HARVESTING EFFICIENCY: DIGITAL PLATFORMS FOR MANUFACTURERS, RETAILERS AND SERVICE PROVIDERS IN THE AGRICULTURAL INDUSTRY

Agricultural machinery manufacturers, dealers and service providers are under enormous pressure to be efficient and innovative. Their customers – the farms – want digital services that are available at all times and work intuitively: from ordering spare parts to telematics analysis and advice.

As part of the FIS Group with over 30 years of B2B e-commerce expertise, we develop platform solutions that connect retailer networks, ERP systems and machine data in a meaningful way – and help you to increase margins and retain customers in the long term.

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Agriculture and agribusiness

HARVESTING EFFICIENCY: DIGITAL PLATFORMS FOR MANUFACTURERS, RETAILERS AND SERVICE PROVIDERS IN THE AGRICULTURAL INDUSTRY

Agricultural machinery manufacturers, dealers and service providers are under enormous pressure to be efficient and innovative. Their customers – the farms – want digital services that are available at all times and work intuitively: from ordering spare parts to telematics analysis and advice.

As part of the FIS Group with over 30 years of B2B e-commerce expertise, we develop platform solutions that connect retailer networks, ERP systems and machine data in a meaningful way – and help you to increase margins and retain customers in the long term.

GET IN TOUCH

Grosshandel IconGrosshandel Icon
Wholesale & Specialist Trade
Produktion IconProduktion Icon
INDUSTRY & PRODUCTION
Einzelhandel IconEinzelhandel Icon
RETAIL & CONSUMER GOODS
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Industry
Overview

Challenges for agriculture and livestock farming

and how to tackle them

Anyone who manufactures or sells products in the agricultural industry is familiar with the complexity: widely ramified dealer networks, seasonal peaks in demand, complex spare parts logistics and the desire of companies for digital self-service offerings meet historically evolved ERP landscapes. As part of the FIS Group, we support manufacturers and dealers in digitally integrating their dealer organizations.

We develop digital platforms and customer/partner portals that automate processes, centralize information and thus, ensure smooth workflows – thereby delivering efficiency, sustainability, and growth to agricultural dealers, manufacturers, and service providers alike.

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Using AI effectively

Based on weather data, market prices and machine data, we use AI to develop individual services and personalized recommendations – with real added value for the business and new revenue potential for manufacturers and retailers.

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Networking system landscapes

Portals connect all players –from producers and retailers to cooperatives, farms and processors – and ensure efficient, end-to-end processes along the entire value chain.

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TAPPING POTENTIAL

Many digital services already exist – if they are networked, personalized and played out in a targeted manner using AI, new sources of revenue can be created from the existing range. The potential is often closer than you think.

Scalability

SCALABLE FOR peak loads

Harvest and sowing times mean extreme peak loads. Cloud-native commerce architectures ensure service, performance and availability precisely when your customers need them most.

With a wealth of experience from over 500 successfully realized e-commerce projects and B2B portals, we are your strong partner for the next digital step. We focus specifically on  Next-generation AI-native e-commerce platforms – systems that do not integrate AI as an afterthought, but have been developed from the ground up for the AI age.

This means that manufacturers, retailers and service providers in the agricultural industry can rely on an architecture that performs today and scales tomorrow – and sustainably increase margins.

Start the digital transformation

fact check

Digitalization in agriculture

of all farmers use at least one digital technology — from GPS to agricultural apps*
are currently using artificial intelligence actively in their operations— but 48% are already planning or discussing it**
of businesses are convinced that digitalization reduces costs — yet only 19% are already investing***

Source: *dlg.org, **topagrar.com,
***tagesspiegel.de

The figures prove it: The digitalization of the agricultural industry is in full swing — but the companies that supply farmers with machinery, inputs and services are facing the real challenge: How can the growing digital needs of farms be met with scalable platforms? The use of AI, data analysis and next-generation platform architectures in particular can help to realize efficiency, new sources of revenue and sustainable competitive advantages.

Manufacturers and retailers who invest in digital platforms at an early stage secure customer loyalty, margin shares and competitive advantages. Modern B2B platforms connect retailer networks, automate service processes and leverage cross-selling and upselling potential from the existing digital range.

Automation and the targeted use of AI are also creating new digital services and sources of revenue — for example through personalized offers, data-driven recommendations or the combination of previously isolated solutions. Many companies have considerable untapped potential in this area.  Those who act now will tap into them – before the competition does.

Innovative Solutions

For MANUFACTURERS, TRADERS AND SERVICE PROVIDERS IN THE AGRICULTURE INDUSTRY

  • Countering cost pressure

    AUTOMATED MERCHANT SERVICE WITH A HUMAN FACTOR

    The amount of advice required for spare parts, machine configurations and service appointments is considerable in the agricultural sector — at the same time, personal contact is often the deciding factor in purchasing.

    With AI-supported automation along the service chain, we take the pressure off the back office and dealers. The  Human-in-the-loop comes into play specifically when AI identifies real sales potential — be it for cross-selling, upselling or a strategically valuable customer relationship. This means that no salesperson loses the customer contact that counts — on the contrary: they gain time and focus for precisely those conversations that really create value.

    Agriculture and agribusiness

  • Smart Farming. Smart Selling

    Using data intelligently

    Companies generate large amounts of machine, telematics and operating data — but their potential often remains untapped. A central portal makes this data usable: as  Single point of truth that makes existing services and software solutions visible and combinable, accelerates decisions and automates processes.

    AI uses the networked data for personalized offers, new sources of revenue and targeted cross-selling and upselling impulses. The result: real added value for the business — and sustainable growth for manufacturers and retailers.

