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ONLINE MARKETING IS LIKE SPORTS: PERFORMANCE COUNTS
Whether customer acquisition or customer retention – we operate our online marketing according to clear performance criteria. Our concepts and strategies must lead to measurable success, be modular and flexible enough that we can continue to optimise them during ongoing operations.
MARKETING AUTOMATION
Personalized, measurable solutions
Achieve your KPIs on autopilot: marketing automation allows you to relieve your team of standardized tasks and instead use them specifically for generating new leads, increasing conversions and ROI. The marketing experts at Medienwerft accompany you on the path to automated marketing, from tool selection and implementation to regular monitoring and optimization of measures for maximum efficiency.
Performance Marketing
for effective growth
A careful performance marketing strategy is crucial for scaling your business. No other tool generates new leads as quickly as a well-thought-out performance marketing mix of Search Engine Marketing (SEM) – including Search Engine Advertising (SEA) and Search Engine Optimization (SEO), as well as Social Media Marketing and E-mail Marketing.
CONTENT MARKETING
IT’S MORE THAN JUST GOOD TEXT
In addition to the pure facts, there is much more to tell about brands, products and services. Emotionally appealing content, attractive additional information, comparative values or a look behind the scenes are almost as relevant for your customers. Take advantage of the “soft” factors that turn a visit to your website or shop into an experience or provide a pleasant “wow” effect.
E-Commerce SEO
WE KNOW HOW SEARCH ENGINES TICK
In e-commerce, it is crucial not only to attract potential customers to your site, but also to convince them to make a purchase. But before this can happen, your products must be visible in the search engines – not those of the competition. In e-commerce, SEO measures help to position your top products, high-margin items and most expensive products at the top of Google & Co.
Email Marketing
MESSAGES THAT ARE WELL RECEIVED
How many newsletters do you really read? We know that there is a fine line between inbox and spam. And yet we consider email marketing to be one of the most efficient communication tools. However, we also know that the content has to be interesting enough to be read by the target group.
SOCIAL MEDIA MARKETING
ACHIEVE YOUR GOALS COST-EFFICIENTLY
Social media marketing offers a wide range of opportunities for B2C and B2B companies to increase sales, generate traffic, raise brand awareness and enter into direct dialogue with their customers – even with a relatively small budget. Those who do without social media are missing out on valuable opportunities. Our social media experts will show you the potential and develop customised strategies.
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