The great freedom: more flexibility, more agility – with the headless commerce agency Medienwerft
Headless commerce has become an integral part of the world of e-commerce. The innovative approach, in which the front-end and back-end of an online store are separated, offers companies more flexibility and agility to create exceptional customer experiences.
Whether based on SAP Commerce or any other commerce technology, Medienwerft experts can help you realize the full potential of headless solutions. The result is digital platforms that are strong in conversion and brand-appropriate at the highest technological level.
✓E-Commerce solutions ✓SaaS (Software as a Service) ✓B2B portals
Agile and fast: the advantages of headless commerce
✓ Flexibility: Since the frontend can be designed independently of the backend platform, quick adaptations are possible.
✓ Omnichannel capability: With headless commerce, content and products can be customized consistently across multiple channels.
✓ Faster time-to-market: Changes to the design, products or features can be implemented more quickly.
✓ Technology Independence: Headless Commerce also offers the greatest possible flexibility in terms of the technologies or platforms used.
✓ Scalability: During peaks or sales promotions, the backend can be scaled without affecting the frontend.
✓ Future-proof: Headless approaches enable companies to quickly adapt to new trends, touchpoints and technologies.
Headless approach
Medienwerft – Your Headless agency
- Headless commerce integration: Linking with powerful backend systems such as SAP Commerce, commercetools, emporix or magnolia for a flexible and scalable commerce platform.
- Frontend development with expertise: designing appealing user interfaces using various frameworks such as Angular and vue.js for a modern shopping experience.
- CMS integration: Integration of content management systems such as SAP SmartEdit, Magnolia or Bloomreach for seamless content management.
- Search and product management: Use of different providers for product integration and on-site search.
- Consulting and partner selection: Comprehensive advice on the selection of suitable technologies and providers.
- Full-service workflow: Proven end-to-end service that includes requirement engineering, UX/UI design, SEO optimization and professional programming.
- B2B expertise: In addition to B2C expertise, we offer specialized industry knowledge in the B2B sector, particularly in wholesale and industry.
- SAP expertise at Gold Partner level: Rely on our extensive SAP expertise with Gold Partner status for first-class solutions and support.
“Headless commerce offers countless opportunities to build sales-rich front ends. For our customers, this means they can pick and choose the API-based backend solution providers that best fit their challenges. Whether it’s a commerce system, B2B portal, CMS, etc. – our experts then integrate the new headless front end via the respective existing API interfaces.”
Christian Rienow, Head of Web Development Medienwerft
HEADLESS KNOW-HOW ACROSS ALL TECHNOLOGIES
WHAT PLEASES THE USER ALSO SELLS SUCCESSFULLY
Do you have a process- and transaction-oriented platform for B2B or B2C? Then don’t lose sight of the requirements of your users in addition to your product and service focus! Their needs in terms of usability, appearance and the fluid navigation logic of your offering are often the decisive criteria for success.
When it comes to frontend development for your website or online store, we as a headless agency and UX professionals pay attention to a consistent appearance that reflects your brand, a shopping experience that is independent of end devices, and numerous clever digital conveniences that your users will love. Because a customer journey that pleases the user also sells better.
WHAT CAN THIS LOOK LIKE IN THE END?
YOUR ADVANTAGES AT A GLANCE
API-FIRST/BACKEND
Responsive, SEO and browser optimized and branded
ALL-IN-ONE OR INDIVIDUAL
Conception, design, frontend and backend
SPECIALIZED
B2B & B2C, e-commerce, portals, SAAS solutions
25+ YEARS EXPERIENCE
In the development of sophisticated front ends
EXPERT SUPPORT
Support for your in-house team in case of bottlenecks
BEST PERFORMANCE ON ALL BROWSERS AND DEVICES
Regardless of whether you want to optimize your existing platform or are just entering the world of headless commerce – we advise you independently of technology and find the best approach for your requirements. In doing so, we focus on the important KPIs. All our solutions are of course responsive and SEO-tested.
Device-independent functionality is also optimized while the project is still running. In addition, we tune your site up to the top performer. You don’t have to worry about fast loading times, the necessary browser compatibility or, if desired, the most barrier-free access possible. This pleases users and Google alike, and for you it means more conversions, better rankings and new target groups.
Technology competence and UX expertise – what else would you like?
Your benefits
- Expertise in the leading headless technologies
- Manufacturer-independent selection of backend systems
- A modern shopping experience for your customers
- High level of expertise in the integration of complex B2B functionalities
- Extensive (B2B) sector know-how in wholesale, industry, mail order and retail, among others
Our offer
- Selection consulting for headless technologies
- Requirements workshops
- UX/UI audits & prototyping
- Connection to the existing SAP system & process landscape to Gold Partner status
- Development of high-performance (B2B) headless solutions
EVERYTHING ABOUT HEADLESS COMMERCE
THE MOST IMPORTANT QUESTIONS AND ANSWERS
Headless commerce is an approach to e-commerce where the front-end presentation layer (what the user sees) is separate from the back-end logic layer (where product information, pricing, business logic, etc. are stored). This allows greater flexibility in designing e-commerce experiences, as the user interface can be developed independently of the backend platform.
Headless commerce offers numerous benefits, including increased flexibility, faster time to market, scalability, and the ability to deliver an omnichannel customer experience. If your business plans to leverage multiple sales channels or create a customized, highly customized user experience, a headless approach could be ideal for you.
A well-implemented headless commerce system can improve speed and performance. Since the frontend and backend are separate, both parts can be optimized and scaled independently. This enables fast loading times and high performance, especially when using state-of-the-art frontend technologies.
Because companies can design the front end independently of the back end, they have more freedom to create innovative and customized user experiences. This can lead to an improved user interface, faster load times, and a consistent user experience across different channels and devices.
“Headless architectures are the sensible step towards a flexible and changing digital landscape – the agile response to change. Modular and decoupled integration of the commerce components that make up a shopping experience reduces dependencies and creates new opportunities.”
Michael Feige
Head of Commerce Development Medienwerft
CONTACT
„Behind every impressive online solution there is a well thought out technological concept. My team of system analysts, database experts, front-end developers, back-end professionals and experienced designers ensure that everything runs smoothly. Feel free to talk to us.“
Managing Director
FRANK MEIER
Tel: +49 40 / 31 77 99-0
Email: info@medienwerft.de