{"id":67648,"date":"2025-07-22T12:37:43","date_gmt":"2025-07-22T10:37:43","guid":{"rendered":"https:\/\/www.medienwerft.de\/?p=67648"},"modified":"2026-05-06T12:49:15","modified_gmt":"2026-05-06T10:49:15","slug":"b2b-portals-webinar","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/cx\/2025\/b2b-portals-webinar\/","title":{"rendered":"B2B Portals Webinar"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span><span style=\"color: #f99700;\"> B2B portals in customer service: <\/span><\/span>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>The true single point of truth<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Digitalisation is revolutionising the way companies interact with their customers. Particularly in the area of B2B communication, modern business portals in customer service are opening up enormous opportunities to sustainably strengthen business relationships and take customer loyalty to a new level.<\/p>\n<p>In an expert talk, Yanik Kurzawski, SAP Consultant at FIS in the Service division, and Adrian Stern, Senior UX Designer at Medienwerft, shed light on how innovative B2B portals act as a central single point of truth, what advantages they offer and what challenges need to be overcome during implementation.<\/p>\n<p><a href=\"\/en\/about-us\/webinars\/business-portals-webinar\/\"><span class=\"btn\">Watch the webinar<\/span><\/a><\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/cx\/\">\n\t\t\t\t\t\t\t\t\t#CUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t22. July 2025\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80523_49a881-d1{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_49a881-d1{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80523_49a881-d1{background-color:#ffffff;}.kb-row-layout-id80523_49a881-d1 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80523_49a881-d1{z-index:200;position:relative;}@media all and (max-width: 1024px){.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80523_49a881-d1{border-bottom:1px solid var(--custom-16);}}@media all and (max-width: 767px){.kb-row-layout-id80523_49a881-d1 > .kt-row-column-wrap{row-gap:32px;padding-top:25px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_49a881-d1{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80523_49a881-d1 > .kt-row-layout-overlay{opacity:0.00;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_49a881-d1 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column80523_f23dd0-ff > .kt-inside-inner-col,.kadence-column80523_f23dd0-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80523_f23dd0-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_f23dd0-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80523_f23dd0-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_f23dd0-ff\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80523_df1c68-76 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80523_df1c68-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_df1c68-76 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80523_e597f4-73 > .kt-inside-inner-col{display:flex;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col,.kadence-column80523_e597f4-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_e597f4-73{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80523_e597f4-73{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80523_e597f4-73 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_e597f4-73\"><div class=\"kt-inside-inner-col\"><style>.kb-image80523_276edf-74.kb-image-is-ratio-size, .kb-image80523_276edf-74 .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80523_276edf-74.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80523_276edf-74 .kb-image-is-ratio-size{align-self:unset;}.kb-image80523_276edf-74{max-width:125px;}.image-is-svg.kb-image80523_276edf-74{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80523_276edf-74 img{width:100%;}.kb-image80523_276edf-74 .kb-image-has-overlay:after{opacity:0.3;}.kb-image80523_276edf-74 img.kb-img, .kb-image80523_276edf-74 .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80523_276edf-74.kb-image-is-ratio-size, .kb-image80523_276edf-74 .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80523_276edf-74{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80523_276edf-74 size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam.png\" alt=\"Medienwerft Redaktionsteam\/Editorial Team\" class=\"kb-img wp-image-80465\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam.png 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-480x480.png 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-310x310.png 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-200x200.png 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/Medienwerft-Redaktionsteam-40x40.png 40w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80523_11d04e-bf > .kt-inside-inner-col{display:flex;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col,.kadence-column80523_11d04e-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_11d04e-bf{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80523_11d04e-bf{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80523_11d04e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_11d04e-bf\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8, .wp-block-kadence-advancedheading.kt-adv-heading80523_39060a-c8[data-kb-block=\"kb-adv-heading80523_39060a-c8\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80523_39060a-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80523_39060a-c8\">Editorial Team<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_6dc6db-eb[data-kb-block=\"kb-adv-heading80523_6dc6db-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80523_6dc6db-eb wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80523_6dc6db-eb\">E-Commerce, AI &amp; Technology Expertise<\/p>\n\n\n<style>.kt-svg-icons80523_657a4a-ef .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80523_657a4a-ef{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80523_657a4a-ef alignnone\"><style>.kt-svg-item-80523_350fe4-fa .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80523_350fe4-fa .