{"id":59545,"date":"2024-11-25T16:00:00","date_gmt":"2024-11-25T15:00:00","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=59545"},"modified":"2026-05-06T13:08:30","modified_gmt":"2026-05-06T11:08:30","slug":"e-commerce-trends-2025","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-trends-2025\/","title":{"rendered":"E-Commerce Trends 2025"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>E-commerce trends 2025 &#8211; 7 tips for successful online stores<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Digital over analog: E-commerce will ultimately surpass traditional retail in 2025. Competition for customers is therefore becoming increasingly fierce in both B2B and B2C \u2013 if you want to keep up, you need to constantly optimize your online store. We have identified the top 7 e-commerce trends that will give your store a decisive boost next year!<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t25. November 2024\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80525_3940d5-8f{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_3940d5-8f > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_3940d5-8f{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80525_3940d5-8f{background-color:#ffffff;}.kb-row-layout-id80525_3940d5-8f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80525_3940d5-8f{z-index:200;position:relative;}@media all and (max-width: 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_ae1bff-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_ae1bff-24 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80525_ae1bff-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80525_ae1bff-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_ae1bff-24{position:relative;}@media all and (max-width: 1024px){.kadence-column80525_ae1bff-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80525_ae1bff-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_ae1bff-24\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80525_edd4e1-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80525_edd4e1-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80525_edd4e1-9d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80525_e97528-2e > .kt-inside-inner-col{display:flex;}.kadence-column80525_e97528-2e > .kt-inside-inner-col,.kadence-column80525_e97528-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_e97528-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80525_e97528-2e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80525_e97528-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_e97528-2e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80525_e97528-2e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80525_e97528-2e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_e97528-2e\"><div class=\"kt-inside-inner-col\"><style>.kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{align-self:unset;}.kb-image80525_2b41e4-fc{max-width:125px;}.image-is-svg.kb-image80525_2b41e4-fc{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80525_2b41e4-fc img{width:100%;}.kb-image80525_2b41e4-fc .kb-image-has-overlay:after{opacity:0.3;}.kb-image80525_2b41e4-fc img.kb-img, .kb-image80525_2b41e4-fc .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80525_2b41e4-fc.kb-image-is-ratio-size, .kb-image80525_2b41e4-fc .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80525_2b41e4-fc{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80525_2b41e4-fc size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"683\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach.webp\" alt=\"Dirk Reimsbach\" class=\"kb-img wp-image-55524\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach.webp 683w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-620x620.webp 620w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-560x560.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-480x480.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-310x310.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-200x200.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Dirk-Reimsbach-40x40.webp 40w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{display:flex;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col,.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_4fa07b-d3{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80525_4fa07b-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80525_4fa07b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_4fa07b-d3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8, .wp-block-kadence-advancedheading.kt-adv-heading80525_372131-c8[data-kb-block=\"kb-adv-heading80525_372131-c8\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80525_372131-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80525_372131-c8\">Dirk Reimsbach<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_9cb2d5-ab[data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80525_9cb2d5-ab wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80525_9cb2d5-ab\">Head of Commerce Development<\/p>\n\n\n<style>.kt-svg-icons80525_9b2b50-02 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80525_9b2b50-02{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80525_9b2b50-02 alignnone\"><style>.kt-svg-item-80525_97239f-20 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80525_97239f-20 .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80525_97239f-20:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80525_97239f-20 modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h1, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h2, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h3, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h4, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h5, .kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80525_f99554-fa:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80525_f99554-fa .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80525_f99554-fa .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80525_f99554-fa .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80525_f99554-fa .