MONSTERS FOR ERNSTING’S FAMILY: A MAGNIFICENT SUCCESS

Since 2015, Medienwerft has been the leading digital agency of Ernsting’s family. We develop comprehensive e-commerce strategies in a sales-boosting UX design and put communicative solutions in the limelight in a creative manner. A glance at the details demonstrates this: For the children’s range, we are to develop a cross-channel sales promotion to inspire children and their parents. We’ve succeeded very well in doing this with the Monsterlinos campaign – with 65,000 visitors to the landing page and over 7,200 participants in the competition.

THE TASK

Cross-discipline thinking is required: The campaign is to be shown as part of the “Cool to School” campaign on all channels. In this way, you encounter the Monsterlinos in the shop windows and within the Ernsting’s family branches as well as on the campaign landing page, on the blog and the Facebook page and also, of course, on the Ernsting’s family website. All relevant touchpoints – POS, online advertising materials, emails, Facebook, YouTube and printed advertising materials – lead to the campaign landing page www.monsterlinos.com

SERVICES

The monster linos are on the loose: as part of the campaign, each child was able to draw their favorite monster and send a photo of the drawing online to Ernsting’s family. For this purpose, a responsive campaign landing page based on bootstrap was implemented in TYPO3.

The 10 best, most terrifying, friendliest, most original monsters were then brought to life in a toy factory. There was also a trip to Disneyland Paris and shopping vouchers to be won. All participants also had the opportunity to secure a 10% voucher for the next purchase from Ernsting’s family.

ABOUT THE CLIENT

Ernsting’s family is one of the leading cross-channel suppliers in German textile retail, with more than 1,800 branches, a successful web presence and around 12,000 employees. The company with its headquarters in Coesfeld was founded in 1968 by Kurt Ernsting and offers fashion, underwear, accessories and a variety of home&living items for the whole family.

CAMPAIGN COMPONENTS

  • Responsive landing page with a colouring page to download
  • Posters in the shop windows and branches
  • Emails with 10% voucher
  • Facebook
  • Monthly catalogue
  • Various interactive special advertising materials

SERVICES

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CONSULTING

CONCEPTION

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DESIGN

DEVELOPMENT

Contact

“What can we achieve? How can we progress? How can we operate better in the market? If you’re looking for outstanding digital solutions for a particular challenge, talk to us about it. After all, you know that successful relationships always begin with the first conversation.”

New Business

Sönke Baumann

T: +49 40 31 77 99 0
E: info@medienwerft.de