{"id":66692,"date":"2025-06-17T12:04:07","date_gmt":"2025-06-17T10:04:07","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=66692"},"modified":"2026-05-06T12:56:22","modified_gmt":"2026-05-06T10:56:22","slug":"lcs-middleware","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2025\/lcs-middleware\/","title":{"rendered":"LCS Middleware"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Gateway to the HABA worlds:<\/span>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>the Medienwerft LCS Middleware<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>The LCS (Lean Commerce Stack) middleware developed by us played a key role in replatforming the HABA Play and HABA Pro online shops. As a backend-for-frontend system (BFF), it forms the central link between the storefront and the backend systems in the HABA infrastructure.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/market-innovation\/\">\n\t\t\t\t\t\t\t\t\t#MARKET &amp; INNOVATION\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t17. June 2025\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80533_a8dc10-b2{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80533_a8dc10-b2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80533_a8dc10-b2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80533_a8dc10-b2 > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80533_a8dc10-b2{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80533_a8dc10-b2{background-color:#ffffff;}.kb-row-layout-id80533_a8dc10-b2 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80533_a8dc10-b2{z-index:200;position:relative;}@media all and (max-width: 1024px){.kb-row-layout-id80533_a8dc10-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80533_a8dc10-b2{border-bottom:1px solid var(--custom-16);}}@media all and (max-width: 767px){.kb-row-layout-id80533_a8dc10-b2 > .kt-row-column-wrap{row-gap:32px;padding-top:25px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80533_a8dc10-b2{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80533_a8dc10-b2 > .kt-row-layout-overlay{opacity:0.00;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80533_a8dc10-b2 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column80533_c28df7-79 > .kt-inside-inner-col,.kadence-column80533_c28df7-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80533_c28df7-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80533_c28df7-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80533_c28df7-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80533_c28df7-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80533_c28df7-79{position:relative;}@media all and (max-width: 1024px){.kadence-column80533_c28df7-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80533_c28df7-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80533_c28df7-79\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80533_e2865c-e7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80533_e2865c-e7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80533_e2865c-e7 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80533_e2865c-e7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80533_e2865c-e7 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80533_e2865c-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80533_e2865c-e7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80533_ea0228-90 > .kt-inside-inner-col{display:flex;}.kadence-column80533_ea0228-90 > .kt-inside-inner-col,.kadence-column80533_ea0228-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80533_ea0228-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80533_ea0228-90 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80533_ea0228-90 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80533_ea0228-90 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80533_ea0228-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80533_ea0228-90{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_ea0228-90{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_ea0228-90 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80533_ea0228-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80533_ea0228-90{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80533_ea0228-90{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_ea0228-90{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_ea0228-90 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80533_ea0228-90 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80533_ea0228-90{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_ea0228-90{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_ea0228-90 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80533_ea0228-90 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80533_ea0228-90\"><div class=\"kt-inside-inner-col\"><style>.kb-image80533_213380-dd.kb-image-is-ratio-size, .kb-image80533_213380-dd .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80533_213380-dd.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80533_213380-dd .kb-image-is-ratio-size{align-self:unset;}.kb-image80533_213380-dd{max-width:125px;}.image-is-svg.kb-image80533_213380-dd{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80533_213380-dd img{width:100%;}.kb-image80533_213380-dd .kb-image-has-overlay:after{opacity:0.3;}.kb-image80533_213380-dd img.kb-img, .kb-image80533_213380-dd .