Factsheets from lean commerce to accessibility - benefit from our expertise now! 
Simplifying your digital world: The FIS Group offers End2End solutions from UX to hosting! 
Do you fit into our team? Discover all open positions and apply now! 
Ready for the shipyard? Find out what you can look forward to as an apprentice at Medienwerft! 
Relevant content, automatically recommended: AI-powered recommendation engines. 
Discover the seven top topics of the year now: E-commerce trends 2025. 
Three ways to benefit from the move to the cloud: End-of-life for SAP Commerce. 
E-Commerce SEO: This is how you increase the visibility of your top products
In e-commerce, it is crucial not only to attract potential customers to your site, but also to convince them to make a purchase. But before this can happen, your products must be visible in the search engines – not those of the competition. In e-commerce, SEO measures help to position your top products, high-margin items and most expensive products at the top of Google & Co.
Optimal conditions for visibility and conversion in the online store
Our SEO experts create the perfect conditions for maximum conversion and a top ranking: from short loading times in the mobile area to regular performance checks with the help of Google.If your online store is visible on the Internet, this means:
- More traffic to your website
- Better findability of your offers
- Increase in sales and conversions
- Returning customers
- Less media expenditure for SEA
- More leads and quote requests
- Establishing long-term business relationships
Are your top sellers really visible?
An example: Every month, around 100 people in Germany search for “wood-effect patio tiles”, usually with a clear intention to buy. The first position in the search results receives an average of 31% of clicks, while the tenth result on the same page only reaches around 2% of searchers.
Imagine your company sells wood-look patio tiles – but your website is only ranked 10th in a purchase request.
This means that you are missing out on more than 90% of potential clicks compared to the top position.
Visibility is crucial: Only those who are well placed have the chance to sell successfully.
However, it is just as important to rank for the right search intent with the right content.
Customers searching for a specific product expect to be taken directly to the relevant product page. If they are disappointed, they often leave the page within a few seconds – even before the purchase process begins.
Are you still looking for potential to rank in the top 10 with your online store? We will be happy to advise you on your SEO strategy in an initial appointment.
Our services in the SEO area
Our SEO services begin with a comprehensive analysis of your online store to determine your current competitive position, rankings and potential.
Based on this, we develop an individual catalog of measures and a structured phase plan that maps out the entire optimization process.
We provide you with specific recommendations for action and a clear roadmap to sustainably increase the visibility of your online store and make your e-commerce successful in the long term.
Competitor analysis
Competitor analysis, visibility comparison
Current ranking check
Ranking analysis, keyword potentials
Potential analysis
Keywords with search volume, industry
specific, relevant keywords
Onpage analysis
Google Search Console, sitemap generation, performance test at source code and server level
Performance check
Technical, structural and content optimization potential
Content management
Idea generation, SEO text creation,
product descriptions, maintenance
Potential analysis
Where do you see the future
of your online store?
In the potential analysis, we identify hidden SEO opportunities for your online store that have so far remained untapped.
After a comprehensive SEO screening, which also includes detailed keyword research, we identify potential in various keyword categories:
- Industry-specific keywords
- Product-specific keywords
- Brand-specific keywords
- Location-specific keywords
We identify potential customers who are encouraged to buy through optimized SEO.
Our search engine optimization tools:
E-commerce SEO for B2B and B2C
In the world of e-commerce, the requirements for B2B and B2C online stores differ considerably.
While both areas aim to increase visibility in search engines and boost traffic, the strategies and focuses vary due to the different target groups and business models.
B2B: Specific, complex search queries with a focus on solutions, quality and long-term partnerships.
B2C: Shorter, direct search queries with a focus on immediate availability and price sensitivity.
B2B: Informative content such as white papers, case studies, technical specifications.
B2C: Visually appealing, emotional content such as product descriptions, reviews and blogs.
B2B: Focus on specialized, less frequented keywords with a high conversion rate.
B2C: Target keywords with a high search volume and long-tail keywords for specific products.
B2B: Lead generation, requests for quotations, building business customer relationships.
B2C: Direct purchases and optimization of product pages for quick decisions.
B2B: Integration of CRM systems, extensive data sheets, user accounts for business customers.
B2C: High traffic management, mobile
B2B: Backlinks from trade publications, business directories, partner websites.
B2C: Backlinks from influencers, blogs, product review sites, social media.
“A site that doesn’t reflect what people are looking for can’t sell anything!”
Our content marketing approach is designed to promote your brand through strategically developed, SEO-optimized content. We create content that not only informs, but also appeals to your target group emotionally and motivates them to take action. Through targeted content strategies, we increase your reach, improve your visibility in search engines and ensure greater customer loyalty. Discover how we use content marketing as the key to sustainable growth.