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80525_f99554-fa > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80525_f99554-fa kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80525_1745ac-4d\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80525_224774-69{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80525_224774-69 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80525_224774-69 > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80525_224774-69{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80525_224774-69 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80525_696503-26 > .kt-inside-inner-col,.kadence-column80525_696503-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80525_696503-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80525_696503-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80525_696503-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80525_696503-26{position:relative;}@media all and (max-width: 1024px){.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80525_696503-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80525_696503-26\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80525_8e93bc-dd[data-kb-block=\"kb-adv-heading80525_8e93bc-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80525_8e93bc-dd wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80525_8e93bc-dd\">Dirk Reimsbach runs the Commerce Development division at Medienwerft. As an e-commerce specialist, he is particularly familiar with the challenges B2B companies face when developing their online stores. Another area of focus for Dirk Reimsbach is the Lean Commerce approach, specifically replatforming \u2014 for example, to Emporix.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>In e-commerce, speed, efficiency and automation are not optional, but mandatory. Cloud-based platforms and API-driven architectures will redefine e-commerce by enabling unprecedented flexibility and scalability. At the same time, accessibility will also become an important issue.<\/p>\n<p>These are the top 7 e-commerce trends for 2025:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-trends-2025\/#Lean-Commerce-Trend-en\">Lean Commerce: Reducing costs through optimized processes<\/a><\/li>\n<li><a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-trends-2025\/#KI-Trend-en\">AI: Data protection-compliant solutions for individual requirements<\/a><\/li>\n<li><a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-trends-2025\/#SAP-Fiori-Trend-en\">SAP Fiori: More efficiency through satisfied users<\/a><\/li>\n<li><a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-trends-2025\/#Orchestration-Engine-Trend-en\">Orchestration Engine: Improved buying experiences for more sales<\/a><\/li>\n<li><a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-trends-2025\/#Composable-Commerce-Trend-en\">Composable Commerce: Modular systems for agile solutions<\/a><\/li>\n<li><a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-trends-2025\/#Headless-Commerce-Trend-en\">Headless Commerce: More flexibility through decoupled systems<\/a><\/li>\n<li><a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-trends-2025\/#Barrierefreiheit-Trend-en\">Accesibility on the web: Unrestricted access for all users<\/a><\/li>\n<\/ol>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Lean Commerce:<br \/>\nReducing costs through optimized processes<\/h2>\n<p>The pressure in e-commerce is higher than ever. Not only is the competition growing from day to day, but customers also have ever higher expectations. Online stores must perform consistently, no image may load for longer than 2 seconds and landing pages must be constantly revised. In order to not only keep an eye on costs, but even reduce them, existing processes and tools should be regularly scrutinized and optimized.<\/p>\n<h4><span class=\"orange\">What part does lean commerce take in all of this?<\/span><\/h4>\n<p>With the lean commerce approach, the entire value chain in e-commerce is examined and put to the test. Whether search, tool selection or performance \u2013 there are many levers that can be used to increase efficiency. The \u201cbig\u201d solution is not always necessary, as there is a lot of potential in optimizing individual areas.<\/p>\n<p><strong>With Lean Commerce, we provide you with a deep insight into the cost-benefit ratio of your e-commerce and show you various ways to reduce costs.<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--textbox-links  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom \">\n\n\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\n\t\t\t\t\">\n\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-trends\/reduce-costs-e-commerce\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/heroimage-lean-commerce-mobile-en-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/heroimage-lean-commerce-mobile-en.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/heroimage-lean-commerce-mobile-en-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/heroimage-lean-commerce-mobile-en-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tMore about Lean Commerce\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/haba\/emporix-replatforming\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/referenzen-overview-haba-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/referenzen-overview-haba.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/referenzen-overview-haba-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/referenzen-overview-haba-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tGo to our example case\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/lean-commerce\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-e-commerce-trends-mobile-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-e-commerce-trends-mobile.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-e-commerce-trends-mobile-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-e-commerce-trends-mobile-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tRead our blog on Lean Commerce\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t\t<div class=\"js-fade js-fade-in slick slick--teaser\" data-id=\"3\">\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Artificial intelligence:<br \/>\nData protection-compliant solutions for individual requirements<\/h2>\n<p>AI image search, master data preparation, data deduplication \u2013 the list of possibilities offered by artificial intelligence in e-commerce is almost endless. They all contribute to the same goal: maximizing efficiency and precision in all areas of e-commerce.<\/p>\n<p>AI enables deeper personalization through data-driven analysis and automated processes. It helps companies not only to optimize operations, but also to make the customer experience an individual experience for everyone. From intelligent product previews to predicting market trends, AI will be the key enabler that makes the difference between standard e-commerce and superior competitiveness in 2025.