{"id":77697,"date":"2026-02-12T22:57:43","date_gmt":"2026-02-12T21:57:43","guid":{"rendered":"https:\/\/www.medienwerft.de\/uncategorized\/2026\/performance-despite-the-great-firewall-of-china\/"},"modified":"2026-06-19T19:19:27","modified_gmt":"2026-06-19T17:19:27","slug":"great-firewall-of-china","status":"publish","type":"post","link":"https:\/\/www.medienwerft.de\/en\/ecommerce\/2026\/great-firewall-of-china\/","title":{"rendered":"Performance despite the Great Firewall of China?"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Learn how your e-commerce business can perform well despite the &#8220;Great Firewall of China&#8221; thanks to smart architectures<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<h3>Overview:<\/h3>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Architecture instead of workarounds: How a consistent server-side rendering approach specifically addresses latency, regulation, and infrastructure limitations. <\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Next.js with a global mindset: European platform, proxy in China \u2013 this keeps page loading and UX stable even across continents. <\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Journey Aware instead of flying blind: Smart cache strategy that balances SEO, performance, and commerce functions along the user journey. <\/span><\/li>\n<\/ul>\n<p><a class=\"btn fullYellow\" href=\"#FISMWASP-kontakt\">Request a consultation now<\/a><\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\t\t<div class=\"flex flex--column\">\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"container container--small margin-bottom--small\">\n\t\t\t\t\t<p class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/ecommerce\/\">\n\t\t\t\t\t\t\t\t\t#E-COMMERCE IT\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/category\/technologies\/\">\n\t\t\t\t\t\t\t\t\t#TECHNOLOGIES\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t&dash; \t\t\t\t\t\t\t12. February 2026\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80531_21ebb4-cb{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80531_21ebb4-cb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80531_21ebb4-cb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80531_21ebb4-cb > .kt-row-column-wrap{column-gap:0px;row-gap:0px;max-width:962px;margin-left:auto;margin-right:auto;padding-top:25px;padding-right:25px;padding-bottom:50px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80531_21ebb4-cb{border-bottom:1px solid var(--custom-16);}.kb-row-layout-id80531_21ebb4-cb{background-color:#ffffff;}.kb-row-layout-id80531_21ebb4-cb > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id80531_21ebb4-cb{z-index:200;position:relative;}@media all and (max-width: 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80531_ecaf67-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80531_ecaf67-cb > .kt-inside-inner-col{flex-direction:column;}.kadence-column80531_ecaf67-cb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80531_ecaf67-cb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80531_ecaf67-cb{position:relative;}@media all and (max-width: 1024px){.kadence-column80531_ecaf67-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80531_ecaf67-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80531_ecaf67-cb\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80531_c7b3b1-5a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80531_c7b3b1-5a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80531_c7b3b1-5a > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(15% - ((25px * 1 )\/2)))minmax(0, calc(85% - ((25px * 1 )\/2)));}.kb-row-layout-id80531_c7b3b1-5a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80531_c7b3b1-5a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80531_c7b3b1-5a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80531_c7b3b1-5a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80531_12b797-8d > .kt-inside-inner-col{display:flex;}.kadence-column80531_12b797-8d > .kt-inside-inner-col,.kadence-column80531_12b797-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80531_12b797-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80531_12b797-8d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column80531_12b797-8d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80531_12b797-8d > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80531_12b797-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80531_12b797-8d{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_12b797-8d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_12b797-8d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80531_12b797-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80531_12b797-8d{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80531_12b797-8d{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_12b797-8d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_12b797-8d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column80531_12b797-8d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80531_12b797-8d{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_12b797-8d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_12b797-8d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column80531_12b797-8d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80531_12b797-8d\"><div class=\"kt-inside-inner-col\"><style>.kb-image80531_d3e316-d1.kb-image-is-ratio-size, .kb-image80531_d3e316-d1 .kb-image-is-ratio-size{max-width:125px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image80531_d3e316-d1.