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Award: Shop Solutions for Retail: balancing brand, customer, and cost pressure
Digital retail is breaking sales records – and at the same time struggling with margins below 3 percent. In an era of rising marketing costs, increasing customer expectations, and costly platform dependencies, commerce architecture is key to profitability — especially when competing against major portals and global players.
Those who now rely on next generation e-commerce with AI-native systems that automate processes and consistently map service chains gain a decisive advantage.
Shop solutions for retail: balancing brand, customer, and cost pressure
Digital retail is breaking sales records – and at the same time struggling with margins below 3 percent. In an era of rising marketing costs, increasing customer expectations, and costly platform dependencies, commerce architecture is key to profitability — especially when competing against major portals and global players.
Those who now rely on next generation e-commerce with AI-native systems that automate processes and consistently map service chains gain a decisive advantage.
Challenges for the Retail & Consumer Goods Industry
and how to tackle them
Yesterday’s systems for tomorrow’s demands – that is not going to work. In an increasingly competitive market with the biggest players in the industry, customer loyalty and automation are key to larger margins.
What is needed are future-proof service-oriented platforms that can map all service chains from brick-and-mortar retail to call centers, thus guaranteeing a personal, seamless shopping experience across all channels – and ideally automated.
For this, we develop AI-native Autonomous Commerce Platforms that enable you to calmly meet the demands of future e-commerce.
Reduce E-Commerce Costs
Through replatforming, the TCO in e-commerce can be reduced by up to 50% – as we have proven with our client HABA.
Effectively Use AI
Modern AI-ready architectures ensure that Artificial Intelligence can be used for process optimization, customer loyalty, and profit maximization.
Centralize Commerce
Central systems instead of international solutions – with AI-native e-commerce landscapes, all assortments and prices can be mapped in one central system – modern and cost-effective.
react quickly
With No Code/Low Code editors, content can be maintained, changed, and removed – without having to involve IT every time.
With extensive experience from over 500 successfully implemented e-commerce projects, we are your strong partner to take your e-commerce to new heights.
Utilize the savings potential of automation and Artificial Intelligence: Thanks to AI, implementation costs decrease, allowing new possibilities such as additional services and special functions to be economically viable, e.g., in a portal solution.
fact check
Retail in the Age of AI Commerce
Sources: *einzelhandel.de, ** einzelhandel.de, ***einzelhandel.de
The market is moving – and at speed. Increasingly large parts of online business are conducted through major marketplaces. For retailers, this means: those who do not rely on their own powerful commerce platform surrender margins, customer data, and brand loyalty to the platform giants. A future-proof commerce architecture is no longer an option today, but a business-critical necessity.
After all, growth has long since shifted to the digital realm. While brick-and-mortar retail stagnates, online channels are becoming the central growth engine. Successful companies invest in high-performance digital platforms to create customer experiences that are not possible offline – flexible, scalable, and individual.
Many retail companies recognize the potential of Artificial Intelligence, but only a few have truly deeply integrated AI into their value creation. This is where the decisive advantage of the future emerges: retailers must now modernize their technological basis with AI-ready architectures, integrated commerce platforms, and the ability to react quickly to market changes. Those who wait risk not only margin pressure but also a structural competitive disadvantage.
Innovative Solutions
for digital retail
How the Retail and Consumer Goods Industry
grows successfully with us
Reference
HABA – More efficient and modern THANKS to replatforming on Emporix
HABA Play was transformed onto the modern Emporix platform through our cost-efficient Lean Commerce approach. Within a few months, the migration of the commerce system was achieved without changing the existing storefront. Thanks to innovative technologies and collaborative partnership, a seamless transition and significant cost savings of up to 50% were realized.
Reference
Ernsting’s Family – Success with Design System and Campaigns
Since 2015, Medienwerft has supported Ernsting’s family, a leading cross-channel textile provider, in implementing sales-boosting e-commerce strategies. In close cooperation with various stakeholders, interactive sales campaigns and digital advertising materials are regularly created, specifically improving UX, customer loyalty, and conversion. Additionally, the development of a design system and webshop relaunches are among our tasks. Discover how diversely we can support retail companies with our expertise.
Reference
HABA – More efficient and modern THANKS to replatforming on Emporix
HABA Play was transformed onto the modern Emporix platform through our cost-efficient Lean Commerce approach. Within a few months, the migration of the commerce system was achieved without changing the existing storefront. Thanks to innovative technologies and collaborative partnership, a seamless transition and significant cost savings of up to 50% were realized.
Reference
Ernsting’s Family – Success with Design System and Campaigns
Since 2015, Medienwerft has supported Ernsting’s family, a leading cross-channel textile provider, in implementing sales-boosting e-commerce strategies. In close cooperation with various stakeholders, interactive sales campaigns and digital advertising materials are regularly created, specifically improving UX, customer loyalty, and conversion. Additionally, the development of a design system and webshop relaunches are among our tasks. Discover how diversely we can support retail companies with our expertise.
“In addition to strategic input, we value Medienwerft for their conceptual and creative ideas, as well as for their precise execution.“
Stephanie Wölfel
Head of Digital Business, Ernsting’s family
Digital Success
what medienwerft can do for you
As a partner to retail, Medienwerft combines technological excellence with strategic forecasting and strong innovative power. We orchestrate systems, data, and channels into integrated commerce experiences that increase efficiency, build customer loyalty, and specifically unlock sales potential. Our vision is visionary: with state-of-the-art technologies, we make your retail business future-proof: agile, customer-centric, and technologically leading.
Strategy & Platform Consulting
Replatforming to modern commerce architectures (composable and AI-native)
Headless Shop Systems
Maximum flexibility for highest scalability
Content Management Systems
Optimized and future-proof for IT and Marketing
artificial intelligence
From AI industry solutions to custom AI developments
Design Systems &
Brand Experience
Brand guidelines for teams, partners, and AI
UX/UI Design &
User Experience
For cost reduction and process optimization
E-Commerce Marketing
From email marketing to omnichannel marketing automation to state-of-the-art AI solutions
Selected Clients from
Retail & Consumer Goods
Frequently Asked Questions about
Digitalization in Retail
Contact us now &
implement your project successfully with our experts!
Also interesting:
About Us
Our INDUSTRY OVERVIEW
From B2B to B2C to hybrid models — our clients across all industries rely on digital excellence. With a clear strategy, technical expertise, and a focus on users and conversion, we ensure the success of their digital solutions.
References
The best reference?
Our References
From website relaunches to e-commerce development: We love every project we work on. Here, we’d like to showcase a selection of our most interesting projects.