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80533_213380-dd.kb-image-is-ratio-size, .kb-image80533_213380-dd .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80533_213380-dd{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80533_213380-dd size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/benjamin-malsch-portrait.webp\" alt=\"Benjamin Malsch Portrait\" class=\"kb-img wp-image-52984\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/benjamin-malsch-portrait.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/benjamin-malsch-portrait-480x480.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/benjamin-malsch-portrait-310x310.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/benjamin-malsch-portrait-200x200.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/benjamin-malsch-portrait-40x40.webp 40w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col{display:flex;}.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col,.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80533_12ba4b-a6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_12ba4b-a6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80533_12ba4b-a6{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80533_12ba4b-a6{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_12ba4b-a6{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80533_12ba4b-a6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_12ba4b-a6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80533_12ba4b-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80533_12ba4b-a6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80533_5d5251-1e, .wp-block-kadence-advancedheading.kt-adv-heading80533_5d5251-1e[data-kb-block=\"kb-adv-heading80533_5d5251-1e\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80533_5d5251-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80533_5d5251-1e[data-kb-block=\"kb-adv-heading80533_5d5251-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80533_5d5251-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80533_5d5251-1e[data-kb-block=\"kb-adv-heading80533_5d5251-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80533_5d5251-1e, .wp-block-kadence-advancedheading.kt-adv-heading80533_5d5251-1e[data-kb-block=\"kb-adv-heading80533_5d5251-1e\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80533_5d5251-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80533_5d5251-1e\">Benjamin Malsch<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80533_3a1e5f-e8, .wp-block-kadence-advancedheading.kt-adv-heading80533_3a1e5f-e8[data-kb-block=\"kb-adv-heading80533_3a1e5f-e8\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80533_3a1e5f-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80533_3a1e5f-e8[data-kb-block=\"kb-adv-heading80533_3a1e5f-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80533_3a1e5f-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80533_3a1e5f-e8[data-kb-block=\"kb-adv-heading80533_3a1e5f-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80533_3a1e5f-e8 wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80533_3a1e5f-e8\">Lead Commerce Development<\/p>\n\n\n<style>.kt-svg-icons80533_bcbdf2-d1 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80533_bcbdf2-d1{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80533_bcbdf2-d1 alignnone\"><style>.kt-svg-item-80533_d89972-4d .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80533_d89972-4d .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80533_d89972-4d:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80533_d89972-4d modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80533_f4b13e-c1 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80533_f4b13e-c1 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner, .kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner h1, .kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner h2, .kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner h3, .kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner h4, .kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner h5, .kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80533_f4b13e-c1 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80533_f4b13e-c1 .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80533_f4b13e-c1 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80533_f4b13e-c1 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80533_f4b13e-c1:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80533_f4b13e-c1 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80533_f4b13e-c1 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80533_f4b13e-c1 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80533_f4b13e-c1 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80533_f4b13e-c1 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80533_f4b13e-c1 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80533_f4b13e-c1 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80533_f4b13e-c1 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80533_f4b13e-c1 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80533_f4b13e-c1 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80533_f4b13e-c1 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80533_f4b13e-c1 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80533_f4b13e-c1 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80533_f4b13e-c1 kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80533_9441c1-18\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80533_9589c4-fc{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80533_9589c4-fc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80533_9589c4-fc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80533_9589c4-fc > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80533_9589c4-fc{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80533_9589c4-fc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80533_9589c4-fc > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80533_9589c4-fc{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80533_9589c4-fc > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80533_9589c4-fc{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80533_9589c4-fc alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80533_71b681-f7 > .kt-inside-inner-col,.kadence-column80533_71b681-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80533_71b681-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80533_71b681-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80533_71b681-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80533_71b681-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80533_71b681-f7{position:relative;}@media all and (max-width: 1024px){.kadence-column80533_71b681-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80533_71b681-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80533_71b681-f7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80533_1ecae2-c9, .wp-block-kadence-advancedheading.kt-adv-heading80533_1ecae2-c9[data-kb-block=\"kb-adv-heading80533_1ecae2-c9\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80533_1ecae2-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80533_1ecae2-c9[data-kb-block=\"kb-adv-heading80533_1ecae2-c9\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80533_1ecae2-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80533_1ecae2-c9[data-kb-block=\"kb-adv-heading80533_1ecae2-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80533_1ecae2-c9 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80533_1ecae2-c9\">Benjamin Malsch is a Lead Solution Architect and e-commerce expert at Medienwerft. His primary field of expertise is requirements management. Benjamin Malsch advises clients on the implementation of complex technical projects, drawing on his expertise in lean commerce.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>What is so special about our middleware?<\/h2>\n<p>The middleware combines proven concepts from the JavaScript\/TypeScript world with an architecture designed for extensibility. This includes:<\/p>\n<ul>\n<li><strong>Express.js:<\/strong> A fast and minimalistic framework for server-side applications that offers high flexibility in development.<\/li>\n<li><strong>TypeScript:<\/strong> Thanks to strict typing and good IDE support, TypeScript increases code quality and reduces potential sources of error.<\/li>\n<li><strong>Modularisierung:<\/strong>The middleware is structured as a modular system &#8211; in this orchestration-first architecture, individual modules can be easily added or adapted, allowing even complex requirements to be mapped.<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>How does the middleware fit into the MACH architecture?<\/h2>\n<p>The MACH architecture is based on microservices, API-first, cloud-native and <a href=\"\/en\/full-service\/e-commerce-it\/headless\/\">headless<\/a>, and this is precisely where our middleware comes into its own:<\/p>\n<ul>\n<li><strong>Microservices:<\/strong> Our middleware orchestrates various microservices that run independently of each other. For example, the content management service from \u201c<a href=\"\/en\/references\/haba\/emporix-replatforming\/\">HABA Play<\/a>\u201d is also used for \u201c<a href=\"\/en\/news\/our-clients\/2025\/replatforming\/\">HABA Pro<\/a>\u201d, while new B2B-specific services such as pricing logic have been seamlessly added.<\/li>\n<li><strong>API-First:<\/strong> As a central API hub, the middleware ensures that all services communicate via defined interfaces. This ensures stable and flexible integration between the systems.<\/li>\n<li><strong>Headless:<\/strong> The decoupled design ensures that the front end can be developed flexibly without having to make changes to the back end. This means that different frontends can be easily integrated for specific requirements.<\/li>\n<\/ul>\n<p><a class=\"btn fullYellow\" href=\"\/en\/full-service\/e-commerce-trends\/mach\/\">MORE ABOUT MACH ARCHITECTURE<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Why Express.js and TypeScript?<\/h2>\n<ul>\n<li><strong>Future-proof:<\/strong> Thanks to its flexibility and strong community, Express.js remains a relevant and proven platform for middleware integrations. With its modern features and established best practices, TypeScript offers a robust basis for scalable and agile further developments.<\/li>\n<li><strong>Performance:<\/strong> The minimalist approach of Express.js in combination with the efficient memory management of Node.js ensures high-performance and smooth requests. In addition, the technological proximity to web-native caching mechanisms and the simple integration of these technologies enable an optimal increase in performance.