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image80531_d3e316-d1 .kb-image-is-ratio-size{align-self:unset;}.kb-image80531_d3e316-d1{max-width:125px;}.image-is-svg.kb-image80531_d3e316-d1{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image80531_d3e316-d1 img{width:100%;}.kb-image80531_d3e316-d1 .kb-image-has-overlay:after{opacity:0.3;}.kb-image80531_d3e316-d1 img.kb-img, .kb-image80531_d3e316-d1 .kb-img img{-webkit-mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/www.medienwerft.de\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}@media all and (max-width: 767px){.kb-image80531_d3e316-d1.kb-image-is-ratio-size, .kb-image80531_d3e316-d1 .kb-image-is-ratio-size{max-width:64px;width:100%;}.kb-image80531_d3e316-d1{max-width:64px;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image80531_d3e316-d1 size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/08\/Michael-Feige.png\" alt=\"-\" class=\"kb-img wp-image-69655\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/08\/Michael-Feige.png 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/08\/Michael-Feige-480x480.png 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/08\/Michael-Feige-310x310.png 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/08\/Michael-Feige-200x200.png 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/08\/Michael-Feige-40x40.png 40w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column80531_ed5223-ae > .kt-inside-inner-col{display:flex;}.kadence-column80531_ed5223-ae > .kt-inside-inner-col,.kadence-column80531_ed5223-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80531_ed5223-ae > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80531_ed5223-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column80531_ed5223-ae > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80531_ed5223-ae > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80531_ed5223-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80531_ed5223-ae{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_ed5223-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_ed5223-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80531_ed5223-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80531_ed5223-ae{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80531_ed5223-ae{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_ed5223-ae{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_ed5223-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80531_ed5223-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80531_ed5223-ae{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_ed5223-ae{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80531_ed5223-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80531_ed5223-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80531_ed5223-ae\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80531_050ff9-c2, .wp-block-kadence-advancedheading.kt-adv-heading80531_050ff9-c2[data-kb-block=\"kb-adv-heading80531_050ff9-c2\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80531_050ff9-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80531_050ff9-c2[data-kb-block=\"kb-adv-heading80531_050ff9-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80531_050ff9-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80531_050ff9-c2[data-kb-block=\"kb-adv-heading80531_050ff9-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80531_050ff9-c2, .wp-block-kadence-advancedheading.kt-adv-heading80531_050ff9-c2[data-kb-block=\"kb-adv-heading80531_050ff9-c2\"]{font-size:14px;line-height:21px;}}<\/style>\n<p class=\"kt-adv-heading80531_050ff9-c2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80531_050ff9-c2\">Michi Feige<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80531_b0f09c-b3, .wp-block-kadence-advancedheading.kt-adv-heading80531_b0f09c-b3[data-kb-block=\"kb-adv-heading80531_b0f09c-b3\"]{padding-top:0px;padding-right:0px;padding-bottom:15px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading80531_b0f09c-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80531_b0f09c-b3[data-kb-block=\"kb-adv-heading80531_b0f09c-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80531_b0f09c-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80531_b0f09c-b3[data-kb-block=\"kb-adv-heading80531_b0f09c-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80531_b0f09c-b3 wp-block-kadence-advancedheading has-custom-23-color has-text-color\" data-kb-block=\"kb-adv-heading80531_b0f09c-b3\">Lead Solution Engineer<\/p>\n\n\n<style>.kt-svg-icons80531_73607c-53 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80531_73607c-53{justify-content:flex-start;gap:10px;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80531_73607c-53 alignnone\"><style>.kt-svg-item-80531_4072bb-bd .