GOOD CONTENT: IF YOU’VE GOT IT, YOU’VE MADE IT
In addition to the pure facts, there is a lot more to be said about brands, products and services. Emotionally appealing content, attractive additional information, comparative values or a glimpse behind the scenes are also of relevance for your customers. So you should also use the “soft” factors that turn a visit to your website or your shop into an experience or deliver a pleasant WOW effect. Because it is precisely this added value that turns your content into something special and results in more leads, greater customer loyalty and an all-round positive brand image.
MEDIENWERFT – YOUR EXPERTS FOR TOP CONTENT
- KPI-oriented content development for increased conversion and branding effects
- Idea generation, copywriting, plus layout and programming (landing pages, newsletters, content hubs and more)
- SEO specialists in-house
- Brand experts with extensive e-commerce expertise
- Broad copywriting portfolio: UX writing, SEO writing, campaigns, product copy, blogs and more…
„Content marketing is the queen of communication disciplines. It is more than good copy. What is required is a full understanding of the objectives, market knowledge, a feeling for the target groups and of course what is the intended effect of each piece of content.“
Christian Pfaff – Concept development, copy & UX writing
IMPORTANT: RELEVANT CONTENT AT EVERY TOUCHPOINT
Is the copy on your website also oriented towards the usage patterns of your website visitors? Is the product copy matched to the needs of your customers? Do you also speak a consistent language on the social networks? Do you need a good story for your multichannel campaign?
Make use of the experience of our concept developers, copywriters, SEO managers and social media specialists to create user-relevant content and achieve your marketing goals. It’s worth it.
WOULD YOU LIKE A LITTLE INSIGHT?
YOUR BENEFITS AT A GLANCE
TURN YOUR VISITORS INTO BRAND AMBASSADORS
We see high-quality content as a part of inbound marketing. If you succeed in inspiring your users with useful and attractive content, “simple copy” becomes a real lead generator, because users share interesting content and are happy to link to impressive brand content. This pushes your website up in the rankings and opens up access to more leads.
Good seeding effects always emerge when your copy and formats are ideally matched to the needs of your users Whether white papers, videos, animated GIFs, info-graphics or other relevant content, with our interdisciplinary approach, consisting of copy-text, design, programming and online marketing, we produce content for you which increases engagement with your offerings.
GOOD CONTENT IS OUR PASSION – WHAT CAN WE DO FOR YOU?
- Improved lead generation
- Optimal customer retention
- Increased conversion
- SEO optimization/ranking
- More interactions and reach
- Brand development
- Attractive content
- Content strategy
- Content strategy
- Multichannel campaigns
- SEO optimization including keyword search
- Topic search/Editorial plans
- White papers, blogs
- Info graphics, newsletters
GET CLOSER TO YOUR TARGET GROUPS IN TERMS OF CONTENT
Use content as a conversion and branding lever. We’ll help you to identify the right content, formats and channels. Whether as an individual measure or long-term support, benefit from our services such as:
- UX copy check
- Content strategy for social media
- Multistage dialog campaigns (also as proof of concept)
- Corporate copy styleguide
„When you’re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.“
HENDRIK VAN LAATEN
Tel: +49 40 / 31 77 99-0