<\/p>\n<h4><span class=\"orange\">In which areas will AI be used in e-commerce in 2025?<\/span><\/h4>\n<p><strong>Your own AI:<\/strong><\/p>\n<p>Having your own AI has the advantage that it can be fed with confidential data without running the risk of information falling into the wrong hands. In addition, an in-house AI can be trained according to individual needs and thus answer questions on company-relevant topics and products. If the AI is hosted on the company\u2019s own servers in Germany, the data is secure and the AI solution meets the requirements of the GDPR.<\/p>\n<p><strong>Data management with AI:<\/strong><\/p>\n<p>The enormous amount of data in e-commerce makes maintaining this data an ever greater challenge. AI applications take on this task: they automate repetitive activities, correct inconsistent data and clean up duplicate entries across systems. As a result, data quality is continuously improved.<\/p>\n<p><strong>AI for personalization:<\/strong><\/p>\n<p>Automated product recommendations, dynamic pricing and personalized email campaigns are crucial factors for playing at the top of the rankings in a modern e-commerce landscape. There are AI applications for all of these factors that can help you save time and resources and retain customers.<\/p>\n<p><strong>With extensive SAP expertise, the FIS Group develops individual and data protection-compliant AI solutions for you that will raise your e-commerce to a new standard.<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--textbox-links  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom \">\n\n\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\n\t\t\t\t\">\n\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-specialists\/ai-fis-group\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/heroimage-fis-gruppe-ki-eng-mobile-480x360.jpg\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/heroimage-fis-gruppe-ki-eng-mobile.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/heroimage-fis-gruppe-ki-eng-mobile-620x465.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/heroimage-fis-gruppe-ki-eng-mobile-480x360.jpg 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tAi with the FIS group\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/artificial-intelligence\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/heroimage-blog-ki-entity-resolution-mobile-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/heroimage-blog-ki-entity-resolution-mobile.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/heroimage-blog-ki-entity-resolution-mobile-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/heroimage-blog-ki-entity-resolution-mobile-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tAI, RAG, LLM: We show you all!\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/market-innovation\/2024\/ai-embedding-models\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-blog-ki-rag-mobile-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-blog-ki-rag-mobile.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-blog-ki-rag-mobile-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-blog-ki-rag-mobile-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tGet to know Embedding Models\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t\t<div class=\"js-fade js-fade-in slick slick--teaser\" data-id=\"3\">\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>SAP Fiori:<br \/>\nMore efficiency through satisfied users<\/h2>\n<p>How efficiently can employees work if they have to click through 20 pages of their SAP application to reach their destination? 2025 will be the year of in-house optimization \u2013 and the user experience of your own SAP application must also be put to the test. The more complicated the path to the goal is, the more frustrated your employees will be. In addition, an inefficient system not only slows down the work process, but also makes it more difficult to train new employees. If \u201cThat\u2019s the way it\u2019s always been\u201d is the current solution for your user interface, then it\u2019s about time to transform your enterprise UX.<\/p>\n<h4><span class=\"orange\">How does SAP Fiori support the optimization of an enterprise UX?<\/span><\/h4>\n<p>SAP Fiori offers an intuitive and role-based user interface, providing our UX experts with immense opportunities. By making applications clearer and more user-friendly, they achieve simplified workflows, satisfied employees and greater efficiency \u2013 because your teams no longer have to click through endless menus, but receive exactly the information they need to work efficiently. By focusing on mobile devices and simple navigation, we increase productivity and significantly reduce the training time for new users with the use of professional enterprise UX based on SAP Fiori.<\/p>\n<p><strong>With our expertise in UX and SAP, we support you in the UX transformation with SAP Fiori and thus ensure satisfied teams and optimized, cost-saving work processes.<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--textbox-links  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom \">\n\n\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\n\t\t\t\t\">\n\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-specialists\/ux-transformation-fiori\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/Hero-Fiori_Mobile-ENG-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/Hero-Fiori_Mobile-ENG-800x600.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/Hero-Fiori_Mobile-ENG-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/Hero-Fiori_Mobile-ENG-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tSAP Fiori with the FIS group\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/uncategorized\/2024\/sap-fiori\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blog-mobile-hero-fiori-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blog-mobile-hero-fiori.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blog-mobile-hero-fiori-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blog-mobile-hero-fiori-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tRead our blog on SAP Fiori\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/customer-experience\/ux-ui-design\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blog-mobile-hero-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blog-mobile-hero.