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Granit Parts –
Relaunch for a new digital shopping experience
GRANIT PARTS, part of the FRICKE Group, is one of Europe’s leading suppliers of spare parts and accessories for agricultural, gardening, and construction machinery. The online shop is the heart of the business—thousands of customers visit the shop every day. However, growing demands made a fundamental modernization necessary.
customer
GRANIT PARTS, part of the FRICKE Group
Agriculture & Farming
Relaunch with optimized UX, navigation, and a modern design
Research, UX/UI Design, Prototyping, Design system
The Task
A Relaunch for Greater Sustainability
The previous store had grown over the years—functional, but no longer intuitive. Users had to click too many times to reach their destination, mobile processes felt clunky, and the design no longer aligned with the brand’s identity. The goal was a relaunch that would take user-friendliness, performance, and brand presence to a new level.
The goal was more than just a new design: a completely revised user experience that simplifies the shopping process, delights customers, and lays the foundation for future expansions.
The Goals
Fewer obstacles. More flow
The relaunch addressed the very areas where users had previously encountered limitations. The focus was on significantly improving navigation, providing a more modern user experience, and offering more efficient access to relevant information. The goal was to make the shop noticeably easier to use, faster, and more up-to-date.
Find It Faster
Faster access to products through optimized navigation, smart search, and powerful filtering options that make product listings even more precise.
Consistent look
A new look and feel with a clear visual style for a consistent brand image and a modern, brand-aligned presentation.
Improved usability
Enhanced navigation, clear interactions, and a consistent user experience to simplify the entire shopping process for all users.
Satisfied customers
A redesigned customer interface for clearer presentation of complex information—for a more transparent, user-friendly experience.
From Concept
to Implementation
The process of creating the new shop was carried out in clear, coordinated steps: from analysis through UX and design to the final structure.
Analysis & Research
Our analyses provided valuable insights. These insights helped us formulate hypotheses and focus on the key moments of the customer journey.
UX Design & Prototyping
User-centered e-commerce UX designs provide a simple and intuitive representation of complex product structures, filter logic, and purchasing processes. The clickable Figma prototype brought the new user journey to life and served as a basis for decision-making for all stakeholders.
Design & Systematics
The new visual design combines clarity, brand identity, and functional precision. At the same time, an Atomic Design System was developed that centrally defines all components, colors, and typography, thereby accelerating development.
Structure & Orientation
The information architecture has been redesigned, and a mega flyout has been added to the navigation to quickly guide users to relevant sections. The search function has also been made more precise and faster with a revamped auto-suggest layer.
Mobile & Experience
Since the majority of the target audience accesses the store via desktop, the focus was not on a strict mobile-first approach. Nevertheless, the user experience on mobile devices was specifically optimized—with improved touchscreen targets, a clear hierarchy, and high-performance interfaces.
the result
A clear win for users and the brand
Conclusion
Digital shopping experiences – executed to the max
The new store offers a modern, high-performance user experience and a clean visual design. Customers can find products more quickly, navigation is more intuitive, and the overall shopping experience feels more cohesive. Thanks to the Atomic Design System, the GRANIT team will now be able to consistently implement new pages and features on their own.
Contact us now &
implement your project successfully with our experts!
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INDUSTRY OVERVIEW
From B2B to B2C to hybrid models—our clients across all industries rely on digital excellence. With a clear strategy, technical expertise, and a focus on users and conversion, we ensure the success of their digital solutions.
References
The best references?
Our references
From website relaunches to e-commerce development: We love every project we work on. Take a look at a selection of our most interesting projects here.
