Performance Marketing in B2B – Customer acquisition like never before!

In general, there are two ways to scale a business. Either the product or service is refined to convert customers into loyal, repeat buyers, or the marketing and sales strategies are optimized to maximize customer acquisition.

With effective B2B/B2C performance marketing and Medienwerft, you can optimize your customer acquisition. Targeted campaign management via various tools and automated impulses ensure attention and an increased ROI (Return on investment).

Why Medienwerft?

Certified, high level of expertise
Numerous success stories
Highest quality standards

Optimize performance now!

Performance Marketing
for effective growth

A careful performance marketing strategy is crucial for scaling your business. No other tool generates new leads as quickly as a well-thought-out performance marketing mix of Search Engine Marketing (SEM) – including Search Engine Advertising (SEA) and Search Engine Optimization (SEO), as well as Social Media Marketing and E-mail Marketing.

Our specialized online marketing team has decades of experience, expertise and passion to help you achieve your marketing goals. Not only are we familiar with the relevant and most up-to-date tools, but as part of the FIS Group we also contribute operational experience from B2B, B2C and B2B2C industries.

B2B- and B2C-Marketing differ in key aspects:

B2B marketing focuses on building long-term business relationships and often has longer sales cycles. It requires detailed and information-based campaigns that address the specific needs of companies.

B2C marketing, on the other hand, aims to quickly convince individual consumers and persuade them to buy. The campaigns are primarily emotionally appealing and impulse-driven, with shorter sales cycles.

SEA in Performance Marketing B2B

performance marketing kampagnenmanagement - Medienwerft GmbH

Campaign management

Performance marketing campaigns can quickly become very complex. A clear objective is essential so that the right target group can be addressed with tailored content on the optimal channels and a concise message. It is equally important to allocate the budget appropriately to the various campaigns.

In addition, the right tools and comprehensive skillset are required to carry out a follow-up analysis. This analysis forms the basis for optimally adapting campaigns and maximizing ROI. Our expertise ensures that your campaigns are not only planned and implemented, but also continuously monitored and optimized.

Google-Advertising

SEA is a must for a successful performance marketing campaign. Google Ads offers a comprehensive all-in-one solution that effectively targets both B2B and B2C companies. Our service covers every step – from campaign setup, analyzing your target groups and researching relevant keywords to campaign creation, budget planning and monitoring for continuous ad optimization.

performance marketing google ads 1 - Medienwerft GmbH

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Microsoft-Advertising

While Google is the most used search engine in Germany, Bing is becoming increasingly important, especially in the B2B sector. Microsoft Windows, which is used in many companies and households, often automatically forwards search queries to Bing. This makes Microsoft Advertising (formerly known as Bing Ads) an indispensable tool for generating B2B leads. Another advantage: due to the lower competition on Bing compared to Google, ads can be placed here at more favorable keyword prices. A non-optimized or missing Microsoft Ads campaign is therefore a missed opportunity, especially for B2B companies.

Do you lack the capacity or do you want to avoid expensive tools?

We can help!

It’s all about the mix – Campaign Management with Medienwerft

A well thought-out and balanced strategy is crucial for successfully acquiring new customers. SEA, SEO, social media marketing and
email marketing play a central role in this. Sustainable and efficient growth can only be achieved if these tools are perfectly coordinated. Similar to an engine that only works when every part fits together perfectly, all components in performance marketing must also work together harmoniously in order to develop their maximum power.

Search Engine Optimization (SEO)

Targeted SEO strategies permanently improve visibility in search engines. While other strategies such as SEA end as soon as the budget is used up, SEO can be used to generate sustainable organic traffic free of charge.

Be better found >

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Social Media Marketing

With social media marketing, you can reach a wide audience via various platforms. By interacting with your target group in real time, you receive valuable feedback and increase brand awareness at the same time.

Let’s get social >

E-Mail-Marketing

E-mail marketing makes it possible to effectively build customer relationships by sending targeted individual messages to specific customer segments. With the help of automation, the most relevant content for individual interests can always be played out.

Generate more openings >

performance marketing 3 email en - Medienwerft GmbH

PROJECTS

BRUNO BANANI

Bruno Banani

E-commerce offerings for underwear, beach fashion and fragrances need strategic online marketing just as much as product lines, logistics and fulfilment. We are continuously demonstrating just how much earnings potential lies in the orchestration of fine details in the support we provide to the shops of the cult brand Bruno Banani. Our approach has enabled the client to virtually double their turnover in the shortest possible time.

LEARN MORE

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