    Agriculture and agribusiness

  • no new building. no big bang

    Connect existing services — and get more out of them

    What already exists is integrated — what is missing is added. In-house developed applications and external services gradually grow together into a coherent portal. The common design system is the central building block: it defines the visual and functional rules to which all services are oriented – today and for everything that is to come.

    This creates an uniform Service experience that engages customers, strengthens the brand promise and gives every team, every solution and every service more visibility and reach.

    Customer Case Study

    Agriculture sector Krone Portal

HOW MANUFACTURERS AND RETAILERS IN THE AGRICULTURAL INDUSTRY

GROW SUCCESSFULLY WITH US

Reference

Landgard — Composable Commerce with SAP

With a modern composable commerce approach, Landgard digitized purchasing and sales processes across several market segments, from farmers to trade fairs. Our task: to optimally adapt the existing SAP Commerce Cloud solution to the special features of plant and flower logistics.

The result: Scalable retail, accelerated process integration and noticeably better customer experiences.

discover the case

Reference

KRONE — Everything on one platform

A portal that can do everything: For agricultural machine manufacturer KRONE, we developed the B2B portal mykrone.green, which combines services such as spare parts management, telematics and much more — via a single log-in.

The result: time savings, an overview and a design system for a seamless user experience — from the farmer to the dealer.

Discover the case

Reference

Landgard — Composable Commerce with SAP

With a modern composable commerce approach, Landgard digitized purchasing and sales processes across several market segments, from farmers to trade fairs. Our task: to optimally adapt the existing SAP Commerce Cloud solution to the special features of plant and flower logistics.

The result: Scalable retail, accelerated process integration and noticeably better customer experiences.

Discover the case

Reference

KRONE — Everything on one platform

A portal that can do everything: For agricultural machine manufacturer KRONE, we developed the B2B portal mykrone.green, which combines services such as spare parts management, telematics and much more — via a single log-in.

The result: time savings, an overview and a design system for a seamless user experience — from the farmer to the dealer.

zum Projekt
Crown quote picture
“Medienwerft made a major contribution to the implementation of mykrone.green and the e-solutions store. It has given our systems a unique ‘coat of paint’ and created a completely new and fresh KRONE experience for our users – and that has been very well received.”
Monika Lühn

Business Development at Maschinenfabrik Bernard KRONE GmbH & Co. KG

DIGITAL SUCCESS FOR MANUFACTURERS AND RETAILERS IN THE AGRICULTURAL INDUSTRY —

what medienwerft can do for you

The agricultural industry is digitizing faster than ever before. From networked machine data and data-driven consulting to fully automated aftersales processes — manufacturers, retailers and service providers need to rethink sales, e-commerce, logistics and service digitally. Medienwerft supports you in taking advantage of these opportunities — with sophisticated B2B platforms and e-commerce solutions, intuitive customer experience and deeply integrated SAP technology.

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ARCHITECTURE & SYSTEM CONSULTING

Whether AI-native, composable, headless, API-first or SAP-based — we provide vendor-neutral, future-proof advice tailored to your existing system landscape

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artificial intelligence

Customized AI solutions for manufacturers and retailers — from predictive maintenance to data-driven sales recommendations.

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UX/UI Design &
Customer Experience

From design systems to process optimization

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B2B E-COMMERCE & PORTALS

Scalable e-commerce and portal solutions that connect retailers, partners and companies via a standardized platform — with end-to-end SAP ERP integration

get in touch

Selected customers from
Agriculture & farming

Crown
Landgard
Bröring Group of Companies
Fricke

View all references now

Frequently asked questions about digitalization
in agriculture

Digital platforms bundle machine management, telematics, product data and services centrally. This allows to manage processes efficiently, reduce errors and optimize B2B and customer relationships sustainably. Businesses become more flexible, scalable and better prepared for market requirements — which in turn benefits the agricultural trade and increases customer loyalty.

Success does not lie in building from scratch, but in smart integration: Existing applications — whether developed in-house or by third-party providers — are successively integrated into a central portal. A common design system ensures an uniform service experience that brings all solutions together under one roof. Step by step, this creates a coherent platform that makes all relevant services accessible to the customer within one interface — and gives every team, every solution and every provider new reach and visibility.

Isolated individual solutions systematically miss out on cross-selling and upselling potential. If you bundle your services in a central portal, you create the conditions for customers to take advantage of relevant additional offers in the first place — via recommendations, contextual offers or AI-supported personalization. Manufacturers and retailers who bring their products, spare parts, training and services together in one place demonstrably increase basket size and repurchase rates and tap into sources of revenue that were never visible in silos.

AI evaluates existing data — usage behavior, machine status, order history, season — and transforms it into individual recommendations, automated service offerings and new digital products. This creates services that would simply not be possible without AI: for example, predictive maintenance recommendations, automatic consumption orders or personalized training offers. For manufacturers and retailers, this means greater customer loyalty, higher service quality and measurable new sources of revenue — without increasing manual effort.

Three factors are decisive for success: Firstly, a clear design system that brings new and existing services together under a uniform experience. Secondly, a gradual integration strategy — existing solutions are integrated, not replaced; new ones are created under the common rules. Thirdly, a consistent user perspective: The portal must be useful for daily operations — fast, intuitive and on all devices. Those who master these three factors will create a portal that generates genuine loyalty, enables cross-selling and serves as a platform for future innovation.

Contact us now &

implement your project successfully with our experts!

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Sönke Baumann

New Business

040 31 77 99 0

sbaumann@medienwerft.de

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From B2B to B2C to hybrid models — our clients across all industries rely on digital excellence. With a clear strategy, technical expertise, and a focus on users and conversion, we ensure the success of their digital solutions.

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References

The best reference?
Our References

From website relaunches to e-commerce development: We love every project we work on. Here, we’d like to showcase a selection of our most interesting projects.

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