kb-adv-heading80537_6bce1b-d0\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0[data-kb-block=\"kb-adv-heading80537_6bce1b-d0\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80537_6bce1b-d0[data-kb-block=\"kb-adv-heading80537_6bce1b-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80537_6bce1b-d0 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80537_6bce1b-d0\">Andr\u00e9 Osygu\u00df is a Solution Engineer at Medienwerft and the go-to person for anything related to artificial intelligence. Together with his colleagues at the FIS Group, Andr\u00e9 Osygu\u00df develops customized AI solutions and shows clients how to use them effectively.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Visual search in use<\/h2>\n<p>Many e-commerce companies are already using visual search to improve the shopping experience and simplify product searches. This technology is particularly widespread for furnishings and clothing, but it is also becoming increasingly relevant in other sectors. Some prominent examples of the implementation of visual search are:<\/p>\n<p>&nbsp;<\/p>\n<h4>Zalando<\/h4>\n<p>Customers upload photos of items of clothing and receive similar product suggestions from the range.<\/p>\n<h4>Amazon<\/h4>\n<p>The &#8220;StyleSnap&#8221; function allows customers to upload a photo of a fashion style, whereupon Amazon displays similar items.<\/p>\n<h4>IKEA<\/h4>\n<p>IKEA&#8217;s &#8220;Place&#8221; app allows customers to virtually place furniture in their home and find similar products based on uploaded images.<\/p>\n<h4>ASOS<\/h4>\n<p>The ASOS &#8220;Style Match&#8221; function helps customers to find similar fashion items based on photos.<\/p>\n<h4>H&amp;M and Forever 21<\/h4>\n<p>Both companies have integrated a visual search function into their apps to make it easier for customers to find fashion items using photos.<br \/>\nAll companies benefit from higher conversion rates, as visual search significantly improves the shopping experience by making it quicker and easier for customers to find exactly what they are looking for. This increases satisfaction and leads to more loyalty and repeat purchases, which ultimately increases sales.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>New approach: data vectorization<\/h2>\n<p>Traditional visual search methods such as manual tagging and simple classification models are often inaccurate, time-consuming and difficult to scale. Manual tagging requires each image to be manually tagged with descriptions, which is very time-consuming with large amounts of data. Simple classification models categorize images based on a few features, which often leads to inaccurate search results.<br \/>\nData vectorization offers a solution here by converting images into numerical vectors that precisely represent their essential features. By using AI and machine learning, search results become more relevant and the processing of large volumes of images becomes more efficient. This enables companies to perform faster and more accurate visual searches that meet the requirements of modern databases and scale with them.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Visual search in e-commerce: your new strategy for success<\/h2>\n<p>Medienwerft positioned itself early on to meet the growing challenges in the field of machine learning and visual search. We develop tailor-made solutions based on state-of-the-art data vectorization technology to help our customers make their visual search more efficient and precise. Thanks to our expertise, companies can make the most of the latest developments in visual search and strengthen their competitiveness.<br \/>\nAI chat, content generation or AI-supported process optimization: where do you want to start?<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/corporate-news\/2024\/fis-insite-2024-review\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag-fis-insite-2024-recap-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag-fis-insite-2024-recap-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag-fis-insite-2024-recap-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag-fis-insite-2024-recap-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"FIS InsITe 2024 R\u00fcckblick- Blog Beitrag - Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#MEDIENWERFT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>FIS InsITe 2024 review<\/h3>\n\t\t\t\t\t\t\t\t<p>\u201eChange happens \u2013 Your roadmap in the SAP network: This was the motto of FIS INSITE, which took place from 12-13 June in W\u00fcrzburg. The companies of the FIS Group &#8211; Medienwerft, FIS and FIS-ASP &#8211; presented the most exciting topics relating to SAP.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/llms-e-commerce\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/blogbeitrag-ki-llm-e-commerce-480x278.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/blogbeitrag-ki-llm-e-commerce-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/blogbeitrag-ki-llm-e-commerce-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/blogbeitrag-ki-llm-e-commerce-620x359.jpg 480w\" \n\t\t\t\t\t\t\t\t\talt=\"LLM im E-Commerce - KI Blog Beitrag - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>LLMs in e-commerce<\/h3>\n\t\t\t\t\t\t\t\t<p>LLMs have experienced a real hype &#8211; e-commerce companies in particular are now asking themselves how they can position themselves and what advantages LLMs can offer their business.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/ai-master-data\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag_ki_stammdatenaufbereitung-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag_ki_stammdatenaufbereitung-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag_ki_stammdatenaufbereitung-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/blogbeitrag_ki_stammdatenaufbereitung-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"KI Stammdatenaufbereitung - Blog - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>AI MASTER DATA PREPARATION<\/h3>\n\t\t\t\t\t\t\t\t<p>Well-maintained master data is the most important prerequisite for a successful online store. Unfortunately, this data is often incomplete and has to be prepared manually in order to be able to work with it in e-commerce. This is where AI comes into play.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>FRANK MEIER<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/frank-meier-843099a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<p><span data-teams=\"true\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1790633245000-9934504363\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1790633245000-9934504363\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual search is playing an increasingly central role in e-commerce. Thanks to artificial intelligence, it helps customers to find their desired products quickly and efficiently by enabling them to search using photos and discover visually similar items.<\/p>\n","protected":false},"author":31,"featured_media":55571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[554,261],"tags":[531],"service-kategorie":[],"class_list":["post-55487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-ecommerce","tag-ki-en"],"acf":[],"taxonomy_info":{"category":[{"value":554,"label":"#ARTIFICIAL INTELLIGENCE"},{"value":261,"label":"#E-COMMERCE IT"}],"post_tag":[{"value":531,"label":"KI"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-blog-ki-bildersuche-desktop.webp",2560,896,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"category_info":[{"term_id":554,"name":"#ARTIFICIAL INTELLIGENCE","slug":"artificial-intelligence","term_group":0,"term_taxonomy_id":554,"taxonomy":"category","description":"Artificial intelligence is currently one of the hot topics. But what is behind it? How do the technologies work? And what options are there?\r\nFind out all this and more here:","parent":0,"count":18,"filter":"raw","cat_ID":554,"category_count":18,"category_description":"Artificial intelligence is currently one of the hot topics. But what is behind it? How do the technologies work? And what options are there?\r\nFind out all this and more here:","cat_name":"#ARTIFICIAL INTELLIGENCE","category_nicename":"artificial-intelligence","category_parent":0},{"term_id":261,"name":"#E-COMMERCE IT","slug":"ecommerce","term_group":0,"term_taxonomy_id":261,"taxonomy":"category","description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","parent":0,"count":49,"filter":"raw","cat_ID":261,"category_count":49,"category_description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. 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