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From individual systems to a central B2B Customer portal for trailer management
How can a diverse system landscape be transformed into a seamless digital customer experience? For KRONE, the answer was mykrone.blue—a central customer portal that combines fleet management, a variety of data, services, and user logins. From UX to interface—developed by Medienwerft, designed for clarity and efficiency.
CUSTOMER
Vehicle Plant Bernard KRONE
GmbH & Co. KG
Manufacturing & production
Centralized customer portal with telematics platform and trailer management
UX/UI-Design, Design System,
Frontend Development
Live on Stage:
mykrone-blue – how a B2B portal, as a single point of service, transforms the customer relationship
Don’t miss out: Maximilian Birle (KRONE) and Jochen Martens (Medienwerft) in a live discussion – on May 13 at FIS INSITE 2026!
Numerous requirements.
One central B2B customer portal
The task
One for all: A central B2B customer portal for trailer management
Over the years, KRONE established separate platforms for telematics, maintenance, spare parts, and contracts to cover all areas of business—without centralized access.
In order to increase customer satisfaction through a consistent user experience, the expanded service and system landscape was to be transferred to a uniform, user-centered portal.
The Challenge
Everything at a glance: The optimal customer journey
Different target groups—from fleet managers to repair shops—need clear dashboards, clear navigation, and a design that not only fits the brand but also meets the requirements of expert users. The goal: an intuitive and consistent customer experience.
Our approach
Looking ahead: A scalable platform for all requirements
In collaboration with KRONE, user journeys and service design processes were developed in stakeholder workshops to understand needs, processes, and technical requirements—the basis for a UX concept for expert users.
The development of a scalable design system strengthens the brand digitally and enables the expansion of future services and markets.
The task
One for all: A central B2B customer portal for trailer management
Over the years, KRONE established separate platforms for telematics, maintenance, spare parts, and contracts to cover all areas of business—without centralized access.
In order to increase customer satisfaction through a consistent user experience, the expanded service and system landscape was to be transferred to a uniform, user-centered portal.
The challenge
Everything at a glance: The optimal customer journey
Different target groups—from fleet managers to repair shops—need clear dashboards, clear navigation, and a design that not only fits the brand but also meets the requirements of expert users. The goal: an intuitive and consistent customer experience.
Our approach
Looking ahead: A scalable platform for all requirements
In collaboration with KRONE, user journeys and service design processes were developed in stakeholder workshops to understand needs, processes, and technical requirements—the basis for a UX concept for expert users.
The development of a scalable design system strengthens the brand digitally and enables the expansion of future services and markets.
THE OUTCOME
B2B CUSTOMER PORTAL FOR TRAILERMANAGEMENT
mykrone.blue is a platform that combines technical depth and user-friendliness—with a UX concept that shapes data, process, and brand into a holistic experience.
Single Sign-on
One login for everything: single sign-on across all KRONE services. Secure, convenient, and integrated across brands.
IIntelligent data linking
Future real-time consolidation of telematics, service, and contract data. For maximum transparency and efficiency.
UX design for complex processes
A clear information architecture that makes even complex fleet processes intuitive to experience.
User and role distribution
Detailed rights concepts (RBAC) for different target groups – administrators, partners, customers, retailers.
Self-service features
Users manage data, contracts, or vehicles independently, reducing the workload for support and sales.
Cross-service user journeys
Connecting legacy systems and modern microservices to create a consistent user journey.
Efficient fleet management
Trailer management in the myKrone.blue portal
The biggest challenge was to design the trailer management system, a central module of the mykrone.blue portal, in such a way that complex data could be clearly structured and intuitively used. Complex technical information had to be presented in a way that was quick to understand and directly relevant to the user. The solution: a new design, clear navigation, faster processes and a better overview.
Highly customisable
To ensure that all user groups can organise and categorise trailers for themselves, tags and groups have been introduced, which are displayed directly in the overview.
Reduced complexity
As with all complex sets of information, filters were used to narrow down selections or facilitate searches for larger numbers. A detailed view with a drop-down function was also created for this purpose.
NEW Design System
To meet the challenge posed by the new components and elements, we created a new design system that enabled us to implement all pages efficiently and effectively.
high user control
Seamless integration was created between the various systems that users need to manage and control – for example, role management, adding new trailers and an approval system.
Telematics services easily ordered
The Shop in the myKrone.blue Portal
In close collaboration with KRONE, a seamlessly integrated shop solution was developed that conceals technical complexity behind intuitive design. A clearly structured checkout process and comprehensible product presentation quickly guide users to the right package.
Intuitive product selection
Users can quickly and easily find the right product, despite complex logic processes in the background.
seamless User Journeys
The shop can be accessed from various locations on the portal – via product teasers or directly from the trailer management system with appropriate pre-filtering.
Simple purchasing process
A familiar process for users with a classic shopping basket hides the complexity in the background and guides users intuitively through the selection process.
highest scalability
The shop concept was developed in such a way that even large fleets with up to 1,000+ trailers can be managed efficiently.
a digital home
for the world of KRONE
With mykrone.blue, KRONE has made the transition from isolated systems to a centralised, user-centric B2B customer portal. The self-service platform improves service quality, speeds up processes and brings the brand to life digitally. For KRONE, this means higher customer satisfaction, lower support costs and a scalable digital future.
„The Medienwerft team’s achievement consisted not only of developing a modern UX design, but primarily of genuinely thinking along with us.“
Maximilian Birle
Head of Telematics & Digital Services at KRONE Trailer &
Managing Director mykrone.blue GmbH
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References
Krone grün: A B2B portal for the agricultural industry
Yes, we did this twice! Medienwerft has also developed a B2B portal for the machine manufacturer Bernard KRONE GmbH & Co. KG that bundles the agricultural technology company’s offerings on a single platform.
Customer Experience
Customer Experience: ustomer Satisfaction at the Core
You have enough customers but the bouncingrate and cart abandonment is inexplicable? We know how customer tick and what influences them to eventually buy the product. ‘An excellent customer experience is essential for keeping a company on the road to success. We help you turn your service in satisfaction!