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blog-mobile-hero-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blog-mobile-hero-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tMore to UX\/UI Design\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t\t<div class=\"js-fade js-fade-in slick slick--teaser\" data-id=\"3\">\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Orchestration of processes:<br \/>\nImproved buying experiences for more sales<\/h2>\n<p>With new platforms and architectures, orchestration of all processes is becoming increasingly important. Orchestration engines for e-commerce applications act as the backbone of a dynamic and scalable infrastructure that connects and automates all of a company\u2019s systems \u2013 from warehouse management to payment systems. The advantage? Lightning-fast responsiveness to market changes, reduced manual intervention and a seamless customer journey. If your e-commerce is set to grow and you want to make fewer manual adjustments, an orchestration engine will help you to make processes more efficient and automated.<\/p>\n<h4><span class=\"orange\">Which orchestration engine will emerge as the pioneer in 2025?<\/span><\/h4>\n<p>The orchestration engine (OE) from our technology partner Emporix is an efficient tool with a low-code\/no-code approach. It allows users with no prior technical knowledge to create and modify processes. This allows you to react quickly and adapt flexibly to changing market conditions.<\/p>\n<p><strong>As an Emporix implementation partner, we integrate the orchestration engine into your system and give you a clear advantage over the competition thanks to short response times, great scalability and flexibility.<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--textbox-links  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom \">\n\n\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\n\t\t\t\t\">\n\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/orchestration-engine\/\"\n\t\t\t\t\t\t\t\tclass=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\ttarget=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-emporix-orchestration-engine-mobile-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-emporix-orchestration-engine-mobile.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-emporix-orchestration-engine-mobile-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-emporix-orchestration-engine-mobile-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tMore about Orchestration Engine\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.emporix.com\/customers\/haba\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\" rel=\"nofollow noopener\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-medienwerft-x-emporix-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-medienwerft-x-emporix.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-medienwerft-x-emporix-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-medienwerft-x-emporix-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tMedienwerft x Emporix\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/enterprise-e-commerce\/emporix\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-emporix-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-emporix.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-emporix-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-emporix-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tDiscover Emporix\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t\t<div class=\"js-fade js-fade-in slick slick--teaser\" data-id=\"3\">\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Composable Commerce:<br \/>\nModular systems for agile solutions<\/h2>\n<p>Composable commerce will become an almost indispensable element of e-commerce in 2025. It is already difficult to adapt to new requirements such as AI integration, omnichannel strategies or automated processes with a monolithic architecture.<\/p>\n<h4><span class=\"orange\">How does composable commerce support adaptability in e-commerce?<\/span><\/h4>\n<p>With composable commerce, companies can increase the flexibility, agility and scalability of their e-commerce platform. The term \u201ccomposable\u201d refers to a commerce architecture that is put together individually based on the respective requirements. With composable commerce, functions such as search, headless, CMS or PIM from external providers are connected to the selected e-commerce platform \u2013 such as SAP Commerce, Emporix or FIS\/eSales \u2013 as separate add-ons via APIs.<\/p>\n<p>The selected \u201c components\u201d can be combined with each other to create a customized and cost-effective e-commerce solution that meets the specific requirements of a company and enables it to react quickly to current trends.<\/p>\n<p><strong>Whether SAP Commerce or Emporix \u2013 we support you in setting up an API-supported composable commerce architecture that makes your online store significantly more performant.<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--textbox-links  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom \">\n\n\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\n\t\t\t\t\">\n\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-trends\/composable-commerce\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-mobile-composable-commerce-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-mobile-composable-commerce.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-mobile-composable-commerce-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/heroimage-mobile-composable-commerce-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tMore to Composable Commerce\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/decoupled-storefronts\/sap-composable-storefront\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-sap-composable-storefront-mobile-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-sap-composable-storefront-mobile.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-sap-composable-storefront-mobile-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-sap-composable-storefront-mobile-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tSAP Composable Storefront\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-middleware\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/heroimage-blog-middleware-mobile-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/heroimage-blog-middleware-mobile.