ARE MORE AND MORE CUSTOMERS CHURNING?THEN INVEST IN CUSTOMER EXPERIENCE DESIGN!
In the age of digitalization, customer experience design is the key to optimizing customer experiences. Our experienced CX experts work with you to determine the right measures to make interactions, e.g. in the web store or self-service portal, customer-oriented and revenue-generating.
SOLVING CHALLENGES WITH CX-DESIGN
- Eyes on KPIs and recording the success of CX measures
- The holistic view for a consistent customer experience
- Constantly meeting customer expectations
- Minimize negative customer reviews
- Maintain and expand market share
OUR CX PORTFOLIO: THE ANSWER TO THE COMPLEX CHALLENGES OF DIGITALIZATION
The challenges of digitalization are diverse and complex. There is often concern that crucial touchpoints or customer needs could be overlooked due to rapid digital change and the high speed of the market.
The fear of not reacting quickly enough to changes in customer behavior or missing out on relevant innovations is another hurdle. Added to this is the pressure of having to prove the return on investment at all times.
Medienwerft understands these fears and, with a broad portfolio of services – from in-depth user research to brand-compliant design systems – and its experienced team of designers, developers and strategists, offers the ideal solutions to master these challenges. We ensure that exactly the right products and services are developed (“build the right thing”) and optimally implemented (“build the thing right”) to offer your customers a positive and seamless experience.
CUSTOMER EXPERIENCE DESIGN WITH MEDIENWERFT
Medienwerft combines many years of experience in customer experience design with a clear business mindset to support companies in their digital transformation in a targeted manner. This interplay of creativity and strategic understanding results in tailor-made digital solutions that not only inspire, but also make a lasting contribution to our clients’ business success.
HOLISTIC CONCEPTS
We develop holistic digital concepts and always question whether they make sense: which functions and user flows offer real added value? Our goal is maximum customer benefit.
WITH ATTENTION TO DETAIL
We pay attention to the latest UI patterns, optimized down to the smallest detail, which achieve a high degree of usability for a seamless user experience.
CUSTOMER AND BUSINESS THINKING
We combine customer and business perspectives to develop targeted and promising concepts – that is our claim.
NEVER FROM THE GUT
We want to gain as much insight into users and their needs as possible in every project. Together with our expert knowledge, we develop THE product for your success.
OUR WORKFLOW IN CUSTOMER EXPERIENCE DESIGN
1. GAIN INSIGHTS:
RESEARCH & ANALYSIS
UX audits, user interviews, target group workshops and data analysis play a crucial role in the research and analysis phase of the design thinking process. They provide in-depth insights into user behavior and needs, lay the foundation for targeted design solutions and thus ensure the success of the entire project.
2. DEFINE PAIN POINTS:
CUSTOMER JOURNEY MAPPING
Customer journey mapping is an essential component of customer experience design. It enables a detailed understanding and visualization of the entire customer experience, identifies key moments and touchpoints and thus makes a significant contribution to optimizing customer interaction and satisfaction.
3. DEVELOPING SOLUTIONS:
IDEA GENERATION
In the third phase of design thinking, idea generation, we develop initial solutions in creative sessions. Our teams use different methods for this, based on the insights previously gained. For example, we use “Design Studio” to develop innovative and practicable solutions for the identified challenges together with the customer.
4. CHECK EXPERIENCE:
PROTOTYPING AND TESTING
During the prototyping and testing phase, we use the latest tools such as Figma for wireframing and high-fidelity prototyping. This allows us to create realistic prototypes and test them extensively to ensure that our design solutions are user-friendly, functional and visually appealing before they enter the final development phase.
FACE UP TO YOUR CHALLENGES WITH OUR SERVICES
HIGH COSTS AND UNCLEAR ROI
By investing in CX design, you will achieve long-term profits. We are happy to show you case studies and examples that prove this.
HIGH TECHNOLOGICAL CHALLENGES
We discuss possible technical solutions as early as the strategy workshop. So that the product design can be implemented without major hurdles.
INTERNAL RESISTANCE TO CHANGE
When expanding digitalization, it is important to have reached a certain level of UX maturity. We help with change management and evaluate the potential of in-house processes.
COMPLEXITY OF THE IMPLEMENTATION
Even with large projects, the strategy of small steps works. Defining an MVP without losing the holistic view – that is our strength.
FAST-MOVING MARKET CHANGES
Stay marketable with our CX strategies by developing your digital products flexibly and agilely in short optimization cycles.
INTERNE
SKILLS GAPS
Experts with a wide range of skills from our CX team work very closely with you and support your in-house team in building up expertise and processes.
“If you are currently facing the challenge of improving your customer experience, we can offer you a wide range of target-oriented processes and services with our experienced designers.”
Jochen Martens, Head of CX Design
CONTACT
„Outstanding e-commerce applications, impressive digital communication concepts and robust business models need one thing above all else: perfect planning. Feel free to talk to me if you have great plans.“
Managing Director
OLIVER HELMS
Tel: +49 40 / 31 77 99-0
Email: info@medienwerft.de