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80531_4072bb-bd .kb-svg-icon-wrap{color:#000000;font-size:24px;}.kt-svg-item-80531_4072bb-bd:hover .kb-svg-icon-wrap{color:#f99700;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80531_4072bb-bd modal-trigger autor-formular-icon\"><a href=\"mailto:info@medienwerft.de\" class=\"kt-svg-icon-link\" aria-label=\"Kontakt aufnehmen\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_mail\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Kontakt aufnehmen<\/title><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg><\/span><\/a><\/div>\n<\/div>\n\n\n<style>.kt-accordion-id80531_896d83-74 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:0px;padding-right:25px;padding-bottom:5px;padding-left:0px;}.kt-accordion-id80531_896d83-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(0,0,0,0);font-size:14px;line-height:22px;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;color:#000000;padding-top:25px;padding-right:25px;padding-bottom:10px;padding-left:0px;}.kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner, .kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner h1, .kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner h2, .kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner h3, .kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner h4, .kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner h5, .kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80531_896d83-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80531_896d83-74 .kt-blocks-accordion-header:focus-visible{color:#f99700;background:rgba(0,0,0,0);border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#f99700;}.kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#f99700;}.kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}.kt-accordion-id80531_896d83-74 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80531_896d83-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#000000;background:rgba(0,0,0,0);border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#000000;}.kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#000000;}.kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id80531_896d83-74:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id80531_896d83-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80531_896d83-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80531_896d83-74 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id80531_896d83-74 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80531_896d83-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id80531_896d83-74 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id80531_896d83-74 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id80531_896d83-74 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id80531_896d83-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:var(--global-palette6, #718096);border-top-style:solid;border-right-color:var(--global-palette6, #718096);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette6, #718096);border-left-style:solid;font-size:18px;padding-top:20px;padding-bottom:20px;}.kt-accordion-id80531_896d83-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id80531_896d83-74 .kt-blocks-accordion-header:focus-visible{border-top-color:var(--global-palette1, #3182CE);border-top-style:solid;border-right-color:var(--global-palette1, #3182CE);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette1, #3182CE);border-left-style:solid;}.kt-accordion-id80531_896d83-74 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id80531_896d83-74 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom:2px solid #d9d9d9;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id80531_896d83-74 kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane80531_a1e630-d1\"><h2 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Learn more about the author<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h2><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id80531_42fe2d-5b{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id80531_42fe2d-5b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80531_42fe2d-5b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80531_42fe2d-5b > .kt-row-column-wrap{column-gap:25px;row-gap:25px;max-width:1230px;padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80531_42fe2d-5b{border-bottom:0px solid rgba(255,255,255,0);}.kb-row-layout-id80531_42fe2d-5b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80531_42fe2d-5b > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id80531_42fe2d-5b{border-bottom:0px solid rgba(255,255,255,0);}}@media all and (max-width: 767px){.kb-row-layout-id80531_42fe2d-5b > .kt-row-column-wrap{padding-top:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80531_42fe2d-5b{border-bottom:0px solid rgba(255,255,255,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80531_42fe2d-5b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column80531_bd745a-63 > .kt-inside-inner-col,.kadence-column80531_bd745a-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80531_bd745a-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80531_bd745a-63 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80531_bd745a-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80531_bd745a-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80531_bd745a-63{position:relative;}@media all and (max-width: 