Digitalization in Wholesale and Specialist Trade — between automation and human-in-the-loop
In digital wholesale converge individual pricing-, project- and contractual logic with a shortage of skilled workers and high costs — and pressure to automate. In demand are modern platform architectures that ensure product availability and seamlessly integrate systems – and thus ensure increasing margins .
As part of the FIS Group with over 30 years of wholesale expertise we know the requirements of the wholesale and specialist trade and offer customized solutions for your industry.
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Digitalization in Wholesale and Specialist Trade — between automation and human-in-the-loop
In digital wholesale converge individual pricing-, project- and contractual logic with a shortage of skilled workers and high costs — and pressure to automate. In demand are modern platform architectures that ensure product availability and seamlessly integrate systems – and thus ensure increasing margins .
As part of the FIS Group with over 30 years of wholesale expertise we know the requirements of the wholesale and specialist trade and offer customized solutions for your industry.

Challenges for wholesale & retail –
and how to tackle them
Wholesale and specialist trade face complex challenges: Goods must be in the right place at the right time, extensive product catalogs and custom project terms as well as pricing structures must be taken into account and be mapped in the system.
The FIS Group contributes with specific industry solutions – such as FIS/wws, the market-leading system for the technical wholesale sector in the DACH region – and services for optimized inventory levels, accurate forecasts and optimal delivery capacity at all times.
Modern commerce architectures help orchestrate systems, integrate data effectively, and automate customer service to a large extent, thereby reducing costs in the long term.
mapping out complex logics
Modern commerce architectures combine flexible pricing engines, ERP logic and scalable, high-performance processes – and ensure increasing margins.
Using AI intelligently
AI-native architectures enable the automated design and control of processes. Current inventory levels and real-time data form the basis for faster, more informed decisions.
automated Customer service
B2B portals are the first step toward self-service support. A human-in-the-loop is brought in as needed to maintain personal contact with the customer.
availability at all times
Whether it’s a construction site, a warehouse, or a tool cabinet – modern architectures ensure with optimized storage and logistics processes maximum availability.
With vast experience from over 500 successfully completed e-commerce projects we are your strong partner to take your business to greater heights.
This allows you to effectively harness the full potential of automation and artificial intelligence and optimize your margins.
fact check
Digital Transformation in Wholesale and Retail
Sources: *ifhkoeln.de, **handelsdaten.de, ***destatis.de
With an e-commerce revenue of over 500 billion euros just from online stores and marketplaces digitalization in retail is no longer just an option, but a matter of survival. For the wholesale and specialty retail sectors, this means: Those who do not consistently expand their digital sales channels, will lose market share to more agile competitors.
The fact that more than half of the medium-sized and large retail companies still do not use AI, reveals a strategic gap. Especially in B2B business, AI-supported processes — from demand forecasting to dynamic pricing to and inventory optimization – hold enormous potential to increase efficiency and reduce costs.
To succeed in wholesale and specialty retail, businesses must make smart use of data and AI, automate processes, and build resilience — not only to stay competitive but, above all, to remain future-proof.
Highlights for wholesale
IDS Connector
EFFICIENT PRODUCT DATA COMMUNICATION FOR RETAILERS
For wholesalers who sell their products through online stores and have high standards for data quality and system integration, we have developed a comprehensive solution — the IDS Connector — based on our experience in the paint and building materials wholesale industry.
The IDS Connector — an integrated data interface — connects any craftsman software with online stores. This ensures a seamless and efficient exchange between retailers and tradespeople.
FIS/Shopconnector
Connection between the front end and SAP ERP
The FIS/ShopConnector, developed by the FIS Group, seamlessly integrates your online store’s processes with those in the SAP system, as this exclusive interface connects your commerce system to one or more of your SAP ERP systems.
This means: customer- and product data are automatically transferred from the store to the SAP ERP system and there immediately processed. The transferred data is managed transparently: orders can be monitored, checked and if necessary processed further, before they are finally posted to the SAP system. Via standardized interfaces, additional data sources such as Open Master Data (OMD), third-party apps, or external tradespeople software can be integrated.
just like the wholesale and specialty retail does
grow successfully with us
Reference
CMS Group – Omnichannel Commerce for the Paint Wholesale Industry
Medienwerft developed a B2B platform based on the SAP Commerce Cloud for CMS Dienstleistungs-GmbH, which digitally connects 14 paint wholesalers across more than 170 locations. It consolidates product catalogs, warehouse logistics, and order processes and integrates existing SAP ERP systems, making processes more efficient and enabling cross-partner services.
Reference
LERBS – Inventory Management with Smart Features
Numerous B2B and customer-specific features have been integrated into an existing B2B platform of Lerbs GmbH by Medienwerft: The SAP Commerce based portal was connected to the Navision ERP and now adds significant value in the everyday life of the LERBS employees and customers – by offering an intelligent inventory management, replenishment, sophisticated aftersales processes for maintenance, reclassification, Scrapping and Equipment inspection.
Reference
CMS Group – Omnichannel Commerce for the Paint Wholesale Industry
Medienwerft developed for CMS Dienstleistungs-GmbH a B2B platform based on the basis of SAP Commerce Cloud, which digitally connects 14 paint wholesalers at over 170 locations. It consolidates product catalogs, warehouse logistics and order processes and integrates existing SAP ERP systems, which makes processes more efficient and cross-partner services possible .
Reference
LERBS – Inventory Management with Smart Features
Numerous B2B and customer-specific features have been integrated into an existing B2B platform of Lerbs GmbH by Medienwerft: The SAP Commerce based portal was connected to the Navision ERP and now adds significant value in the everyday life of the LERBS employees and customers – by offering an intelligent inventory management, replenishment, sophisticated aftersales processes for maintenance, reclassification, Scrapping and Equipment inspection.

“Our goal was not just to build a flexible shop system, but a B2B platform that adapts to the needs of our partners and is scalable to a high degree.“
Marcus Michel
Head of IT Point of Sales bei DAW SE/CMS-Gruppe
digital success in wholesale and retail
what medienwerft can do for you
Drawing on our experience from numerous B2B projects, we develop e-commerce platforms and B2B portals for you that ensure scalability, performance, and future-proofing through automated processes, seamless ERP integration, and a seamless user experience.
Strategy & Platform Consulting
Modern Commerce Architectures (Composable and AI-Native)
Headless Shop Systems
Maximum flexibility for highest scalability
Content Management Systems
Optimized and future-proof for IT and Marketing
UX/UI Design &
Customer Experience
From design systems to process optimization
artificial intelligence
From AI industry solutions to custom AI developments
ERP-Integration
End-to-end integration thanks to 30 years of SAP expertise and Gold Partner status within the FIS Group
Our AI Solutions
for wholesale and retail
Frequently Asked Questions
About Digitalization in Wholesale and Retail
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