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HABA: Successful e-commerce
The HABA Familiygroup, an internationally active family business with the brands HABA and HABA Pro, came to us with the aim of optimizing its online presence as efficiently as possible. Our commerce development team quickly replatformed HABA Play on Emporix.
Replatforming to Emporix
Through our cost-efficient lean commerce approach, HABA Play was transformed onto the modern Emporix platform – without changing the existing storefront.
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Together with the internal CX team, which we managed remotely, we developed a new B2C and B2B customer experience strategy, taking modern Brand X and DesignOps aspects into account. The result is two stores that perfectly convey HABA’s brand values and offer users an inspiring experience.
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