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80523_350fe4-fa:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80523_350fe4-fa modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h1, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h2, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h3, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h4, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h5, .kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80523_f6edf5-60:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80523_f6edf5-60 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80523_f6edf5-60 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80523_f6edf5-60 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80523_f6edf5-60 kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80523_89bf0d-b0\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80523_1ebb9b-2b{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80523_1ebb9b-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80523_1ebb9b-2b > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80523_1ebb9b-2b{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80523_1ebb9b-2b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80523_d18ef0-62 > .kt-inside-inner-col,.kadence-column80523_d18ef0-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80523_d18ef0-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80523_d18ef0-62{position:relative;}@media all and (max-width: 1024px){.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80523_d18ef0-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80523_d18ef0-62\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80523_496e05-ef[data-kb-block=\"kb-adv-heading80523_496e05-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80523_496e05-ef wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80523_496e05-ef\">Our editorial team stays up to date on the latest trends and developments in e-commerce, customer experience, and online marketing. The team is also well-informed about everything happening at Medienwerft \u2014 whether it involves new clients or completed projects.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>What is a B2B portal and why is it so important?<\/h2>\n<p>A B2B portal is a digital platform that connects companies with their customers, partners or suppliers in order to centralise product orders, service offers, support and interactions. Such business portals bundle data from different sources such as ERP systems, CRM, TRM or service solutions and offer a standardised interface that provides users with a complete overview of contracts, services, availability and more.<\/p>\n<h2>The FIS Group is a guest at the KVD Online Expert Forum<\/h2>\n<p>The KVD (Kundendienst-Verband Deutschland e.V.) is Germany&#8217;s leading professional association for specialists and managers in technical service and plays a central role as a contact point for all topics relating to service. In an expert talk, Adrian Stern and Yanik Kurzawaki will explain the importance of B2B portals and their influence on the customer experience in the B2B sector.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--white mpos-top\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>Due to the influence of B2C services &#8211; as we know from Amazon or banking apps &#8211; users have become accustomed to fast and intuitive self-service offerings. B2B customers also expect the same digital conveniences; cumbersome telephone hotlines or email processes are simply no longer up to date. <\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Adrian Stern, Lead UX Designer at Medienwerft <\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/Medienwerft_Adrian-Stern-310x310.jpg\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/Medienwerft_Adrian-Stern.jpg 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/Medienwerft_Adrian-Stern-310x310.jpg 1x\" alt=\"-\" loading=\"lazy\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_b2a0b25f50e5ccfca8b93c634064b6bf\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span><\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><iframe loading=\"lazy\" title=\"Webinar: Businessportale im Kundenservice\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/HRhr6MzBO_8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>Find out in this webinar:<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><ul>\n<li>The advantages of a B2B portal from customer&#8217;s perspective<\/li>\n<li>Why companies also benefit from a B2B portal<\/li>\n<li>Challenges when introducing a business portal<\/li>\n<li>User-centred design: the key to success<\/li>\n<li>Technical processes behind the B2B portal<\/li>\n<li>Artificial intelligence as a future driver in the B2B portal<\/li>\n<\/ul>\n<p><a href=\"\/en\/about-us\/webinars\/business-portals-webinar\/\"><span class=\"btn\">Watch the expert talk now<\/span><\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Conclusion:<\/h2>\n<p>In the digital age, business portals are no longer a trend, but an essential infrastructure for remaining competitive, especially in the B2B sector. 90% of B2B buyers research online before making a purchase, and 70% of decision-makers are millennials who are used to intuitive self-service offerings. Expectations of fast, uncomplicated and personalised digital experiences are constantly increasing &#8211; cumbersome telephone hotlines or lengthy email processes are no longer in keeping with the times.<\/p>\n<p>Of course, there are technical and organisational challenges to overcome. But with a clear strategy, well thought-out technical implementation and <a href=\"\/en\/full-service\/project-planning-control\/project-management\/\">agile project management<\/a>, companies can benefit from the advantages of a modern B2B portal in the long term &#8211; and turn their customers into satisfied, loyal partners.<\/p>\n<p><a class=\"btn fullYellow center\" href=\"#blog-b2b-portale-en\">Get advice now<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Frequently asked questions about B2B portals<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--white c-black bg-grey\" id=\"block_d1cc3663971e40f4834fb8e67140063f\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is a B2B portal?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>A B2B portal is an <strong>online platform on which companies can communicate with their B2B customers,<\/strong> manage products and provide various services as part of customer service.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat are the advantages of a B2B portal?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-2-content\"\n\t\t\t\t\taria-labelledby=\"xxx-2-label\">\n\t\t\t\t\t<p><strong>Extended reach:<\/strong> Companies can find new partners globally.<\/p>\n<p><strong>Time and cost savings:<\/strong> Automated processes make ordering and invoicing easier for B2B customers.<\/p>\n<p><strong>Better collaboration:<\/strong> All parties are connected on one platform.<\/p>\n<p><b>Centralised data:<\/b> Real-time data helps you make better decisions.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\tIs B2B software a B2B portal?