1024px){.kadence-column80531_bd745a-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80531_bd745a-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80531_bd745a-63\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80531_271dc9-c8, .wp-block-kadence-advancedheading.kt-adv-heading80531_271dc9-c8[data-kb-block=\"kb-adv-heading80531_271dc9-c8\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;line-height:28px;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading80531_271dc9-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80531_271dc9-c8[data-kb-block=\"kb-adv-heading80531_271dc9-c8\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80531_271dc9-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80531_271dc9-c8[data-kb-block=\"kb-adv-heading80531_271dc9-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80531_271dc9-c8 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80531_271dc9-c8\">Michael Feige is an e-commerce expert and Lead Solution Engineer in the Commerce Development department at Medienwerft. His particular expertise lies in front-end solutions and e-commerce platforms. Michael Feige is also highly knowledgeable in the field of Lean Commerce \u2013 implementing lean, cost-efficient, and agile system architectures.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>How can a European platform remain efficient and compliant in China?<\/h2>\n<p>Today, global e-commerce projects face a paradoxical conflict. They are caught between modern, highly flexible web stacks and real geographical, regulatory, and infrastructural boundaries. Specifically, they must contend with a central platform in Europe, users in China, restricted access to background systems, and the Great Firewall of China. We encountered this exact challenge in a recent customer project. The smart solution was: <strong>a deliberately chosen architecture with server-side rendering (SSR).<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>At what point does network latency become a noticeable UX weakness in e-commerce?<br \/>\n<\/strong><br \/>\nAlthough modern web stacks allow applications to be developed faster and more modularly than ever before, performance issues are becoming increasingly apparent over large geographical distances. In particular, intercontinental scenarios reveal that many common architectural decisions that work well locally reach their limits globally. A key driver of this development is the trend toward heavily client-side applications.<\/p>\n<ul>\n<li>extensive client-side logic<\/li>\n<li>API-driven UIs<\/li>\n<li>rendering processes that only take place after multiple requests<\/li>\n<\/ul>\n<p>In regions with low latency, this is hardly noticeable. However, over long distances, every additional round-trip time significantly increases the perceived loading time. Pages seem to load slowly, content appears delayed, and users lose patience\u2014a risk that directly impacts <strong>conversion, brand perception, and ultimately, revenue.<\/strong><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>How does a consistent SSR approach partially remove the \u201cGreat Firewall of China\u201d as an obstacle?<\/h2>\n<p>Given this, we made a conscious decision to use a <strong>consistent server-side rendering approach<\/strong> for an international customer project\u2014as a technological bridge between central logic and global reach. The customer is responsible for hosting in Azure, whilst <strong><a href=\"https:\/\/www.fis-asp.de\/?lang=en\" target=\"_blank\" rel=\"noopener nofollow\">FIS-ASP<\/a><\/strong> acts as a hosting consultancy and support partner.\u00a0The goal was to combine the strengths of a central European platform with high-performance, regulatory-compliant delivery in China.<\/p>\n<p>The basic idea was simple but effective:<\/p>\n<ul>\n<li>Next.js application runs in Europe<\/li>\n<li>Pages are rendered on the server side as far as possible<\/li>\n<li>Content is retrieved via a caching proxy in China<\/li>\n<li>The proxy obtains the server-side rendering content through the Great Firewall of China and performs TTL-compliant caching<\/li>\n<\/ul>\n<p>This drastically reduced the number of client-side requests and <strong>ensured stable, predictable page loading.<\/strong> The balancing act that needs to be achieved here is that the time to first byte must not suffer too much, and at the same time, the client-side loading processes should cause as little layout shift as possible.<\/p>\n<p>&nbsp;<\/p>\n<h4>How does Hydration ensure that server and client rendering appear seamless?<\/h4>\n<p>Through the deliberate use of data hydration from the server context, the pre-rendered markup can be seamlessly adopted by the client. The advantages:<\/p>\n<ul>\n<li>Content does not need to be recalculated<\/li>\n<li>No redundant reloading processes<\/li>\n<li>Smooth transition from server to client rendering<\/li>\n<li>No visible breaks or duplication of work<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>What does a clean cache strategy look like?<\/h4>\n<p>While session-related information such as shopping carts or user specifications are deliberately excluded from the cache layer, many other e-commerce components are <strong>ideal for caching:<\/strong><\/p>\n<ul>\n<li>Product detail pages<\/li>\n<li>Product lists<\/li>\n<li>Category pages<\/li>\n<li>Editorial content<\/li>\n<\/ul>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_c29b039d5504e86ca924250d07d866ae\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h2 class=\"p1\" style=\"text-align: right;\"><span class=\"s1\">Why did we choose the Emporix Journey Aware Storefront as our framework?