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/heroimage-blog-middleware-mobile-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/heroimage-blog-middleware-mobile-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\t&#8220;True Composable&#8221; with Middleware\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t\t<div class=\"js-fade js-fade-in slick slick--teaser\" data-id=\"3\">\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Headless Commerce:<br \/>\nMore flexibility through decoupled systems<\/h2>\n<p>In the world of e-commerce systems, the front end and back end used to be closely linked in order to ensure simpler and more direct communication between the two parts. In today\u2019s world, where customers access offers via a variety of channels such as mobile apps, social media or voice assistants, B2C and B2B companies need a flexible, scalable solution.<\/p>\n<h4><span class=\"orange\">How does headless commerce help?<\/span><\/h4>\n<p>The headless approach separates the front end and back end of an online store or customer portal. By decoupling the systems, companies can adapt the front end to the specific needs and expectations of the individual channels without having to touch the back end every time. This separation not only enables faster customization and innovation, but also improves the omnichannel experience \u2013 a key requirement to remain competitive in an increasingly complex digital world.<\/p>\n<h4><span class=\"orange\">What is the difference to composable commerce?<\/span><\/h4>\n<p>Compared to the headless approach, composable commerce goes one step further and allows different components (e.g. payment processing, product search, CMS) to be individually selected and combined within a front or back end. A \u201cbest-of-breed\u201d approach is used, in which companies can combine different microservices.<\/p>\n<p><strong>With our expertise in headless development, we make your online store or customer portal fit for the future and ensure maximum flexibility and performance.<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--textbox-links  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom \">\n\n\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\n\t\t\t\t\">\n\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-it\/headless\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-headless-commerce-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-headless-commerce.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-headless-commerce-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-headless-commerce-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tMore to Headless Commerce\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/decoupled-storefronts\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-decoupled-storefronts-mobile-1-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-decoupled-storefronts-mobile-1.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-decoupled-storefronts-mobile-1-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/heroimage-decoupled-storefronts-mobile-1-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tMore to decoupled storefronts\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2023\/commercetools\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/08\/heroimage-commercetools-mobile-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/08\/heroimage-commercetools-mobile.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/08\/heroimage-commercetools-mobile-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/08\/heroimage-commercetools-mobile-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tHeadless commercetool solution\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t\t<div class=\"js-fade js-fade-in slick slick--teaser\" data-id=\"3\">\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Accessibility according to BFSG:<br \/>\nUnrestricted access for all users<\/h2>\n<p>A better experience for everyone: By June 28, 2025, online stores, appointment booking systems and contact forms must be barrier-free in compliance with all requirements of the German Accessibility Improvement Act (BFSG). In addition, all companies must publish a \u201cDeclaration of Accessibility\u201d on their website. Pure B2B portals and small companies with fewer than 10 employees or an annual turnover of no more than 2 million euros are exempt.<\/p>\n<h4><span class=\"orange\">What needs to be done now?<\/span><\/h4>\n<p><strong>Specifically,<\/strong>\u00a0the perception, usability, comprehensibility and robustness must be designed to be barrier-free. For example, high-contrast texts, full keyboard operation of the website and subtitles for multimedia content such as videos must be made possible. And these are just a few examples that will be on the to-do list by June 2025. In addition to the mandatory \u201cdeclaration on accessibility\u201d, an accessible contact form must also be provided for feedback.<\/p>\n<h4><span class=\"orange\">How does an online store become accessible?<\/span><\/h4>\n<p>Online stores face particularly big challenges when it comes to accessibility. Product descriptions, images and prices must be compatible with all screen readers, and the entire checkout process must also be operable via keyboard and offer visual assistance or error messages. Filters and search functions must also be clearly operable and accessible \u2013 even at 200% magnification and on all end devices such as laptops, tablets or smartphones.<\/p>\n<h4><span class=\"orange\">How is accessibility supported by a headless architecture?<\/span><\/h4>\n<p>A headless architecture not only creates the optimal development environment for a responsive design on all end devices, but the API-first approach also allows any number of interfaces to be created in the front end. This means that online stores in particular can quickly adapt to conditions created at short notice or changes in legislation.<\/p>\n<p><strong>Are you facing the challenge of \u201caccessibility\u201d? In our accessibility audits, we check the most important requirements, create an individual checklist and implement the requirements for you.<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--textbox-links  bg--white\">\n\n\t<div class=\"container container--small padding-top padding-bottom--big \">\n\n\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\n\t\t\t\t\">\n\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-clients\/2023\/hamburg-wasser\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/hamburg-wasser-uebersicht-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/hamburg-wasser-uebersicht.