<\/li>\n<li><strong>Ease of development:<\/strong> Thanks to TypeScript, developers can work more efficiently as potential errors are recognized and avoided at development time. This leads to a more stable code base and reduces maintenance costs in the long term.<\/li>\n<li><strong>Modularity and reusability:<\/strong> Our tried-and-tested modules and implementation templates allow integrations between the application and the background systems to be implemented efficiently. This accelerates the rollout and increases the scalability of our solutions.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Conclusion:<\/h3>\n<p>Our middleware combines proven technologies with modern concepts and fits perfectly into the MACH architecture. It therefore offers an ideal basis for designing flexible and scalable online stores such as the B2B store \u201cHABA Pro\u201d &#8211; both today and in the future.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Any questions?<\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--white c-black bg-grey\" id=\"block_81bc26c15edddc94669430ee18eb5365\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is middleware?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>E-commerce middleware serves as an <strong>intermediary and translator between the backend and frontend<\/strong> of a system. Examples of this are address data and orders that are transferred from the frontend to the backend.<\/p>\n<p>The aim is to use e-commerce middleware to <strong>link<\/strong> the frontend to the e-commerce backend so that other <strong>technologies, such as a CMS<\/strong>, can be <strong>easily<\/strong> connected in the future.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\tKnown middleware providers?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-2-content\"\n\t\t\t\t\taria-labelledby=\"xxx-2-label\">\n\t\t\t\t\t<ol>\n<li><strong>LCS Middleware von Medienwerft:<\/strong><br \/>\nAdvantage: Headless architecture with clear API separation &#8211; ideal for modular stores<br \/>\nDisadvantage: No \u201cout-of-the-box\u201d solution &#8211; initial consulting and setup required<\/li>\n<li><strong>Spryker Middleware (GLUE API):<\/strong><br \/>\nAdvantage: Customized to your system landscape and e-commerce processes<br \/>\nDisadvantage: High complexity &#8211; requires developers with experience in API design<\/li>\n<li><strong>Tradebyte:<\/strong><br \/>\nAdvantage: Fast connection to marketplaces such as Zalando, OTTO or Amazon<br \/>\nDisadvantage: Strong focus on marketplaces &#8211; less flexible for individual systems<\/li>\n<li><strong>Intershop Commerce Hub:<\/strong><br \/>\nAdvantage: Deep integration of order management and PIM possible<br \/>\nDisadvantage: Limited to Intershop ecosystem &#8211; little openness to the outside<\/li>\n<li><strong>Synesty Studio:<\/strong><br \/>\nAdvantage: No\/low-code automation, can also be used by non-developers<br \/>\nDisadvantage: Quickly confusing with very complex data models<\/li>\n<li><strong>Lobster data:<\/strong><br \/>\nAdvantage: Visual data integration with strong data protection (German provider)<br \/>\nDisadvantage: High license prices with increasing volume<\/li>\n<\/ol>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is Replatforming?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-3-content\"\n\t\t\t\t\taria-labelledby=\"xxx-3-label\">\n\t\t\t\t\t<p><strong>Replatforming<\/strong> means transferring an existing system (e.g. an online store) to a new technical platform &#8211; without completely reinventing the entire business model or user guidance.<br \/>\n<strong>Typical for replatforming:<\/strong><\/p>\n<ul>\n<li>new store software or cloud environment<\/li>\n<li>better performance, scalability or flexibility<\/li>\n<li>existing data and processes are migrated instead of replaced<\/li>\n<\/ul>\n<p><a class=\"btn fullYellow\" href=\"http:\/\/en\/replatforming\/\" rel=\"nofollow\">MORE ABOUT REPLATFORMING<\/a><\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat does replatfroming have to do with middleware?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-4-content\"\n\t\t\t\t\taria-labelledby=\"xxx-4-label\">\n\t\t\t\t\t<p><strong>Replatforming<\/strong> and <strong>middleware<\/strong> are closely linked &#8211; because middleware plays a central role when a system \u201cmoves\u201d but should continue to communicate smoothly with other systems.<\/p>\n<p><strong>What is the connection?<\/strong><br \/>\nReplatforming involves replacing a store system, CMS or ERP with a new one, for example. However, the surrounding systems &#8211; such as PIM, CRM, payment or logistics &#8211; often remain in place. This is exactly where middleware comes into play:<\/p>\n<p><strong>Why middleware is crucial for replatforming:<\/strong><\/p>\n<ul>\n<li><strong>Connecting systems<\/strong><br \/>\nMiddleware ensures that old and new systems can run in parallel &#8211; during the transition phase, for example.<\/li>\n<li><strong>Control data migration<\/strong><br \/>\nIt handles the structured transfer of product data, customer information or order histories.<\/li>\n<li><strong>Minimize risk<\/strong><br \/>\nThanks to middleware, interfaces can be adapted step by step instead of converting everything at once &#8211; this reduces downtime.