{"id":60192,"date":"2024-12-23T15:50:38","date_gmt":"2024-12-23T14:50:38","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=60192"},"modified":"2026-05-06T13:05:50","modified_gmt":"2026-05-06T11:05:50","slug":"european-accessibility-act-2025","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/cx\/2024\/european-accessibility-act-2025\/","title":{"rendered":"Accessibility Strengthening Act 2025"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--small padding-bottom \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>European Accessibilty Act &#8211; What applies in Germany?<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Accessible websites &#8211; the clock is ticking for all online providers of products and services. According to the European Accessibility Act Germany introduced the German Accessibility Reinforcement Act &#8220;Barrierefreiheitsst\u00e4rkungsgesetz&#8221; (short BFSG). Online stores, appointment booking systems and contact forms must be accessible to all by June 28, 2025 at the latest. Otherwise you could face fines or even have your website taken offline.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/cx\/\">\n\t\t\t\t\t\t\t\t\t#CUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t23. December 2024\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80535_9ecbbe-40{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80535_9ecbbe-40 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80535_9ecbbe-40 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80535_9ecbbe-40 > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80535_9ecbbe-40{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80535_9ecbbe-40{background-color:#ffffff;}.kb-row-layout-id80535_9ecbbe-40 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80535_9ecbbe-40{z-index:200;position:relative;}@media all and (max-width: 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.kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80535_6dc482-1c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80535_6dc482-1c > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80535_6dc482-1c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80535_6dc482-1c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80535_6dc482-1c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80535_6dc482-1c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80535_d97030-20 > .kt-inside-inner-col{display:flex;}.kadence-column80535_d97030-20 > .kt-inside-inner-col,.kadence-column80535_d97030-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80535_d97030-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80535_d97030-20 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80535_d97030-20 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80535_d97030-20 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80535_d97030-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80535_d97030-20{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_d97030-20{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_d97030-20 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80535_d97030-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80535_d97030-20{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80535_d97030-20{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_d97030-20{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_d97030-20 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80535_d97030-20 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80535_d97030-20{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_d97030-20{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_d97030-20 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80535_d97030-20 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80535_d97030-20\"><div class=\"kt-inside-inner-col\"><style>.kb-image80535_835d78-8d.kb-image-is-ratio-size, .kb-image80535_835d78-8d .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80535_835d78-8d.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80535_835d78-8d .kb-image-is-ratio-size{align-self:unset;}.kb-image80535_835d78-8d{max-width:125px;}.image-is-svg.kb-image80535_835d78-8d{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80535_835d78-8d img{width:100%;}.kb-image80535_835d78-8d .kb-image-has-overlay:after{opacity:0.3;}.kb-image80535_835d78-8d img.kb-img, .kb-image80535_835d78-8d .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80535_835d78-8d.kb-image-is-ratio-size, .kb-image80535_835d78-8d .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80535_835d78-8d{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80535_835d78-8d size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/zitat-jochen-martens-kreisportrait.webp\" alt=\"Zitat - Jochen Martens - Leitung Kreation\" class=\"kb-img wp-image-38757\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/zitat-jochen-martens-kreisportrait.webp 300w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/zitat-jochen-martens-kreisportrait-200x200.