K5 Masterclass: AI only works with architecture: How AI agents automatically orchestrate commerce processes

How can AI be used effectively? What is the optimal system architecture for this? And how can the underlying processes be orchestrated with AI agents? At the K5 conference, we answered these questions in a masterclass with a live demo. A recording is now available for download.

#ARTIFICIAL INTELLIGENCE ‐ 14. July 2025

Top brands, leading retailers and experts once again provided valuable input at this year’s K5 conference in Berlin. Medienwerft and FIS Group were represented together with Emporix with their own stand – including many interesting discussions and contacts.

Our masterclass was extremely popular, with the number of interested parties far outnumbering those who were able to attend. The topic:AI only works with architecture: How AI agents automatically orchestrate commerce processes”. But what does that mean?

During the masterclass with live demo, our experts Michael Feige, Lead Solution Engineer at Medienwerft, and Nicolas Berney, Head of PreSales at Emporix, demonstrated:

  • how architecture and intelligent solutions can ensure that AI is effective and not just a plug-in
  • what impact, e.g. in the area of cost reduction, such an AI architecture can have for your own company
  • how an orchestration engine brings the AI agents together and transfers them into processes

 

 

All companies want to use AI. The problem is that many are trapped in their old monolithic commerce systems and are trying to use AI to solve the challenges in a system that is not designed to work with AI. These monolithic systems can also be evolved cloud systems. Fixed couplings and established processes make it difficult or even impossible for AI to interact with these systems.

It needs a system that is modern and modular and has already been developed with AI as an architectural concept. In the masterclass with live demo, you will see what such a system can look like at Emporix, how to configure your own AI agents in this system and how an orchestration engine integrates these agents into processes.

Do you have questions about Agentic AI and e-commerce? Get in touch with us!

USE KI AGENTS EFFICIENTLY – WITH OUR SUPPORT!

Get in touch with us: With great expertise in e-commerce and AI, we develop a commerce architecture for you in which you can efficiently use AI agents and optimally orchestrate your processes. Make your company fit for future challenges!

Sönke Baumann Aktuell

Sönke Baumann
Head of New Business

040 31 77 99 0
sbaumann@medienwerft.de

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Sönke Baumann

SÖNKE BAUMANN
Head of New Business

040 317799-0
sbaumann@medienwerft.de