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-3-content\"\n\t\t\t\t\taria-labelledby=\"xxx-3-label\">\n\t\t\t\t\t<p>No, a <b>B2B software is an application for managing business processes, while a <b>B2B portal is a platform for exchange between companies and B2B customers. <\/b><\/b><\/p>\n<p>It is important that modern B2B portals can be seamlessly connected to various services such as a <a href=\"\/en\/technology\/enterprise-e-commerce\/emporix\/\">B2B platform<\/a>, <a href=\"\/en\/technology\/pim\/\">PIM<\/a>, <a href=\"\/en\/technology\/product-search-discovery\/\">search<\/a>, <a href=\"\/en\/ai\/\">AI applications<\/a> and many other solutions in order to remain future-proof and competitive.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/k5-masterclass-ai-agents\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-beitragsbild-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-beitragsbild-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-beitragsbild-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/k5-masterclass-2025-beitragsbild-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"K5 Masterclass KI Agents\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>K5 Masterclass: AI Agents<\/h3>\n\t\t\t\t\t\t\t\t<p>In which system architecture can AI be used effectively? And how can the processes be orchestrated with AI Agents? Learn more now in our masterclass with a live demo from the K5 conference.   <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-clients\/2019\/mykrone-green-the-new-customer-information-center-for-krone-agricultural-machinery\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-krone-2019-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-krone-2019-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-krone-2019-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-krone-2019-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Krone Blogbeitrag 2019 Preview\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#OUR CLIENTS\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>mykrone.green &#8211; The new customer information center for Krone agricultural machinery<\/h3>\n\t\t\t\t\t\t\t\t<p>From small mowers to the BiG X field chopper, the family-owned company Krone is the specialist for harvesting fodder.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/artificial-intelligence\/2025\/ai-models-efficient\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/ki-agents-beitragsbild_preview-480x278.jpg\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/ki-agents-beitragsbild_preview-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/ki-agents-beitragsbild_preview-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/ki-agents-beitragsbild_preview-620x359.jpg 480w\" \n\t\t\t\t\t\t\t\t\talt=\"KI Agents\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#ARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Efficient AI Models<\/h3>\n\t\t\t\t\t\t\t\t<p>AI agents automate processes and save time &#8211; but only the right strategy makes artificial intelligence truly efficient. Get to know the right levers here.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n\n<span id=\"blog-b2b-portale-en\"><\/span>\n\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>SIE HABEN FRAGEN?<br \/>\n<span class=\"orange\">KONTAKTIEREN SIE UNS!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>SIE HABEN FRAGEN?<br \/>\n<span class=\"orange\">KONTAKTIEREN SIE UNS!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"S\u00f6nke Baumann\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>S\u00d6NKE BAUMANN<\/strong><br \/>\nHead of New Business<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"f663dae8-74ba-4731-a9be-a6c098a7e529\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1790638574000-4230552783\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1790638574000-4230552783\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In an Expert Talk, Yanik Kurzawski, SAP Consultant at FIS in the Service division, and Adrian Stern, Senior UX Designer at Medienwerft, explain how innovative B2B portals function as a central Single Point of Truth, what advantages they offer, and what challenges need to be overcome during implementation.<\/p>\n","protected":false},"author":39,"featured_media":67613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[560],"tags":[254,372],"service-kategorie":[],"class_list":["post-67648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx","tag-b2b-en","tag-ux-design-en"],"acf":[],"taxonomy_info":{"category":[{"value":560,"label":"#CUSTOMER EXPERIENCE"}],"post_tag":[{"value":254,"label":"b2b"},{"value":372,"label":"UX Design"}]},"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/07\/business-portale-im-kundenservice-hero-desktop-2560x896-4.webp",2560,896,false],"author_info":{"display_name":"Chiara Usczeck","author_link":"https:\/\/www.medienwerft.de\/en\/author\/cusczeck\/"},"comment_info":0,"category_info":[{"term_id":560,"name":"#CUSTOMER EXPERIENCE","slug":"cx","term_group":0,"term_taxonomy_id":560,"taxonomy":"category","description":"A good customer experience consists of several factors. A key aspect is CX design: Beyond the subjective appearance of the content, an overall coherent concept is the core of a project - and this includes both user-friendliness and customer approach. Why, wherefore, what for? - Answers can be found here.","parent":0,"count":6,"filter":"raw","cat_ID":560,"category_count":6,"category_description":"A good customer experience consists of several factors. A key aspect is CX design: Beyond the subjective appearance of the content, an overall coherent concept is the core of a project - and this includes both user-friendliness and customer approach. Why, wherefore, what for? - Answers can be found here.","cat_name":"#CUSTOMER EXPERIENCE","category_nicename":"cx","category_parent":0}],"tag_info":[{"term_id":254,"name":"b2b","slug":"b2b-en","term_group":0,"term_taxonomy_id":254,"taxonomy":"post_tag","description":"","parent":0,"count":25,"filter":"raw"},{"term_id":372,"name":"UX Design","slug":"ux-design-en","term_group":0,"term_taxonomy_id":372,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/67648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=67648"}],"version-history":[{"count":13,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/67648\/revisions"}],"predecessor-version":[{"id":80568,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/posts\/67648\/revisions\/80568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/67613"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=67648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/categories?post=67648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/tags?post=67648"},{"taxonomy":"service-kategorie","embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/service-kategorie?post=67648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}