YOU DESERVE NEWS THAT GOES DOWN WELL

How many newsletters do you really read? We know the borderline between Inbox and Spam is a narrow one. And yet we consider e-mail marketing to be one of the most efficient communication tools. Although we also know that the content has to be interesting enough to be read by the target group.
And we especially know that the almost more important steps have to be taken in advance: the establishment of optimum address databases and distribution lists, considerations about personalization, the useful automation of distribution measures, and smart strategies for the administration of various stimulus chains. We help you to convey your content successfully to your audience, be it for B2C or B2B. Because your news deserves to go down well.

MEDIENWERFT HAMBURG – YOUR EXPERT IN EFFICIENT E-MAIL MARKETING

  • Extensive B2B and B2C experience
  • Perfect balance between creativity, performance awareness and technology
  • Consulting, implementation and distribution from a single source
  • Pioneers in the use of the latest e-mail technologies
  • Resources for flexible scalability, even in the case of extensive e-mail/newsletter marketing tasks

“As so often, even in the case of e-mail marketing, the content has to be prepared for the target groups. Instead of dull marketing or sales messages, communication which is constructed around the customer sparks their interest.”

Jochen Martens, Creative Director

DO YOU HAVE A LOT TO SAY TO YOUR CUSTOMERS? WE WILL TELL YOU HOW.

For new customer acquisition and your customer retention or mobilization schemes, nothing is more effective than the direct approach. E-mail marketing is a valuable tool for that. It has proved effective not only for cost efficiency but also for precise target group management in the marketing mix, and draws your customers into the shop, be it online or into the branch.

Whether responsive newsletters, high circulation figures, multilingual versions or editorial support – make use of our experience from a large number of newsletter projects. We conceive, design and distribute them reliably and on time. We also carry out detailed statistical analyses, as well as testing and optimizing your e-mail marketing management.

Would you like a little insight?

OUR REFERENCES

YOUR BENEFITS AT A GLANCE

We offer a full service for your e-mail marketing

We take care of regular analyses and optimizations

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You can commission us to provide individual services or total solutions

We also look after technical implementation and distribution

FROM THE IDEA THROUGH TO DISTRIBUTION

Good copy, all well and good. But that’s just one part of your successful e-mail marketing. We take care of the cornerstones of content and layout for you, as well as the technological aspects Permission control, bounce management, profiling and reporting are all part of the service, as are links to existing systems and the orchestration of e-mail in the context of holistic communication offensives. After all, your message should hit home correctly on every channel.

SEVEN LETTERS WITH A BIG EFFECT PRIVACY

Reach: yes, Spam: no! Whether GDPR, security or consumer protection – when it comes to protecting the privacy of your existing customers and that of your potential customers, we always comply with the latest legislation. Integrity is important to us, as is the issue of data protection.

EFFECTIVE E-MAILS WANTED?

YOUR BENEFITS

  • Cost efficiency in addressing target groups
  • Precise target group management
  • Increased conversion
  • Purchase incentives for existing customers
  • Optimized for all devices
  • Good reach and good measurability
  • Burden eased by outsourcing, even in the case of extensive operational distribution tasks
  • Flexible scalability by means of additional operational resources

OUR OFFERING

  • E-mail marketing management
  • Concept development (content, technology)
  • Target group identification and segmentation
  • Layout (images, GIF animations, copy)
  • E-mail distribution (systems setup and reporting)
  • Statistical analysis, ongoing optimization and tests
  • Consulting on e-mail automation, system requirements and content management systems
  • Distribution list development and expansion campaigns
  • Attractive outsourcing packages for e-mail/newsletter marketing

DIGITAL MAILMEN WANTED? HERE WE ARE!

Do you need experts to manage your e-mail marketing successfully and deliver your news securely and in legal compliance to your customers? Then we should meet. And here’s how you start:

  • E-mail marketing audit and optimization KPI auditing
  • Development and expansion of campaign distribution lists
  • Technical and strategic consulting

CONTACT US NOW

Contact

“Do you want to develop digitally? With branding expertise and a comprehensive range of services, my team and I will ensure that your brand has a successful presence in every media channel. I look forward to getting to know you.”

Hendrik van Laaten Medienwerft Geschäftsführer

Managing Director

HENDRIK VAN LAATEN

T: +49 40 31 77 99 0
E: info@medienwerft.de