Digitalization in Wholesale and Specialist Trade — between automation and human-in-the-loop

In digital wholesale converge individual pricing-, project- and contractual logic with a shortage of skilled workers and high costs — and pressure to automate. In demand are modern platform architectures that ensure product availability and seamlessly integrate systems – and thus ensure increasing margins .

As part of the FIS Group with over 30 years of wholesale expertise we know the requirements of the wholesale and specialist trade and offer customized solutions for your industry.

Wholesale and specialty retailers

Digitalization in Wholesale and Specialist Trade — between automation and human-in-the-loop

In digital wholesale converge individual pricing-, project- and contractual logic with a shortage of skilled workers and high costs — and pressure to automate. In demand are modern platform architectures that ensure product availability and seamlessly integrate systems – and thus ensure increasing margins .

As part of the FIS Group with over 30 years of wholesale expertise we know the requirements of the wholesale and specialist trade and offer customized solutions for your industry.

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Challenges for wholesale & retail –

and how to tackle them

Wholesale and specialist trade face complex challenges: Goods must be in the right place at the right time, extensive product catalogs and custom project terms as well as pricing structures must be taken into account and be mapped in the system.

The FIS Group contributes with specific industry solutions – such as FIS/wws, the market-leading system for the technical wholesale sector in the DACH region – and services for optimized inventory levels, accurate forecasts and optimal delivery capacity at all times.

Modern commerce architectures help orchestrate systems, integrate data effectively, and automate customer service to a large extent, thereby reducing costs in the long term.

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mapping out complex logics

Modern commerce architectures combine flexible pricing engines, ERP logic and scalable, high-performance processes – and ensure increasing margins.

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Using AI intelligently

AI-native architectures enable the automated design and control of processes. Current inventory levels and real-time data form the basis for faster, more informed decisions.  

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automated Customer service

B2B portals are the first step toward self-service support. A human-in-the-loop is brought in as needed to maintain personal contact with the customer.

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availability at all times

Whether it’s a construction site, a warehouse, or a tool cabinet – modern architectures ensure with optimized storage and logistics processes maximum availability.

With vast experience from over 500 successfully completed e-commerce projects we are your strong partner to take your business to greater heights.

This allows you to effectively harness the full potential of automation and artificial intelligence and optimize your margins.

fact check

Digital Transformation in Wholesale and Retail

e-commerce revenue in 2024 – of which €509 billion will come from online stores and marketplaces alone*
of medium-sized and large retail companies in Germany do not yet use AI**
increase in wholesale prices in September 2025 compared to the previous year – a sign of stable markets***

Sources: *ifhkoeln.de, **handelsdaten.de, ***destatis.de


With an e-commerce revenue of over 500 billion euros just from online stores and marketplaces digitalization in retail is no longer just an option, but a matter of survival. For the wholesale and specialty retail sectors, this means: Those who do not consistently expand their digital sales channels, will lose market share to more agile competitors.

The fact that more than half of the medium-sized and large retail companies still do not use AI, reveals a strategic gap. Especially in B2B business, AI-supported processes — from demand forecasting to dynamic pricing to and inventory optimization – hold enormous potential to increase efficiency and reduce costs.

To succeed in wholesale and specialty retail, businesses must make smart use of data and AI, automate processes, and build resilience — not only to stay competitive but, above all, to remain future-proof.

far more than e-commerce

for wholesale and specialist Trade

Highlights for wholesale

IDS Connector

EFFICIENT PRODUCT DATA COMMUNICATION FOR RETAILERS

For wholesalers who sell their products through online stores and have high standards for data quality and system integration, we have developed a comprehensive solution — the IDS Connector — based on our experience in the paint and building materials wholesale industry.

The IDS Connector — an integrated data interface — connects any craftsman software with online stores. This ensures a seamless and efficient exchange between retailers and tradespeople.

FIS/Shopconnector

Connection between the front end and SAP ERP

The FIS/ShopConnector, developed by the FIS Group, seamlessly integrates your online store’s processes with those in the SAP system, as this exclusive interface connects your commerce system to one or more of your SAP ERP systems.

This means: customer- and product data are automatically transferred from the store to the SAP ERP system and there immediately processed. The transferred data is managed transparently: orders can be monitored, checked and if necessary processed further, before they are finally posted to the SAP system. Via standardized interfaces, additional data sources such as Open Master Data (OMD), third-party apps, or external tradespeople software can be integrated.

just like the wholesale and specialty retail does

grow successfully with us

Reference

CMS Group – Omnichannel Commerce for the Paint Wholesale Industry

Medienwerft developed a B2B platform based on the SAP Commerce Cloud for CMS Dienstleistungs-GmbH, which digitally connects 14 paint wholesalers across more than 170 locations. It consolidates product catalogs, warehouse logistics, and order processes and integrates existing SAP ERP systems, making processes more efficient and enabling cross-partner services.

Reference

LERBS – Inventory Management with Smart Features

Numerous B2B and customer-specific features have been integrated into an existing B2B platform of Lerbs GmbH by Medienwerft: The SAP Commerce based portal was connected to the Navision ERP and now adds significant value in the everyday life of the LERBS employees and customers – by offering an intelligent inventory management, replenishment, sophisticated aftersales processes for maintenance, reclassification, Scrapping and Equipment inspection.