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/zitat-jochen-martens-kreisportrait-40x40.webp 40w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80535_c4d442-af > .kt-inside-inner-col{display:flex;}.kadence-column80535_c4d442-af > .kt-inside-inner-col,.kadence-column80535_c4d442-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80535_c4d442-af > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80535_c4d442-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80535_c4d442-af > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80535_c4d442-af > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80535_c4d442-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80535_c4d442-af{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_c4d442-af{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_c4d442-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80535_c4d442-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80535_c4d442-af{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80535_c4d442-af{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_c4d442-af{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_c4d442-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80535_c4d442-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80535_c4d442-af{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_c4d442-af{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80535_c4d442-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80535_c4d442-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80535_c4d442-af\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80535_b74112-b6, .wp-block-kadence-advancedheading.kt-adv-heading80535_b74112-b6[data-kb-block=\"kb-adv-heading80535_b74112-b6\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80535_b74112-b6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80535_b74112-b6[data-kb-block=\"kb-adv-heading80535_b74112-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80535_b74112-b6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80535_b74112-b6[data-kb-block=\"kb-adv-heading80535_b74112-b6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80535_b74112-b6, .wp-block-kadence-advancedheading.kt-adv-heading80535_b74112-b6[data-kb-block=\"kb-adv-heading80535_b74112-b6\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80535_b74112-b6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80535_b74112-b6\">Jochen Martens<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80535_362de3-12, .wp-block-kadence-advancedheading.kt-adv-heading80535_362de3-12[data-kb-block=\"kb-adv-heading80535_362de3-12\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80535_362de3-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80535_362de3-12[data-kb-block=\"kb-adv-heading80535_362de3-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80535_362de3-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80535_362de3-12[data-kb-block=\"kb-adv-heading80535_362de3-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80535_362de3-12 wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80535_362de3-12\">Head of CX Design<\/p>\n\n\n<style>.kt-svg-icons80535_830b17-29 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80535_830b17-29{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80535_830b17-29 alignnone\"><style>.kt-svg-item-80535_63371e-2a .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80535_63371e-2a .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80535_63371e-2a:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80535_63371e-2a modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80535_4ca4cf-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner, .kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner h1, .kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner h2, .kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner h3, .kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner h4, .kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner h5, .kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80535_4ca4cf-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80535_4ca4cf-e2 .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80535_4ca4cf-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80535_4ca4cf-e2:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80535_4ca4cf-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80535_4ca4cf-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80535_4ca4cf-e2 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80535_4ca4cf-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80535_4ca4cf-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80535_4ca4cf-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80535_4ca4cf-e2 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80535_4ca4cf-e2 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80535_4ca4cf-e2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80535_4ca4cf-e2 kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80535_27553b-4b\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80535_eae126-97{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80535_eae126-97 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80535_eae126-97 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80535_eae126-97 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80535_eae126-97{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80535_eae126-97 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80535_eae126-97 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80535_eae126-97{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80535_eae126-97 > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80535_eae126-97{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80535_eae126-97 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80535_364acc-6a > .kt-inside-inner-col,.kadence-column80535_364acc-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80535_364acc-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80535_364acc-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column80535_364acc-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80535_364acc-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80535_364acc-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column80535_364acc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80535_364acc-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80535_364acc-6a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80535_02536e-ab, .wp-block-kadence-advancedheading.kt-adv-heading80535_02536e-ab[data-kb-block=\"kb-adv-heading80535_02536e-ab\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80535_02536e-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80535_02536e-ab[data-kb-block=\"kb-adv-heading80535_02536e-ab\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80535_02536e-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80535_02536e-ab[data-kb-block=\"kb-adv-heading80535_02536e-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80535_02536e-ab wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80535_02536e-ab\">Jochen Martens, Head of CX Design at Medienwerft, working with his team to ensure an optimal customer experience in e-commerce. His passion for human-centered design, as well as customer and business value, extends to B2B portals and corporate websites. He is also a big fan of enterprise UX design with SAP Fiori.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>What does the &#8220;Barrierefreiheitsst\u00e4rkungsgesetz&#8221; (BFSG) require?<\/h2>\n<p>The BFSG requires website and online store operators to comply with the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA. These were created by the World Wide Web Consortium and define standards for making web design and web applications as accessible as possible. In Europe, the EN 301 549 standard forms the basis for these requirements.<\/p>\n<p>&nbsp;<\/p>\n<h3>What do the BFSG guidelines stipulate?<\/h3>\n<ul>\n<li>Those affected must publish an \u201cAccessibility Statement\u201d, which can be found on the website or with the product in an accessible way.<\/li>\n<li>From June 2025, services or products may only be published in germany if they comply with the BFSG guidelines.<\/li>\n<li>Applicable accessibility requirements must be implemented proactively and in full.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Who is affected by the BFSG?<\/h2>\n<p>In principle, all those who offer services in electronic commerce &#8211; i.e. online &#8211; or develop electronic products such as laptops, apps or e-books must act. This means that all online stores and digital service providers are affected. This also includes services such as traditional online stores, electronic tickets or appointment portals, such as those often used by medical appointments, beauty salons or fitness studios.<\/p>\n<p>The above information was taken from the official website of the German government. You can find more details here: <a href=\"https:\/\/www.barrierefreiheit-dienstekonsolidierung.bund.de\/Webs\/PB\/DE\/gesetze-und-richtlinien\/barrierefreiheitsstaerkungsgesetz\/barrierefreiheitsstaerkungsgesetz-node.html\" rel=\"nofollow noopener\">www. bund.de<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--white c-black bg-grey\" id=\"block_b4cbe4bbceb7747c9ad8d284ca912da7\">\n\n\t<div class=\"container container--small no-pad no-pad \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tExceptions and penalties\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<h4>Are there any exceptions?<\/h4>\n<p>The &#8220;BFSG&#8221; is primarily aimed at private companies. However, small companies with fewer than 10 employees and an annual turnover or annual balance sheet total of no more than 2 million euros are not required to comply. Websites that are aimed at a closed group of people and are not intended to be made accessible to the public are also exempt.<\/p>\n<h4>What are the penalties for non-compliance?<\/h4>\n<p>Non-compliance with the accessibility requirements in germany can result in fines, warnings or the loss of funding. This also applies if you have your website operated by third-party providers. As a company, you are responsible for ensuring that the third-party providers you work with to develop digital products or run an online store comply with the requirements of the BFSG.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>What has to be implemented<br \/>\nto be accessible according to the BFSG?<\/h2>\n<p>In order to ensure the accessible design of digital products and websites, the aspects of perceptibility, usability, comprehensibility and robustness must be adapted in accordance with the EN 301 549 standard.<br \/>\nBelow you will find a selection of concrete examples for the individual aspects:<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_679b9f4028af02847b04fb5d81d28b87\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>Perceptibility:<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p>Digital content must be able to be perceived via two different senses according to the two-channel principle. For example:<\/p>\n<ul>\n<li>Text alternatives for images<\/li>\n<li>Clear color contrasts for text and background<\/li>\n<li>Subtitles for videos<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>Robustness:<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p>Applications as well as the content within products or websites must be accessible regardless of technology or end device. For example.