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-75258 aligncenter\" role=\"img\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/01\/Emporix.svg\" alt=\"Emporix\" width=\"227\" height=\"189\" \/><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p>With <a title=\"Journey Aware Storefront\" href=\"https:\/\/www.medienwerft.de\/en\/references\/emporix-e-commerce-storefront\/\"><b>Emporix Journey Aware Storefront<\/b><\/a> , we focus on a <b>flexible framework<\/b> based on Next.js and React that understands server-side rendering, dynamic content, and static site generation as combinable tools.<\/p>\n<p>The architecture follows a <b>distinct backend-for-frontend approach with dependency injection<\/b>, allowing data sources, rendering strategies, and delivery models to be controlled in a targeted manner. Decisions about whether content is delivered statically, server-side, or dynamically are made based on data\u2014depending on user context, journey, and performance requirements.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>How does a Journey Aware Storefront combine cache, personalization, and SEO?<\/h2>\n<p>In our setup, a Journey Aware Storefront distinguishes between <strong>statically cacheable content and dynamic, context-dependent elements.<\/strong> This means that recurring page views from China can largely be served from the cache, while critical commerce functionalities such as checkout or personalized offers continue to come live and consistently from the central system. SEO benefits indirectly from this architecture: stable loading times, less layout shift, and a clear, server-side rendered initial state create good conditions for search engines \u2013 without separate SEO special paths.<\/p>\n<p>&nbsp;<\/p>\n<h4>How does this setup simplify secondary regions and regulated markets?<\/h4>\n<p>Furthermore, this setup opens up new possibilities for establishing secondary regions and builds a <strong>pragmatic bridge between the central system landscape and regional delivery.<\/strong> Since logic and connected background systems remain centralized, additional regions can be connected without requiring full access to all systems there.<\/p>\n<p>&nbsp;<\/p>\n<h4>How does this architecture pay off in daily operations?<\/h4>\n<p>This approach significantly reduces both technical and organizational overhead, especially in markets with regulatory restrictions or reduced system availability. This architecture also pays off operationally:<\/p>\n<ul>\n<li class=\"p1\">Simpler deployments<\/li>\n<li class=\"p1\">Clearer responsibilities<\/li>\n<li class=\"p1\">Fewer moving parts in the system<\/li>\n<li class=\"p1\">More reproducible releases<\/li>\n<li class=\"p1\">More manageable sources of error<\/li>\n<li>More robust operation<\/li>\n<\/ul>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--small padding-top padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h4><span style=\"color: #f99700;\">CONCLUSION<\/span><\/h4>\n<h2>How can latency and regulation be transformed from a risk into a strategic advantage?<\/h2>\n<p>Server-side rendering is a strategic tool that builds technological bridges for modern, globally scalable platforms. In scenarios with high latency, regulatory restrictions, or complex infrastructure dependencies, it is not the framework used that determines success, but rather the deliberate <strong>distribution of responsibility between the server, cache, and client.<\/strong><\/p>\n<p>To grow internationally, you have to accept that latency is part of the product. Server-side rendering, intelligent caching, and well-thought-out deployments make this latency manageable\u2014both technically and economically. Modern web architecture therefore does not mean shifting as much logic as possible to the client, but rather making clear decisions about what has the greatest impact where.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--white c-black bg-grey\" id=\"block_1a1c2d4d7a1904523ecdb57163404574\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is the Great Firewall of China?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>The Great Firewall of China is the world&#8217;s most comprehensive system for Internet censorship and surveillance. It is operated by the Chinese government. It blocks access to foreign websites (such as Google, Facebook, YouTube) and filters content based on keywords. Technically, it uses methods such as IP blocking, DNS manipulation, and data packet analysis to control the flow of digital information into the country.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is server-side rendering?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-2-content\"\n\t\t\t\t\taria-labelledby=\"xxx-2-label\">\n\t\t\t\t\t<p><strong>Server Side Rendering<\/strong> means that a website is completely converted to HTML on the server before it is sent to the user&#8217;s browser.<\/p>\n<ul>\n<li><strong>The advantage:<\/strong> The browser receives a finished document and does not have to laboriously execute its own scripts to build the page.