PHP TO Angular
From a PHP-based platform to a modern website with a headless approach – this was the ambition of the relaunch first initiated by klarmobil.de in August 2020. The project initially got off to a slow start under internal and later external management.
Since, despite – or perhaps because of – the large number of developers involved, further measures were still necessary to implement the relaunch, Medienwerft was brought on board as an Angular specialist in 2022. Within two months, our developers successfully completed the relaunch in a 2-week release cycle and have since continued to work hand in hand with klarmobil.de to ensure the ongoing development of the website.
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Technical excellence through headless CMS
A headless CMS differs from traditional systems by the absence of a fixed front end. This means content can be managed independently of its presentation and flexibly delivered to any desired output device or format.
This form of separation brings enormous flexibility and future-proofing. klarmobil.de now benefits from being able to make changes directly and without the constant involvement of the IT department – agility is gained when implementing campaigns and other projects.
The revolution through Angular
Angular, a powerful frontend web framework developed by Google, revolutionizes the creation of single-page web applications with its outstanding benefits such as modularity, code optimization, and high performance.
It enables our developers to work efficiently by using reduced code and combining different components in a “Lego kit” way.
For klarmobil.de employees, this has the considerable advantage that workloads can be distributed evenly and projects can be implemented more quickly.
Abandonment page analyzes customer feedback
The klarmobil.de abandonment page is an intelligent feature that records user behavior in real time. If the system detects signs of possible abandonment, such as prolonged waiting or specific mouse movements, the user is immediately presented with a survey that asks briefly and simply about the reasons for the possible abandonment. This feedback helps to continuously optimize the website.
The abandonment page not only provides information about possible abandonments, but also emphasizes the value of customer opinions. It’s about more than just technology – it’s about a better user experience and customer loyalty.
Clearly a win-win: klarmobil.de
What once started as a marathon turned into a fast sprint to the finish line thanks to our experts at Medienwerft. The close collaboration between the mobile provider and our web developers led to the continuous development of new web components based on an agile Angular framework with Headless CMS. The result? A website that not only offers users an improved experience, but also simplifies the workflows of klarmobil employees.
With the Angular framework as a foundation, the technical basis of the new website is optimally structured, which noticeably facilitates the maintenance and further development of the system.
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