<\/p>\n<ul>\n<li>Responsive design across all channels<\/li>\n<li>Browser compatibility<\/li>\n<li>Screen reader compatibility<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_e28ebbdf8387c27262511f2631eab0ea\">\n\n\t<div class=\"container container--small padding-top padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>Comprehensibility:<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p>Content and functions should be easy to understand. For example:<\/p>\n<ul>\n<li>Clear error messages<\/li>\n<li>Simple navigation<\/li>\n<li>Descriptive and simple language<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>Usability:<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p>All end users must be able to operate digital services without any difficulty. For example:<\/p>\n<ul>\n<li>Navigation also via the keyboard possible<\/li>\n<li>Sufficiently large click areas<\/li>\n<li>Intuitive page structure<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-text-ontop  bg--white\">\n\n\t<div class=\"\">\n\n\t<div class=\"container container--small padding-top padding-bottom  animation-btt js-add-animation\">\n\n\n\t\t<picture class=\"\">\n\t\t\t<source \n\t\t\t\tmedia=\"(min-width: 641px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/heroimage-hamburg-wasser-neu2-1-1920x672.webp 1920w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/heroimage-hamburg-wasser-neu2-1-1600x560.webp 1600w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/heroimage-hamburg-wasser-neu2-1-1400x490.webp 1400w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/heroimage-hamburg-wasser-neu2-1-1200x420.webp 1200w\"\n\t\t\t\tsizes=\"(min-width:1200px) 1150px, 96vw\" \/>\n\t\t\t<source \n\t\t\t\tmedia=\"(max-width: 640px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/heroimage-hamburg-wasser-neu2-1-1000x350.webp 1000w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/heroimage-hamburg-wasser-neu2-1-800x280.webp 800w\"\n\t\t\t\tsizes=\"94vw\" \/>\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/heroimage-hamburg-wasser-neu2-1-1400x490.webp\" class=\"one-whole\"\n\t\t\t\tloading=\"lazy\" alt=\"Heroimage Hamburg Wasser Neu 2 1\"\n\t\t\t\t\t\t\t\t\twidth=\"2000\" \n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"700\" \n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\n\n\t\t\t\t\n\t\t<div class=\"container container--tiny\">\n\t\t\t<div class=\"bg--white\">\n\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">Accessibility can be this foxy &#8211; Hamburg Wasser\/span&gt;<\/span><\/h2>\n<p>The HAMBURG WASSER website is not only clearly laid out, but also inclusive. As part of a 2-year project, Medienwerft has optimized the site so that it is accessible to everyone.<\/p>\n<p>With a second navigation, visitors can choose between \u201ceasy language\u201d, \u201ctranslations into different languages\u201d and \u201csign language\u201d. The technical infrastructure has also been completely overhauled. Thanks to a new concept and the integration of comprehensive accessibility, the HAMBURG WASSER website shines in new splendor &#8211; and can be used by everyone.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/hamburg-wasser\/\" target=\"_self\" class=\"link--icon\">\n\t\t\t\t\t\t\tView case now\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>An opportunity for everyone<\/h2>\n<p>Even if you are not directly affected by the BFSG, you should seize the opportunity to secure a competitive advantage by working on your accessibility with a view to the future. There are around 10 million people with a disability living in Germany who can potentially benefit from accessible websites. In addition, search engines prefer a semantic HTML structure, which not only makes it easier for people with disabilities to find your content, but also has a positive impact on your SEO ranking.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_4eee92c799dafcfb5485fa18b72725c4\">\n\n\t<div class=\"container container--small padding-top padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54467 aligncenter\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/soenke.webp\" alt=\"S\u00f6nke Baumann\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/soenke.webp 300w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/soenke-200x200.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/soenke-40x40.webp 40w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h3 style=\"text-align: left;\"><span style=\"color: #f99700;\">Get in touch now!<\/span><\/h3>\n<p><strong>S\u00f6nke Baumann<\/strong><br \/>\nHead of New Business<\/p>\n<p><a style=\"color: #000000;\" href=\"tel:0403177990\">040 31 77 99 0<\/a><br \/>\n<a style=\"color: #000000;\" href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BDVBp3TG%2FQWW4iCReDp4p7Q%3D%3D\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54527\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/linkedin-logo-50x50px-1.svg\" alt=\"LinkedIn Logo\" width=\"33\" height=\"33\" \/><\/a><br \/>\n<a class=\"btn\" href=\" https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIsto7t75cCzIJlub7wJYOs%2BuFvYide9tZtR26kpWvCNwKt%2FqcNN8Q5pGwoRVifkoMdap57uLRAG42I8VVju2AAfmZsm7anaRhNwOvp12fElnFbnzSoGIlcv%2BrVzlYhwcINZJbLMLCP4%2B4co8uLyddWLlHnvLA6V9L4AIvp1ELSzY8J%2FEgbVIwd7bH3%2FPn9PT31QdoWWzY4Y%2F4I%2BkI5KQOdYFqm0BrArUdc&amp;webInteractiveContentId=109311432133&amp;portalId=139748848\" target=\"_blank\" rel=\"noopener\">Arrange consultation<\/a><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span> non-binding &amp; free of charge<\/strong><br \/>\n<strong><span style=\"color: #f99700;\">\u2713<\/span> 15-30 minute initial consultation<\/strong><br \/>\n<strong><span style=\"color: #f99700;\">\u2713<\/span> Book directly via the calendar<\/strong><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--about margin-bottom  bg--yellow\">\n\n\t<div class=\"container container--medium spacing js-fade js-fade-in\">\n\n\t\t<h3>MORE ABOUT US?