CONTENT AND TECHNOLOGY CONNECTED SMARTLY
In order to present the content of the website quickly and easily and to make optimal use of the functionality and maintenance of the content on the client’s side, we suggested using TYPO3 as the content management system. In the frontend, we paid attention to lean HTML code for fast page loading and also optimised the reloading of pages. We also developed an intelligent full-text search function via SOLR, a complex product price calculator, the connection of an LDAP directory service and the implementation of a highly functional newsletter system.
CORPORATE AND EMPLOYER BRANDING
ALWAYS FOCUSED ON THE TARGET GROUPS
The development of a content strategy aligned with the needs of the different target groups was another challenging task during the website relaunch. Since online recruiting was to be taken into account in addition to the appealing and target-oriented presentation of the company’s services and products, the Medienwerft content team was in high demand.
The result: A communication concept tailored to the positioning and brand values, which addresses the company’s customers as well as potential applicants in terms of content. Employee shootings were organised and carried out especially for the HR team at Hamburger Software.
THE BEST RESULTS FOR A WEBSITE RELAUNCH CAN ONLY BE ACHIEVED IN A TEAM.
A task as comprehensive as a website relaunch, which takes all customer requirements into account, is a piece of work that can only be accomplished in close cooperation with the client and the agency. In our interdisciplinary website relaunch team, everyone pulled together. Together we developed a modern design that matches the brand exactly and appeals to the personas previously developed in workshops.
The coordination of the basic design, the development of various interaction elements and a completely new visual language were created in close collaboration with all those involved in the project. TYPO3, the content management system we proposed, was adjusted for the appearance, functionality and maintenance of the website in line with the user needs and the requirements of our client. We and the client are extremely satisfied with how the website relaunch went. It shows: an all-round optimal solution is possible when everyone in the team has a common vision.
„When you’re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.“