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/hamburg-wasser-uebersicht-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/hamburg-wasser-uebersicht-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tGo to example case\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2023\/accessibility-guidelines\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-barrierefreiheit-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-barrierefreiheit.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-barrierefreiheit-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-barrierefreiheit-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tAccessible till June 2025\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"flex__item one-third content-one-half portrait-one-whole margin-bottom--grid\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-clients\/2023\/hamburg-wasser\/\" class=\"link--box flex flex--column bg--automatisch\t\t\t\t\t\t\twith-img\t\t\t\t\t\t\t\" target=\"_self\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"img-bg\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-hamburg-wasser-barrierefreiheit-480x360.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-hamburg-wasser-barrierefreiheit.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-hamburg-wasser-barrierefreiheit-620x465.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blog-e-commerce-trends-2025-teaser-hamburg-wasser-barrierefreiheit-480x360.webp 480w\" alt=\"-\" loading=\"lazy\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\">\n\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3><\/h3>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span class=\"link--icon\">\n\t\t\t\t\t\t\t\t\t\tAccessibility at the center\t\t\t\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t\t<div class=\"js-fade js-fade-in slick slick--teaser\" data-id=\"3\">\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Conclusion:\u00a0<span class=\"orange\">E-COMMERCE TRENDS 2025<\/span><\/h2>\n<p style=\"text-align: center;\">2025 is the year in which a company will either position itself for the future in e-commerce or lose relevance in the long term. Those who do not rely on lean commerce, AI-based automation or API-driven architectures risk being overtaken by more agile and faster competitors.<\/p>\n<p style=\"text-align: center;\"><strong>It will no longer be enough to rely on familiar systems \u2013 companies will have to be dynamic, network processes and create customer-centric experiences.<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/sap-end-of-life\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blogbeitrag-end-of-life-beratung-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blogbeitrag-end-of-life-beratung-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blogbeitrag-end-of-life-beratung-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/blogbeitrag-end-of-life-beratung-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"End-of-Life Beratung - Blog - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>SAP End-of-Life<\/h3>\n\t\t\t\t\t\t\t\t<p>The bad news: as announced by SAP, the end-of-life of SAP Commerce on-premise solutions is drawing ever closer &#8211; as early as 2026: both support and development will end. The good news: Medienwerft turns this challenge into an opportunity. \n <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/e-commerce\/2024\/e-commerce-middleware\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/blogbeitrag-middleware-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/blogbeitrag-middleware-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/blogbeitrag-middleware-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/blogbeitrag-middleware-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Middleware - Blog - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>E-Commerce Middleware<\/h3>\n\t\t\t\t\t\t\t\t<p>E-Commerce Middleware \u2013 die Vermittlung und \u00dcbersetzung zwischen Backend und Frontend. Eine Technologie, die das getrennte Backend und Frontend optimal verkn\u00fcpft und die Integration weiterer Systeme erheblich erleichtert. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2024\/recommendation-engine-ai\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-ki-recommendation-engines-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-ki-recommendation-engines-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-ki-recommendation-engines-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-ki-recommendation-engines-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Recommenation engine - Hero - Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Recommendation Engine AI<\/h3>\n\t\t\t\t\t\t\t\t<p>An AI-supported recommendation engine helps customers to discover the products that are relevant to them. It analyzes user behavior and automatically suggests suitable offers. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"S\u00f6nke Baumann\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00d6NKE BAUMANN<\/strong><br \/>\nHead of New Business<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792810443000-1559248924\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792810443000-1559248924\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital over analog: E-commerce will ultimately surpass traditional retail in 2025. Competition for customers is therefore becoming increasingly fierce in both B2B and B2C \u2013 if you want to keep up, you need to constantly optimize your online store. We have identified the top 7 e-commerce trends that will give your store a decisive boost next year!<\/p>\n","protected":false},"author":15,"featured_media":59099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[261],"tags":[254],"service-kategorie":[],"class_list":["post-59545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-b2b-en"],"acf":[],"taxonomy_info":{"category":[{"value":261,"label":"#E-COMMERCE IT"}],"post_tag":[{"value":254,"label":"b2b"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/heroimage-blog-top-topics-2024-desktop.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"category_info":[{"term_id":261,"name":"#E-COMMERCE IT","slug":"ecommerce","term_group":0,"term_taxonomy_id":261,"taxonomy":"category","description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","parent":0,"count":49,"filter":"raw","cat_ID":261,"category_count":49,"category_description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. 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