More efficient and modern: HABA Play Replatforming on Emporix

HABA Play was transformed to the modern Emporix platform using our cost-efficient lean commerce approach. Within a few months, the commerce system was migrated without changing the existing storefront. Thanks to innovative technologies and collaborative partnerships, a seamless transition and significant cost savings were achieved.

CLIENT

HABA Familygroup

PROJECT DURATION

4 months

EXPERTISE

  • Frontend/webapp development
  • Microservice development
  • Requirements engineering
  • DevOps
  • UX consulting
  • Customer success management / project management

TECHNOLOGIES

  • TypeScript
  • NodeJS
  • Express Server
  • Angular
  • Vue/Alokai integration
  • Vercel (Hosting)

The HABA Familygroup, an internationally active family business, today manages the HABA and HABA Pro brands. Since its foundation over 80 years ago, the company has been supporting families, social, public and private institutions. From development to production and distribution, the portfolio includes high-quality products in the areas of family life, play, movement, clothing, education, furniture and equipment.

THE TASK

Efficient migration under a strict schedule

Our task was to replace HABA Play’s existing cloud-based commerce system with a new platform – on a tight schedule of just a few months.

The first task was to migrate the HABA Play B2C area while retaining the existing storefront. In the next step, the B2B area was also to be implemented on the same platform. This required preparations for the B2B area at an early stage of the project in order to make the transition seamless and to draw synergies from the B2C project.

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OUR SOLUTION

Integration of the existing storefront

To ensure a smooth transition to a new commerce platform, we decided to keep the existing HABA Play storefront. This was originally tailored to the old commerce system and communicated via specific API endpoints.

To ensure compatibility with the new Emporix system, we developed the “Medienwerft Unified Emporix Middleware”. This middleware intercepts the requests from the storefront and converts them so that they are compatible with the new Emporix backend system. This enabled us to ensure a seamless system changeover in which the storefront works simultaneously with two backend systems.

 

IN FOCUS

State of the art Technologies

TypeScript Microservices: Enable scalable, maintainable and modular services for efficient development and easy maintenance.

MACH Commerce System (Emporix):
Provides agile and flexible commerce solutions with high performance and customizability.

Cloud Hosting (Google Cloud):
Provides reliable, scalable hosting with global reach and high availability.

Cloud Platform as a Service (Vercel):
Facilitates deployment and management of web applications with automatic scaling and optimized performance.

Angular Progressive Web Application (PWA):
Provides fast load times, high performance and offline capabilities for an improved user experience.

The migration to Emporix was technically challenging, but our team managed to integrate the existing storefront seamlessly. I am particularly proud of our middleware, which enabled a smooth and quick changeover.

Michael Feige
Commerce Development, Medienwerft

OUR APPROACH

Unified middleware and lean commerce in use

Our “Medienwerft Unified Middleware” enabled us to quickly integrate the old storefront with the new Emporix platform, which allowed us to speed up development and save valuable time.
By continuing to use the existing headless storefront and only replacing the backend from SAP Commerce Cloud to Emporix, we were able to avoid a complete relaunch.

Thanks to our lean commerce approach, the planned replatforming of HABA Pro (B2B) and the customization of the Composable Commerce components will significantly reduce annual license and operating costs, creating additional resources for future innovations and projects.

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CONCLUSION

Success through partnership

The collaborative partnership between HABA, Emporix and our team led to a successful implementation within a tight timeframe. With innovative technologies and efficient project management, we replatformed the commerce system and made it future-proof. We look forward to the next steps, including the integration of the B2B area and other exciting projects.

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Kontaktblock

CONTACT

„Behind every impressive online solution there is a well thought out technological concept. My team of system analysts, database experts, front-end developers, back-end professionals and experienced designers ensure that everything runs smoothly. Feel free to talk to us.“

Frank Meier

Managing Director
FRANK MEIER

Tel: +49 40 / 31 77 99-0
Email: info@medienwerft.de