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CUSTOMER EXPERIENCE REDEFINED: SAP C/4HANA DELIVERS THE PERFECT CUSTOMER EXPERIENCE ON EVERY CHANNEL
In the course of digitalization, one thing has become clear: It is the customer who should be the focal point, on every channel and at all times. In spite of that, most CRM systems are still based on silos, so they throw away the opportunities that are offered by a multi-channel solution. SAP C/4HANA takes a different route: Emerging from the well-known SAP Hybris solutions, SAP C/4HANA is the platform for the new SAP Customer Experience. We call it: SAP Customer Experience and Commerce.
With SAP C/4HANA, SAP offers all the product modules of the Customer Experience product family under one umbrella. And now there is also the Customer Data Cloud.
SAP C/4HANA THE NEW SAP CX CLOUD SUITE
It is easier to acquire customers than to retain them in the long term. Having established this, SAP C/4HANA opens the door for a form of Customer Relationship Management which no longer focuses all its efforts on sales, but on customers with all their wishes and requirements. The customer is offered the best possible customer experience throughout the value chain.
THE 5 MODULES OF VON SAP C/4HANA
SAP COMMERCE CLOUD
With Medienwerft, you increase the sales of your online shop and create an excellent customer experience. Whether a relaunch or the complete design of a new shop, Medienwerft is your partner in the planning, concept development and implementation of your online shop.
SAP MARKETING CLOUD
Successful marketing guaranteed! Tailor your measures to your specific target group and achieve more success with your campaigns. From strategy planning and the design of appropriate advertising materials, through to the implementation of the SAP Marketing Cloud, which gives you access to user behavior, Medienwerft is your partner for better marketing.
SAP SALES CLOUD
Direct sales to B2B customers? Simplify your sales process and improve the satisfaction of your customers and also that of your employees. The SAP Sales Cloud enables flexible access to customer data and mobile working from a variety of devices. So wherever they are, your employees are always perfectly prepared for their next customer.
SAP SERVICE CLOUD
Whether it’s chat, hotline or e-mail, the SAP Service Cloud brings together all customer contacts so that they can be more easily managed by Customer Service. Enhance the customer experience of your Customer Service by managing service inquiries centrally, so that you can respond to each customer inquiry in a personalized manner.
SAP CUSTOMER DATA CLOUD
Create comprehensive customer profiles, so that you can personalize communication and product recommendations. The Customer Data Cloud helps you to collect, manage and analyze large quantities of data.
5 GOOD TOOLS: THE ADVANTAGES OF THE SAP C/4HANA PRODUCT WORLD
All the product modules can be flexibly combined, depending on your requirements.
Connection is by means of SAP S/4HANA to the company’s own ERP system. Other, non-SAP ERP systems can be connected.
Customer data management and analysis are carried out centrally and in compliance with data protection legislation, via the Customer Data Cloud.
Machine learning: Thanks to the wide variety and combination of data from SAP Cloud Services and the ERP system, algorithms for customization can be constantly improved.
Adding to customer profiles via the IoT: Smart devices collect data, store them in the SAP Cloud Services and can then be used to optimize the customer experience.
CUSTOMER EXPERIENCE WITH SAP C/4HANA
USER EXPERIENCE
MARKETING CLOUD
COMMERCE CLOUD
SERVICE CLOUD
SALE CLOUD
CUSTOMER DATA CLOUD
SAP CLOUD PLATFORM
CREATIVITY AND TECHNICAL KNOW-HOW FROM A SINGLE SOURCE
The most important requirement of your new online shop is really quite simple: It should run smoothly. Medienwerft is a certified SAP Silver Partner, offering you not only creativity and proven expertise in terms of brands and e-commerce, but also comprehensive technical know-how.
As part of the FIS Group (an SAP Gold Partner and one of the biggest SAP system houses in Germany) we have extensive SAP competence and we can integrate your new shop perfectly into the existing SAP systems. With many years’ experience, gained from numerous complex e-commerce projects, we will help you to enhance the loyalty of your customers and so increase your sales.
SAP C/4HANA WITH MEDIENWERFT
STRATEGY, CREATION & DEVELOPMENT
- Consulting and strategy
- Concept and user experience
- Design and branding
- Online and e-mail marketing
- Front- and backend programming
SEAMLESS SAP INTEGRATION
- Connection of Cloud solutions to SAP interfaces
- Integration of ERP systems via SAP S/4HANA
- SAP Gold Partner
