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DIGITAL STRATEGY FOR ERNSTING’S FAMILY – HOW MEDIENWERFT MAKES ENGAGEMENT RATES EXPLODE
A digital strategy that is fun for everyone involved: whether with seasonal themes, as part of cross-channel campaigns or to promote Ernsting’s family’s high-value offers, the promotions and competitions that we have developed for Ernsting’s family always cause a splash, generating customer loyalty and sales and providing entertainment for the whole family! We achieve this through more involvement, interaction and exciting ideas.
CUSTOMER
Ernsting’s family GmbH & Co. KG
PROJECT DURATION
variable
EXPERTISE
- Frontend development
- User experience/user interface design
- Idea development/conception
- Cooperation management
- Backend development based on TYPO3
TECHNOLOGIES
- HTML
- CSS
- JavaScript
- TYPO3
- Pattern Lab (Living Styleguide) as the base for the integration of shop UI components
With around 1,900 branches in Germany and Austria, a successful online presence and around 12,000 employees, Ernsting’s family is one of the largest cross-channel providers in the German textile retail sector. The company, based in Coesfeld, was founded in 1968 by Kurt Ernsting and offers clothing, underwear, bedding, accessories as well as home & living ranges for the whole family.
THE TASK
GAMES, FUN & PERKS FOR HAPPY FAMILIES
With the aim of ensuring more awareness, commitment and, of course, more customer loyalty as part of cross-channel campaigns, Ernsting’s family was looking for ideas for its competitions and promotions that would inspire enthusiasm among the target groups.
The focus here was on the customers, with the intention being that they would find the promotions fun.
As for quantitative goals, the focus was on increasing traffic, generating leads, and increasing awareness.
OUR SOLUTIONS
MULTI-VALUE, UNUSUAL, AND BRAND-APPROPRIATE
Even in the briefing phase, we ensured that the content and objectives of the competitions and promotions planned offered customers real added value and at the same time were appropriate for the brand.
Ideas, value and incentives that increase participation were important. In implementation, we placed importance on an appealing “playability” and the possibility of active interaction to increase the chances of winning. We also like to go a little further when it comes to innovation.
Our competitions and promotions take place in parallel on Ernsting’s family’s various digital touchpoints or take advantage of new technologies for more involvement and fun.
THE CHALLENGE
ANYTHING – JUST NOT BORING
Shake your smartphone, blow into the microphone or draw it… when developing competition mechanics, we pay great attention to unusual interaction, motivating pathways to the objective and individually challenging playing styles.
Eye-catching promotions and interactive, challenging competitions are a real creative task. They must not be too easy, but also not too difficult. And they should also provide enough fun to join in after the third time.
CONCLUSION
WELL DONE, AND WITH A REAL KICK
Of course, there is a very clearly defined objective behind every promotion and every competition. Sometimes it is advertising ranges of products, sometimes it is generating newsletter subscribers or annual ticket users or increasing traffic in selected channels. However, what counts for all tasks is a surprising and resourceful idea for achieving the desired goal. And above all: to inspire our loyal customers again and again.
What do you need for this? Conceptual strength, technical know-how and the desire to dive into an irrepressible gaming mood once again. This skillset offers ideas with a kick that simply spread a good mood.
CONCEPTUAL, CREATIVE & ACCURATE
In addition to the strategic input, we value Medienwerft for their conceptual and creative ideas as well as for its accurate planning.
CONTACT
„When you’re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.“
Managing Director
HENDRIK VAN LAATEN
Tel.: +49 40 / 31 77 99-0
E-Mail: info@medienwerft.de