AI only works with architecture: watch the masterclass now 
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The right system for every application: Medienwerft Demo Days – See for yourself 
End2End solutions from UX to hosting: Benefit from the expertise of the FIS Group! 
Do you fit into our team? Discover all vacancies now and apply now! 
Ready for the shipyard? Find out what you can look forward to as an apprentice at Medienwerft! 
AI in e-commerce: discover possible use cases now! 
TCO halved: Successful replatforming for HABA Pro 
CONTENT MARKETING FOR B2B and B2C: ACHIEVE, CONVINCE, GENERATE LEADS
In addition to the pure facts, there is much more to tell about brands, products and services. Emotionally appealing content, attractive additional information, comparative values or a look behind the scenes are almost as relevant for your customers. Use the “soft” factors that turn a visit to your website or store into an experience or provide a pleasant “wow” effect. It is precisely this added value that makes your content valuable and leads to more leads, stronger customer loyalty and an all-round positive brand image.
CONTENTS that sell
Challenges
- KPI-oriented content development for more conversions and increasing sales
- Idea generation, text creation plus layout and implementation for various requirements
- In-house SEO specialists
Objectives
- Achieve defined KPIs with targeted content
- Regular content creation and playout
- Reach and convince customers
- Lead generation
Website/landing pages
CONTENT THAT GENERATES LEADS
Do you want your B2B company to be findable and convincing? No problem! Our combination of SEO-optimized texts for a good ranking and target group-specific UX design will help you achieve this.
The goal: sales-boosting content!
Together, we create what your customers expect. Do you want to enrich your products with relevant information and meaningful product images? We specialize in putting ourselves in the shoes of different industries and putting together suitable content for the target group.
Increase reach
Generate traffic
Better discoverable
SOCIAL MEDIA
TECHNICAL KNOW-HOW MEETS CREATIVITY
Whether B2B or B2C, the approach is the same: achieve your business goals efficiently. Cross-channel content creation and maintenance ensure the optimal customer journey across all channels.
The optimal targeting of advertising media plays a particularly important role here. As almost everyone uses at least one social media platform, the right strategy leads to a boost in sales, lead generation and brand tuning.
Do you want to place your company on social media? Then let us advise you on which platforms and which targeting is best suited to your requirements.
Increase visibility
Increase interactions
Optimize brand presence
AT THE TOP OF THE MAILBOX
Do you appreciate direct marketing and rely on a personal approach? Then email marketing is your digital solution!
If the tool has already been selected and set up, it’s time for personalized content – because anyone who clicks on your email is interested and has certain expectations. To meet these expectations, you need to address them in the right way. The combination of copywriting and UX design ensures a convincing appearance.
The best part: you brief the topics, we create the content and also take care of the dispatch.
Increase click rate
Generate leads
Increase customer loyalty
CONTENT MARKETING EXPERTS
You know your products, we know how to sell them – that’s how we complement each other.
No matter how detailed the briefing may be, not everyone can write a text tailored to your target group, not even ChatGPT. All of our experts work together to deliver the complete package: From SEO, copywriting and UX design to final maintenance, our team covers all components of content creation.
Would you like to find out more about the options in an initial Expert Talk?
B2B – WE CAN DO IT WITH THE LEFT HAND
In contrast to B2C, the texts in B2B tend to be more descriptive and the images less emotional. Instead, more focus is placed on details, as B2B customers have different requirements and therefore need to be addressed differently.
Thanks to our many years of B2B experience, we are familiar with these requirements from numerous projects and know what is important.
Do you want to get started with your B2B content strategy?
Then get in touch with our experts:
WOULD YOU LIKE A BRIEF INSIGHT?
Content Marketing with AI
High-performance solutions
What used to sound more like science fiction is now finding its way into more and more areas: artificial intelligence is massively changing the (working) world. AI offers companies endless opportunities to automate workflows, use resources more efficiently and improve processes. The AI experts at the FIS Group support companies with their great expertise and intelligent, creative and data protection-compliant solution ideas on the path to a promising future.
Content marketing is a discipline of online marketing that covers all processes from the creation to the publication of content such as texts and images.
Content marketing in B2B should not be underestimated, as all relevant information is required, especially in B2B. However, a coordinated content strategy that incorporates all channels and measures is also required to address customers according to their expectations.
Content marketing at Medienwerft includes strategic consulting, content creation, maintenance and publication on the specified channels. Our team combines the necessary experience from all areas to offer customers an all-round package.
Anyone who uses content marketing has understood what is important. After all, content is the key to success when it comes to reaching, convincing and closing deals with customers.
