CONSOLIDATING THE EXISTING OFFERING
From the purchase and management of high-grade innovative agricultural machinery to training and telematic services, to various supplementary ecommerce offers, Maschinenfabrik Bernard Krone GmbH & Co. KG previously presented its customers from the agricultural sector with various products, services and offerings across a range of different websites.
While appearing logical at first glance, in practice this level of specialisation brings disadvantages: customers who make use of a number of the company’s services were constantly switching between different websites.
For greater comfort, efficiency and to save time, a more intelligent solution was desired, one that would meet the needs of all target groups.
In cooperation with the client, affiliated IT service providers and a highly motivated team of specialists, Medienwerft developed a B2B portal, which took into account the interests of all participants. The B2B portal is optimised for use on mobile devices, intelligent and easily accessed by users with a single login.
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FOCUSING ON USER EXPERIENCE
FARMERS, DEALERS AND AGRICULTURAL CONTRACTORS ARE THE CUSTOMER, NOT THE IT DEPARTMENT
What does a farmer who would like to work more efficiently with large machinery during the forage harvesting season need? What monitoring capacities does an agricultural contractor use when planning their fleet?More information
How do farming machinery dealers manage their customers and supply them with suitable information and services? Right from the first briefing, the highest value was placed on the requirements of Krone’s customers.
Despite the objective of placing complex demands on the feasibility of the project on the IT side, the core focus remained the needs of the user groups and developing an optimal B2B portal for them. Despite a tight schedule with exacting deadlines, the user experience remained the key measure of success throughout the entire design process.
UNDERSTANDING THE WORKING ENVIRONMENT
In the driver’s cab of a high-capacity harvester, critical decisions are being made ever more frequently via tablet. In this respect, during the further development of cross-application navigation,
mobile operation of the complex portal is crucial. Just such a navigation system was developed and the services now feature interfaces that can easily be operated from the cab of a large harvester.
For a project like the mykrone.green B2B portal, flexible project organisation was a logical choice. Together with the client and affiliated IT service providers, we used agile methods to work closely together in a mixed team while nonetheless retaining a degree of self-organisation.
Within a short time we had created the first drafts in workshops and scribble sessions. The development of the B2B platform was executed as a complete scrum project across a manageable number of sprints.
LIKE A SWISS ARMY KNIFE – THE MYKRONE.GREEN B2B PORTAL
Taking stock of the tasks assigned to us and the results of our collective work, we are proud of what we have achieved. With the mykrone.green B2B portal, we have combined two web shop systems with one another, integrated applications for the management and maintenance of individual machines through to complex fleets, and realised training offers as well as comprehensive data management, including the real-time transfer of machine data to smartphone, tablet and PC.
mykrone.green offers makes all the services of the Krone world accessible to users on a single account. With just one login, farmers, dealers and agricultural contractors can plan and go about their daily work routines in a way that is simple, quick and user friendly. In order to introduce existing customers to the new developments, a landing page was created, which visually presented all of the new content and features of the B2B portal, and further consolidated the Krone brand experience.
After the go-live in mid November 2019, the system was presented at Agritechnica Hanover, the world’s largest farming machinery fair. Users were particularly impressed with the comfort of the intuitively designed business platform and the time savings it generated.
„When you’re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.“