Reference

CMS Group – Omnichannel Commerce for the Paint Wholesale Industry

Medienwerft developed for CMS Dienstleistungs-GmbH a B2B platform based on the basis of SAP Commerce Cloud, which digitally connects 14 paint wholesalers at over 170 locations. It consolidates product catalogs, warehouse logistics and order processes and integrates existing SAP ERP systems, which makes processes more efficient and cross-partner services possible .

Reference

LERBS – Inventory Management with Smart Features

Numerous B2B and customer-specific features have been integrated into an existing B2B platform of Lerbs GmbH by Medienwerft: The SAP Commerce based portal was connected to the Navision ERP and now adds significant value in the everyday life of the LERBS employees and customers – by offering an intelligent inventory management, replenishment, sophisticated aftersales processes for maintenance, reclassification, Scrapping and Equipment inspection.

Portrait von Marcus_Michel_DAW CMS
Our goal was not just to build a flexible shop system, but a B2B platform that adapts to the needs of our partners and is scalable to a high degree.
Marcus Michel

Head of IT Point of Sales bei DAW SE/CMS-Gruppe

digital success in wholesale and retail

what medienwerft can do for you

Drawing on our experience from numerous B2B projects, we develop e-commerce platforms and B2B portals for you that ensure scalability, performance, and future-proofing through automated processes, seamless ERP integration, and a seamless user experience.

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Strategy & Platform Consulting

Modern Commerce Architectures (Composable and AI-Native)

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Headless Shop Systems

Maximum flexibility for highest scalability

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Content Management Systems

Optimized and future-proof for IT and Marketing

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UX/UI Design &
Customer Experience

From design systems to process optimization

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artificial intelligence

From AI industry solutions to custom AI developments

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ERP-Integration

End-to-end integration thanks to 30 years of SAP expertise and Gold Partner status within the FIS Group

Our AI Solutions

for wholesale and retail

Selected customers from
wholesale and specialty retailers

wehrfritz
CMS Group
Stark Deutschland
Fricke

Frequently Asked Questions
About Digitalization in Wholesale and Retail

To map end-to-end processes in wholesale and specialty retail, you need a partner with logistics expertise who has in-depth experience in technical wholesale and end-to-end digital processes, extending all the way into SAP ERP. As part of the FIS Group, Medienwerft has implemented numerous multishop concepts for global wholesale customers using certified SAP expertise—knowledge from which you can benefit.

Custom pricing, complex role models, client-specific product ranges, and ERP integration require more than just standard solutions. Wholesalers need flexible, scalable platforms with strong integration capabilities. With headless architectures and composable solutions, we create future-proof B2B commerce structures designed to meet the highest standards. We would be happy to advise you on which solution is best suited for your business case.

A powerful B2B portal maps all service and ordering processes digitally — from quote requests and order histories to customized terms and conditions. Integration with ERP, CRM, and logistics systems is crucial. We design and implement integrated B2B portals that relieve the burden on your customer service team through automated self-service functions while efficiently mapping complex backend logic.

The key here is end-to-end automation across value streams. Order-to-cash and service processes must be orchestrated across systems. We analyze value chains, develop AI-native architectures, and implement automation solutions that significantly reduce manual effort.

AI enables accurate demand forecasting, intelligent reordering, and automated customer service. This requires a platform that makes real-time data available via APIs.
We develop AI-native commerce architectures that consolidate data and integrate AI applications scalably into existing system landscapes. The future of retail lies in the management of structured master data. Through interfaces, this data is optimally delivered across a wide variety of channels and on all end devices: a next-generation architecture that enables cloud-native and API-independent modules, pay-as-you-go pricing, intelligent forecasting, and event-driven commerce.

When it comes to custom pricing logic and deep ERP integrations, standard solutions often fall short — what matters most is a future-proof target architecture. As an SAP Gold Partner, we support you in your move to the cloud and evolve existing systems such as SAP Commerce into a modular, composable architecture. Throughout the transformation, we guide you with structured platform consulting, develop a modern, AI-native architecture, and rely on modular solutions such as Emporix for replatforming.

AI can only deliver its full value with a clean data and API architecture. Without real-time data access and scalable cloud infrastructures, AI initiatives remain isolated pilot projects. We develop AI-native commerce architectures, integrate data platforms, and lay the technical foundation for personalization, automation, and intelligent forecasting.

Artificial intelligence only produces reliable results when it is based on a uniform, high-quality database. That is why the FIS Group views the topics of master data management, data & analytics, e-commerce, and artificial intelligence as an integrated whole: Clean master data builds trust, analytics reveal connections, and AI uses this foundation to automate processes and support decision-making. This creates measurable added value.

Contact us now &

implement your project successfully with our experts!

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Sönke Baumann

New Business

040 31 77 99 0

sbaumann@medienwerft.de

here to help

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References

The best reference?
Our References

From website relaunches to e-commerce development: We love every project we work on. Here, we’d like to showcase a selection of our most interesting projects.

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FIS/WWS

inventory management for the wholesale trade

Market leader in the DACH-region: FIS/wws — an ERP template by our partner FIS GmbH, based on best practices — optimizes retail processes for purchasing, sales, and logistics.