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USER RESEARCH AND USER TESTING: THE KEY COMPONENTS FOR OPTIMIZATION AND INNOVATION
To successfully develop web applications, it is crucial to learn the requirements of the key stakeholders for your e-commerce or SaaS project: Your customers and therefore the users of your digital products. With our user research methods, we get to know your target group and validate the results through UX testing. Our UX experts then incorporate the findings into coherent UX and UI designs.
- Understand target group better
- Optimize user experience
- Reduce costs and risks
For our projects we always strive for the best customer value.
This is only possible with user experience research (UXR)
Without UXR, errors and misunderstandings can occur, which are expensive to fix later. UXR increases customer satisfaction, promotes innovation, saves costs, and provides a competitive advantage by enabling you to tailor your digital products to the real needs of users. Incorporating UX testing also allows you to identify usability issues and make targeted improvements. This builds trust with users and fosters long-term loyalty. Companies that neglect UXR and UX Testing risk losing touch with customer needs and losing market share in the long run.
WHY IS MEDIENWERFT THE RIGHT PARTNER FOR USER RESEARCH?
We support you with extensive expertise in the areas of customer experience and user research.
For the maximum added value for your customers!
User Research
If you ask yourself the following questions, you are well on your way to creating a good user experience for your users: Who are my customers and what are their problems and desires? These questions form the basis of every user research project.
Thanks to experience from B2B and B2C projects in the areas of e-commerce, web portals and SaaS, we can help you answer these essential questions and also stay in constant contact with end users to achieve the best possible user experience for your project.
With these measures we help,
Understand your users and their requirements
USER INTERVIEWS
We interview the current or future users of your products and find out what their needs are.
BENCHMARKING
We look at and document the exact paths your users take – from initial contact to transaction completion.
CUSTOMER JOURNEYS
Together with you, we collect information on their current pain points or document what you already know about your users.
WORKSHOPS
Where possible, we visit your users in the environment in which they use your products, observe their workflows and work out their requirements.
ONSITE OBSERVATIONS
We define exactly what your users require from your products and document them centrally and clearly.
SURVEYS
We find out how your users really think or who they really are by asking them questions! To do this, we use various surveys such as the Net Promoter Score.
Not sure where to start?
Then let our UX experts advise you! We offer a short target group check, in which we review with you what they already know about your target group. Then we develop an action plan, with the most important next steps for a successful optimization phase of your project.
✓ Non-binding initial consultation
✓ Perform target group check
✓ Develop action plan
UX Testing
Are you wondering how well your e-commerce website or SaaS system is performing? In addition to direct contact with the target group, it is just as important for the right start of a project to regularly test the existing and future digital products. In the usability test we check existing hypotheses or improve your website in a continuous process.
Your products in test – Do they meet user requirements?
UX AUDIT / EXPERT INTERVIEW
We check your website for UX issues. This can be done through a cognitive walkthrough or a heuristic evaluation.
USABILITY TESTS
User integration in the development process is an important success factor. We advise you and plan usability tests with actual users.
A/B TESTS
To find optimal solutions, it can be useful to test two variants. We find out which one works best for the users.
INTERACTION ANALYSIS
Using tools such as Hotjar or Contentsquare, we analyze how users move around your website and which areas they click on.
YOUR ADVANTAGES
ALL YOU NEED TO KNOW ABOUT UX RESEARCH AND UX TESTING
THE MOST IMPORTANT QUESTIONS AND ANSWERS
The fear that user research could lead to delays is understandable, but in fact it can improve and accelerate the course of the project. By understanding user needs and expectations early on, we avoid later course corrections and costly mistakes during development. User research also enables more efficient prioritization of functions and features, which saves resources. Products based on user feedback often lead to higher customer satisfaction and long-term success. Although user research takes time initially, it can save time overall and streamline project workflow.
To gain a comprehensive insight into your customers’ requirements and needs, we conduct direct interviews in the right context or interview your customers with online surveys. This helps us to better understand the context of use and the customers’ goals. We can also introduce concepts and ideas, gather feedback, and find out if a product or service is relevant.
We are aware that many companies maintain a close relationship with their customers. Especially in terms of product development, they are close. But user research offers key advantages that can challenge these assumptions. Even if you think you know your users well, specific user feedback can provide surprising insights that you might otherwise overlook. Industry standards and best practices are useful, but they don’t always take into account the unique needs and preferences of your users, which may differ from the norm. User research allows you to develop customized solutions that truly engage your target audience and drive long-term customer loyalty. It’s a valuable addition to existing knowledge and can help you make better decisions and be more competitive.
We don’t do that either, we try to find out in contact with the customers their needs and thus requirements for your products or to find out more about your target group. We always recommend using customer: inside-centered methods to find out which functions or features are relevant for the product or service. These methods can include surveys, interviews, workshops, focus groups and other research methods.
Yes, this is possible with the Lean-UX approach. We define different hypotheses at the beginning of the project, but it is mandatory to check them after your product goes live. The user research is done downstream to achieve the best possible result.
The return on investment (ROI) of user research can be seen with the following factors: Adapting products to users’ needs improves customer satisfaction. In addition, user research saves time and reduces development costs, as problems are identified early on and adjustments can be made at an earlier stage of development. Customer loyalty increases, leading to higher customer retention in the long run. It is also well known that companies that invest in user research often achieve a competitive advantage and minimize the risk of bad investments. User research increases the profitability of your products and, in the long term, the likelihood of your company’s success.
“Without user research, we would be working virtually blind. In order to avoid this, we work with you to determine the exact requirements that users of your product or your website have. Based on this, we can develop websites and online shops that will ensure satisfied and loyal customers and help you achieve your goals”.
Simon William Manz
Concept design
☎ 040/317799-0
✉ info@medienwerft.de
ADDITIONAL EXPERT KNOWLEDGE
CX Expert Support – STRENGTHEN YOUR TEAM. FAST & FLEXIBLE
You benefit from our professional knowledge and further expand your internal skills.
USER EXPERIENCE & USER INTERFACE DESIGN
Oliver Böckle (Creative Director) and Tobias Ladewig (UX Designer) explain how to create an optimal user experience. (Only available in German)
SAP CUSTOMER EXPERIENCE WITH FIS AND MEDIENWERFT
With SAP CX, your company can respond to customer requests in real time, engage customers across channels and retain them over the long term.
CONTACT
„Outstanding e-commerce applications, impressive digital communication concepts and robust business models need one thing above all else: perfect planning. Feel free to talk to me if you have great plans.“
Managing Director
OLIVER HELMS
Tel: +49 40 / 31 77 99-0
Email: info@medienwerft.de