{"id":67472,"date":"2025-07-11T17:37:52","date_gmt":"2025-07-11T15:37:52","guid":{"rendered":"https:\/\/www.medienwerft.de\/uncategorized\/2025\/k5-masterclass-ai-agents\/"},"modified":"2026-05-06T12:50:36","modified_gmt":"2026-05-06T10:50:36","slug":"k5-masterclass-ai-agents","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/k5-masterclass-ai-agents\/","title":{"rendered":"K5 Masterclass: AI Agents"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>K5 Masterclass: AI only works with architecture: How AI agents automatically orchestrate commerce processes<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>How can AI be used effectively? What is the optimal system architecture for this? And how can the underlying processes be orchestrated with AI agents? At the K5 conference, we answered these questions in a masterclass with a live demo. A recording is now available for download.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/artificial-intelligence\/\">\n\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t11. July 2025\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80523_49a881-d1{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_49a881-d1{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80523_49a881-d1{background-color:#ffffff;}.kb-row-layout-id80523_49a881-d1 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80523_49a881-d1{z-index:200;position:relative;}@media all and (max-width: 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_f23dd0-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_f23dd0-ff\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80523_df1c68-76 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_df1c68-76 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80523_e597f4-73 > .kt-inside-inner-col{display:flex;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col,.kadence-column80523_e597f4-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_e597f4-73{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_e597f4-73\"><div class=\"kt-inside-inner-col\"><style>.kb-image80523_276edf-74.kb-image-is-ratio-size, .kb-image80523_276edf-74 .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80523_276edf-74.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80523_276edf-74 .kb-image-is-ratio-size{align-self:unset;}.kb-image80523_276edf-74{max-width:125px;}.image-is-svg.kb-image80523_276edf-74{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80523_276edf-74 img{width:100%;}.kb-image80523_276edf-74 .kb-image-has-overlay:after{opacity:0.3;}.kb-image80523_276edf-74 img.kb-img, .kb-image80523_276edf-74 .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80523_276edf-74.kb-image-is-ratio-size, .kb-image80523_276edf-74 .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80523_276edf-74{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80523_276edf-74 size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam.png\" alt=\"Medienwerft Redaktionsteam\/Editorial Team\" class=\"kb-img wp-image-80465\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam.png 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-480x480.png 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-310x310.png 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-200x200.png 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-40x40.png 40w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80523_11d04e-bf > .kt-inside-inner-col{display:flex;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col,.kadence-column80523_11d04e-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_11d04e-bf{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_11d04e-bf\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80523_39060a-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80523_39060a-c8\">Editorial Team<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80523_6dc6db-eb wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80523_6dc6db-eb\">E-Commerce, AI &amp; Technology Expertise<\/p>\n\n\n<style>.kt-svg-icons80523_657a4a-ef .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80523_657a4a-ef{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80523_657a4a-ef alignnone\"><style>.kt-svg-item-80523_350fe4-fa .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80523_350fe4-fa .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80523_350fe4-fa:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80523_350fe4-fa modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h1, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h2, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h3, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h4, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h5, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80523_f6edf5-60 kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80523_89bf0d-b0\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80523_1ebb9b-2b{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_1ebb9b-2b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80523_d18ef0-62 > .kt-inside-inner-col,.kadence-column80523_d18ef0-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_d18ef0-62{position:relative;}@media all and (max-width: 1024px){.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_d18ef0-62\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80523_496e05-ef wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80523_496e05-ef\">Our editorial team stays up to date on the latest trends and developments in e-commerce, customer experience, and online marketing. The team is also well-informed about everything happening at Medienwerft \u2014 whether it involves new clients or completed projects.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p>Top brands, leading retailers and experts once again provided valuable input at this year&#8217;s K5 conference in Berlin. Medienwerft and FIS Group were represented together with Emporix with their own stand &#8211; including many interesting discussions and contacts.<\/p>\n<p>Our masterclass was extremely popular, with the number of interested parties far outnumbering those who were able to attend. <strong>The topic:<\/strong> &#8221; <strong>AI only works with architecture: How AI agents automatically orchestrate commerce processes&#8221;<\/strong>. But what does that mean?<\/p>\n<p>During the masterclass with live demo, our experts Michael Feige, Lead Solution Engineer at Medienwerft, and Nicolas Berney, Head of PreSales at Emporix, demonstrated:<\/p>\n<ul>\n<li>how architecture and intelligent solutions can ensure that AI is effective and not just a plug-in<\/li>\n<li>what impact, e.g. in the area of cost reduction, such an AI architecture can have for your own company<\/li>\n<li>how an orchestration engine brings the AI agents together and transfers them into processes<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"K5 Masterclass: KI wirkt nur mit Architektur. Wie Agents Commerce-Prozesse automatisch orchestrieren\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/yx5ADMxrqRU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>All companies want to use AI. The problem is that many are trapped in their old <strong>monolithic commerce systems<\/strong> and are trying to use AI to solve the challenges in a system that is not designed to work with AI. These monolithic systems can <strong>also be evolved cloud systems<\/strong>. Fixed couplings and established processes make it difficult or even impossible for AI to interact with these systems.