<\/li>\n<li><strong>The effect:<\/strong> The page is visible faster and easier to read for search engines (SEO).<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat does server-side rendering have to do with the Great Firewall of China?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-3-content\"\n\t\t\t\t\taria-labelledby=\"xxx-3-label\">\n\t\t\t\t\t<p><strong>Server Side Rendering<\/strong> (SSR) is a technical solution for improving loading times in China. Since the connection through the Great Firewall is often extremely slow and unstable, traditional websites (client-side rendering) frequently fail because the many small data requests get stuck in the firewall&#8217;s <strong>\u201cdata traffic jam.\u201d<\/strong><\/p>\n<p>With SSR, the server sends only a single, finished package. This <strong>reduces the number of connections required through the firewall<\/strong> and ensures that the page is displayed faster and more reliably despite the censorship infrastructure.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\tIs it possible to bypass the Great Firewall of China?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-4-content\"\n\t\t\t\t\taria-labelledby=\"xxx-4-label\">\n\t\t\t\t\t<p>Yes, technically it is possible, but it is becoming increasingly difficult. The most common methods are:<\/p>\n<p><strong>VPNs (Virtual Private Networks):<\/strong> Encrypt data traffic and route it through servers abroad.<\/p>\n<p><strong>Shadowsocks \/ Trojan:<\/strong> Special proxy protocols designed to look like normal web traffic so they are not detected by the firewall.<\/p>\n<p><strong>Roaming:<\/strong> Anyone surfing the internet in China with a foreign SIM card is usually routed directly via their home country and bypasses the blocks (albeit at high cost).<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--teaser block--custom-teaser  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap  js-fade js-fade-in\">\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Previous post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/corporate-news\/2026\/e-commerce-berlin-expo-2026\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/01\/e-commerce-berlin-expo-2026-blogbeitrag-preview-teaser-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/01\/e-commerce-berlin-expo-2026-blogbeitrag-preview-teaser-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/01\/e-commerce-berlin-expo-2026-blogbeitrag-preview-teaser-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/01\/e-commerce-berlin-expo-2026-blogbeitrag-preview-teaser-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"E-Commerce Berlin Expo\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#MEDIENWERFT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>E-Commerce Berlin Expo 2026<\/h3>\n\t\t\t\t\t\t\t\t<p>From February 17th to 18th Berlin becomes hot spot for E-Commerce experts and B2B-Businesses to discuss what&#8217;s keeping the digital commerce sector busy these days.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\n\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/market-innovation\/2024\/ai-embedding-models\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/blogbeitrag-ki-embedding-modelle-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/blogbeitrag-ki-embedding-modelle-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/blogbeitrag-ki-embedding-modelle-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/blogbeitrag-ki-embedding-modelle-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"KI Embedding Modelle - Blog - Preview Image\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#MARKET &amp; INNOVATION\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>AI embedding models<\/h3>\n\t\t\t\t\t\t\t\t<p>Embedding models are powerful AI systems that optimize personalized customer experiences in e-commerce and make processes more efficient. They enable more precise analysis of data, resulting in better product recommendations and more targeted marketing.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t<h3>Next post<\/h3>\n\n\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/corporate-news\/2026\/emporix-partner-awards-2026\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/04\/emporix-award-blogbeitrag-preview-1-480x278.webp\"\n\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/04\/emporix-award-blogbeitrag-preview-1-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/04\/emporix-award-blogbeitrag-preview-1-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/04\/emporix-award-blogbeitrag-preview-1-620x359.webp 480w\" \n\t\t\t\t\t\t\t\t\talt=\"Emporix Award\" \n\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t#MEDIENWERFT\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Emporix Partner Awards 2026<\/h3>\n\t\t\t\t\t\t\t\t<p>At the Emporix Partner Summit 2026, Medienwerft was recognized as Best Sales Partner and Partner of the Year \u2013 in recognition of the close collaboration.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n\n<span id=\"FISMWASP-kontakt\"\/>\n\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/soenke-baumann-kontakt.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"S\u00f6nke Baumann\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div 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