Full Service
Online Marketing
Content Marketing

GOOD CONTENT: IF YOU’VE GOT IT, YOU’VE MADE IT

In addition to the pure facts, there is a lot more to be said about brands, products and services. Emotionally appealing content, attractive additional information, comparative values or a glimpse behind the scenes are also of relevance for your customers. So you should also use the “soft” factors that turn a visit to your website or your shop into an experience or deliver a pleasant WOW effect. Because it is precisely this added value that turns your content into something special and results in more leads, greater customer loyalty and an all-round positive brand image.

MEDIENWERFT – YOUR EXPERTS FOR TOP CONTENT

KPI-oriented content development for increased conversion and branding effects
Idea generation, copywriting, plus layout and programming (landing pages, newsletters, content hubs and more)
SEO specialists in-house
Brand experts with extensive e-commerce expertise
Broad copywriting portfolio: UX writing, SEO writing, campaigns, product copy, blogs and more…

“Content marketing is the queen of communication disciplines. It is more than good copy. What is required is a full understanding of the objectives, market knowledge, a feeling for the target groups and of course what is the intended effect of each piece of content.”

Christian Pfaff – Concept development, copy & UX writing

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IMPORTANT: RELEVANT CONTENT AT EVERY TOUCHPOINT

Is the copy on your website also oriented towards the usage patterns of your website visitors? Is the product copy matched to the needs of your customers? Do you also speak a consistent language on the social networks? Do you need a good story for your multichannel campaign?

Make use of the experience of our concept developers, copywriters, SEO managers and social media specialists to create user-relevant content and achieve your marketing goals. It’s worth it.

Would you like a little insight?

OUR REFERENCES

YOUR BENEFITS AT A GLANCE

Attractive content throughout the customer journey

More reach range and increased engagement with your offering

Easier to find and greater visibility on Google etc.

Better results in lead generation

TURN YOUR VISITORS INTO BRAND AMBASSADORS

We see high-quality content as a part of inbound marketing. If you succeed in inspiring your users with useful and attractive content, “simple copy” becomes a real lead generator, because users share interesting content and are happy to link to impressive brand content. This pushes your website up in the rankings and opens up access to more leads.

Good seeding effects always emerge when your copy and formats are ideally matched to the needs of your users Whether white papers, videos, animated GIFs, info-graphics or other relevant content, with our interdisciplinary approach, consisting of copy-text, design, programming and online marketing, we produce content for you which increases engagement with your offerings.

GOOD CONTENT IS OUR PASSION – WHAT CAN WE DO FOR YOU?

YOUR BENEFITS

Improved lead generation
Optimal customer retention
Increased conversion
SEO optimization/ranking
More interactions and reach
Brand development
Attractive content

OUR OFFERING

Content strategy
Content strategy
Multichannel campaigns
SEO optimization including keyword search
Topic search/Editorial plans
White papers, blogs
Info graphics, newsletters

GET CLOSER TO YOUR TARGET GROUPS IN TERMS OF CONTENT

Use content as a conversion and branding lever. We’ll help you to identify the right content, formats and channels. Whether as an individual measure or long-term support, benefit from our services such as:

- - UX copy check
  - Content strategy for social media
  - Multistage dialog campaigns (also as proof of concept)
  - Corporate copy styleguide

Contact

“Do you want to develop digitally? With branding expertise and a comprehensive range of services, my team and I will ensure that your brand has a successful presence in every media channel. I look forward to getting to know you.”

Managing Director

HENDRIK VAN LAATEN

T: +49 40 31 77 99 0
E: info@medienwerft.de