<\/li>\n<li><strong>Ensure future-proofing<\/strong><br \/>\nIf you use middleware, systems are loosely coupled, which makes subsequent changes or extensions much easier.<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/corporate-news\/2025\/k5-conference-2025\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/blogbeitrag-k5-konferenz-2025-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/blogbeitrag-k5-konferenz-2025-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/blogbeitrag-k5-konferenz-2025-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/blogbeitrag-k5-konferenz-2025-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"K5 Konferenz 2025 preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#MEDIENWERFT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>K5 Conference 2025<\/h3>\n\t\t\t\t\t\t\t\t<p>It&#8217;s that time again: The K5 Conference 2025 is just around the corner \u2013 from June 24-25, you&#8217;ll meet Medienwerft together with partner Emporix on-site. As a digital agency focusing on commerce innovations, Medienwerft will once again present a technology-driven masterclass this year. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-clients\/2025\/replatforming\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/blogbeitrag-haba-pro-emporix-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/blogbeitrag-haba-pro-emporix-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/blogbeitrag-haba-pro-emporix-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/blogbeitrag-haba-pro-emporix-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Blog HABA Pro Crossteaser\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#OUR CLIENTS\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>HABA Pro Replatforming<\/h3>\n\t\t\t\t\t\t\t\t<p>We did it again! We have successfully implemented the challenging replatforming of the HABA B2B shop platform HABA Pro, thus continuing the proven partnership with HABA. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/webinar-ai-booster-in-retail\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/blogbeitrag-ki-booster-im-handel-1280x741-bearbeitet-480x278.jpg\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/blogbeitrag-ki-booster-im-handel-1280x741-bearbeitet-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/blogbeitrag-ki-booster-im-handel-1280x741-bearbeitet-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/blogbeitrag-ki-booster-im-handel-1280x741-bearbeitet-620x359.jpg 480w\" alt=\"-\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Webinar: AI Booster in Retail<\/h3>\n\t\t\t\t\t\t\t\t<p>Digital transformation in retail needs sprints instead of marathons. Michael Benirschka (FIS), Manuel Sammeth (FIS-ASP), and Andr\u00e9 Osygu\u00df (Medienwerft) will demonstrate how companies achieve visible success with AI and SAP solutions on July 15 in the Expert Talk. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"S\u00f6nke Baumann\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00d6NKE BAUMANN<\/strong><br \/>\nHead of New Business<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786738999000-1734752682\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786738999000-1734752682\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Our specially developed LCS (Lean Commerce Stack) Middleware played a crucial role in the replatforming of the HABA Play and HABA Pro Shops. In the HABA infrastructure, it serves as a Backend-for-Frontend system (BFF), forming the central connection between the storefront and the backend systems. <\/p>\n","protected":false},"author":39,"featured_media":66681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[261,550],"tags":[],"service-kategorie":[],"class_list":["post-66692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-market-innovation"],"acf":[],"taxonomy_info":{"category":[{"value":261,"label":"#E-COMMERCE IT"},{"value":550,"label":"#MARKET &amp; INNOVATION"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/06\/heroimage-blog-lcs-middleware-desktop.webp",2560,896,false],"author_info":{"display_name":"Chiara Usczeck","author_link":"https:\/\/www.medienwerft.de\/en\/author\/cusczeck\/"},"comment_info":0,"category_info":[{"term_id":261,"name":"#E-COMMERCE IT","slug":"ecommerce","term_group":0,"term_taxonomy_id":261,"taxonomy":"category","description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","parent":0,"count":47,"filter":"raw","cat_ID":261,"category_count":47,"category_description":"The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C - the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? - Get first impressions!","cat_name":"#E-COMMERCE IT","category_nicename":"ecommerce","category_parent":0},{"term_id":550,"name":"#MARKET &amp; INNOVATION","slug":"market-innovation","term_group":0,"term_taxonomy_id":550,"taxonomy":"category","description":"Market and innovation rule the digital environment: whether AI, new commerce technologies or current trends. We report on what is currently in demand online. Insights, expertise and field reports can be found here.","parent":0,"count":4,"filter":"raw","cat_ID":550,"category_count":4,"category_description":"Market and innovation rule the digital environment: whether AI, new commerce technologies or current trends. We report on what is currently in demand online. 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