WEBSITE-RELAUNCH: HOW MEDIENWERFT IS PULLING OUT ALL THE STOPS

When it comes to the renewal and revision of online websites, it is often the customer’s wish to take over a lot of the existing content and incorporate selective optimisations and extensions. The company Hamburger Software – a leading German manufacturer of business management software – was an exception here. During its website relaunch, everything was to be explicitly examined and questioned in order to achieve comprehensive further development. Our teams from consulting, conception, design, web development and online marketing worked together with the client to develop a completely new solution.

Customer

HS – Hamburger Software GmbH & Co. KG

Project duration

7 months

EXPERTISE

  • Corporate identity/corporate design
  • User experience/user interface design
  • earch engine optimisation
  • Content strategy incl. employee shooting
  • Strategic consulting
  • Digital brand management
  • Web development

TECHNOLOGIEs

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THE COMPANY HS – HAMBURGER SOFTWARE

Whether financial accounting, payroll accounting, personnel management or merchandise management – the company HS – Hamburger Software is one of the leading manufacturers of such ERP software. Founded in 1979 by three business informatics graduates, the company now focusses on the development of software that simplifies processes in companies and is also easy to use itself. The concept of developing optimal business software and combining this with the best customer service has proven itself.

More Information: www.hamburger-software.de

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THE TASK

CHECK EVERYTHING, OPTIMISE EVERYTHING

The company Hamburger Software wanted a comprehensive optimisation of its website. A real design update, target group-oriented content, more functionality, an optimised target group approach, improved findability, more traffic, more leads – the complete package for its website relaunch.

At the beginning of our cooperation, the agenda included extensive analyses and workshops as well as information meetings, interviews and rounds of discussions. Tools such as Card-Sorting, DesignStudio, Persona and User-Journey development were also used. We analysed the market environment, the strengths and weaknesses of the previous website and the target group selection, and we reviewed the UX, UI and service design, the content strategy, the technology and the business and communication objectives for the future.

From the overall understanding of the client as well as its work and its idea of the company’s own development, a tailor-made new concept for the website relaunch was to be developed.

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OUR SOLUTION

EVERYTHING MESHES TOGETHER DURING THE WEBSITE RELAUNCH

Following the analysis, the requirements and features of the future website were checked to ensure their optimal implementation. In addition to the (re)development of the corporate design with the navigation concept and information architecture, this also included the development of a content strategy adapted to the target groups.

The catalogue of measures also included the selection of new technological framework conditions. The requirements regarding corporate and employer branding were also taken into account, as were the objectives in terms of optimal user experience, more traffic and leads.

Special attention was paid to a consistent interaction and brand experience – that was aligned with the different usage scenarios. For the website relaunch of HS – Hamburger Software, everything had to mesh together.

HS Case Phone Mockup
HS Case Phone Mockup
HS Case Phone Mockup
HS Case Phone Mockup

THE CHALLENGE

HARMONISE ALL REQUIREMENTS

If one part has to fit perfectly with another, everyone has to give their best. The stakeholders – from the client to the end customer – have to be enthusiastic about the new corporate design. The overall appearance must fit in with the brand and its products and stand out from the competition in an innovative way.

The technology, including its interfaces, must be functional, maintainable and aligned with the company’s processes. The screening of the content, of which there was a huge amount, and the prioritisation of the work stages also had to be realised within a tight schedule. Because of this, not only the individual tasks of the website relaunch were highly demanding, but also the interaction of all those involved in the project.

Kreation Jochen Martens Bild

Not so easy: Starting with the user-friendliness for the user, a solution had to be found that takes needs into account while also connecting previously separate systems with one another.

Jochen Martens
Creative Director Medienwerft

TECHNOLOGY

CONTENT AND TECHNOLOGY CONNECTED SMARTLY

In order to present the content of the website quickly and easily and to make optimal use of the functionality and maintenance of the content on the client’s side, we suggested using TYPO3 as the content management system. In the frontend, we paid attention to lean HTML code for fast page loading and also optimised the reloading of pages. We also developed an intelligent full-text search function via SOLR, a complex product price calculator, the connection of an LDAP directory service and the implementation of a highly functional newsletter system.

Hamburger Software smarte Technik mit der Medienwerft

CONCLUSION

THE BEST RESULTS FOR A WEBSITE RELAUNCH CAN ONLY BE ACHIEVED IN A TEAM.

A task as comprehensive as a website relaunch, which takes all customer requirements into account, is a piece of work that can only be accomplished in close cooperation with the client and the agency. In our interdisciplinary website relaunch team, everyone pulled together. Together we developed a modern design that matches the brand exactly and appeals to the personas previously developed in workshops.

The coordination of the basic design, the development of various interaction elements and a completely new visual language were created in close collaboration with all those involved in the project. TYPO3, the content management system we proposed, was adjusted for the appearance, functionality and maintenance of the website in line with the user needs and the requirements of our client. We and the client are extremely satisfied with how the website relaunch went. It shows: an all-round optimal solution is possible when everyone in the team has a common vision.

HS Case Phone Mockup
HS Case Phone Mockup
HS Case Phone Mockup
HS Case Phone Mockup
HS Case Phone Mockup
HS Case Phone Mockup
HS Case Phone Mockup

FOCUS ON FUTURE VIABILITY

With a lot of creativity and technical know-how, we worked together with Medienwerft to make our website fit for the challenges ahead.

Nicole Waseszio
Head of Marketing, Hamburger Software

Hamburger Software- Kundinnenstimme - Portrait
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CONTACT

„When you’re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.“

Hendrik van Laaten (1) - When you're looking...

Managing Director
HENDRIK VAN LAATEN

Tel.: +49 40 / 31 77 99-0
E-Mail: info@medienwerft.de