In January 2012, recognizing a need to include online sales in its marketing efforts, the P&C Group engaged Medienwerft, as lead agency, to develop an online plan for its strategic repositioning. This plan is the basis for the Group’s use of all current and future online activities. In light of its specific legal environment, the first order of business was to address some complex trademark-related issues. The aim was to develop robust long-term solutions for the different media used by the two companies P&C and VAN GRAAF.On the basis of the new online communication strategy, the company websites www.peek-und-cloppenburg.de and www.vangraaf.com , including six more national versions, underwent a relaunch. The focus in terms of design and content lay on the eventual integration of the online shop.
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