CUSTOMER EXPERIENCE REDEFINED: SAP C/4HANA DELIVERS THE PERFECT CUSTOMER EXPERIENCE ON EVERY CHANNEL
In the course of digitalization, one thing has become clear: It is the customer who should be the focal point, on every channel and at all times. In spite of that, most CRM systems are still based on silos, so they throw away the opportunities that are offered by a multi-channel solution. SAP C/4HANA takes a different route: Emerging from the well-known SAP Hybris solutions, SAP C/4HANA is the platform for the new SAP Customer Experience. We call it: SAP Customer Experience and Commerce.
With SAP C/4HANA, SAP offers all the product modules of the Customer Experience product family under one umbrella. And now there is also the Customer Data Cloud.