<\/p>\n<p>It needs a system that is modern and modular and has already been developed with AI as an architectural concept.<strong> In the masterclass with live demo, you will see<\/strong> <strong>what such a system can look like at Emporix, how to configure your own AI agents in this system and how an orchestration engine integrates these agents into processes.<\/strong><\/p>\n<p>Do you have questions about Agentic AI and e-commerce? Get in touch with us!<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\"><span class=\"orange\">USE KI AGENTS EFFICIENTLY &#8211; WITH OUR SUPPORT!<\/span><\/h2>\n<p style=\"text-align: center;\">Get in touch with us: With great expertise in e-commerce and AI, we develop a commerce architecture for you in which you can efficiently use AI agents and optimally orchestrate your processes. Make your company fit for future challenges!<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_c58ee4bc4e27969e58c9760452b8fc2b\">\n\n\t<div class=\"container container--small no-pad padding-bottom--huge\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-portrait-new.webp 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:250px\"\n\t\t\t\t  class=\"right\"\n\t\t\t\talt=\"S\u00f6nke Baumann Aktuell\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>S\u00f6nke Baumann<\/strong><br \/>\nHead of New Business<\/p>\n<p><a style=\"color: #000000;\" href=\"tel:0403177990\">040 31 77 99 0<\/a><br \/>\n<a style=\"color: #000000;\" href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BDVBp3TG%2FQWW4iCReDp4p7Q%3D%3D\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54527\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/linkedin-logo-50x50px-1.svg\" alt=\"LinkedIn Logo\" width=\"33\" height=\"33\" \/><\/a><br \/>\n<a class=\"btn\" href=\" https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIsto7t75cCzIJlub7wJYOs%2BuFvYide9tZtR26kpWvCNwKt%2FqcNN8Q5pGwoRVifkoMdap57uLRAG42I8VVju2AAfmZsm7anaRhNwOvp12fElnFbnzSoGIlcv%2BrVzlYhwcINZJbLMLCP4%2B4co8uLyddWLlHnvLA6V9L4AIvp1ELSzY8J%2FEgbVIwd7bH3%2FPn9PT31QdoWWzY4Y%2F4I%2BkI5KQOdYFqm0BrArUdc&amp;webInteractiveContentId=109311432133&amp;portalId=139748848\" target=\"_blank\" rel=\"noopener\">Beratungsgespr\u00e4ch vereinbaren<\/a><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span>\u00a015-30 minute initial consultation<\/strong><br \/>\n<strong><span style=\"color: #f99700;\">\u2713<\/span> Discovering possibilities with AI<\/strong><br \/>\n<strong><span style=\"color: #f99700;\">\u2713<\/span> Book a demo<\/strong> <span id=\"Beratungstermin\"><\/span> <\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/webinar-ai-booster-in-retail\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/blogbeitrag-ki-booster-im-handel-1280x741-bearbeitet-480x278.jpg\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/blogbeitrag-ki-booster-im-handel-1280x741-bearbeitet-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/blogbeitrag-ki-booster-im-handel-1280x741-bearbeitet-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/blogbeitrag-ki-booster-im-handel-1280x741-bearbeitet-620x359.jpg 480w\" alt=\"-\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Webinar: AI Booster in Retail<\/h3>\n\t\t\t\t\t\t\t\t<p>Digital transformation in retail needs sprints instead of marathons. Michael Benirschka (FIS), Manuel Sammeth (FIS-ASP), and Andr\u00e9 Osygu\u00df (Medienwerft) will demonstrate how companies achieve visible success with AI and SAP solutions on July 15 in the Expert Talk. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ai\/process-optimization-with-ai-agents\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/preview-ki-agents-480x296.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/preview-ki-agents.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/preview-ki-agents-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/preview-ki-agents-620x383.webp 480w\" alt=\"-\" sizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>AI Agents &amp; Process optimization<\/h3>\n\t\t\t\t\t\t\t\t<p>Whether product data management, complaint handling or approval processes &#8211; AI agents enable responsive, interconnected workflows. We support you in optimizing your processes with AI-assisted orchestration. <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/cx\/2025\/b2b-portals-webinar\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/business-portale-im-kundenservice-blog-preview-800x494-2-1-480x296.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/business-portale-im-kundenservice-blog-preview-800x494-2-1.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/business-portale-im-kundenservice-blog-preview-800x494-2-1-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/business-portale-im-kundenservice-blog-preview-800x494-2-1-620x383.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"B2B-Portale Business Portale im Kundenservice Webinar Blog\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#CUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>B2B Portals Webinar<\/h3>\n\t\t\t\t\t\t\t\t<p>In an Expert Talk, Yanik Kurzawski, SAP Consultant at FIS in the Service division, and Adrian Stern, Senior UX Designer at Medienwerft, explain how innovative B2B portals function as a central Single Point of Truth, what advantages they offer, and what challenges need to be overcome during implementation.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div 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2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"S\u00f6nke Baumann\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00d6NKE BAUMANN<\/strong><br \/>\nHead of New Business<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 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fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786747080000-6563350463\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786747080000-6563350463\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In which system architecture can AI be used effectively? And how can the processes be orchestrated with AI Agents? Learn more now in our masterclass with a live demo from the K5 conference.   <\/p>\n","protected":false},"author":15,"featured_media":67342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[554],"tags":[],"service-kategorie":[],"class_list":["post-67472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"acf":[],"taxonomy_info":{"category":[{"value":554,"label":"#ARTIFICIAL INTELLIGENCE"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-hero-desktop.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"category_info":[{"term_id":554,"name":"#ARTIFICIAL INTELLIGENCE","slug":"artificial-intelligence","term_group":0,"term_taxonomy_id":554,"taxonomy":"category","description":"Artificial intelligence is currently one of the hot topics. But what is behind it? How do the technologies work? And what options are there?\r\nFind out all this and more here:","parent":0,"count":18,"filter":"raw","cat_ID":554,"category_count":18,"category_description":"Artificial intelligence is currently one of the hot topics. But what is behind it? How do the technologies work? 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