Marketing automation: Efficient, personalized, measurable solutions
Achieve your KPIs on autopilot: marketing automation allows you to relieve your team of standardized tasks and instead use them specifically for generating new leads, increasing conversions and ROI. However, marketing automation supports you not only with meaningful data for qualified leads but also with the rapid creation of personalized content, such as emails, newsletters, or push notifications.
The marketing experts at Medienwerft accompany you on the path to automated marketing, from tool selection and implementation to regular monitoring and optimization of measures for maximum efficiency.
- Increase in productivity
- Personalized customer approach
- Holistic customer experience
Personalization Individual approach for measurable success
Automated marketing allows you to reach your customers at the right touchpoints in their customer journey with personalized content. This increases your conversion rate by up to 20%!
For example: 44% of all customers who receive an email after abandoning their shopping cart also open it – an open rate that is almost twice as high as the average email opening rate.
The personalized approach with the help of marketing automation tools can be used at various points of the customer journey:
✓ Customer aquisition
✓ Encouraging 2nd purchase
✓ Up-selling & cross-selling
✓ Reactivating migrating customers
B2B und B2C – versatile applications of marketing automation
Marketing automation in B2B
In the B2B sector, it can often take several months for stakeholders to navigate their way through a complex decision-making process and lead to an actual purchase. Marketing automation effectively supports this process by communicating specialist knowledge and industry trends in a targeted manner across various channels. Medienwerft provides you with extensive B2B expertise in addressing your target group. It pays off:
✓ More Leads
✓ Linking marketing and sales
✓ Automated qualification in lead nurturing
✓ Customized and relevant communication trigger chains
✓ More sales opportunities and more deals
Marketing automation in B2C
In the B2C sector, it is important to respond to the individual preferences and purchasing behavior of the various target groups at the key points of the customer journey. With marketing automation and the support of Medienwerft experts, you can collect meaningful data from marketing and sales that reveals optimization potential. It pays off for you:
✓ Digital omnichannel strategy
✓ Encouraging spontaneous purchasing decisions
✓ Automated offers, reminders & recommendations
✓ Automated 1-to-1 communication for large customer groups
✓ Sales uplift for every e-commerce platform
Optimized processes, short response times
The benefits of marketing automation
Return on Investment
Increased profitability of your leads through optimized data quality
Customer Lifetime Value
Engagement at every stage of the customer journey through targeted interactions
Personalization
Targeting based on individual preferences and past interactions with the brand
Measurability
Automated reports along your KPIs and individualized dashboards according to your requirements
Omnichannel
Automated approach across all channels along the customer journey
Lead generation
Automated and data-based lead approach to increase conversion
5 steps to success
This is how we automate your marketing
1. Requirement analysis
Exploiting potential – with lean commerce
Even supposedly successful campaigns can have a low return on investment if the time and personnel invested is too high.
By adopting our Lean Commerce approach, we identify optimization potential for your marketing and develop the strategically appropriate automation concept along the customer journey.
2. Selection of tools
Find a tool – with our experts
Not every tool is suitable for every company. The sector in which your company operates plays a major role.
An online store for consumer goods, for example, has to contend with seasonal fluctuations in demand, while a supplier of complex capital goods such as machinery or plant engeneering faces the challenge of selling its products to a small, specialized target group. Once we have evaluated your company’s requirements, you choose the most efficient tool to achieve your individual goals.
3. Implementation
Set up automation – with our expertise
First, we set up your new platform on a technical level, create user accounts and implement databases.
This is followed by the integration of existing connections to a CRM system, email marketing tools, social networks or industry-specific set-ups. In the final step, existing customer data and lead information is migrated to your marketing tool. Our experts ensure end-to-end compatibility and quality of your applications.
4. Support & automation
Running campaigns – with marketing automation
Once your tool is set up, we support you and your team in maintaining and managing your marketing campaigns.
We create automated sequence that initiate a predetermined series of actions when a trigger is being released. In addition, we enter content on current offers, news or events into your automation tool, test for smooth implementation and then automate the process.
5. Report & dashboards
Measuring success – with comprehensive reporting
Based on your KPIs, we deliver meaningful reports on the current status and the progress of your campaigns to date.
We process the resulting insights of your customers’ behaviour into the automated workflow and thus continuously optimize the customer journey.
Getting Started is Easy: How to successfully begin with marketing automation
To ensure the most economical introduction to the topic, we offer a step-by-step launch of the individual automation modules.
An email automation tool is particularly suitable for getting started. This allows you to gain experience quickly and easily. With automated email campaigns, you can communicate quickly and effectively with your customers and achieve initial success. Once you are familiar with the basics, we will help you to integrate additional functions. Step by step, you can expand your system by including lead management, complex trigger chains or personalized content marketing, for example.
Whether B2B or B2C, we will find the right tool for your company – tailored to your budget and resources.
MedienwerftYour partner for marketing automation
Integration expertise
Our technical expertise of over 28 years ensures the integration of your existing CRM systems, your email marketing and your individual APIs.
Marketing Know-how
Our marketing team supports you in setting up lead scoring and marketing campaigns to help you achieve your KPIs.
Analytical competence
We create individual dashboards that give you a deep insight into your target groups and leads based on clear metrics – for a measurable ROI.
“Our workflow identifies inefficient processes and optimizes your marketing funnel. This means you use automation tools for repetitive tasks to free up time and resources for more creative and strategic work.”
Len Messerschmidt
Leitung Online Marketing
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„When you’re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.“
Managing Director
HENDRIK VAN LAATEN
Tel.: +49 40 / 31 77 99-0
E-Mail: info@medienwerft.de