<\/h3>\n<p>Find out everything you need to know about Medienwerft &#8211; experts in customer experience &amp; e-commerce IT for over 25 years &#8211; here:<\/p>\n\n\t\t\n\t\t\t<a href=\"\/en\/about-us\/\" target=\"\" class=\"btn btn--white\">\n\t\t\t\t\u00dcber uns\t\t\t<\/a>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-clients\/2024\/ids-connect-cms\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-digitalisierung-des-handwerks-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-digitalisierung-des-handwerks-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-digitalisierung-des-handwerks-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/blogbeitrag-digitalisierung-des-handwerks-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"ids connect schnittstelle - digitalisierung des Handwerks - blog - preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#OUR CLIENTS\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>IDS Interface CMS<\/h3>\n\t\t\t\t\t\t\t\t<p>Integrated Data Interface: IDS-Connect. A standard that defines a seamless connection between software for craft businesses and online shops. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/e-commerce-trends-2025\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/blogbeitrag-top-themen-2025-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/blogbeitrag-top-themen-2025-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/blogbeitrag-top-themen-2025-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/blogbeitrag-top-themen-2025-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"E-Commerce Trends 2025 - Blog - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>E-Commerce Trends 2025<\/h3>\n\t\t\t\t\t\t\t\t<p>Digital over analog: E-commerce will ultimately surpass traditional retail in 2025. Competition for customers is therefore becoming increasingly fierce in both B2B and B2C \u2013 if you want to keep up, you need to constantly optimize your online store. We have identified the top 7 e-commerce trends that will give your store a decisive boost next year!<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/visual-search-segmentation-models\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/blogbeitrag-segmentierung-visual-search-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/blogbeitrag-segmentierung-visual-search-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/blogbeitrag-segmentierung-visual-search-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/blogbeitrag-segmentierung-visual-search-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"segmentierung visual search - Blog\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Visual Search Segmentation Models<\/h3>\n\t\t\t\t\t\t\t\t<p>Image search is no longer just a nice add-on, but is increasingly becoming an essential component of modern e-commerce platforms.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--light no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>HENDRIK VAN LAATEN<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/hendrikvanlaaten\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<p><span data-teams=\"true\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = 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All online shops must comply with the guidelines in perceivability, operability, understandability, and robustness. <\/p>\n","protected":false},"author":39,"featured_media":60132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[560],"tags":[336],"service-kategorie":[],"class_list":["post-60192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx","tag-onlineshop-en"],"acf":[],"taxonomy_info":{"category":[{"value":560,"label":"#CUSTOMER EXPERIENCE"}],"post_tag":[{"value":336,"label":"ONLINESHOP"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/heroimage-blog-barrierefreiheitsstaerkungsgesetz-2025-desktop.webp",2560,896,false],"author_info":{"display_name":"Chiara Usczeck","author_link":"https:\/\/www.medienwerft.de\/en\/author\/cusczeck\/"},"comment_info":0,"category_info":[{"term_id":560,"name":"#CUSTOMER EXPERIENCE","slug":"cx","term_group":0,"term_taxonomy_id":560,"taxonomy":"category","description":"A good customer experience consists of several factors. A key aspect is CX design: Beyond the subjective appearance of the content, an overall coherent concept is the core of a project - and this includes both user-friendliness and customer approach. Why, wherefore, what for? - Answers can be found here.","parent":0,"count":6,"filter":"raw","cat_ID":560,"category_count":6,"category_description":"A good customer experience consists of several factors. A key aspect is CX design: Beyond the subjective appearance of the content, an overall coherent concept is the core of a project - and this includes both user-friendliness and customer approach. 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